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International MarketsTop 10 Best Market Development Services of 2026
Top 10 market development services ranked with evaluation criteria and tradeoffs to help teams compare providers like McKinsey & Company.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
AI search agents find sources, extract figures with provenance, and aggregate written reviews. They also transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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NIQ is the best fit when enterprise planners need analyst-driven, data-grounded market-entry and expansion decisions, whereas McKinsey & Company suits executive teams that want defensible, structured strategy synthesis, and Simon-Kucher works best if guided choices around pricing and sales channels are central to your market plan.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
NIQ
Syndicated category data combined with applied analysis that converts into decision-ready segmentation and competitive landscapes.
Best for: Fits when enterprise planners need analyst-driven, data-grounded market entry and expansion decisions.
McKinsey & Company
Editor pickDecision-focused market development work that translates research into sequenced entry options and execution implications.
Best for: Fits when executive planning teams need defensible market-entry strategy with structured synthesis.
Simon-Kucher
Editor pickIntegrated market-entry and pricing recommendation work for commercial offer and channel design decisions.
Best for: Fits when enterprise teams need guided market-entry decisions tied to commercial and pricing choices.
Comparison Table
NIQ
agencyDelivers consumer measurement, retail intelligence, category analysis, and market development consulting.
Syndicated category data combined with applied analysis that converts into decision-ready segmentation and competitive landscapes.
NIQ is a market development partner that produces market attractiveness assessment outputs like competitive landscapes, demand patterns, and segment prioritization, not just raw research findings. It supports market-entry strategy work for both greenfield and brownfield contexts by linking market conditions to channel and distribution considerations. It also supports buyer persona development and voice-of-customer research by structuring insights around buying and usage behaviors that planners can map to messaging and distribution decisions.
A clear tradeoff is that NIQ engagements tend to favor structured deliverables and analyst-driven synthesis over rapid self-serve exploration for internal teams. NIQ fits best when planning teams need dependable, externally grounded inputs for market expansion roadmap decisions and partner conversations, not when teams need a lightweight tool for continuous experimentation.
- +Syndicated category intelligence tied to actionable market-entry planning
- +Segment and competitor outputs structured for stakeholder decision meetings
- +Voice-of-customer and persona work mapped to commercial implications
- +Cross-market coverage supports multi-country expansion roadmaps
- –Analyst-driven delivery can slow turnaround for ad-hoc questions
- –Less suitable for internal teams that require self-serve exploration
- –Workflow fit depends on scoping the deliverable structure early
- –Governance for internal data reuse requires planning discipline
Corporate strategy teams
Prioritize markets for expansion
Sharper market-entry priorities
Commercial planning leaders
Build route-to-market localization
More coherent localization choices
Show 2 more scenarios
Product marketing teams
Shape buyer personas and value messaging
Persona-driven messaging direction
NIQ applies voice-of-customer style research outputs to refine personas and buying triggers.
Partnership managers
Plan channel partner development
Better partner targeting
NIQ supports stakeholder mapping and market understanding for partner outreach and alignment.
Best for: Fits when enterprise planners need analyst-driven, data-grounded market entry and expansion decisions.
McKinsey & Company
enterprise_vendorProvides market assessment, growth strategy, customer research, and market-entry consulting.
Decision-focused market development work that translates research into sequenced entry options and execution implications.
McKinsey & Company supports market sizing and market segmentation work that can be translated into actionable market-entry options for leadership committees. Deliverables commonly include segmentation logic, competitive landscape narratives, and an expansion roadmap that ties assumptions to execution implications. The engagement structure fits teams that want a guided research-to-decision workflow with senior oversight and high-quality synthesis.
A tradeoff appears when teams need rapid, self-serve iteration with automation and an API-style data workflow, because McKinsey work is typically project-delivered rather than product-operated. It fits best when a planning team must align stakeholders across regions before launching pilot-market execution, or when leadership needs a defensible rationale for market-entry mode and sequencing.
