GITNUXSOFTWARE ADVICE
Legal Professional ServicesTop 10 Best Business Proposal Writing Services of 2026
Ranked review of business proposal writing services, comparing The Content Factory, Bidderly, and The Bid Coach with criteria for buyers and teams.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Toptal is the best fit if mid-market teams want vetted human proposal writing with managed, revision-ready cycles against clear requirements, while Wise Business Plans is the better alternative when you need a polished draft tailored to industry and funding goals.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Toptal
Freelance proposal staffing with domain-relevant writer selection plus coordinated revision handling across multiple sections.
Built for fits when mid-market teams need human proposal writing and managed revision cycles against clear requirements..
Wise Business Plans
Editor pickStructured proposal drafting that keeps assumptions and commercial narrative consistent across sections.
Built for fits when a team needs a polished business proposal draft with iterative stakeholder revisions..
Growthink
Editor pickStructured writing process that converts provided delivery facts into an evaluator-facing solution narrative with consistent section logic.
Built for fits when teams need RFP-ready business narrative plus implementation artifacts under review pressure..
Comparison Table
Toptal
freelance_platformVetted freelance network including business and proposal writing experts.
Freelance proposal staffing with domain-relevant writer selection plus coordinated revision handling across multiple sections.
Toptal’s strongest fit for business proposals comes from assembling writers with relevant domain experience and then producing proposal text that aligns to the submitted requirements set. The workflow supports iterative editing, including rewriting for clarity and restructuring sections when a buyer’s scoring criteria shift between drafts. Teams also benefit when the proposal needs coordination across multiple deliverables, because Toptal can staff writers for different sections rather than using a single generalist author.
A key tradeoff is that Toptal’s output quality depends heavily on how well the buyer’s requirements, assumptions, and constraints are communicated to the writing team. Teams that lack a clear scope boundary or cannot provide internal SMEs for technical validation often face extra revision rounds before the proposal is internally approved. Toptal works best when a proposal owner can supply source material and review feedback on a schedule.
- +Vetted writers with domain experience for sector-specific proposal narratives
- +Project-managed revisions with review checkpoints tied to buyer expectations
- +Section-based drafting supports splitting work across proposal components
- +Good fit for rewriting when evaluation emphasis changes mid-cycle
- –Depends on timely SME validation for technical accuracy
- –Less effective for proposals needing deep in-house data modeling work
- –Requires disciplined input preparation to avoid revision churn
- –Limited fit for highly template-only responses with minimal narrative needs
sales ops teams
RFP response for complex programs
Faster, cleaner proposal iterations
proposal managers
Rewriting after scoring criteria changes
Improved alignment to scoring
Show 1 more scenario
product leaders
SOW-aligned delivery narrative drafting
Clearer commitments and scope fit
Turns implementation inputs into coherent proposal sections tied to scope and deliverables expectations.
Best for: Fits when mid-market teams need human proposal writing and managed revision cycles against clear requirements.
Wise Business Plans
agencyBusiness plan and proposal writing tailored to specific industries and funding goals.
Structured proposal drafting that keeps assumptions and commercial narrative consistent across sections.
Wise Business Plans is a strong fit for teams that must respond with a cohesive story across executive narrative, operating plan, and commercial framing. The output tends to read like a finished submission, with internal consistency checks across key sections and assumptions. Engagements commonly work best when the requester can provide source materials like market inputs, financial drivers, and a defined scope for what must be included.
A tradeoff is that automation depth is not the focus, so governance-friendly workflows like multi-user review routing and audit-ready change logs are limited by the service process rather than a documented platform. Wise Business Plans works well when a project needs rapid drafting plus revisions after stakeholder feedback, such as when a proposal must align with evaluation expectations and internal review notes.
- +Produces coherent, submission-ready proposal narratives end to end
- +Incorporates requester feedback into aligned revisions across sections
- +Translates source inputs into structured commercial and operating framing
- +Maintains consistent terminology across the full draft
- –Limited evidence of programmatic integration or automation controls
- –Relies on supplied inputs for assumptions and performance claims
- –Governance artifacts like audit logs depend on process not tooling
- –Less suited to highly technical proofs without detailed materials
Founders and deal leads
Pitch package for an enterprise partner
More persuasive, consistent submission
Program managers
Response package after internal alignment
Fewer rework cycles
Show 2 more scenarios
BD teams at service firms
Proposal for a scoped engagement
Cleaner compliance with scope
Builds a client-ready structure that reflects the specified scope and deliverables framing.
