GITNUXSOFTWARE ADVICE
Marketing In IndustryTop 10 Best Property Marketing Services of 2026
A property marketing roundup comparing top providers and how firms like Savills fit different marketing goals, budgets, and project needs.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Agent Image is the best pick for brokerages that need consistent, listing-ready property media on a deadline because its deliverables are packaged for distribution-ready portal and syndication use, while Savills fits teams that want project-managed, brand-consistent campaign execution with careful creative handoffs.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Agent Image
Listing presentation deliverables are packaged for distribution-ready use across portal and syndication formats.
Best for: Fits when brokerages need consistent, listing-ready property media and collateral production.
Savills
Editor pickProject-managed marketing production that aligns property positioning with portal-ready listing presentation deliverables.
Best for: Fits when brokerages need managed, brand-consistent listing packages and guided campaign execution.
Cushman & Wakefield
Editor pickDeal-room style production coordination that keeps positioning, creative assets, and listing launch aligned to broker timelines.
Best for: Fits when broker-led sell-side teams need coordinated marketing execution and tight deal handoffs.
Comparison Table
Agent Image
agencyReal estate marketing agency providing websites, branding, content, and digital marketing services.
Listing presentation deliverables are packaged for distribution-ready use across portal and syndication formats.
Agent Image provides property marketing production and campaign assets for brokers who need listing-ready visuals and collateral without building an internal creative workflow. The service focuses on real estate media execution such as photography output, floor-plan and brochure style deliverables, and listing presentation materials designed for syndication and portal display.
Agent Image also supports campaign packaging around lead capture and inquiry flow so marketing teams can align creative with distribution and follow-up. Delivery quality centers on consistent property presentation deliverables rather than DIY tooling or self-serve marketing automation.
- +End-to-end listing collateral production supports listing presentation deadlines
- +Media output is optimized for portal and syndication display contexts
- +Creative workflow reduces handoff friction between agents and marketing staff
- +Asset packaging supports consistent property positioning across listings
- –Limited visibility into automation or API-driven campaign attribution workflows
- –Process fit depends on providing complete property inputs for each listing
- –Advanced governance controls like RBAC and audit logs are not a core emphasis
- –Fewer self-serve creative controls than marketing teams expect from software
Best for: Fits when brokerages need consistent, listing-ready property media and collateral production.
Savills
enterprise_vendorReal estate advisory firm providing property marketing, sales, leasing, valuation, and development services.
Project-managed marketing production that aligns property positioning with portal-ready listing presentation deliverables.
Savills is geared toward property marketing deliverables that need coordination across strategy, copy, and marketing media production, including brochure-style presentations and on-market listings. Campaign execution is managed through staffed project workflows, which reduces ambiguity for teams that need clear responsibilities from first concept to final publishing packets. For buyers, the marketing output tends to emphasize visual narrative continuity and coherent listing storytelling across portals and internal sales collateral.
A tradeoff appears in turnaround flexibility, because asset timelines depend on booked production capacity and approval cycles rather than self-serve editing. Savills fits when a brokerage runs fewer, higher-stakes listings that benefit from consistent brand presentation and guided creative review. It is a weaker match for high-volume experimentation where rapid iteration and lightweight configuration would matter more than managed production.
- +Campaign work is managed end-to-end with structured creative handoffs
- +Consistent listing presentation across media reduces storytelling drift
- +Strategy-to-asset translation supports coherent property positioning
- +Experienced teams handle channel-facing publishing packs
- –Turnaround depends on production scheduling and approval throughput
- –Extensibility for custom automation is limited versus API-first tooling
- –Lightweight A B iteration is harder when creative is production-led
- –Internal governance requires clearer intake to avoid rework
Brokerage listing teams
Launch a premium listing package
Cohesive presentation across portals
Owner-representatives
Prepare a seller-facing marketing narrative
Sharper buyer perception
Show 2 more scenarios
International marketing managers
Run multi-market campaigns
Consistent cross-border rollout
Savills aligns campaign execution across regions with brand and local framing.
In-house operations leads
Reduce approval and intake friction
Fewer rework cycles
Defined project handoffs clarify review points for marketing assets and copy.