- +Executive-ready decision options from multi-source competitive intelligence
- +Senior-led synthesis that connects research inputs to market-entry choices
- +Strong stakeholder mapping and planning artifacts for cross-team alignment
- +Clear segmentation reasoning that supports leadership reviews
- –Project delivery model limits continuous self-serve automation
- –Requires internal stakeholder time for interviews and validation cycles
- –Depth can be slower than agile research sprints for short timelines
- –Works best with defined scope, not open-ended exploratory browsing
Strategy and planning leaders
Select market-entry mode and sequencing
Leadership can choose with rationale
Commercial operations teams
Design route-to-market localization
Teams plan aligned pilots
Show 2 more scenarios
Product and growth teams
Validate expansion assumptions for prioritization
Priorities reflect evidence
Combines segmentation and competitive intelligence to tighten target focus.
Corporate development teams
Support partnership and channel strategy
Partnership targets become actionable
Maps stakeholders and synthesizes partner landscape considerations for expansion.
Best for: Fits when executive planning teams need defensible market-entry strategy with structured synthesis.
Simon-Kucher
specialistConsults on growth strategy, pricing, sales channels, customer segmentation, and market expansion.
Integrated market-entry and pricing recommendation work for commercial offer and channel design decisions.
Simon-Kucher pairs market development work with pricing and commercial planning deliverables that many research-first competitors keep separate. Typical outputs include market-entry strategy options, route-to-market design, and competitor and buyer analysis packaged for stakeholder alignment. The approach tends to be strategy heavy, with clear decision points and evidence links rather than dashboards that users operate directly. It fits enterprise planning cycles that require governance-ready reasoning for senior leadership and cross-functional review.
A tradeoff exists in tooling and extensibility. Teams that need ongoing automation, API-level integration, or a self-serve research workflow will not get a product surface comparable to software providers. Simon-Kucher works best when a planning team needs a structured, short-cycle engagement to choose a market-entry mode and localize the commercial offer for a specific launch.
- +Market-entry strategy outputs connect to pricing and channel tradeoffs
- +Strategy deliverables are built for executive decision workflows
- +Research-to-recommendation translation is clear and action oriented
- +Competitive intelligence work is tied to buyer implications
- –Less suitable for teams seeking automation or API-driven workflows
- –Consulting engagements can require internal coordination for inputs
- –Workflow depth is strongest during guided projects, not self-serve usage
- –Customization beyond the core methodology can be slower than tooling
VP Strategy and Commercial Ops
Select market-entry mode for a launch
Chosen entry mode with rationale
Pricing and Revenue teams
Validate monetization in a new region
Monetization plan with risks
Show 2 more scenarios
Partnership and Channel teams
Design distributor enablement approach
Channel plan tied to buyer needs
Route-to-market design incorporates partner roles and buyer-facing value positioning.
Market research program owners
Prioritize expansion markets
Market shortlist for planning
Market attractiveness assessment ranks opportunities with stakeholder-ready supporting logic.
Best for: Fits when enterprise teams need guided market-entry decisions tied to commercial and pricing choices.
Ipsos
agencyConducts market research, segmentation, customer insight, brand analysis, and demand assessment.
Multi-market research program management tied to stakeholder mapping and market-entry strategy inputs.
Ipsos delivers market development services built around research program design, fieldwork management, and analytics that feed go-to-market decisions. Its distinct capability centers on turning stakeholder needs into actionable market sizing, segmentation, and buyer insights across defined geographies and customer groups.
- +Structured research-to-planning workflow that produces segmentation and decision-ready outputs
- +Strong capability in buyer insights that support go-to-market localization and messaging
- +Experienced teams can run multi-market work that covers entry modes and competitive context
- +Clear study governance through defined deliverables and documented methodological choices
- –Limited evidence of a self-serve API surface for automated provisioning
- –Integration into internal data models depends on consultant-mediated handoffs
- –Workflow throughput relies on staffing schedules rather than on-demand automation
- –Extensibility beyond the predefined study package is constrained by project scope
Best for: Fits when enterprise planning teams need research-led market development deliverables across segments, geographies, and entry options.
Kantar
agencyProvides market intelligence, consumer research, segmentation, brand strategy, and demand analysis.
Enterprise market-development engagements that translate research studies into market-entry and expansion roadmaps for executive planning.