Product and strategy teams
Proposal supporting a market expansion plan
Sharper investment rationale
Converts market and financial drivers into a readable, decision-focused narrative.
Best for: Fits when a team needs a polished business proposal draft with iterative stakeholder revisions.
Growthink
agencyBusiness plan and proposal writing services for companies seeking funding.
Structured writing process that converts provided delivery facts into an evaluator-facing solution narrative with consistent section logic.
Growthink’s core work product is proposal writing that turns client facts into coherent sections such as executive narrative, solution storyline, and supporting materials used by evaluators. The service is suited to RFP and RFQ contexts where the response must map to requirements and present a credible implementation approach with staffing clarity. Delivery quality is strongest when the client can provide background, case detail, and delivery constraints that the writers can structure into a consistent document.
A tradeoff is that Growthink depends on timely client input for technical specifics, past performance evidence, and positioning choices. Growthink fits best when an internal team can supply subject matter and review feedback on milestones rather than outsourcing the entire knowledge base.
- +Produces proposal narratives that read consistently across sections
- +Turns provided facts into evaluator-aligned structure and messaging
- +Builds concrete implementation artifacts like timelines and staffing plans
- +Supports iterative review cycles to reduce last-minute rewrites
- –Client-side SME turnaround is required for technical accuracy
- –Less effective when requirements are incomplete or ambiguous
- –May require extra internal review time for compliance-level alignment
- –Customization depth depends on how much input is supplied upfront
Government contracting teams
RFP response with evaluator mapping
Higher clarity for reviewers
Professional services firms
Statement-focused proposal drafting
Stronger win narrative
Show 2 more scenarios
Enterprise program owners
Multi-stakeholder proposal revision
Reduced version fragmentation
Incorporates inputs into a single coherent document for internal and external review.
Venture-backed B2B vendors
RFQ bids for enterprise deals
Cleaner procurement read
Produces concise response sections that support procurement evaluation workflows.
Best for: Fits when teams need RFP-ready business narrative plus implementation artifacts under review pressure.
Fiverr
freelance_platformGig marketplace offering business proposal writing services from freelancers.
Marketplace sourcing lets buyers pick domain-specific writers for discrete proposal sections instead of hiring one fixed proposal writer.
Fiverr brings business proposal writing to a marketplace model, so buyers can commission work from individual writers and small agencies for different proposal styles and domains. Business proposal outputs typically cover executive summary drafting, scope writing, and structured bid artifacts like work breakdown structures and delivery narratives.
The service delivery is usually managed through Fiverr messaging, milestone-based work, and iterative revisions, which can fit teams needing fast drafts and targeted rewrites. The main integration limits show up when proposal production must plug into internal proposal tools without manual copy-paste steps.
- +Large pool of specialized writers across proposal and industry verticals
- +Works well for targeted rewrites of executive summary and solution narrative
- +Revision cycles are managed through platform messaging and deliverable handoffs
- +Flexible ordering lets buyers commission specific bid components instead of whole builds
- –Limited automation for end-to-end bid assembly across templates and matrices
- –Consistency risk across multiple freelancers without strict governance
- –Dependence on human review for formatting, traceability, and compliance matrices
- –Low visibility into writer workflow details like reusable proposal modules
Best for: Fits when teams need fast, component-level proposal drafting from varied specialists.
Cayenne Consulting
agencyBusiness plan and proposal writing services for startups and growth companies.
Requirements traceability matrix and compliance alignment used to connect each requirement to a specific response section.
Cayenne Consulting delivers business proposal writing support for RFP, RFQ, and SOW driven submissions.
The engagement is centered on proposal structure work such as compliance mapping, responsibilities alignment, and solution narrative drafting.
The team provides proposal assets that translate client requirements into a response-ready package for evaluators.
