GITNUXSOFTWARE ADVICE
Market ResearchTop 10 Best Mortgage Leads Services of 2026
Ranked comparison of mortgage leads services for lenders, covering Hibu, Zoezi, Kore Digital, plus leadsmarket and Boberdoo tradeoffs.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
For mortgage lenders who want controlled lead routing with low stale-lead risk and direct CRM delivery, LeadsMarket is the safest overall pick, whereas LendingTree fits teams handling lead-to-routing speed and post-handoff qualification when you can benefit from comparison-style referral flow.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
LeadsMarket
Routing configuration that enforces consistent round-robin assignment across incoming lead flows.
Built for fits when lenders need controlled mortgage lead routing with low stale-lead risk and direct CRM delivery..
Boberdoo
Editor pickReal-time delivery plus pre-delivery validation and duplicate suppression designed to reduce wasted routing attempts.
Built for fits when mid-market lenders need controlled, near-immediate lead routing into CRM workflows..
LeadExec
Editor pickAssignment logic supports loan officer routing with round-robin style distribution across configurable agent queues.
Built for fits when lender operations need real-time mortgage lead distribution with duplicate control and CRM handoff..
Comparison Table
LeadsMarket
specialistLeadsMarket supplies mortgage leads and inbound call opportunities to participating buyers.
Routing configuration that enforces consistent round-robin assignment across incoming lead flows.
LeadsMarket is built for lenders that need consistent lead-to-agent assignment rather than manual lead handling, with controls that govern delivery timing and routing outcomes. Lead processing emphasizes validation and duplicate suppression so repeated contacts and overlapping sources do not flood the CRM. Integration support is positioned for CRM integration and API-driven delivery so leads can land directly in loan officer workflows.
A tradeoff is that granular routing governance depends on upfront configuration of assignment rules and delivery preferences, so teams without admin support can see higher than expected setup time. LeadsMarket fits usage situations where loan officers require predictable round-robin assignment and where lenders want aged lead risk reduced through tighter real-time lead delivery windows.
- +Real-time lead delivery focus reduces stale borrower intent
- +Duplicate suppression limits CRM clutter across overlapping intake sources
- +Routing controls support round-robin assignment and fair distribution
- +API and CRM integration paths fit lender delivery workflows
- –Advanced routing requires careful configuration and governance discipline
- –Lead validation depth may be mismatched for highly customized CRM fields
- –Rapid changes to routing logic can slow operational updates
- –Some edge cases may require manual reconciliation at peak volume
Loan operations teams
Control distribution and reduce duplicate noise
Fewer missed follow-ups
Loan officer teams
Get time-sensitive inbound mortgage leads
Higher contact rates
Show 2 more scenarios
CRM administrators
Sync leads into existing workflows
Less manual data entry
API post and CRM integration paths support automated handoffs into lead stages.
Regional lending teams
Route based on geography and coverage
Better local servicing
Assignment behavior can reflect lender coverage boundaries during lead delivery.
Best for: Fits when lenders need controlled mortgage lead routing with low stale-lead risk and direct CRM delivery.
Boberdoo
specialistLead distribution and ping-post platform serving mortgage lead generators with real-time routing and TCPA compliance features.
Real-time delivery plus pre-delivery validation and duplicate suppression designed to reduce wasted routing attempts.
Boberdoo fits lenders that care about how leads move from submission to assignment, not just whether lead volume arrives. The operational workflow emphasizes lead handling that can include duplicate suppression and lead validation before leads hit downstream systems. Delivery behavior is designed for low-latency routing and immediate CRM updates so loan officer routing can occur quickly.
A key tradeoff is that tight routing outcomes depend on correct mapping between Boberdoo lead fields and the lender CRM and routing logic. Boberdoo works best when lenders already have a defined lead-to-loan-officer plan and a CRM integration surface that can ingest leads consistently.
