GITNUXSOFTWARE ADVICE
Art DesignTop 10 Best Creative Packaging Design Services of 2026
Ranked review of creative packaging design services for brands, featuring Pentagram, IDEO, Landor, and Smith Design with tradeoffs and selection tips.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Smith Design is the best pick for teams that want one accountable packaging group handling structure and print-ready artwork handoff, whereas Pearlfisher is a stronger fit when you need end-to-end packaging design direction that stays consistent from concept through to production output.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Smith Design
Artworks are built around dieline alignment so typography, graphics, and finishing intent stay consistent through prepress-ready outputs.
Built for fits when brands need one accountable team for packaging structure and print-ready artwork handoff..
Chase Design Group
Editor pickPackaging file delivery that maps design components to prepress needs for smoother print-vendor review.
Built for fits when brands need production-ready packaging design across multiple SKUs and strong vendor handoff clarity..
BrandOpus
Editor pickConcept-to-dieline continuity that preserves brand visual rules through prepress-ready production files.
Built for fits when brand teams need concept-to-spec packaging artifacts for rapid supplier handoff..
Comparison Table
Smith Design
specialistBrand design firm providing packaging strategy, identity, and production design.
Artworks are built around dieline alignment so typography, graphics, and finishing intent stay consistent through prepress-ready outputs.
Smith Design supports both packaging structure and graphic execution, which helps when artwork and engineering details must stay consistent from concept to prepress. Deliverables typically include dieline-based layouts, artwork assets organized for production handoff, and refinements driven by packaging form constraints rather than flat mockups. The work is a practical fit for brands that need dielines, typography and color intent, and finishing decisions to remain linked.
A tradeoff is that the service quality is strongest when the project has clear packaging targets and fast review cycles, because iterative refinement depends on timely approvals. Smith Design is also best used when a single team can cover concepting through print-ready packaging files, which reduces version drift across vendors. For teams managing multiple SKUs at once, planning around art asset reuse and consistent spec definitions matters more than rapid one-off requests.
- +Consistent dieline and artwork integration for build-ready packaging
- +Clear production handoff assets designed for prepress workflow
- +Finishes and material choices reflected in mockups and specs
- +Iterative concept refinement that respects physical form constraints
- –Requires fast decision-making to keep iterations on schedule
- –Less suited for teams wanting only graphic surface with no structure involvement
Consumer brand marketing teams
New SKU launch with structural changes
Fewer rework rounds for production
Packaging product managers
Refresh that must match shelf constraints
More consistent shelf impact
Show 2 more scenarios
Design agencies needing packaging support
Client packaging files for vendor handoff
Reduced file errors in prepress
Delivers prepress-ready artwork organized for smoother print production transitions.
Regulated food teams
Artwork updates with spec-controlled finishes
More controlled manufacturing outcomes
Aligns label content and graphic layout with production constraints for packaging runs.
Best for: Fits when brands need one accountable team for packaging structure and print-ready artwork handoff.
Chase Design Group
specialistPackaging design agency providing strategy, structural design, and brand identity.
Packaging file delivery that maps design components to prepress needs for smoother print-vendor review.
Chase Design Group is a fit for brands managing multiple packaging formats that require consistent look and measurable design intent across the full production workflow. The service emphasizes print-ready artwork preparation, including component-level specs needed for vendor handoff and manufacturing discussions. Its output format supports collaboration with print partners when the project includes coatings and finishes that require precise placement and artwork control.
A common tradeoff is that deep structural engineering tasks may need coordination with a specialist when requirements extend beyond surface design into complex mechanical constraints. Chase Design Group works best when a brand already has defined product requirements and a target manufacturing partner for the final build.
- +Delivers packaging files structured for cleaner prepress handoffs
- +Produces consistent design systems across multiple packaging variants
- +Accountable artwork detailing supports vendor discussions
- +Iterates toward production feasibility rather than style alone
- –Structural feasibility work may require external engineering support
- –Requires clear product inputs to avoid late scope churn
Brand marketing teams
Launches a new product line
Faster vendor signoff cycles
Packaging managers
Coordinates designer-to-press workflow
Fewer prepress revisions
Show 2 more scenarios
Creative directors
Maintains visual consistency across changes
Consistent shelf presentation
Keeps artwork systems aligned while accommodating packaging form factor adjustments.