Its distinct value for business proposal work is the focus on coordination artifacts like requirements traceability matrix and evaluation criteria response mapping.
- +Strong compliance mapping to requirements for evaluator traceability
- +Clear SOW and deliverables structure that reduces internal rework
- +Crafted solution narrative that aligns milestones with staffing model
- +Good turnaround for assembling proposal response sections
- –Works best with client inputs that already specify scope and deliverables
- –Less suited for highly technical proposals that require deep SME engineering authorship
Best for: Fits when teams need traceable RFP responses tied to deliverables and evaluation criteria.
Shipley Associates
enterprise_vendorBusiness development and proposal consulting for large-scale procurements.
Shipley proposal methodology for building structured responses and reusable assets that stay consistent across submissions.
Shipley Associates delivers business proposal writing services built around Shipley-style proposal systems that emphasize structured response development across RFP and RFQ work. The offering centers on turning internal inputs into proposal documents with consistent section logic, clear scope framing, and client-facing narratives designed to match evaluation expectations.
It also supports reusable proposal assets such as templates, writing libraries, and response matrices that reduce reinvention between submissions. Teams with repeat proposal volume tend to get the most value when they can supply SMEs for content, confirm win themes, and follow a disciplined review workflow.
- +Shipley methodology drives consistent structure across complex multi-section proposals
- +Strong focus on response matrix logic to align content with evaluation criteria
- +Template and writing-library approach supports repeatable proposal production cycles
- +Good fit for organizations with defined win themes and standardized governance
- –Requires internal SME time and fast review cycles to avoid thin coverage
- –Less suited to ad hoc requests that skip discovery and outline alignment
Best for: Fits when proposal teams need a disciplined, system-driven writing process for repeat RFPs and RFQs.
The Bid Lab
specialistRFP response and proposal writing services for organizations of all sizes.
Requirement-to-response traceability using a deliverables matrix tied to the proposal outline and final sections.
The Bid Lab focuses on turning bid requirements into a structured proposal response plan with editorial discipline across the full RFP cycle. Its core services center on proposal writing support, proposal outline and storyboard development, and compliance-focused editing for traceability between requirements and response content.
Teams use it to assemble usable artifacts like a deliverables matrix and a proposal response matrix that map scope to supporting sections. The engagement is designed to reduce rewrite churn by aligning technical approach, staffing model, and narrative sections before final drafting.
- +Strong requirement-to-response mapping with a deliverables matrix workflow
- +Editorial process emphasizes consistency across executive summary and technical approach
- +Storyboarding and outline steps reduce late-stage restructuring during drafting
- +Clear separation of scope, assumptions and dependencies, and risks in the narrative
- –Less useful when only a single section needs writing help without mapping
- –Requires timely inputs from subject matter owners to maintain response traceability
- –Workflow is documentation-heavy and can slow rapid, low-complexity bids
- –Governance-style review controls for large review teams are not a native centerpiece
Best for: Fits when proposal teams need requirement mapping, structured storyboarding, and compliance editing across the whole RFP response.
Upwork
freelance_platformFreelance marketplace where businesses hire proposal writers on demand.
Milestone-driven workrooms with in-thread file sharing support iterative draft cycles across multiple contributors.
Upwork is distinct as a marketplace for hiring proposal writers, not a managed proposal engine. It supports project postings, proposal templates as deliverable artifacts, and collaboration around a statement of work using message threads and file sharing.
Writing assignments can be structured with milestones and acceptance signals through in-platform workrooms. Vendor discovery and sourcing workflows make it a fit for RFP response staffing when internal teams need extra capacity.
- +Broad pool of proposal writers across industries and proposal types
- +Milestone-based work organization for multi-stage response drafting
- +Workroom messaging and file exchange keep drafts in one thread
- +Prior work and client reviews support vetting for relevant proposal styles
- –Quality depends on contractor selection and draft review discipline
- –Limited native guidance for proposal compliance matrices and traceability
- –Complex governance needs require tight scoping and version control
- –Turnaround varies with contractor availability and responsiveness
Best for: Fits when proposal writing needs staffing flexibility for RFP response drafts and revisions.