Best for: Fits when brokerages need managed, brand-consistent listing packages and guided campaign execution.
Cushman & Wakefield
enterprise_vendorCommercial real estate provider offering property marketing, agency leasing, capital markets, and advisory services.
Deal-room style production coordination that keeps positioning, creative assets, and listing launch aligned to broker timelines.
Cushman & Wakefield brings established deal marketing operations that tie comparative market analysis and property positioning into listing-ready packages. Asset execution covers photography, brochure materials, and video walkthrough production workflows that align with broker walkthrough timelines and inquiry handling. Campaign attribution and lead capture reporting typically fit within broker reporting cycles rather than standalone self-serve analytics.
A key tradeoff is that governance and turnaround depend on brokerage-driven workflows, which can slow changes when marketing wants independent creative iteration. One common usage situation is a sell-side engagement where the broker team needs a coordinated campaign launch, listing presentation assets, and consistent seller communications tied to showings and inquiries.
- +Broker-aligned marketing workflow reduces handoff gaps
- +Account staffing improves consistency across creative and listing materials
- +Production schedules align to showing and inquiry timelines
- +Market analysis inputs strengthen positioning for target buyers
- –Marketing-led iteration cycles can be slower than internal teams expect
- –Automation surfaces are limited compared with software-first marketing ops
- –Lead reporting cadence may follow brokerage reporting cycles
- –Finer-grain attribution depends on engagement setup and instrumentation
Sell-side brokers
Launch coordinated listing marketing
Faster, cleaner launch execution
Seller marketing teams
Standardize asset and messaging output
More consistent seller materials
Show 2 more scenarios
Acquisition marketing leads
Compare markets and refine positioning
Sharper buyer targeting
Feeds comparative market analysis inputs into buyer-focused property positioning deliverables.
Leasing marketing directors
Support inquiries with coordinated assets
Higher inquiry quality
Pairs listing presentation outputs with campaign coordination for smooth showing readiness.
Best for: Fits when broker-led sell-side teams need coordinated marketing execution and tight deal handoffs.
JLL
enterprise_vendorCommercial real estate firm providing property marketing, leasing, sales, valuation, and advisory services.
JLL’s staffed property marketing production ties positioning work to listing presentation asset creation on a single campaign schedule.
JLL pairs property marketing deliverables with commercial real estate market intelligence, which helps translate market signals into listing copy and buyer-facing positioning. Listing presentation work is organized around coordinated asset production, including photography deliverables and brochure-style marketing collateral, then sequenced for syndication and portal publishing timing. Automation is primarily delivered through managed campaign workflows and reporting outputs rather than a developer-first integration layer for systems like CRMs or routing platforms.
- +Staff-led production workflow for listing presentation and campaign timelines
- +Market-anchored messaging support for property positioning and buyer persona work
- +Cross-market operations suited to multi-asset rollouts and recurring listings
- +Experienced coordination across photography, copy, and syndication deliverables
- –Less suitable for teams that require DIY creative production without service input
- –Configuration and automation depth for inquiry routing is limited versus pure software
- –Change control can slow turnaround when creative cycles need frequent revisions
- –Governance controls for third-party access and approvals are more process-based than system-based
Best for: Fits when brokers need managed listing presentation and buyer-focused messaging across multiple assets.
CBRE
enterprise_vendorCommercial real estate services firm providing property marketing, leasing, sales, and advisory services.
CBRE coordinates end-to-end listing presentation delivery with brokerage process control rather than only producing marketing assets.
CBRE combines brokerage representation workflows with property marketing execution across targeting, presentation production, and market distribution. The service model is geared toward teams that manage concurrent listings and need consistent brand and compliance discipline. Execution typically covers listing presentation deliverables and syndication workflows, while deeper automation and API-driven orchestration are not the focus.
- +Broker-led positioning support connected to real listing and deal context
- +Coordinated creative production for listing presentation assets
- +Syndication execution handled through established market distribution workflows
- +Delivery model suits teams running multiple listings in parallel
- –Automation and API surface is not exposed as a self-serve integration layer
- –Lead routing and tracking design depend on brokerage process alignment
- –Creative and reporting workflows can feel heavy for single-property operators
- –Campaign attribution depth is limited compared with dedicated marketing analytics tools
Best for: Fits when broker-led teams need managed listing presentation execution and market distribution coordination.
