GITNUXSOFTWARE REVIEW
Communication MediaTop 10 Best Business Communication Services of 2026
Compare business communication services with editor notes on fit, workflows, and agency support for marketing teams choosing a provider like Edelman.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
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Framework: Features 40% · Ease 30% · Value 30%
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Weber Shandwick is the best pick for global enterprises needing integrated corporate messaging and crisis-ready communications because its issues and crisis management is built into executive communication and media relations workflows, while Shift Communications is a strong alternative for teams wanting managed VoIP and call handling changes thanks to end-to-end telephony administration support designed to reduce downtime risk.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Weber Shandwick
Crisis and issues management integrated with executive communications and media relations workflows
Best for: Global enterprises needing integrated corporate messaging and crisis-ready communications programs
Ogilvy
Editor pickIntegrated communications planning that unifies PR messaging, brand strategy, and campaign content
Best for: Large organizations needing integrated executive messaging and brand-consistent stakeholder communications
Edelman
Editor pickCrisis and issues management supported by integrated measurement and stakeholder mapping
Best for: Enterprises needing senior-led corporate communications, crisis readiness, and integrated campaigns
Comparison Table
Weber Shandwick
agencyBusiness communication services deliver corporate communications strategy, media relations, crisis communications, and integrated messaging programs.
Crisis and issues management integrated with executive communications and media relations workflows
Weber Shandwick stands out for combining global communications scale with account teams that integrate PR, earned media, and corporate messaging into cohesive business narratives. Core offerings include corporate communications, crisis and issues management, executive communications, media relations, and campaign planning that ties messaging to measurable outcomes.
The agency also supports internal communications and change messaging that aligns leadership statements with employee understanding and engagement. Delivery is strengthened by consultancy-grade strategy work paired with hands-on creative and distribution execution across channels.
- +Deep corporate PR expertise with strong issues and crisis communication handling
- +Executive messaging support that translates leadership intent into clear media-ready statements
- +Campaign planning that connects strategy, content, and earned distribution execution
- –Engagement processes can feel heavyweight for small internal communication scopes
- –Channel breadth can dilute focus without tight success metrics and governance
- –Senior-team availability may vary by market and project phase
People and internal communications teams
Align leadership narratives with employee engagement
Clearer employee-facing messaging
Corporate affairs and sustainability teams
Communicate sustainability priorities to stakeholders
Cohesive sustainability messaging
Show 2 more scenarios
Corporate affairs and communications teams
Coordinate crisis statements and approvals
Consistent incident response
Coordinates approvals, spokesperson input, and consistent stakeholder messaging across channels.
Executive communications leaders
Prepare executives for interviews and statements
Interview-ready executive messaging
Develops executive positioning and messaging for media interviews and public statements.
Best for: Global enterprises needing integrated corporate messaging and crisis-ready communications programs
Ogilvy
agencyBusiness communication services support brand and corporate messaging through integrated communications, content, and campaign execution.
Integrated communications planning that unifies PR messaging, brand strategy, and campaign content
Ogilvy stands out for brand-first business communication expertise rooted in integrated advertising, public relations, and content strategy. Its core capabilities include campaign messaging, executive and thought leadership communications, corporate storytelling, and multilingual brand adaptation for global stakeholders.
Delivery typically combines senior strategic direction with creative production for communications assets such as reports, presentations, websites, and campaign collateral. Engagement fit is strongest for organizations needing consistent narrative alignment across marketing, corporate comms, and stakeholder channels.
- +Integrated messaging across PR, brand, and campaign channels improves narrative consistency
- +Strong executive communication and thought-leadership positioning for stakeholder influence
- +Experienced content production supports campaigns, reports, and corporate storytelling assets
- –Process can feel heavy for small teams needing rapid, low-friction deliverables
- –Communications work may require tight stakeholder input to avoid late creative revisions
- –Less ideal for purely tactical copywriting without broader brand alignment needs
Corporate communications leaders
Turn positioning into executive messages
Aligned release-ready narratives
Leadership reputation and PR teams
Plan reputation media relations communications
Structured channel plans
Show 2 more scenarios
Global brand and communications teams
Standardize brand messaging across markets
Shared messaging direction
Refreshes brand narratives for consistent campaigns across regions and channels.