- +Real-time lead delivery supports fast loan officer routing decisions
- +Lead validation reduces avoidable downstream churn in CRM workflows
- +API post integration fits common mortgage lead ingestion patterns
- +Duplicate suppression helps maintain a cleaner lead pipeline
- –Strong routing outcomes require careful field mapping into the CRM
- –Governance relies on lender-side routing configuration discipline
Mortgage operations teams
Daily inbound intake into CRM
Fewer duplicate and stale leads
Loan officer managers
Round-robin assignment under load
Faster response time
Show 2 more scenarios
Salesforce administrators
CRM lead creation and updates
More complete CRM records
API post style ingestion supports consistent field mapping for lead-to-opportunity creation.
Compliance and quality teams
Lead validation before distribution
Lower policy exceptions
Validation steps filter problematic submissions before they reach loan officer routing.
Best for: Fits when mid-market lenders need controlled, near-immediate lead routing into CRM workflows.
LeadExec
specialistLead delivery and routing software used by mortgage lead sellers to distribute real-time leads to buyers via ping-post and direct posting.
Assignment logic supports loan officer routing with round-robin style distribution across configurable agent queues.
LeadExec is geared toward mortgage lender operations that need consistent real-time lead delivery, not just inbound collection. LeadExec supports lead distribution workflows that can match leads to loan officers using routing rules and round-robin style assignment. Lead validation and duplicate suppression reduce wasted callbacks caused by multiple web form submissions or reused contact records.
A key tradeoff is that teams get the best outcomes when routing, territories, and contact preferences are modeled upfront so assignment logic maps correctly to production workflows. LeadExec fits situations where call center agents or loan officers need immediate inbound call leads handoff, then want CRM synchronization for tracking and follow-up.
- +Real-time lead delivery supports faster lead-to-contact windows
- +Duplicate suppression reduces wasted calls to repeat contacts
- +Lead validation helps keep borrower intent signals consistent
- +Configurable loan officer routing fits multi-agent teams
- –Routing rules need upfront alignment with territories and agent queues
- –API post integration effort rises when CRM custom objects are involved
- –Governance requires discipline for opt-in tracking across systems
Mortgage operations teams
Real-time inbound lead routing
Higher lead-to-contact rate
Call center managers
Live transfer handoffs
Fewer misdirected callbacks
Show 2 more scenarios
CRM administrators
API post synchronization
Better pipeline reporting accuracy
Posts lead events into the CRM so follow-up stages and timestamps stay current.
Branch sales directors
Geographic targeting with assignment
Improved regional conversion
Applies geographic filters so leads land in the right region and agent pool.
Best for: Fits when lender operations need real-time mortgage lead distribution with duplicate control and CRM handoff.
Lead Buyers
specialistLead marketplace connecting mortgage lead generators with verified buyers through real-time ping-post and direct delivery.
Routing configuration that controls lead assignment behavior after intake, reducing queue churn during high-volume delivery.
Lead Buyers supplies mortgage lead generation geared toward borrower intent and loan-officer routing workflows.
Delivery is built around lead transfer mechanics designed for real-time handling and distribution into lender CRMs.
The service’s distinguishing strength is operational control over how leads flow after intake, including duplicate suppression behavior and assignment consistency.
Admin work is oriented around managing lead sources and routing rules rather than building custom integrations from scratch.
- +Lead transfer workflow supports fast routing into loan officer queues
- +Duplicate suppression focus reduces wasted contact attempts
- +Geographic targeting support fits state-level lender coverage needs
- +Operational configuration centers on lead source and routing behavior
- –API post and ping-post style automation depth is limited without tight onboarding
- –Exclusive lead coverage is inconsistent across all loan scenarios
- –Aged lead handling options are narrow for lenders needing long aging windows
- –Governance controls for routing logic need active admin participation
Best for: Fits when lenders need predictable real-time lead delivery and consistent loan officer routing.
LendingTree
enterprise_vendorLendingTree connects mortgage shoppers with lenders through comparison and referral channels.
Brand-driven national borrower intake paired with lender lead distribution and live follow-up routing.
LendingTree routes mortgage borrower requests into lender conversations using a web-initiated lead flow and partner placement workflow. It is distinct for its broad borrower funnel reach and its routing model designed around lender lead assignment and rapid follow-up.
Core capabilities center on lead delivery for mortgage intent, borrower form capture, and handoff to lender contact workflows that depend on CRM updates. The operating reality for lenders is that lead quality and timing depend heavily on originating traffic mix and lender responsiveness.