Kantar delivers market development services grounded in consumer and shopper data, market sizing inputs, and fielded research studies. The offering centers on market segmentation, category and brand performance analysis, and go-to-market research that informs route-to-market choices and localization.
- +Strong market segmentation outputs built from consumer and shopper research
- +Planning-ready competitive intelligence for market-entry strategy decisions
- +Clear support for demand validation and pilot-market research workflows
- +Experienced integration of multi-source data into stakeholder-ready findings
- –Often research-led delivery limits self-serve automation for analysts
- –Provisioning and data access can require governance discipline from clients
- –Integration depth depends on the specific study design and data sources
- –Operational turnaround varies by fieldwork and survey schedules
Best for: Fits when enterprise planning teams need research-backed market development for entry, expansion, and localization decisions.
B2B International
specialistConducts B2B market research, customer insight, segmentation, competitor analysis, and market-entry studies.
Enterprise-ready customer insight and market development deliverables that connect buyer needs to route-to-market design work.
B2B International delivers market development research and program support built around structured customer and market insight workflows. The service combines voice-of-customer style work with channel, territory, and buyer-focused outputs that feed market-entry strategy and localization planning.
- +Research-to-deliverable packages support market-entry planning and localization decisions
- +Structured customer insight outputs align buyer persona and messaging work
- +Channel and partner-focused analysis fits route-to-market design requirements
- +Stakeholder mapping deliverables reduce alignment overhead for enterprise planning teams
- –Less suited for teams needing self-serve analytics instead of managed research outputs
- –Integration via API or automation is not a core offering for downstream systems
- –Workflows depend on clear briefs to avoid rework across segmentation and positioning
- –Thorough deliverables can take longer than lightweight desk research projects
Best for: Fits when enterprise planning teams need managed market development outputs tied to go-to-market decisions.
PwC
enterprise_vendorSupports market development through strategy, customer insight, deals advisory, and commercial transformation.
Market-entry strategy deliverables that integrate competitive findings, stakeholder considerations, and implementable execution recommendations.
PwC delivers market development support through consulting-led research workflows that connect strategy, evidence, and commercial planning deliverables. Its core capability centers on market sizing, segmentation, and go-to-market planning engagements that typically combine competitive intelligence, stakeholder analysis, and buyer research artifacts.
- +Consulting delivery turns market research outputs into market-entry strategy recommendations.
- +Strong workflow for combining competitive intelligence with segmentation and planning artifacts.
- +Experienced stakeholder mapping supports regulatory landscape analysis and market access planning.
- +Project governance supports cross-functional alignment across planning, legal, and commercial teams.
- –Limited self-serve automation and API access for internal data pipelines.
- –Delivery timelines depend on consulting scoping and iterative review cycles.
- –Less suited for teams needing high-frequency syndicated data refresh inside tooling.
- –Requires active client inputs to maintain assumptions and validate use-case framing.
Best for: Fits when enterprise teams need analyst-led market-entry strategy with governance and actionable planning outputs.
Accenture
enterprise_vendorSupports market development through business strategy, customer experience, sales, and industry consulting.
Assumption and decision governance built into delivery handoffs from competitive intelligence to route-to-market execution design.
Accenture pairs market strategy delivery with enterprise-grade consulting operations across research, modeling, and execution planning. Engagements typically convert market sizing and segmentation outputs into route-to-market design, stakeholder mapping, and partner enablement plans for specific geographies and industries.
- +Structured market-entry strategy work tied to operational execution roadmaps
- +Governance artifacts for assumptions, decisions, and handoffs from analysis to delivery
- +Strong channel partner and distributor enablement planning for enterprise sales motions
- +Integration-focused delivery with API-oriented workflows in client environments
- –Requires enterprise stakeholder availability to run discovery and validation cycles
- –Automation depth depends on client system readiness and integration scope
- –Usability hinges on internal program management more than self-serve tooling
- –Turnaround for iterative discovery can slow when governance reviews are heavy
Best for: Fits when large enterprise planning teams need end-to-end market development execution planning with strong governance.
Kearney
enterprise_vendorAdvises on growth strategy, market entry, sales channels, customer value, and commercial operations.