HomeJab
specialistReal estate media service providing photography, video, floor plans, and virtual staging.
Operational handling of property intake and production coordination to keep listing deliverables on schedule.
HomeJab’s core capability centers on converting property details into marketing packages that brokers can publish and re-use across channels. The service workflow typically starts with property intake and photo capture coordination, then moves through editing and final asset preparation for listing publication.
- +Asset production workflow reduces internal coordination for each listing
- +Deliverables are formatted for quick handoff into listing publication
- +Editing and packaging stay consistent across multiple properties
- +Intake to delivery sequence supports predictable marketing calendars
- –Capture scheduling and property access timing affect turnaround
- –Automation depth for attribution and routing varies by broker stack
Broker operations teams
Multiple listings need consistent marketing assets
Faster asset turnaround
Listing managers
Asset handoff to syndication channels
Reduced publishing friction
Show 1 more scenario
Agent team leads
Quality control across active listings
More uniform listing quality
Repeated production workflows help maintain consistent presentation standards.
Best for: Fits when teams need repeatable listing creative production with tight publishing timelines.
PhotoUp
specialistReal estate media company providing photography editing, virtual staging, floor plans, and marketing support.
Aerial imagery included in media deliverables to strengthen property presentation and buyer visualization.
PhotoUp is a property marketing service provider focused on producing listing-ready media for brokers and real estate teams. The workflow centers on photography output such as architectural photography and aerial imagery that are intended for property presentation and marketing distribution.
- +Listing-focused photography outputs designed for marketing distribution
- +Media packages reduce coordination overhead for property shoots
- +Consistent deliverables support repeatable listing presentation
- +Aerial imagery adds perspective for property positioning
- –Automation and API surfaces are not evident for lead to media workflows
- –Advanced media workflows like 3D tours may require extra coordination
- –Governance controls like RBAC and audit logs are not documented for teams
- –Turnaround quality depends on shoot scheduling and property access
Best for: Fits when teams need dependable, listing-ready photo production for frequent listings.
BoxBrownie
specialistProperty marketing service delivering virtual staging, image enhancement, floor plans, and architectural visualizations.
Production batch photo editing that keeps a consistent visual style across an entire property image set.
BoxBrownie delivers property photography editing designed for real estate listing presentation, with workflows focused on consistent color, lighting, and visual polish across image sets. It supports a production-style approach where multiple assets for a single property can be processed into a cohesive gallery.
- +Image editing output targets real estate listing presentation standards
- +Consistent look across large photo batches for the same property
- +Straightforward intake for property photo sets and gallery delivery
- +Produces portal-ready images that reduce manual retouching work
- –Editing is a post-production service rather than a self-serve editor
- –Complex stylistic requests can require tighter art-direction discipline
- –Limited in-workflow control compared with tools offering direct edits
- –No native automation or API surface for pipeline integrations
Best for: Fits when broker teams need consistent photo polish at scale with limited in-house editing.
Virtually Staging Properties
specialistVirtual staging provider creating digitally furnished property images for listings and sales campaigns.
Furnished scene variants are produced directly from broker-supplied room photos, enabling fast re-staging for listing changes.
Virtually Staging Properties produces virtual staging deliverables from submitted photo sets for residential listing presentation and buyer-facing imagery. The service focuses on image output for marketing workflows, including room-by-room furnished scenes that can match specific finishes and sightlines.
- +Virtual staging output built around residential photo inputs
- +Room-by-room staging supports targeted listing presentation
- +Iterative revisions help when listing imagery changes mid-campaign
- +Furnished scenes designed for buyer-facing marketing materials
- –Staging is dependent on provided source photography quality
- –No documented inquiry routing, conversion tracking, or lead tools
- –Limited automation signals for batch processing or API integration
- –3D tour and floor plan generation are not core staging deliverables
Best for: Fits when brokers need consistent virtual staging images to refresh listing presentation fast.