Social media and comms teams
Operate social campaign publishing workflows
Coordinated social engagement reporting
Runs social campaign content workflows and tracks results for stakeholder reporting.
Best for: Large organizations needing integrated executive messaging and brand-consistent stakeholder communications
Edelman
agencyBusiness communication services include corporate communications, public relations programs, executive communications, and content and campaign delivery.
Crisis and issues management supported by integrated measurement and stakeholder mapping
Edelman stands out for scaling reputation-driven communication programs across earned, owned, and shared channels in highly regulated and high-stakes contexts. Core offerings cover public relations, executive communications, crisis and issues management, and stakeholder engagement with measurable business outcomes.
The agency also supports content strategy, brand storytelling, and campaign execution tied to governance, risk, and corporate affairs needs. Delivery is strengthened by senior account leadership and integrated research and insights for message development and channel planning.
- +Strong crisis and issues management with senior-led response planning
- +Integrated earned, owned, and shared strategy across stakeholder groups
- +Deep executive communications capability for leadership messaging and media readiness
- +Robust insights and measurement to connect communications with business outcomes
- –Engagement complexity can slow approvals for multi-stakeholder workflows
- –High-touch coordination requirements may burden small internal teams
- –Execution can feel less tailored when stakeholder inputs are inconsistent
- –Program rigor can prioritize governance over rapid experimental messaging
Sustainability and ESG communications leaders
Shape purpose claims for high scrutiny
More consistent stakeholder narratives
Corporate reputation and executive teams
Build issue playbooks and response messaging
Faster, consistent responses
Show 2 more scenarios
Corporate communications and executives
Prepare speeches and interview messaging
Improved executive readiness
Develops speeches, thought leadership, and public engagement materials for spokespeople.
Brand and reputation intelligence teams
Use social signals for message decisions
Decision-ready message guidance
Interprets social listening signals to assess brand health and connect insights to actions.
Best for: Enterprises needing senior-led corporate communications, crisis readiness, and integrated campaigns
FleishmanHillard
agencyBusiness communication services cover public relations strategy, corporate communications, stakeholder engagement, and executive messaging support.
Crisis and reputation counsel for coordinated stakeholder messaging during urgent situations
FleishmanHillard stands out as a global public relations and corporate communications firm that applies rigorous messaging work to business communication needs. The core capabilities include executive communications, brand and corporate narrative development, media relations, crisis and reputation counsel, and campaign support across earned, owned, and shared channels. The firm also supports internal communications through change communications and stakeholder alignment programs that translate strategy into clear employee-facing and leadership messaging.
- +Strength in executive messaging and corporate narrative development across complex stakeholders
- +Strong crisis and reputation advisory with clear scenarios and stakeholder mapping
- +Integrated campaign support spans earned, owned, and shared communication channels
- –Engagement scope can feel PR-centric for teams needing narrow business writing support
- –Approval cycles may slow output when many stakeholders review messaging drafts
- –Deliverables can be less hands-on for high-volume, day-to-day content production
Public affairs and government relations teams
Develop messages for policy stakeholder outreach
Clearer policy narratives
Corporate communications and risk teams
Run aligned communications during incidents
Coordinated incident messaging
Show 2 more scenarios
Reputation and corporate affairs leaders
Coordinate escalations across audiences
More consistent escalations
Assesses reputation risks and coordinates approved responses for executives, customers, employees, and media.
Executive offices and communications teams
Write speeches and keynotes from stakeholder input
Approval-ready narrative remarks
Develops speeches and high-visibility remarks using message architecture and stakeholder interviews.
Best for: Enterprises needing executive communications and reputation management across multiple stakeholders
M&C Saatchi Group
agencyBusiness communication services include brand messaging, strategic communications planning, and campaign production for enterprise clients.
Integrated campaign development that unifies brand narrative, channel execution, and stakeholder messaging
M&C Saatchi Group stands out for delivering business communication through creative strategy backed by a global brand network. Core capabilities include brand strategy, integrated campaigns, content and messaging development, and executive and employee communications support.