Decision pack synthesis that links market segmentation, partnership options, and market-entry strategy into an execution-ready roadmap.
Kearney delivers market development work that translates competitive intelligence into market-entry strategy, segmentation outputs, and go-to-market design. Engagements typically combine structured interviews with stakeholders and buyers to shape an ICP and buyer persona set, then connect findings to route-to-market choices and partnership models.
- +Market-entry mode and route-to-market design grounded in competitive intelligence
- +Structured voice-of-customer research feeding ICP and buyer persona development
- +Market attractiveness assessment outputs support expansion roadmap decisions
- +Consulting workflow continuity from research to go-to-market localization
- –Automation and API surface are not the core delivery mechanism
- –Requires tight stakeholder availability for interviews and validation cycles
- –Outputs focus on advisory artifacts rather than ongoing self-serve market dashboards
- –Provisioning and governance controls depend on engagement setup rather than platform features
Best for: Fits when enterprise planning teams need end-to-end market-entry strategy with decision-grade segmentation and channel design.
Roland Berger
enterprise_vendorProvides market analysis, growth strategy, market-entry planning, and industry-specific transformation advice.
Route-to-market design delivered as an executive-ready package with partner and channel implications, not just market numbers.
Roland Berger is a market development services firm that differentiates through consulting-led market-entry and growth programs tied to executive decision cycles. The delivery model focuses on market sizing, segmentation logic, competitive intelligence, and route-to-market design built for enterprise stakeholders.
- +Consulting-grade market-entry strategy built from quantified market segmentation
- +Stakeholder mapping and partner-development planning for enterprise growth programs
- +Competitive intelligence synthesized into route-to-market design deliverables
- +Clear decision artifacts for executive governance reviews and alignment
- –Less suitable for self-serve workflows that require rapid, repeatable research runs
- –Primary output is consulting documentation, not a programmable automation surface
- –Requires active client participation to validate assumptions and access data
- –Turnaround depends on staffed consulting capacity rather than on on-demand execution
Best for: Fits when enterprise planning teams need consulting-managed market-entry and expansion roadmaps.
Conclusion
After evaluating 10 market development, NIQ stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Market Development
Enterprise planning teams comparing market development services get three distinct planning styles across NIQ, McKinsey & Company, and Simon-Kucher, with additional execution and research program coverage from Ipsos, Kantar, B2B International, PwC, Accenture, Kearney, and Roland Berger. This guide frames market development as decision-grade market sizing, segmentation, competitive intelligence, and entry planning artifacts that can be carried into route-to-market and expansion roadmaps.
NIQ emphasizes syndicated category intelligence paired with analyst-applied analysis that turns into stakeholder-ready segmentation and competitive landscapes, while McKinsey & Company focuses on sequenced market-entry options designed for executive decision workflows. Simon-Kucher connects market-entry strategy deliverables directly to pricing and channel tradeoffs, which changes how market development outputs translate into commercial offer and partner decisions.
Market Development services that convert market signals into entry and expansion decisions
Market development uses research signals to drive market-entry strategy choices, from market segmentation and competitive intelligence through market-entry mode selection and expansion roadmap sequencing. NIQ delivers decision-ready segmentation and competitor landscapes by combining syndicated category data with applied analysis that planners can take into internal review cycles.
McKinsey & Company translates multi-source competitive intelligence into structured, executive-ready decision options that clarify execution implications, and that delivery approach can constrain continuous self-serve automation. Simon-Kucher ties market-entry planning outputs to pricing and channel design tradeoffs, so the market development deliverables are built to inform commercial and route-to-market configuration rather than only market attractiveness narratives.
Market Development capabilities that drive executable entry and expansion
Market development services should turn research signals into segmentation that planners can route into market-entry mode selection and expansion roadmap sequencing. The capability to structure outputs for executive review reduces rework when stakeholders debate TAM, SAM, and SOM assumptions.
NIQ stands out for converting syndicated category intelligence into decision-ready segmentation and competitive landscapes that support stakeholder-ready planning discussions. McKinsey & Company and Simon-Kucher then differentiate on how those insights become sequenced entry options or pricing and channel tradeoffs.