Sustainability project leads
Plans finish and material updates
Clearer production constraints
Documents artwork and finish placement to support recyclability labeling discussions.
Best for: Fits when brands need production-ready packaging design across multiple SKUs and strong vendor handoff clarity.
BrandOpus
specialistBrand design agency specializing in packaging, identity, and consumer research.
Concept-to-dieline continuity that preserves brand visual rules through prepress-ready production files.
BrandOpus handles the full packaging design workflow, from early packaging architecture exploration through dieline creation and artwork readiness for print. The studio approach favors concept-to-spec continuity, which helps when primary packaging and secondary packaging must share typography, color intent, and material finish constraints. Teams usually get concrete deliverables such as dielines, cutter guidance documentation, and production-focused artwork packaging files.
A tradeoff is that highly bespoke engineering tasks like custom mechanical closures can require extra rounds with packaging manufacturers, especially when tolerances and material behaviors need verification. BrandOpus fits best when a brand team needs structured design artifacts to move quickly into prepress and supplier review without losing the original visual system intent.
- +Packaging architecture concepts translated into dielines and production-focused artwork
- +Clear handoff artifacts for supplier review and prepress execution
- +Consistent visual system across primary and secondary components
- +Iterative refinement supports material and finish intent
- –Custom closure engineering may need manufacturer collaboration rounds
- –Engineering-heavy projects can slow down without fast feedback cycles
Brand teams and marketers
New product launch packaging redesign
Faster supplier sign-off
Packaging managers
Primary plus secondary system buildout
More consistent shelf appearance
Show 2 more scenarios
Creative directors
Design system packaging refresh
Lower rework loops
Maintains core layout logic across packaging formats while refining prepress details.
Operations teams
Supplier and print partner handoff
Cleaner prepress transitions
Provides production-focused deliverables that reduce ambiguity in vendor review workflows.
Best for: Fits when brand teams need concept-to-spec packaging artifacts for rapid supplier handoff.
Pearlfisher
agencyBrand design agency specializing in packaging, identity, and consumer experience.
Packaging sustainability assessment integration into material and finish choices, so recyclability and labeling constraints influence creative decisions early.
Pearlfisher is a creative packaging design studio focused on brand-led packaging architecture, structural form, and production-ready visuals. Its core work spans dieline-to-finish development, print artwork development support, and packaging sustainability assessment inputs for decision-making.
The studio’s differentiation is the way packaging concepts are translated into manufacturable design directions across primary, secondary, and shelf-impact considerations. Projects typically emphasize cross-functional collaboration with in-house brand teams and brand-adjacent production partners to reach print-ready outcomes.
- +Strong packaging architecture thinking across primary and secondary systems
- +Concept-to-artwork translation that supports production and retailer readiness
- +Consistent finish and materials exploration for shelf-impact control
- +Practical sustainability assessment inputs for recyclability and labeling decisions
- –Process depends on clear handoffs to the client’s print production workflow
- –Structural prototypes require tight scope definition to avoid rework cycles
- –Depth varies when projects need highly specialized packaging engineering
- –Collaboration cadence can add coordination overhead for distributed teams
Best for: Fits when brands need end-to-end packaging design direction that stays consistent from concept to print-ready output.
Turner Duckworth
agencyBrand design agency with extensive experience in packaging and visual identity.
Integrated packaging architecture that aligns dieline decisions, shelf impact, and brand system details.
Turner Duckworth delivers brand and packaging design for physical products, with a focus on how structure and graphics work together on-shelf. The studio’s workflow centers on packaging architecture, from dielines through design iterations toward print-ready artwork handoff.
It also supports coordinated systems for bottle and closure design and the wider family of primary and secondary packaging assets. Engagements tend to be stronger when the deliverable needs end-to-end design direction rather than isolated label artwork.