- +Deep brand strategy and messaging development for business-critical narratives
- +Integrated campaign execution across channels for consistent stakeholder communication
- +Strong experience producing executive-ready comms and thought leadership content
- +Cross-market delivery supports alignment across regions and local adaptations
- –Process can feel heavyweight for teams needing fast turnaround cycles
- –Campaign-led approach may over-index on creative outputs versus narrow comms needs
- –Coordination across stakeholders can increase revision rounds during approvals
Brand strategy and comms teams
Create messaging and content for campaigns
More consistent campaign narratives
Executive and employee communications teams
Support internal and leadership communications
Aligned employee communication
Show 1 more scenario
Multi-market communications teams
Roll out consistent narratives across regions
Consistent cross-region messaging
Runs multi-market rollouts to align narrative, channels, and stakeholder goals across regions.
Best for: Enterprises needing integrated brand and stakeholder communication strategy and production
Golin
agencyBusiness communication services deliver media strategy, reputation programs, and integrated communications for complex stakeholder environments.
Crisis and issues management playbooks tied to stakeholder messaging and media coordination
Golin stands out with an integrated PR and communications delivery model that connects strategic messaging to creative and stakeholder execution. The agency supports business communication programs across corporate reputation, crisis and issues management, executive communications, and media relations.
- +Integrated reputation and media strategy that links messaging to measurable outcomes
- +Strong crisis and issues management frameworks for fast, coordinated response
- +Executive and stakeholder communications support that strengthens internal and external alignment
- –Multi-stakeholder governance can add coordination time for small teams
- –Creative and content depth may vary by campaign scope and assigned specialists
- –Less suited for purely tactical deliverables without ongoing strategy involvement
Corporate reputation teams
Coordinate reputation programs with PR counsel
More coherent reputation messaging
Crisis and issues leaders
Deliver crisis response communications programs
Tighter stakeholder communications
Show 2 more scenarios
Executive communications teams
Develop executive messaging for public engagement
Consistent executive positioning
Builds executive communications and media relations outputs within managed campaign workflows.
Marketing and comms campaign operators
Run large-scale campaigns with measurement
Measurable campaign execution
Aligns narrative, channel planning, and measurement into one delivery workflow.
Best for: Reputation, executive, and crisis communication programs needing managed strategy execution
Ketchum
agencyBusiness communication services provide communications strategy, public relations execution, and crisis response for enterprise brands.
Crisis and issues management with executive-level messaging and coordinated response planning
Ketchum stands out for connecting corporate reputation work with operational business communication programs across functions and geographies. Core capabilities include strategy and message development, media and executive communications, crisis and issues management, and campaign execution tied to measurable business outcomes.
- +Integrated reputation and corporate communications supports cross-functional stakeholder alignment
- +Strong crisis and issues management with clear executive messaging workflows
- +Experienced strategists and writers improve message discipline across channels
- –Project coordination can feel process-heavy for fast-turn tactical requests
- –Customization depth varies by account team composition and available senior coverage
- –Large program scopes can increase internal stakeholder overhead
Reputation and corporate affairs leaders
Tie reputation work to business outcomes
Measurable communications impact
Crisis and communications operations
Coordinate crisis response messaging across teams
More consistent crisis comms
Show 2 more scenarios
Internal communications stakeholders
Plan change communications and alignment
Aligned leadership and employee messaging
Supports internal communications planning that helps maintain consistency during change.
Multi-geo communications teams
Coordinate message development across geographies
Unified messaging across locations
Uses integrated teams to coordinate consultants, writers, strategists, and client service leads across functions and geographies.
Best for: Enterprises needing integrated corporate, crisis, and executive communication programs
Shift Communications
specialistBusiness communication services provide leadership communications, change communications, and strategic media engagement programs.
Managed call-flow and telephony administration with ongoing support
Shift Communications stands out for managing business communication stacks end to end, from voice and contact flows to ongoing support. Core capabilities focus on VoIP and unified communications, plus telephony administration and service lifecycle management for organizations that rely on call handling.