Decision-ready segmentation and competitor landscapes
NIQ combines syndicated category data with analyst-applied analysis to produce segmentation and competitive landscapes for internal decision meetings. Kantar builds planning-ready competitive intelligence into enterprise market-entry and expansion roadmaps.
Sequenced market-entry options tied to execution implications
McKinsey & Company delivers structured, executive-ready market-entry strategy options that clarify execution implications from multi-source competitive intelligence. PwC integrates competitive findings, stakeholder considerations, and implementable execution recommendations into market-entry strategy deliverables.
Commercial and pricing tradeoffs connected to market-entry strategy
Simon-Kucher links market-entry strategy outputs to pricing and channel tradeoffs so planners can connect market development to commercial offer decisions. Roland Berger produces route-to-market design with partner and channel implications alongside market-entry strategy outputs.
Research-to-planning workflow across segments and geographies
Ipsos runs multi-market research program management that produces segmentation and decision-ready outputs for planning across segments and geographies. B2B International packages customer insight deliverables tied to buyer persona development and go-to-market localization decisions.
Governance and handoff artifacts from assumptions to execution
Accenture emphasizes assumption and decision governance inside delivery handoffs from competitive intelligence into route-to-market execution design. Accenture and PwC both produce planning artifacts that connect market development inputs to governance-ready implementation recommendations.
Choose a delivery style that matches how enterprise planning teams run decisions
Enterprise planning teams need market development outputs that match their internal decision cadence and stakeholder review format. Choosing the wrong delivery style often shows up as slow turnaround for ad-hoc questions or extra stakeholder time to validate assumptions.
NIQ fits planners who want data-grounded segmentation packaged for decision meetings, while McKinsey & Company and PwC fit teams that require defensible market-entry synthesis with clear execution implications. Simon-Kucher and Roland Berger fit teams that must connect market development outputs directly to pricing, channel design, and partner planning.
Map outputs to stakeholder review format, not just research topics
If internal reviews expect segmentation artifacts and competitor landscapes that decision teams can discuss in one session, NIQ’s structured decision-ready outputs fit that planning motion. If internal reviews expect sequenced entry options with explicit execution implications, McKinsey & Company’s executive decision workflow maps more directly to those meetings.
Decide whether market development must be continuous or engagement-based
If the operating model depends on continuous self-serve exploration after initial findings, NIQ’s approach is better aligned because it produces actionable segmentation and competitive outputs from syndicated inputs. If the operating model expects consulting-style delivery with interview and validation cycles, McKinsey & Company and PwC match that engagement-based decision rhythm.
Link market-entry mode to commercial design when pricing and channel tradeoffs drive outcomes
If pricing and route-to-market configuration must be derived from market development deliverables, Simon-Kucher connects market-entry strategy outputs to pricing and channel tradeoffs. If partner and channel implications must be documented inside an executive-ready roadmap, Roland Berger packages route-to-market design with partner and channel implications alongside market-entry strategy.
Select a delivery manager for multi-market coverage when geography and segmentation breadth matter
When the program spans multiple segments and geographies and needs structured research-to-planning workflow, Ipsos delivers multi-market research program management that produces decision-ready outputs. When customer insight and go-to-market localization messaging are central inputs, B2B International packages customer insight deliverables tied to buyer persona and messaging work.
Add governance depth when assumptions must be audited through delivery handoffs
If delivery handoffs must include governance artifacts for assumptions, decisions, and execution planning, Accenture’s governance focus fits that requirement. If the governance need is expressed as implementable execution recommendations tied to stakeholder considerations, PwC’s workflow aligns with that planning artifact style.
Teams that benefit from specific Market Development delivery styles
Market development services fit enterprise planning teams that translate research inputs into entry planning artifacts for stakeholder decisions. The best-fit provider depends on whether the planning team needs analyst-applied segmentation packaging, sequenced entry options for executives, or commercial integration to pricing and channel design.
NIQ serves enterprise planners who want syndicated data transformed into decision-ready segmentation and competitor landscapes. Simon-Kucher fits enterprise commercial and strategy teams that must connect market-entry planning to pricing and channel tradeoffs.