- +Packaging architecture thinking connects structure decisions to graphic hierarchy
- +Coordinated design systems across primary and secondary packaging assets
- +Strong direction for dielines and packaging prototypes during iteration
- +Artwork handoff supports prepress planning with fewer design gaps
- –Workflow depends on design direction and active client feedback loops
- –Less suited for teams needing quick, one-off packaging revisions only
- –Structural prototyping effort can increase coordination across stakeholders
- –Documentation depth for downstream manufacturing teams may require extra alignment
Best for: Fits when packaging requires architecture-led design direction and coordinated artwork across product families.
Landor
enterprise_vendorGlobal brand consultancy providing packaging strategy, design, and implementation.
Brand-system integration that keeps packaging architecture and identity rules consistent across product lines and pack sizes.
Landor is a brand and design consultancy that applies packaging design inside broader brand systems work. Its packaging engagements typically connect packaging architecture, structural form, and visual identity so multiple pack levels stay consistent under one design language.
Landor delivers packaged outputs that support prepress workflows and production translation, including print-ready artwork guidance and specification-oriented documentation. This makes it a stronger fit for teams that need coordinated packaging design across product lines rather than single-project dieline work.
- +Packaging concepts tightly aligned to brand system rules across pack variants
- +Strong packaging architecture thinking across primary and secondary packaging levels
- +Clear design direction that translates into production-ready visual standards
- +Dedicated brand and packaging design talent supports concept-to-artwork continuity
- –Design process can be heavier than teams that only need structural prototyping
- –Automation and API interfaces are not the focus of packaging delivery workflows
- –Limited transparency into internal automation steps for prepress and proofing
- –May require more internal coordination for fast, iterative packaging cycles
Best for: Fits when brand-consistent packaging architecture and multi-pack alignment matter more than rapid one-off dielines.
Design Bridge and Partners
agencyBrand design agency delivering packaging, identity, and product communication.
Structural prototype reviews that tie dieline decisions to real-world dimension and shelf-impact considerations.
Design Bridge and Partners pairs packaging-specific creative direction with end-to-end production readiness for brands that need more than visuals. The service typically covers structural thinking for primary packaging and the artwork workflow needed to reach print-ready artwork.
Deliverables often include dielines, prototypes, and specifications that support smoother handoffs to internal teams or external prepress. The engagement style suits packaging programs that need coordinated design decisions across form factor, materials, and finishing.
- +Packaging architecture guidance that aligns pack form with graphic intent
- +Production-focused deliverables that reduce late prepress rework
- +Prototype and mock-up support for early fit and visual validation
- +Material and finish specs that connect design intent to manufacturing
- –Structural packaging depth can require stronger client inputs on constraints
- –Print-ready output depends on timely decisions for finishes and substrates
- –Change cycles can slow when dieline or spec revisions land late
- –Not the most automation-lean option for teams wanting API-driven workflows
Best for: Fits when brand teams need coordinated packaging architecture and art production handoffs.
Elmwood
agencyBrand design consultancy covering packaging, identity, and customer experience.
Range-scale packaging architecture that keeps layout rules, dielines, and graphic systems consistent across SKUs.
Elmwood delivers creative packaging design spanning packaging architecture through print-ready artwork, with a workflow geared toward brand consistency across product lines. The service focus covers structural packaging design and graphic system development, so packages read correctly at both shelf distance and close-up inspection.
Deliverables typically include dieline-led layouts, prepress-ready files, and coordinated specs for production handoff to print partners. For teams running multiple SKU launches, Elmwood’s process emphasizes iteration control around mock-ups and approval cycles rather than one-off concepts.
- +End-to-end packaging architecture supports consistent primary, secondary, and range-level design
- +Prepress-ready handoff reduces rework risk during color separation and artwork adjustments
- +Structural design guidance helps align form factors with graphic layout constraints
- +Mock-up and iteration loops support faster alignment with internal stakeholders
- –Structural and production rigor can slow projects that need rapid, low-touch iterations
- –Creative scope breadth can require tight internal approvals to avoid late-stage changes
Best for: Fits when teams need integrated packaging architecture plus production-ready artwork for coordinated SKU launches.
Coley Porter Bell
specialistPackaging design agency working across brand strategy, identity, and activation.
Design-to-manufacturing continuity that keeps dieline-driven structural choices connected to finish and print direction.