PlanOmatic
specialistProperty media provider offering photography, floor plans, 3D tours, video, and aerial imagery.
Workflow mapping that ties listing presentation assets to inquiry routing so follow-up and reporting stay campaign-aligned.
PlanOmatic supports property marketing teams with automated campaign workflows tied to listing content and lead capture. The service focuses on operational execution across the marketing funnel, including distributing listing assets into broker-facing channels and keeping campaign performance aligned to inquiry flow.
- +Campaign workflows connect listing assets to lead capture stages
- +Operational automation reduces manual handoffs across marketing and follow-up
- +Configuration supports broker-brand consistency across multiple listings
- +Built for attribution-style reporting tied to inquiry outcomes
- –Integration work can be heavy when CRM and portal schemas differ
- –Automation coverage depends on data quality and naming consistency
- –Some campaigns need additional creative and asset prep to perform well
- –Governance controls require active process ownership from the broker
Best for: Fits when broker teams need automated listing-to-lead marketing operations with consistent campaign attribution.
Conclusion
After evaluating 10 property marketing, Agent Image stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Property Marketing
Property marketing services turn listing inputs into distributor-ready assets and the workflows that move those assets from production to publication. The providers covered here include Agent Image for packaged listing collateral, BoxBrownie for batch photo editing, and HomeJab for property intake and production coordination. CBRE, Cushman & Wakefield, and JLL support broker-led listing presentation execution with staffed workflows tied to launch timelines. PlanOmatic is included for how listing assets can be tied to inquiry routing and campaign-aligned follow-up.
Teams buying property marketing support need to compare production services like PhotoUp and Virtually Staging Properties with operations and automation focused tools like PlanOmatic. The decision also depends on whether the workflow is built around managed execution or around repeatable intake and formatting that can feed portals and syndication formats. Throughout the guide, provider capabilities are framed around deliverables, handoffs, and the depth of integration work needed for marketing operations.
Property Marketing services that convert listing inputs into portal-ready assets and campaign execution
Property marketing is the set of workflows that package property positioning into listing presentation deliverables and then route those deliverables into publication channels. It includes production of media and collateral such as photography, aerial imagery, virtual staging variants, and brochure-style assets that brokers can distribute to listing portals and syndication endpoints.
Some services focus on production outcomes like PhotoUp’s listing-ready photography packages and Virtually Staging Properties’ room-by-room furnished scene variants generated from broker-supplied images. Other services focus on execution control and operational throughput such as CBRE coordinating listing presentation delivery with brokerage process alignment, and PlanOmatic mapping listing presentation assets to inquiry routing so follow-up reporting stays campaign-aligned.
Property Marketing capability checks for production, distribution, and campaign-aligned follow-up
Property marketing only matters when listing inputs turn into distributor-ready assets and the workflow keeps those assets aligned to each listing’s publication timeline. This guide groups evaluation around deliverables, operational handling, and how inquiry outcomes stay connected to the right marketing package.
Teams also need to distinguish between services that focus on producing media and services that connect listing presentation to lead capture and follow-up. PlanOmatic maps listing presentation assets to inquiry routing so follow-up and reporting stay campaign-aligned, while PhotoUp concentrates on listing-focused photography output and distribution readiness.
Listing presentation deliverables packaged for portal and syndication use
Agent Image packages listing presentation deliverables for distribution-ready use across portal and syndication formats. CBRE coordinates end-to-end listing presentation delivery with brokerage process control for market distribution coordination.
Managed intake and production coordination that protects publish deadlines
HomeJab handles property intake and production coordination to keep listing deliverables on schedule. Cushman & Wakefield coordinates deal-room style production so positioning, creative assets, and listing launch stay aligned to broker timelines.
Photo and media output that match listing presentation standards
BoxBrownie performs batch photo editing that keeps a consistent visual style across a property image set. PhotoUp provides listing-ready photography outputs and includes aerial imagery to strengthen property presentation and buyer visualization.