Lohfeld Consulting
enterprise_vendorProposal consulting and capture management services for government contractors.
Proposal writing that maintains tight internal consistency between scope statements, work plan descriptions, and staffing narratives.
Lohfeld Consulting delivers business proposal writing that converts client inputs into investor-ready and procurement-ready proposal documents. The service is oriented around structured proposal production, including proposal narrative and supporting sections such as work plans and staffing descriptions.
It is designed for organizations that need consistent proposal formatting across submissions and a clear mapping between stated requirements and the proposed response. The output focus stays on proposal content quality and response coherence for RFP, RFQ, and RFI workflows.
- +Produces coherent proposal narratives aligned to client-provided scope and staffing inputs
- +Formats submissions with consistent structure across sections and response components
- +Turns stakeholder inputs into procurement-ready writing for RFP, RFQ, and RFI packages
- +Emphasizes response coherence across work plan, deliverables, and assumptions
- –Limited visibility into API-driven workflows or integration with proposal content systems
- –May require strong internal source material since production depth depends on provided inputs
- –Governance coverage is not clearly described for multi-writer approvals and audit trails
- –Automation for compliance matrices and traceability is not presented as a defined capability
Best for: Fits when procurement teams need structured proposal narrative and consistent section-level presentation for bid submissions.
Executive Compass
specialistBid and tender writing services for UK public and private sector contracts.
Structured executive summary plus response matrix alignment that keeps the evaluation criteria thread intact across iterations.
Executive Compass delivers business proposal writing support with a focus on executive-ready narrative structure and response discipline. The service typically covers proposal strategy, document assembly, and line-by-line editing designed to match buyer evaluation criteria across RFP, RFQ, and RFI workflows.
It also helps teams translate scope statements into deliverables language, including risk and assumptions sections that align to common compliance matrix expectations. Engagement fit is strongest for organizations that need a consistent proposal format and reviewer-ready structure rather than ad-hoc wording fixes.
- +Executive summary and solution narrative are built to match evaluation language
- +Proposal response matrix alignment reduces missed requirements in drafts
- +Editing depth supports reviewer readability and consistent terminology
- +Clear handling of assumptions and dependencies sections for governance review
- –Less suitable for highly technical proposal content requiring deep engineering authorship
- –Requires disciplined intake of scope, inputs, and evidence to avoid rewrites
- –Automation and API integration are not positioned as part of the delivery workflow
- –Customization for niche response formats can slow turnaround during iterative cycles
Best for: Fits when leadership-ready narrative structure and requirements alignment matter more than bespoke model tooling.
Conclusion
After evaluating 10 legal professional services, Toptal stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right business proposal writing
Business proposal writing services turn scoped bid inputs into evaluator-facing narratives, deliverables structures, and section-level responses for RFPs and related bid packages. This guide covers Toptal, Wise Business Plans, Growthink, Fiverr, Cayenne Consulting, Shipley Associates, The Bid Lab, Upwork, Lohfeld Consulting, and Executive Compass.
The provider lineup includes both human-managed writing workflows and marketplace or workroom approaches that support iterative drafts. It also includes traceability and alignment methods used to connect requirements to proposal sections, with Cayenne Consulting, The Bid Lab, and Shipley Associates emphasizing requirement-to-response mapping.
Business proposal writing for RFP responses: narratives, evaluation alignment, and structured deliverables
Business proposal writing is the process of drafting submission-ready business and solution narratives that map buyer requirements to named deliverables and execution descriptions. Toptal focuses on domain-relevant freelance proposal staffing with coordinated revision handling across multiple sections, which suits mid-market teams that manage technical accuracy through SME validation.
Wise Business Plans centers on structured proposal drafting that keeps assumptions and commercial narrative consistent across sections while incorporating requester feedback into aligned revisions. Growthink turns provided delivery facts into an evaluator-facing solution narrative with consistent section logic, which supports teams that need RFP-ready structure under review pressure.
Across these providers, the core differentiators appear in how revisions get orchestrated and how requirement-to-response consistency is maintained, rather than in generic editing or formatting alone. Traceability-led workflows are especially visible in Cayenne Consulting, The Bid Lab, and Shipley Associates through requirements traceability and response matrix logic tied to evaluation criteria and deliverables structure.