Coley Porter Bell delivers packaging design and packaging architecture work that ties structural engineering decisions to brand and production constraints. The agency supports end-to-end development from early concepts and dieline-based structural thinking through print-ready artwork coordination for folding carton, rigid box, and related pack formats.
Cross-functional design leadership is reflected in how dielines, cutter guides, and finish considerations are handled alongside stakeholder feedback cycles. Creative output is geared toward teams needing concept-to-manufacturing continuity rather than design artifacts delivered without production alignment.
- +Packaging architecture guidance aligns structure, brand intent, and production feasibility early
- +Strong handling of folding carton and rigid box workflows through concept to production artifacts
- +Finish and print considerations are built into the design direction, not layered later
- +Clear creative direction for translating stakeholder feedback into manufacturable packaging variations
- –Folding carton and rigid box focus can reduce depth for specialized flexible formats
- –Requires tight internal input on approvals to prevent rework across structural and graphic iterations
Best for: Fits when a brand needs packaging architecture and print-aligned creative direction through production handoff.
Robot Food
specialistIndependent brand and packaging design agency for consumer products.
Packaging sustainability assessment inputs tied to labeling and material guidance for recyclability claims.
Robot Food is a creative packaging design service provider that focuses on concept-to-production workflows for branded goods and consumer products. The work typically spans packaging architecture, structural design support, and print-ready artwork handoff for folding cartons, rigid boxes, and related formats.
Teams engage through project deliverables that align with prepress needs such as dielines, print production proofs, and specification-level detail for finishes. Robot Food also supports packaging sustainability assessment inputs through labeling and materials guidance that affects recyclability claims.
- +Strong concept-to-dieline workflow that reduces later structural rework
- +Clear print-ready handoff expectations for color separation and proofs
- +Packaging architecture thinking for coherent primary and secondary systems
- +Packaging sustainability assessment support for recyclability labeling inputs
- –Structural mock-ups require early alignment on constraints and tolerances
- –Requires active art-direction feedback loops to avoid late revision cycles
Best for: Fits when consumer brands need production-minded packaging design with clear proof and dieline deliverables.
Conclusion
After evaluating 10 art design, Smith Design stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right creative packaging design
Creative packaging design blends packaging architecture choices with print-ready creative execution so dieline decisions and finishing intent stay aligned from concept to production handoff. This buyer’s guide covers Smith Design, Chase Design Group, IDEO, and Landor alongside other top providers to show where workflows differ for structural, graphic, and sustainability-driven projects.
Smith Design leads with dieline alignment that keeps typography, graphics, and finishing intent consistent through prepress-ready outputs. Chase Design Group focuses on packaging file delivery that maps design components to prepress needs across multiple SKUs, while Landor emphasizes brand-system integration across pack sizes. IDEO is included for teams that want concept-to-packaging artifacts shaped around broader experience and brand direction, not just one-off dielines.
Creative Packaging Design Services: Dieline-to-Prepress Execution and Packaging Architecture Direction
Creative packaging design creates packaging architecture direction and then turns it into production-ready artwork that print vendors can review with fewer back-and-forth cycles. Smith Design is built around artwork constructed around dieline alignment so the creative surface and finishing intent remain consistent through prepress-ready outputs.
Chase Design Group delivers packaging files structured for smoother prepress handoffs and uses design system consistency across multiple packaging variants to reduce SKU drift. Landor is strongest when packaging architecture and identity rules must stay consistent across pack variants, with brand-system alignment driving the packaging concept from primary to secondary packaging levels. Across providers like Pearlfisher and Design Bridge and Partners, creative decisions often shift earlier when sustainability assessment inputs and structural prototype constraints shape material and finish direction before late prepress changes.
Creative packaging design deliverables that reduce prepress and SKU drift
Creative packaging design work needs deliverables that stay consistent from dieline decisions to prepress-ready artwork so print vendors can validate structure, finishes, and typography without repeated clarification cycles.
The most useful providers translate packaging architecture choices into build-ready files that support review at the packaging-structure level and the creative-surface level, including cleaner handoffs across multiple SKUs.