Enterprise strategy and planning leaders preparing executive decision meetings
NIQ and McKinsey & Company both deliver outputs designed for stakeholder decision discussions, with NIQ emphasizing decision-ready segmentation and competitive landscapes and McKinsey emphasizing sequenced market-entry options and execution implications.
Commercial strategy teams responsible for pricing and channel configuration
Simon-Kucher ties market-entry strategy deliverables to pricing and channel tradeoffs, while Roland Berger connects market-entry strategy work to partner and channel implications for enterprise growth roadmaps.
Multi-market planning programs that require research-to-planning program management
Ipsos supports multi-market research program management and delivers structured research-to-planning workflow outputs across segments and geographies. Kantar provides research-backed market development for entry, expansion, and localization decisions with planning-ready competitive intelligence.
Operations-focused enterprise teams that require governance artifacts through handoffs
Accenture builds assumption and decision governance into delivery handoffs that connect competitive intelligence to route-to-market execution design. PwC supports governance-ready execution recommendations linked to stakeholder considerations.
Buyer-insight and messaging owners needing localization inputs
Ipsos produces buyer insights that support go-to-market localization and messaging inputs, while B2B International connects structured customer insight outputs to buyer persona and messaging work.
Common buyer pitfalls when procuring Market Development services
Procurement mistakes usually appear when the selected provider style does not match how enterprise teams validate assumptions and run decision workflows. Another common failure happens when teams expect automation or API-driven workflows from consulting-style engagements.
These pitfalls become obvious when the planned work needs rapid ad-hoc turnaround or continuous self-serve exploration. NIQ’s analyst-driven delivery can still slow rapid questions, while McKinsey and Simon-Kucher can require coordination for inputs and interviews.
Expecting API-driven self-serve workflows from consulting-first engagements
McKinsey & Company and Simon-Kucher deliver decision-focused consulting outputs that constrain continuous self-serve automation. Roland Berger and PwC similarly center on documentation and consulting delivery rather than programmable automation surfaces.
Underestimating how much internal stakeholder time is required for interviews and validation cycles
McKinsey & Company requires internal stakeholder time for interviews and validation cycles to produce defensible entry strategy synthesis. Accenture and Kearney also depend on tight stakeholder availability to run discovery and validation cycles.
Separating commercial design work from market-entry strategy deliverables
If pricing and channel tradeoffs drive execution, Simon-Kucher’s deliverables connect market-entry strategy directly to pricing and channel decisions. If pricing and route-to-market configuration remain disconnected, outcomes often drift because executives cannot translate market attractiveness into commercial and partner choices.
Assuming segmentation outputs will map cleanly into internal data models without handoffs
Ipsos and Kantar produce strong segmentation and planning-ready competitive intelligence, but integration into internal data models can depend on consultant-mediated handoffs. B2B International also emphasizes managed research outputs over integration into downstream systems.
How We Selected and Ranked These Providers
We evaluated each provider on features and ease and on the value planners get from how deliverables support market-entry decisions. Features carried the highest weight at 40% because NIQ, McKinsey & Company, and Simon-Kucher differentiate most through how research becomes executive-ready outputs.
Ease and value each counted for 30% because consulting-style delivery can require stakeholder coordination and can limit self-serve automation. NIQ earned the top position because syndicated category intelligence plus applied analysis produced decision-ready segmentation and competitive landscapes structured for stakeholder decision meetings.
Frequently Asked Questions About Market Development
How do NIQ and McKinsey & Company differ in market attractiveness assessment for market-entry planning?
Which provider is better for connecting buyer persona development to voice-of-customer research artifacts?
What breaks if a team needs API-level automation for ongoing market validation rather than project-delivered work?
When should enterprise teams choose Simon-Kucher over research-first firms for market-entry mode and pricing decisions?
How do PwC and Accenture handle assumption governance during market development execution planning?
What technical expectations should teams set for integrations and data model reuse when engaging Kearney or Ipsos?
Where does Kantar fall short compared with firms that emphasize channel partner design in market development?
When is stakeholder mapping and territory planning a deciding factor between B2B International and Roland Berger?
Which provider best supports greenfield versus brownfield market-entry contexts using linked market conditions and distribution logic?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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