- +High inbound volume supports round-robin assignment at scale
- +Lead handoff aligns with lender appointment and call workflows
- +Partner-facing routing reduces manual intake work
- +Widely recognized brand can improve borrower response rates
- –Lead type mix can vary, complicating strict eligibility targeting
- –CRM sync and routing controls require operational discipline
- –Duplicate suppression expectations are not always predictable per cohort
- –Real-time responsiveness gaps can reduce contact-to-appointment rate
Best for: Fits when teams can manage lead-to-routing speed, CRM update hygiene, and post-handoff qualification.
NerdWallet
enterprise_vendorNerdWallet refers mortgage shoppers to lenders through financial comparison and editorial marketplaces.
Audience-level referral flow built around mortgage comparison journeys rather than call-centric lead capture.
NerdWallet is a mortgage lead generation brand that centers its flow on borrower-facing intent signals rather than lender-driven dialing campaigns. Lead quality is shaped through content-led discovery and aggregated marketplace behavior, which changes how purchase and refinance intent is captured.
NerdWallet also operates as a comparison and referral destination, so lead routing is tied to category-level placement rules and intake workflows. The delivery model tends to fit lenders that want web form leads with audience targeting and structured handoffs into CRM workflows.
- +Borrower intent tends to be captured via editorial and marketplace discovery
- +Lead handoff aligns to web form intake workflows used by many CRMs
- +Geographic targeting supports market-level lender coverage planning
- +Aged lead handling is clearer than pure ad-direct models
- –Shared leads can limit exclusivity expectations for faster conversion teams
- –Lead-to-loan officer routing may require CRM mapping and workflow tuning
- –Real-time lead delivery cadence can vary by campaign configuration
- –TCPA consent capture depends on intake configuration depth
Best for: Fits when lenders want content-led borrower intent and structured web form handoffs into existing CRM workflows.
QuinStreet
enterprise_vendorQuinStreet provides performance marketing and lead acquisition services across mortgage and financial services.
Mortgage campaign operations that tie validated lead handling to live transfer execution.
QuinStreet differentiates through mortgage-specific demand generation and operational lead handling built around its long-running real estate and financial services footprint. Lead delivery is oriented to live transfer workflows and appointment conversion goals, with routing support aimed at loan officer distribution.
The service emphasizes lead validation, duplicate control, and campaign-level performance reporting that lenders can use to refine targeting. Integration depth tends to center on CRM handoff patterns and configurable lead management processes rather than broad in-house developer tooling.
- +Mortage lead workflows aligned to live transfer and appointment outcomes
- +Lead validation and duplicate suppression reduce wasted follow-up
- +Campaign controls support geographic targeting and intent-based refinement
- +Reporting supports performance review by campaign and routing outcomes
- –Integration details often rely on CRM handoff configuration rather than deep API automation
- –Coverage can skew toward specific channel and borrower intent segments
- –Operational governance is required to keep lead ownership consistent across teams
Best for: Fits when mid-sized lenders need mortgage lead handling with structured validation and routing discipline.
Credible
specialistCredible operates a mortgage comparison marketplace that matches borrowers with lending providers.
Program-specific lender routing that maps borrower intent to the correct campaign coverage model.
Credible is a mortgage lead generation and lender marketing workflow company that focuses on borrower-matching rather than dialing and agent-led outbound only. It routes mortgage intent signals into lender campaigns with lead validation designed to reduce low-quality submissions.
Credible’s operational fit is strongest when lenders want consistent intake, assignment rules for loan officer coverage, and automated CRM handoff. Lenders evaluating exclusive versus shared lead supply can use Credible’s campaign controls to tune how borrower requests map to lender programs.
- +Campaign-level controls for routing mortgage intent to lender programs
- +Lead validation reduces low-quality or duplicate-like submissions
- +Automated CRM handoff supports operational consistency across teams
- +Assignment logic supports coverage models for loan officer or team routing
- –Outbound workflow depth for manual lead handling is not its primary strength
- –Routing accuracy depends on clean lender configuration and program mapping
- –Granular performance analytics are less direct than specialized ad-tech dashboards
- –Shared lead scenarios can complicate expectations versus exclusive supply
Best for: Fits when mortgage lenders need validated, intent-driven leads with configurable routing into CRM.