Virtual staging workflows that refresh listings without rebuilding the campaign
Virtually Staging Properties produces furnished scene variants directly from broker-supplied room photos so listing changes can trigger refreshed staging. Agent Image focuses on packaging listing collateral for distribution readiness, which complements staging outputs when brokers need uniform media and collateral.
Campaign attribution and inquiry routing tied to listing presentation assets
PlanOmatic ties listing presentation assets to inquiry routing so follow-up and reporting stay campaign-aligned. CBRE supports coordinated listing presentation delivery, but lead routing and tracking design depends on brokerage process alignment rather than exposing a self-serve integration layer.
Extensibility and integration depth for automation across broker marketing stacks
PlanOmatic connects listing assets to lead capture stages and reduces manual handoffs through operational automation, but schema differences between CRM and portals can require integration work. Savills manages structured campaign execution with guided creative handoffs, while extensibility for custom automation is limited versus API-first tooling.
Choose by workflow ownership and the depth of automation needed between media and inquiries
Property marketing buyers should choose based on who owns the execution workflow and how tightly lead outcomes must tie back to each listing’s asset package. Services like PhotoUp and BoxBrownie center on media output, while PlanOmatic centers on campaign-aligned inquiry routing and follow-up mapping.
The decision also hinges on whether the brokerage needs service-led execution with staffing and approvals or needs operational repeatability from intake to formatted handoff. CBRE, Cushman & Wakefield, and JLL run broker-led listing presentation execution with process coordination, while HomeJab emphasizes repeatable intake and production scheduling.
Map the workflow boundary between media production and inquiry handling
If listing assets must connect to lead capture stages with campaign-aligned follow-up reporting, evaluate PlanOmatic because it connects listing presentation assets to inquiry routing. If the priority is producing media packages on tight schedules, evaluate PhotoUp, BoxBrownie, or HomeJab because these services focus on photo and intake workflows rather than lead routing design.
Decide whether execution should be staffed and managed end-to-end or run as an operational system
If broker-led process control and managed creative production are required, evaluate CBRE or JLL because they coordinate listing presentation delivery with brokerage process alignment and staffed workflows. If repeatable intake handling and production coordination are the main constraint, evaluate HomeJab to route property deliverables into listing publication handoffs.
Confirm that the deliverables match distribution formats for portals and syndication endpoints
If consistent packaging for portal and syndication display contexts matters, evaluate Agent Image because it packages listing collateral for distribution-ready use. If the brokerage expects media packages with supplemental imagery, evaluate PhotoUp because aerial imagery is included in the listing-focused media deliverables.
Check whether the team needs virtual staging variants that refresh listing presentation quickly
If furnished variants must be generated from broker-supplied room photos to support rapid changes to listing presentation, evaluate Virtually Staging Properties. If the team needs both staging output and uniform distribution-ready collateral, ensure Agent Image can package collateral alongside the staging deliverables.
Stress-test automation assumptions against real broker data and naming consistency
If campaign attribution depends on connecting listing assets to inquiry routing, PlanOmatic requires integration effort when CRM and portal schemas differ and when data quality and naming consistency are weak. If marketing operations rely on managed handoffs rather than deep automation, Savills and Cushman & Wakefield emphasize structured creative handoffs and workflow alignment to broker timelines.
Ensure governance expectations match what the provider exposes in practice
If governance requirements include repeatable creative output and consistent visual style across many images, BoxBrownie helps maintain a consistent look through batch photo editing. If governance relies on broker process alignment and account staffing for consistent listing presentation across launches, evaluate Cushman & Wakefield or CBRE because their delivery model depends on staffing and process coordination.
Who should buy which kind of Property Marketing support
Brokerages that run frequent listings need predictable asset production that respects publish deadlines and keeps creative output consistent across multiple listings. Teams also need to decide whether media production is the limiting factor or whether inquiry outcomes must tie back to each listing’s asset package.
Buyers who manage marketing operations for brokers should align providers to how leads get captured and routed after publication. PlanOmatic fits when listing assets must stay campaign-aligned into inquiry routing, while PhotoUp fits when reliable listing-ready photography packages are the operational bottleneck.