Business proposal writing capabilities that affect bid win rates
Bid-writing quality hinges on how well a service converts scope inputs into evaluator-facing section narratives that hold together under review. Toptal’s coordinated revision handling across multiple proposal sections supports teams that need technical accuracy validated by SMEs.
Alignment mechanics matter just as much as writing quality. Cayenne Consulting, The Bid Lab, and Shipley Associates tie content to requirements traceability and response matrix logic so evaluators can follow each requirement to a specific response.
Revision orchestration across proposal sections
Toptal manages freelance proposal staffing with coordinated revision handling across multiple sections. Wise Business Plans and Growthink also support end-to-end narrative revisions, but Toptal’s staffing model is built around domain-relevant writer selection.
Requirements traceability and response matrix alignment
Cayenne Consulting maps each requirement to a specific response section using requirements traceability matrix and compliance alignment. The Bid Lab and Shipley Associates use deliverables-matrix or response-matrix logic tied to evaluation criteria.
Structured evaluator-facing solution narrative
Growthink converts provided delivery facts into an evaluator-aligned solution narrative with consistent section logic. Wise Business Plans produces coherent submission-ready proposal narratives that keep assumptions and commercial narrative consistent across sections.
Component sourcing for targeted section rewrites
Fiverr lets buyers select domain-specific writers for discrete proposal sections instead of hiring a single fixed writer. Upwork provides milestone-driven workrooms with in-thread collaboration for multi-contributor drafting.
Consistency of scope, work plan, and staffing narratives
Lohfeld Consulting maintains tight internal consistency between scope statements, work plan descriptions, and staffing narratives. Executive Compass focuses on executive summary structure plus response matrix alignment that keeps evaluation criteria threads intact.
How to choose the right provider for business proposal writing
Start by choosing the operating model that matches the internal effort available for technical validation. Toptal fits teams that can supply SME validation on technical accuracy during managed revision checkpoints.
Next, select the alignment approach based on how your bid must be judged. Cayenne Consulting and Shipley Associates are strongest when requirements traceability and response matrix logic are required for compliance and evaluator traceability.
Match the provider model to internal SME turnaround capacity
Toptal coordinates domain-relevant freelance writers and revision handling, which works when technical accuracy can be validated quickly by SMEs. Growthink and Shipley Associates still require client-side SME turnaround to avoid thin technical coverage, so schedule review checkpoints before kickoff.
Decide whether the bid needs traceability-grade requirement mapping
Cayenne Consulting builds compliance alignment that ties each requirement to a specific response section. The Bid Lab and Shipley Associates use deliverables or response matrix workflows that keep requirement mapping consistent across executive summary and technical sections.
Choose between whole-proposal orchestration and section-by-section staffing
Wise Business Plans and Growthink focus on structured end-to-end proposal drafting with aligned revisions across sections. Fiverr and Upwork fit bids that need targeted component rewrites or multi-contributor drafting through milestone workrooms.
Evaluate consistency across executive narrative and technical execution descriptions
Executive Compass aligns executive summary structure with response matrix logic to keep evaluation criteria intact across iterations. Lohfeld Consulting prioritizes internal consistency across scope, work plan descriptions, and staffing narratives for procurement-led bid submissions.
Apply a completeness gate to avoid gaps from ambiguous requirements
Growthink underperforms when requirements are incomplete or ambiguous because it converts provided facts into evaluator-ready structure. Wise Business Plans and Upwork still rely on supplied inputs for assumptions and evidence, so run an intake checklist that catches missing scope and deliverable details before writing begins.
Who business proposal writing services help most
Business proposal writing services help teams that must transform bid inputs into evaluator-ready narratives under tight revision cycles. The strongest fits differ based on whether the team needs requirement traceability, structured solution storytelling, or flexible staffing for discrete sections.
These providers also differ in how they handle consistency and mapping across the proposal response. Cayenne Consulting, The Bid Lab, and Shipley Associates emphasize traceability workflows, while Toptal and Fiverr emphasize people-based writing throughput and section-level coverage.