Own Up
specialistOwn Up connects homebuyers with mortgage advisors and lending partners through a borrower referral service.
Real-time lead delivery with lender-specific routing rules that control which loan officer receives each qualified request.
Own Up handles mortgage lead acquisition and loan officer routing for lender teams that want controlled delivery of borrower-intent requests. The service focuses on lead validation, duplicate suppression, and assignment workflows tied to lender-defined criteria.
Delivery is oriented around real-time handoff and lead-to-agent flow, which supports faster appointment scheduling than batch imports. Governance and reporting are designed to monitor lead flow outcomes and manage operational exceptions during distribution.
- +Lead validation and duplicate suppression reduce wasted loan officer time
- +Real-time delivery supports faster lead-to-appointment cycles
- +Loan officer routing workflows support geographic and eligibility constraints
- +Reporting helps track handoff outcomes across lead batches
- –Integration options can feel limited for fully custom CRM lead schemas
- –Operational changes to routing rules require coordination and lead-time planning
- –Coverage by loan type can vary by market without clear self-serve controls
- –Attribution detail can lag when lenders change follow-up workflows frequently
Best for: Fits when mid-market lenders need controlled, validated mortgage leads with tight routing and handoff discipline.
LeadPoint
specialistLeadPoint provides managed lead generation and distribution services for regulated consumer finance markets.
Mortgage-focused routing configuration that governs delivery and assignment behavior across teams and lead-sharing modes.
LeadPoint is built for lenders that need predictable mortgage lead routing across loan officers and teams, with control over delivery timing and handling rules. It focuses on lead intake workflows and distribution behavior that support exclusive and shared lead models while reducing operational overhead for lead-to-agent assignment.
Automation centers on routing logic and operational handling so lead dispatch stays consistent when volume changes. The strongest differentiator is how distribution and delivery rules are configured to match mortgage-specific workflows like purchase, refinance, and home equity intent.
- +Configurable lead routing rules for mortgage loan officer assignment
- +Delivery handling designed for consistent lead dispatch at scale
- +Operational controls that support exclusive and shared lead patterns
- +Integration pathways for CRM and downstream mortgage workflow systems
- –Setup work increases when routing logic must match complex team structures
- –Admin controls can require careful governance to prevent misrouting
- –Extensibility depends heavily on how CRM and intake systems are connected
- –Advanced automation coverage is best when process inputs are standardized
Best for: Fits when mortgage lenders need reliable lead routing with shared or exclusive delivery behavior.
Conclusion
After evaluating 10 market research, LeadsMarket stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right mortgage leads
Mortgage leads are borrower intent requests that flow into a lender’s pipeline for mortgage prequalification and routing to the right loan officer or program queue. This guide covers mortgage leads services from LeadsMarket, Boberdoo, Kore Digital, and nine other providers based on real-time delivery behavior, lead validation depth, and duplicate suppression.
The providers in scope also differ in how they handle delivery-to-CRM handoff and routing governance. LeadsMarket is built around round-robin routing consistency across incoming lead flows, while Boberdoo pairs real-time delivery with pre-delivery validation and duplicate suppression. Kore Digital is treated as a comparator for its campaign and intent-driven routing workflows that map leads into lender execution paths.
Mortgage leads for lenders: real-time delivery, validation, routing, and CRM handoff
Mortgage leads services deliver borrower intake into lender systems, then assign each lead to the correct loan officer, agent queue, or campaign program based on configured routing logic. Real-time delivery and duplicate suppression are baseline capabilities across the category because they reduce stale intent and prevent repeated outreach.
LeadsMarket stands out with routing configuration that enforces consistent round-robin assignment across incoming lead flows, which reduces queue churn when volumes spike. Boberdoo is built around near-immediate delivery plus pre-delivery validation and duplicate suppression, which limits wasted routing attempts when CRM workflows would otherwise reprocess similar submissions.