- +End-to-end management of business phone and call handling changes
- +Operational support processes designed to reduce service downtime risk
- +Unified communications administration for steady day-to-day operations
- –Most value is tied to ongoing managed engagement rather than DIY setup
- –Limited public detail on advanced contact-center analytics depth
- –Complex migrations can require more coordination than internal teams expect
Operations teams
Maintain uninterrupted VoIP call handling
Fewer call interruptions
IT and telecom administration teams
Administer telephony and unified communications
Reduced telecom admin burden
Show 2 more scenarios
Customer support leadership
Coordinate VoIP changes without specialist staff
Lower change-management load
Coordinates changes through operational continuity processes so internal teams avoid telecom operations work.
Multi-site contact operations
Support consistent call flows and lifecycle
Stable call routing
Manages voice and contact flows as part of ongoing support for operational continuity.
Best for: Organizations needing managed VoIP and unified communications operations support
Signal Noise
specialistBusiness communication services include corporate narrative development, strategic communications, and content production for organizations and leaders.
Executive communications and messaging narrative development with stakeholder alignment workshops
Signal Noise distinguishes itself with a delivery-focused approach that combines comms strategy with writing and organizational change support for teams under communication pressure. Core capabilities center on corporate messaging, internal communications, and executive communications development, including narrative shaping and campaign planning.
- +Strong corporate messaging development that improves clarity across stakeholders
- +Facilitated workshops accelerate alignment between leadership, comms, and business owners
- +Iterative message refinement improves internal adoption rather than one-time deliverables
- –Process can feel heavy for small teams needing quick, narrow outputs
- –Communication strategy work may require substantial stakeholder participation
Internal communications teams
Write and refine change communication narratives
Higher internal message clarity
Executive communications teams
Shape executive narratives under scrutiny
Consistent executive messaging
Show 2 more scenarios
Corporate communications teams
Plan campaigns tied to communication adoption
Better internal adoption
Supports corporate messaging and campaign planning that targets measurable uptake inside the business.
Cross-functional stakeholders
Align messaging across multiple teams
Reduced cross-team inconsistency
Facilitates stakeholder alignment and message refinement to keep communications consistent across channels.
Best for: Business units needing executive-ready messaging and internal adoption support
PSI
specialistBusiness communication services include internal communications strategy, employee engagement messaging, and corporate content production.
Quality management and workforce optimization tied to agent coaching and measurable service outcomes
PSI stands out for delivering communication and customer experience solutions built around measurable process improvements. Core capabilities include contact center transformation, workforce and quality management, and customer interaction strategy tied to performance reporting. PSI also supports language, compliance, and operational enablement needed for regulated and multi-location service environments.
- +Contact center transformation tied to KPIs and structured performance reporting.
- +Workforce and quality management support for consistent agent execution.
- +Operational enablement for multi-site and compliance-driven service processes.
- –Delivery depends on strong client process inputs and stakeholder availability.
- –Complex programs can feel heavy for teams needing fast, narrow scope work.
- –Customization across locations may slow early timeline certainty.
Contact center leadership
Transform contact center processes and reporting
Improved contact center performance
Workforce management teams
Improve staffing and quality execution
Higher quality interactions
Show 2 more scenarios
Compliance and regulated operations teams
Support compliant customer communication
More compliant service delivery
Provides language and compliance enablement for regulated, multi-location service environments.
Customer experience strategy teams
Operationalize customer interaction strategy
Measurable experience gains
Links customer interaction strategy to measurable process improvements and operational enablement.
Best for: Organizations modernizing contact centers and customer operations with governance and quality controls
Conclusion
After evaluating 10 business communication, Weber Shandwick stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Business Communication Services
This buyer’s guide covers how to select Business Communication Services providers across enterprise brand messaging, corporate PR, executive communications, crisis and issues management, internal change communications, and communications operations. It specifically references M&C Saatchi Group, Edelman, Weber Shandwick, FleishmanHillard, Ketchum, Golin, Ogilvy, PSI, Shift Communications, and Signal Noise to map capability fit to real engagement needs.
What Is Business Communication Services?