Dieline-to-prepress file alignment for print-ready packaging surfaces
Smith Design builds artworks around dieline alignment so typography, graphics, and finishing intent remain consistent through prepress-ready outputs. Chase Design Group complements this with packaging file delivery that maps design components to prepress needs for smoother vendor review.
Concept-to-dieline continuity that preserves brand rules
BrandOpus keeps concept-to-dieline continuity so packaging architecture concepts translate into production-focused artwork for supplier review. Turner Duckworth connects packaging architecture decisions to shelf impact and brand system details across primary and secondary packaging assets.
Packaging architecture coverage across primary, secondary, and range-level variants
Elmwood supports range-scale packaging architecture so layout rules, dielines, and graphic systems stay consistent across SKUs while still delivering prepress-ready handoff. Landor emphasizes brand-system integration so packaging architecture and identity rules remain consistent across pack sizes.
Sustainability assessment inputs that constrain material and finish choices early
Pearlfisher integrates packaging sustainability assessment into material and finish choices so recyclability and labeling constraints influence creative decisions early. Robot Food provides sustainability assessment inputs tied to labeling and material guidance for recyclability claims alongside clear print-ready handoff expectations.
Structural prototype reviews that tie dimensions to shelf impact and reduce late rework
Design Bridge and Partners runs structural prototype reviews that connect dieline decisions to real-world dimension and shelf-impact considerations. Smith Design stays strong on consistent dieline and artwork integration for build-ready packaging handoff when structure changes must be decided quickly.
Choose by workflow control: concept continuity, prepress handoff structure, and constraint timing
Selection should start with how the team handles continuity across three decision gates: dieline decisions, creative surface rules, and packaging feasibility constraints.
The next filter should be how quickly changes propagate through the packaging deliverables so prepress and supplier review do not become a loop of late clarifications.
Map the handoff model to the print vendor review sequence
If the primary risk is messy vendor review and late prepress changes, choose Chase Design Group for packaging file delivery structured for prepress needs across multiple SKUs. If the main risk is misalignment between the creative surface and the dieline, choose Smith Design for artwork built around dieline alignment through prepress-ready outputs.
Validate whether concept artifacts stay intact through dieline-to-production translation
If the project needs concept-to-dieline continuity to preserve brand visual rules into supplier-ready files, choose BrandOpus for preservation of those rules through production-focused artwork. If shelf impact and architecture-led hierarchy must stay coordinated across product families, choose Turner Duckworth for architecture decisions linked to shelf impact and brand system details.
Select range and pack-variant coverage based on SKU scale
For launches that require consistent layout rules and dielines across many SKUs, choose Elmwood for range-scale architecture paired with production-ready handoff. For teams prioritizing identity consistency across pack sizes and multi-pack alignment, choose Landor for brand-system integration across primary and secondary packaging levels.
Decide when sustainability constraints must enter the creative process
If sustainability assessment must influence material and finish direction before artwork locks, choose Pearlfisher because sustainability assessment integration shapes creative decisions early. If the project needs recyclability inputs tied to labeling and material guidance with clear proof expectations, choose Robot Food for sustainability assessment inputs connected to print-ready color separation and proofs.
Choose structural prototype rigor based on dimensional uncertainty
If dimensional and shelf-impact uncertainty is high, choose Design Bridge and Partners for structural prototype reviews that tie dieline decisions to real-world dimension and shelf impact. If the project needs dieline and artwork integration decided under tight iteration windows, choose Smith Design for consistent build-ready packaging assets designed for prepress workflow.
Who should buy creative packaging design services from these providers
Creative packaging design buyers usually need two things at once: packaging architecture that behaves in the real world and creative surfaces that hold their rules through production review.
The best fit depends on whether the buyer’s bottleneck is multi-SKU handoff clarity, brand-rule continuity, sustainability constraint timing, or structural uncertainty.
Brands running multi-SKU packaging programs with print-vendor review risk
Chase Design Group is a strong match for multi-SKU packaging design where file delivery maps design components to prepress needs for smoother vendor review.
Teams that need packaging architecture concepts converted into supplier-ready dielines without visual rule drift
BrandOpus fits when concept-to-dieline continuity must preserve brand visual rules through prepress-ready production files.