Mortgage leads evaluation: delivery, validation, duplicate control, and routing governance
Mortgage lead services determine how quickly borrower intent reaches a loan officer or program queue and whether the same request gets processed multiple times. Lead validation and duplicate suppression directly affect call volume efficiency, CRM cleanliness, and lead-to-appointment rate because lenders typically route and contact within tight time windows.
Real-time lead delivery and repeat-contact control
LeadsMarket is built around routing configuration that enforces consistent round-robin assignment across incoming lead flows, which helps prevent queue churn during spikes. Boberdoo pairs real-time delivery with pre-delivery validation and duplicate suppression to reduce wasted routing attempts into CRM workflows.
Routing logic that matches loan officers, queues, and territories
LeadExec uses assignment logic with round-robin style distribution across configurable agent queues, which supports real-time mortgage lead distribution. Lead Buyers focuses routing behavior after intake to control lead assignment behavior during high-volume delivery.
CRM handoff depth for handoff automation and field alignment
QuinStreet ties validated lead handling to live transfer execution, which aligns routing to appointment outcomes based on its campaign operations workflow. Kore Digital is handled as a comparator for campaign and intent-driven routing workflows that map leads into lender execution paths with execution-path alignment.
Lead exclusivity behavior and channel-driven intake expectations
LendingTree combines brand-driven national borrower intake with lender lead distribution and live follow-up routing, which supports scalable round-robin assignment. NerdWallet uses an audience-level referral flow built around mortgage comparison journeys, and shared lead behavior can limit exclusivity expectations for faster conversion teams.
Routing controls tied to campaign coverage and program mapping
Credible provides program-specific lender routing that maps borrower intent to a campaign coverage model, which helps connect intent to the correct campaign. Own Up delivers real-time qualified requests with lender-specific routing rules that control which loan officer receives each qualified request.
Shared versus exclusive delivery behavior across teams
LeadPoint governs delivery and assignment behavior across teams and lead-sharing modes, which supports consistent lead dispatch at scale. LeadsMarket adds routing consistency across incoming lead flows to reduce stale-lead risk when multiple intake sources overlap.
How to choose mortgage leads services: routing philosophy, automation surface, and governance fit
Mortgage lead buyers should select providers based on how routing rules behave across multiple intake sources, how lead validation is applied before handoff, and how duplicate suppression prevents repeat outreach. The right choice depends on whether the lender can govern routing inputs, keep CRM mapping aligned, and coordinate agent queues with the provider’s delivery model.
Match routing philosophy to operational governance
If routing must stay consistent across incoming lead flows with strict queue behavior, LeadsMarket enforces consistent round-robin assignment through routing configuration. If routing outcomes rely on matching agent queues and territories, LeadExec’s round-robin distribution across configurable agent queues requires upfront alignment.
Decide whether pre-delivery validation is a hard requirement
Choose Boberdoo when pre-delivery validation is needed to reduce wasted routing attempts before leads enter downstream CRM workflows. Choose QuinStreet when validated lead handling must connect to live transfer execution tied to appointment outcomes.
Assess duplicate suppression against real intake overlap
If overlapping intake sources are expected, LeadsMarket and Boberdoo both use duplicate suppression to prevent repeated outreach and CRM clutter. If the team runs many similar pipelines, Lead Buyers pairs duplicate suppression with a lead transfer workflow to reduce queue churn during high-volume delivery.
Evaluate CRM handoff depth for the lender’s lead schema complexity
When CRM custom objects or complex lead schemas are part of the workflow, check for API post depth like the effort noted for LeadExec when CRM custom objects are involved. When field mapping and workflow tuning are required, NerdWallet’s web form intake handoffs often need CRM mapping tuning to support loan-to-loan-officer routing.
Align campaign coverage and intent mapping with program execution
If intent must route into program-specific coverage models, Credible’s campaign coverage mapping connects borrower intent to the correct lender program. If execution paths depend on campaign operations that trigger live transfer, QuinStreet’s mortgage campaign operations tie validated handling to live transfer execution.
Who needs which mortgage leads service model
Mortgage lenders need different lead routing behavior depending on team structure, CRM complexity, and how strictly leads must be assigned before contact. The service choice changes when the priority is fast lead-to-contact timing versus program-specific intent mapping or controlled queue distribution.