Business Communication Services cover the strategy, message development, and production that move corporate narratives through earned, owned, and shared channels. It also covers executive and internal communications that align leadership intent with stakeholder understanding and engagement. Organizations use these services to coordinate cross-stakeholder messaging, prepare for crisis response, and deliver consistent campaigns across markets. For example, M&C Saatchi Group applies integrated campaign development across channels and stakeholders, while Edelman delivers senior-led corporate communications and crisis and issues management tied to measurement.
Key Capabilities to Look For
The right capability mix prevents misalignment across leadership, PR, and internal stakeholders while keeping message execution coordinated and measurable.
Integrated campaign development that unifies narrative, channels, and stakeholder messaging
M&C Saatchi Group excels at integrated campaign development that unifies brand narrative, channel execution, and stakeholder messaging for enterprise rollouts. Ogilvy also supports integrated communications planning that unifies PR messaging, brand strategy, and campaign content for consistent stakeholder narrative.
Crisis and issues management with stakeholder mapping and measurement
Edelman provides crisis and issues management supported by integrated measurement and stakeholder mapping for high-stakes contexts. Golin also runs crisis and issues management playbooks tied to stakeholder messaging and media coordination, which strengthens speed and coordination during urgent situations.
Crisis workflows integrated with executive communications and media relations
Weber Shandwick integrates crisis and issues management with executive communications and media relations workflows to translate leadership intent into media-ready statements. Ketchum similarly combines crisis and issues management with executive-level messaging and coordinated response planning for unified external communications.
Executive communications and corporate narrative development across complex stakeholders
FleishmanHillard strengthens executive communications and corporate narrative development for coordinated stakeholder messaging. Signal Noise focuses on executive-ready messaging and corporate narrative shaping with structured workshops that align leadership, comms, and business owners.
Internal communications and change messaging that improves employee understanding and adoption
Weber Shandwick supports internal communications and change messaging that aligns leadership statements with employee understanding and engagement. Signal Noise drives measurable internal adoption by combining iterative message refinement with workshops that accelerate alignment.
Communications operations governance for call handling and contact center performance
PSI ties workforce and quality management to agent coaching and measurable service outcomes for contact center transformation and operational enablement. Shift Communications delivers end-to-end managed VoIP and unified communications administration with ongoing support and operational continuity designed to reduce downtime risk.
How to Choose the Right Business Communication Services
A practical choice starts with matching the communication outcome to the provider’s delivery model across strategy, production, and governance.
Match the provider’s core model to the communication outcome
For enterprise brand and stakeholder rollouts that require unified narrative across channels, M&C Saatchi Group is built around integrated campaign development that connects campaign outputs to business outcomes. For senior-led corporate communications and crisis readiness across earned, owned, and shared channels, Edelman centers on crisis and issues management with stakeholder mapping and measurable outcomes.
Validate crisis and executive alignment workflows before committing
For programs that demand coordinated crisis response plus media-ready leadership messaging, Weber Shandwick integrates crisis and issues management with executive communications and media relations workflows. For coordinated response planning across enterprise stakeholders, Ketchum combines crisis and issues management with executive-level messaging so external and leadership statements stay consistent.
Assess stakeholder complexity and approval expectations
For organizations with multiple stakeholder groups that can slow approvals, FleishmanHillard and Edelman both bring strong executive messaging and crisis counsel, but multi-stakeholder workflows can increase revision rounds. When stakeholder alignment needs structured facilitation to avoid late rework, Signal Noise runs facilitated workshops and iterative message refinement to improve clarity and consistency across stakeholders.
Confirm internal change and adoption support matches the real KPI
For employee understanding and engagement during change communications, Weber Shandwick supports internal communications and change messaging aligned to leadership intent. For internal adoption that depends on message clarity plus adoption mechanics, Signal Noise targets measurable internal adoption through iterative refinement and alignment workshops.
Choose communications operations support only when operations ownership is needed
For modernization of contact center operations tied to KPIs, PSI provides workforce and quality management with agent coaching and structured performance reporting. For organizations that rely on business phone handling and need ongoing telephony administration with service lifecycle management, Shift Communications delivers managed call-flow and unified communications operations support designed to minimize downtime risk.