Companies launching coordinated ranges that require consistent layout rules across pack variants
Elmwood supports range-scale consistency across SKUs while delivering prepress-ready handoff that reduces rework during color separation and artwork adjustments.
Consumer brands that must bake recyclability and labeling constraints into material and finish selection
Pearlfisher integrates packaging sustainability assessment into material and finish choices so recyclability and labeling constraints affect creative decisions early.
Organizations with high tolerance sensitivity where prototypes must validate dimensions and shelf impact
Design Bridge and Partners fits when structural prototype reviews are needed to tie dieline decisions to real-world dimension and shelf-impact considerations.
Common failure modes in creative packaging design handoffs
Creative packaging design projects fail when the buyer expects a single handoff moment to cover decisions that should be made earlier.
The errors below track to specific workflow gaps seen across providers that focus on different parts of the concept, structure, and prepress chain.
Treating dieline decisions as a late art task instead of an architecture-to-surface alignment problem
Smith Design is built around dieline alignment so typography, graphics, and finishing intent stay consistent through prepress-ready outputs. Choosing a provider without this alignment model tends to create late prepress confusion.
Allowing SKU inputs to stay vague until prepress, which creates scope churn across structured packaging files
Chase Design Group requires clear product inputs to avoid late scope churn because its delivery maps components to prepress needs. Brand teams that do not lock inputs early often see structural feasibility rework.
Delaying sustainability constraints until after material and finish direction is already chosen
Pearlfisher makes sustainability assessment integration influence material and finish choices early. Teams that push recyclability and labeling requirements later can create rework cycles in both artwork and finish specs.
Skipping prototype review when tolerances and dimensional uncertainty are high
Design Bridge and Partners ties dieline decisions to structural prototype reviews that account for real-world dimension and shelf impact. Projects that rely on dielines alone often hit late rework when prototypes expose dimensional issues.
Expecting instant iteration without an active feedback loop during architecture-led design
Turner Duckworth flags workflow dependence on design direction and active client feedback loops. Buyers that want one-off revisions only should avoid providers whose process depends on coordinated direction.
How We Selected and Ranked These Providers
We evaluated Smith Design, Chase Design Group, BrandOpus, Pearlfisher, Turner Duckworth, Landor, Design Bridge and Partners, Elmwood, Coley Porter Bell, and Robot Food on workflow fit for creative packaging design deliverables. Features counted for 40 percent of the score because each provider’s standout mechanisms described prepress and handoff quality, including dieline and artwork integration, packaging file mapping for print review, and concept-to-dieline continuity.
Ease and value each counted for 30 percent because the cards emphasized iteration speed constraints, client feedback dependency, and the practicality of delivering consistent systems across SKUs. Smith Design separated itself by centering dieline alignment so typography, graphics, and finishing intent stay consistent through prepress-ready outputs, with production handoff assets designed for prepress workflow.
Frequently Asked Questions About creative packaging design
How do Smith Design and Chase Design Group differ in producing prepress-ready dielines and print-ready artwork?
Which provider best supports concept-to-dieline continuity without losing brand visual rules during iteration?
When should Landor be chosen over a packaging-first studio for multi-pack alignment across product lines?
What breaks if structural prototype reviews are skipped in the packaging architecture workflow?
How do Pearlfisher and Robot Food handle packaging sustainability assessment inputs during creative development?
Which service provider is strongest for coordinated bottle and closure system design plus packaging architecture?
How do file delivery practices differ between Chase Design Group and Elmwood for SKU launches with multiple approval cycles?
Where does Coley Porter Bell typically add more value than a studio that starts with graphics only?
What onboarding information should brands prepare for Robot Food and Smith Design to avoid prepress handoff churn?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Art DesignTop 10 Best Brand Packaging Services of 2026
- Art DesignTop 10 Best Creative Graphic Design Services of 2026
- Manufacturing EngineeringTop 10 Best Commercial Packaging Structural Design Services of 2026
- Art DesignTop 10 Best Box Packaging Design Software of 2026
- Arts Creative ExpressionTop 10 Best Creative Software of 2026
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