Mid-market teams running RFP response cycles with active SME validation
Toptal supports coordinated revision handling across multiple proposal sections by staffing domain-relevant writers and managing review checkpoints tied to buyer expectations.
Procurement and compliance teams that must show requirement-to-response traceability
Cayenne Consulting, The Bid Lab, and Shipley Associates use requirements traceability matrix and deliverables or response matrix logic to connect each requirement to a specific response section.
Teams that need evaluator-facing solution narrative structure from provided delivery facts
Growthink turns provided facts into an evaluator-aligned solution narrative with consistent section logic, which is ideal when the inputs already capture the needed technical execution.
Organizations that plan to hire different specialists for different proposal components
Fiverr supports domain-specific writers for discrete proposal sections and works for targeted rewrites like executive summary and solution narrative when governance is managed internally.
Bid teams that need strict internal consistency across scope, plan, and staffing presentation
Lohfeld Consulting keeps scope statements, work plan descriptions, and staffing narratives consistent, while Executive Compass keeps evaluation criteria threads intact through response matrix alignment.
Common mistakes in business proposal writing projects
Many bid-writing failures come from mismatched process design, not writing quality. Traceability gaps and inconsistent assumptions appear when teams treat the proposal as formatting rather than an evaluation-aligned system.
These mistakes also show up when services are asked to compensate for missing inputs. Multiple providers rely on supplied scope, deliverables, and evidence, so incomplete intake can force repeated rewrites and missed requirements mapping.
Expecting requirement traceability without a usable scope and deliverables intake
Cayenne Consulting and The Bid Lab can map requirements to response sections only when the client provides clear deliverables and RFP requirement wording. Run an intake pass that captures requirements and evidence before writing starts.
Letting SME availability slip during technical narrative construction
Toptal depends on timely SME validation for technical accuracy, and Growthink and Shipley Associates also require client-side technical review to avoid thin coverage. Lock revision checkpoints to SME calendars before drafting begins.
Hiring multiple freelancers without governance for cross-section consistency
Fiverr’s marketplace staffing can create consistency risk when writers are not held to a single narrative and assumption framework. Use a controlled outline and a change-log process so executive summary, solution narrative, and technical approach stay aligned.
Treating end-to-end drafting as purely editorial work
Wise Business Plans and Executive Compass focus on coherent proposal narratives and response matrix alignment, but both still rely on supplied inputs for assumptions and evidence. Provide performance claims, staffing details, and scope language in a form that can be traced through the proposal.
How We Selected and Ranked These Providers
We evaluated Toptal, Wise Business Plans, Growthink, Fiverr, Cayenne Consulting, Shipley Associates, The Bid Lab, Upwork, Lohfeld Consulting, and Executive Compass on how reliably they convert bid inputs into evaluator-facing business proposal writing outputs. Feature depth counted for 40% of the score, with emphasis on revision orchestration and traceability or response matrix alignment mechanics.
Ease and value each counted for 30%, with emphasis on how quickly teams can drive from intake to submission-ready drafts. Toptal ranked highest because domain-relevant freelance proposal staffing paired with coordinated revision handling across multiple sections targets both writing quality and technical accuracy control.
Frequently Asked Questions About business proposal writing
How do Toptal and Fiverr differ in proposal-writing delivery model and revision control?
Which service best fits RFP responses that require traceability between requirements and proposal sections?
When is Wise Business Plans the better choice for maintaining consistency across assumptions and the full narrative?
Where does Growthink fall short compared to Bid Lab for compliance-heavy proposal cycles?
How do Shipley Associates and The Bid Lab handle reusable proposal assets for repeated submissions?
Which option is better for procurement teams that need consistent formatting and content mapping across RFP, RFQ, and RFI workflows?
What breaks if a proposal team cannot provide SMEs and win themes upfront when using Shipley Associates?
How does Upwork enable multi-writer collaboration compared to Toptal-managed revisions?
Which service supports executive-level evaluation alignment more directly: Executive Compass or Toptal?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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- General KnowledgeTop 10 Best Business Proofreading Services of 2026
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