Who Needs Business Communication Services?
Business Communication Services serve a spectrum from enterprise reputation programs to operational communications management and internal adoption work.
Enterprises needing integrated brand and stakeholder communication strategy and production
M&C Saatchi Group fits enterprises that need integrated campaign development unifying brand narrative, channels, and stakeholder messaging across regions. Ogilvy also fits large organizations needing integrated executive messaging and brand-consistent stakeholder communications supported by multilingual and report and presentation style content production.
Enterprises needing senior-led corporate communications, crisis readiness, and integrated campaigns
Edelman matches enterprises that require crisis and issues management supported by integrated measurement and stakeholder mapping. Weber Shandwick also matches global enterprises that need integrated corporate messaging and crisis-ready programs across PR, executive communications, and earned media workflows.
Enterprises needing executive communications and reputation management across multiple stakeholders
FleishmanHillard is designed for executive communications and reputation counsel coordinated across complex stakeholder environments. FleishmanHillard also pairs crisis and reputation advisory with clear scenarios and stakeholder mapping for urgent situations.
Organizations modernizing contact centers and customer operations with governance and quality controls
PSI is the best fit for organizations transforming contact centers by tying workforce and quality management to agent coaching and measurable service outcomes. Shift Communications fits organizations that need managed VoIP and unified communications operations support with managed call flows and ongoing telephony administration.
Common Mistakes to Avoid
Several recurring pitfalls across providers come from mismatch between stakeholder complexity, delivery model, and the type of deliverable needed.
Choosing a creative-led campaign partner for narrow tactical copy needs
Teams needing fast, narrow writing output often find process-heavy delivery models less efficient, which is a recurring friction point for M&C Saatchi Group and Ogilvy when approvals and stakeholder input are limited. Signal Noise also relies on workshops and facilitated alignment, which can feel heavy for teams that only need one-off tactical deliverables.
Skipping executive and media workflow validation for crisis programs
Crisis programs fail when executive messaging and media relations are not integrated, which is why Weber Shandwick and Edelman explicitly connect crisis planning to executive communications readiness. Ketchum similarly pairs crisis and issues management with executive-level messaging and coordinated response planning to keep leadership and external statements aligned.
Assuming internal adoption work will happen automatically after message drafting
Internal adoption requires facilitation and iterative refinement tied to stakeholder alignment, which Signal Noise builds into its process through structured workshops. Weber Shandwick’s internal communications and change messaging support also connects leadership intent to employee understanding and engagement.
Selecting a strategy-only comms provider for ongoing communications operations ownership
Operational continuity needs a managed operating model, which PSI delivers through quality management and workforce optimization tied to coaching and measurable service outcomes. Shift Communications also differs by providing ongoing managed telephony administration and service lifecycle management designed to reduce downtime risk.
How We Selected and Ranked These Providers
we evaluated every service provider on three sub-dimensions: capabilities with a weight of 0.4, ease of use with a weight of 0.3, and value with a weight of 0.3. The overall rating is the weighted average computed as overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. M&C Saatchi Group separated itself by combining standout integrated campaign development that unifies brand narrative, channel execution, and stakeholder messaging with strong productized features execution fit for enterprise rollouts, which supported higher capability scoring within this framework.
Frequently Asked Questions About Business Communication Services
Which provider fits integrated corporate and stakeholder communication across multiple regions?
Who is best for crisis and issues management that ties executive messaging to measurement?
Which service works well for executive communications and reputation management across multiple stakeholders?
Which providers support internal communications and change messaging with structured stakeholder alignment?
Who is a fit for content and messaging development tied to brand storytelling and campaign assets?
Which provider is best when the main need is contact center transformation and quality management?
Which option supports end-to-end VoIP and unified communications operations with ongoing continuity monitoring?
Who should be selected for integrated PR and communications delivery where governance and execution are part of the engagement model?
How should teams compare workshop-led message development versus agency-led production workflows?
What provider best supports coordinated executive communications and media relations under one integrated account workflow?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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