Lenders with multiple intake sources and strict queue rotation rules
LeadsMarket enforces consistent round-robin assignment across incoming lead flows, which reduces queue churn when multiple sources overlap. Duplicate suppression in LeadsMarket also reduces stale intent being pushed into CRM workflows repeatedly.
Mid-market lenders that need near-immediate delivery with pre-routing filtering
Boberdoo delivers in near real time while applying pre-delivery validation and duplicate suppression before leads move into lender routing. LeadExec also supports real-time delivery and round-robin style distribution across agent queues with duplicate control.
Teams that treat loan officer routing as a configurable operations system
LeadExec supports loan officer routing through round-robin style distribution across configurable agent queues and configurable routing rules. Lead Buyers focuses routing assignment behavior after intake so the lender can reduce queue churn during high-volume delivery.
Lenders running campaign execution tied to live transfers and appointments
QuinStreet aligns mortgage lead workflows to live transfer execution and appointment outcomes using validated lead handling. Kore Digital is positioned as a comparator where campaign and intent-driven routing maps leads into lender execution paths.
Lenders that depend on program mapping from borrower intent to campaign coverage
Credible provides campaign-level routing controls that map borrower intent to the correct campaign coverage model. Credible’s lead validation also reduces low-quality or duplicate-like submissions that would otherwise waste manual operations.
Common mortgage leads buying mistakes and how to avoid them
Many lenders buy mortgage leads services based on delivery speed but underestimate how routing rules interact with CRM mapping and operational governance. Other failures come from assuming exclusivity across channel types or underestimating the automation work required for custom lead schemas and workflow triggers.
Assuming lead exclusivity is uniform across channel sources
NerdWallet can deliver shared leads through an audience-level referral flow based on mortgage comparison journeys, which can lower exclusivity expectations for faster conversion teams. Validate exclusivity behavior against the channel mix before operational rollout.
Selecting routing without a governance plan for territories and queue membership
LeadExec routing rules need upfront alignment with territories and agent queues, and mismatches create misrouting risk. LeadsMarket can enforce consistent round-robin assignment across lead flows, but routing configuration still requires governance discipline.
Overestimating automation depth for CRM custom objects and complex field mapping
LeadExec notes that API post integration effort rises when CRM custom objects are involved. NerdWallet can require lead-to-loan-officer routing mapping and workflow tuning when web form handoffs do not match the existing CRM workflow assumptions.
Ignoring how duplicate suppression impacts contact volume and CRM hygiene
Lead Buyers focuses duplicate suppression and a lead transfer workflow to reduce wasted contact attempts, but weak onboarding can limit automation depth without tight onboarding. Boberdoo uses pre-delivery validation plus duplicate suppression to reduce wasted routing attempts in downstream CRM workflows.
How We Selected and Ranked These Providers
We evaluated mortgage leads services on feature coverage for real-time delivery behavior, lead validation depth, and duplicate suppression that prevents repeat outreach. We prioritized integration depth and automation surface because lenders need consistent delivery-to-CRM handoff and routing outcomes under operational load.
We scored ease and value around routing configuration effort, governance overhead, and how quickly a lender can align lead handling with loan officer queues. LeadsMarket ranked highest because routing configuration enforces consistent round-robin assignment across incoming lead flows and pairs that behavior with duplicate suppression to reduce stale intent and CRM clutter.
Frequently Asked Questions About mortgage leads
How do LeadsMarket and Boberdoo handle lead freshness to reduce stale follow-up?
Which providers support real-time lead delivery into a lender CRM workflow via API post patterns?
What breaks operationally when duplicate suppression is weak during high-volume lead transfer?
How do lead routing models differ between Kore Digital and NerdWallet for borrower intent handoff?
Which service fits best when loan officer coverage needs round-robin assignment across agent queues?
How should admin control and audit visibility be evaluated for lead assignment rule changes?
When migrating from batch imports to real-time handoff, which providers emphasize lead transfer mechanics?
What are the tradeoffs between live transfer workflows and structured web form leads for follow-up speed?
How do onboarding and configuration expectations differ between Credible and LendingTree?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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