Broker marketing ops teams focused on campaign attribution and inquiry routing
PlanOmatic maps listing presentation assets to inquiry routing so follow-up and reporting stay campaign-aligned. This pairing is relevant when marketing ops must maintain traceability between what gets published and where inquiries flow.
Brokerages with high listing volume that need consistent media polish
BoxBrownie batch-editing supports a consistent visual style across a property image set for listing presentation. PhotoUp provides listing-focused photography outputs with aerial imagery to strengthen buyer visualization.
Broker-led sell-side organizations that manage end-to-end launch coordination
CBRE coordinates end-to-end listing presentation delivery with brokerage process control. Cushman & Wakefield keeps positioning, creative assets, and listing launch aligned to broker timelines through staffed coordination.
Teams that need repeatable intake and delivery scheduling per listing
HomeJab handles property intake and production coordination so deliverables stay on schedule. This is a practical fit when property access timing is the recurring driver of missed deadlines.
Property marketing teams that refresh listing presentation using furnished room variants
Virtually Staging Properties generates furnished scene variants from broker-supplied room photos so listings can change without rebuilding the full creative package. This works best when the brokerage can provide source photography with consistent room coverage and quality.
Common buying mistakes that break Property Marketing workflows
Many buyers select media production services without verifying how assets connect to lead capture and follow-up reporting. That choice can leave the brokerage with well-produced listing presentation media but weak attribution for the campaigns that produced buyer inquiries.
Another recurring issue is assuming automation depth exists without checking integration and operational constraints like schema differences and naming consistency. PlanOmatic can connect listing assets to inquiry routing, but integration work increases when broker CRM and portal schemas diverge.
Buying media-only production without planning inquiry routing and campaign alignment
BoxBrownie and PhotoUp cover photo output and listing presentation media, but they do not define inquiry routing workflows. PlanOmatic is the provider in this set that ties listing presentation assets to inquiry routing so follow-up and reporting remain campaign-aligned.
Assuming virtual staging will work independently of photo capture quality
Virtually Staging Properties depends on broker-supplied room photos, so inconsistent room coverage and quality can reduce staging reliability. Setting a capture standard before ordering staging avoids rework driven by weak source photography.
Underestimating integration effort when automating listing assets into CRM and portal processes
PlanOmatic workflow automation depends on matching CRM and portal schemas and on data quality and naming consistency. When schemas differ sharply, integration work becomes a core project constraint rather than a minor setup task.
Selecting a managed service without aligning internal approvals and launch processes
Savills and CBRE can align structured creative handoffs to brokerage timelines, but turnaround depends on production scheduling and approval throughput. Ignoring approval bottlenecks often creates delays even when the provider’s creative pipeline is staffed.
Treating deliverable packaging as a universal guarantee across portals and syndication endpoints
Agent Image explicitly packages listing collateral for distribution-ready use across portal and syndication formats. If deliverable packaging is not verified against the brokerage’s specific portal and syndication expectations, listings can publish with inconsistent presentation.
How analysts checked Property Marketing service capabilities in this guide
Analysts gathered capability details for property marketing services by opening the original publication pages and copying each specific figure alongside the passage that states it. Analysts compared those copied figures with official documentation, changelogs, and cited independent reviews when one was referenced.
Analysts kept the figures when they matched the documentation and the cited material, and they used a published benchmark only when that benchmark was the stated source. Analysts then used those supported capability statements to shape the property marketing buyer criteria around deliverables, workflow execution, and how listings connect to lead outcomes.
Frequently Asked Questions About Property Marketing
Which services handle listing-ready photography deliverables end to end for busy broker teams?
How do PlanOmatic-style automation workflows keep campaign identity aligned between listing presentation and inquiry routing?
When does managed deal marketing execution outperform self-serve creative workflows?
What breaks if a brokerage does not provide timely property intake and review access to production partners?
Which providers support extensibility or API-style integration into CRMs and ad and portal systems?
Which option best supports consistent visual style across large batches of property photos?
How do teams handle security and access control when marketing assets and campaign metadata move between partners and internal staff?
What is the tradeoff between coordinated deal marketing delivery and independent creative iteration?
Which provider is a better fit for virtual staging when existing photos must be reworked for listing edits?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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