GITNUXSOFTWARE REVIEW
Marketing AdvertisingTop 10 Best Business Broker Marketing Services of 2026
Editorial roundup comparing business broker marketing services for brokers, agencies, and sellers who want tradeoffs, fit, and package details.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Search Engine People is the best pick for business brokers needing SEO-led lead generation and conversion-focused landing help because its optimization centers on capturing high-intent searches and turning them into broker-ready inquiries, whereas Wpromote fits established brokers running multi-channel campaigns that need conversion-focused landing pages tied to measurable funnel outcomes.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Search Engine People
Conversion-focused SEO optimization tied to broker lead capture via landing pages
Best for: Business brokers needing SEO-led lead generation and conversion-focused landing support
Wpromote
Editor pickConversion-focused landing pages integrated with SEO and paid search lead capture
Best for: Established brokers needing managed, conversion-driven digital campaigns for listings
Directive Consulting
Editor pickBuyer-ready positioning and messaging systems for listing launch campaigns
Best for: Brokerages scaling listing leads into higher-quality buyer conversations
Comparison Table
Search Engine People
agencyDelivers search marketing and conversion optimization for business-for-sale and broker marketing teams through SEO, paid media management, and analytics-driven landing page improvements.
Conversion-focused SEO optimization tied to broker lead capture via landing pages
Search Engine People connects search visibility work with lead-generation pathways designed for business broker marketing and deal flow promotion. The engagement focuses on aligning landing page and content relevance with high-intent queries, then iterating based on measurable funnel inputs like clicks and form or call conversion behavior. Delivery also tracks search performance movement to support ongoing brokerage marketing rather than one-time SEO adjustments.
A key tradeoff is that the work centers on organic discovery and conversion mechanics, so brokers that need brand identity redesign or heavy in-house content writing managed end-to-end may need additional internal production capacity. This fits best when brokerage teams can provide deal details and campaign targets that can be mapped to page structure, local service areas, and search intent themes.
The approach supports local and map visibility by planning location-focused pages and updating for service-area relevance. It also supports paid and organic coordination by using intent research to organize content priorities alongside keyword targeting for campaigns.
- +SEO program focused on capturing high-intent broker and buyer searches
- +Optimization work integrates landing-page relevance with organic traffic growth
- +Ongoing improvements support compounding search performance over time
- +Reporting connects marketing activity to lead-path metrics
- –May require strong internal coordination for local listing and content updates
- –Results can lag because rankings and authority growth take time
- –Less emphasis on non-search channels compared with full-funnel broker marketing agencies
Multi-location broker marketing teams
Improve local map visibility for brokers
Stronger local search presence
Broker marketing teams
Coordinate SEO and paid intent
Shared intent campaign structure
Show 2 more scenarios
Growth and marketing ops
Recover after organic traffic declines
Actionable recovery workflow
Technical and relevance reviews establish priorities and track results after site and content changes.
Web and marketing teams
Fix crawl and indexing blockers
Prioritized technical improvements
Audit findings are prioritized into a crawl and indexing fix list tied to search performance changes.
Best for: Business brokers needing SEO-led lead generation and conversion-focused landing support
Wpromote
enterprise_vendorProvides performance marketing with paid search, paid social, and conversion optimization to help brokers drive calls and qualified deal inquiries.
Conversion-focused landing pages integrated with SEO and paid search lead capture
Wpromote stands out for combining enterprise-grade digital marketing execution with a lead-generation focus tailored to selling businesses. Core capabilities include search engine optimization, pay-per-click management, landing page optimization, and conversion-focused analytics.
The service also supports creative production and multi-channel campaign coordination that aligns with broker timelines. Delivery quality typically shows up in structured reporting and ongoing optimization driven by measured funnel performance.
- +Strong multi-channel lead generation for business sales and acquisition intent audiences
- +Conversion-focused landing page optimization tied to measurable funnel outcomes
- +Detailed performance reporting supports active campaign refinement
- –Campaign setup can require significant broker and seller content readiness
- –Less suited for brokers needing fully turnkey valuation narrative writing
- –Process can feel heavyweight for short, single-listing marketing windows
Broker marketing teams
Measure media to pipeline outcomes
Revenue-linked channel reporting
Marketing teams with limited staff
Outsource deal announcement emails
Consistent email execution
Show 2 more scenarios
Demand generation leads
Coordinate multi-channel broker campaigns
More coordinated execution
Shared planning and reporting align search, social, email, and content workstreams around common objectives.
B2B growth teams
Run ongoing SEO for broker leads
Ongoing SEO roadmap
Technical work, content planning, and off-page efforts support a continuing organic growth roadmap.
Best for: Established brokers needing managed, conversion-driven digital campaigns for listings
Directive Consulting
agencyPerformance marketing and conversion optimization services built around measurable demand generation for B2B organizations that need qualified inbound leads for brokered business listings.
Buyer-ready positioning and messaging systems for listing launch campaigns
Directive Consulting stands out for applying acquisition marketing discipline to business broker outcomes rather than generic lead generation. Core services center on positioning, go-to-market messaging, and sales enablement assets that support listing launches and buyer conversations.
The engagement is structured around campaign execution, reporting, and iterative optimization to improve inbound quality. Delivery emphasizes broker workflows and conversion-focused guidance across the marketing-to-close funnel.
- +Conversion-focused messaging for broker listings and buyer outreach
- +Structured campaign execution with clear performance reporting cadence
- +Practical sales enablement assets that reduce friction in buyer conversations
- –Best results require brokers to provide timely inputs and approvals
- –Optimization cycles can feel process-heavy for very small teams
- –Marketing impact depends on listing quality and target fit
Broker marketing leadership
Audit channels before relaunch
Stakeholder-ready remediation plan
Marketing and sales teams
Align messaging for buyer conversations
Clearer campaign direction
Show 2 more scenarios
Home services brokerage teams
Improve local lead generation capture
Optimized local lead pipeline
Search strategy, paid media, landing pages, and call tracking are combined for local demand capture.
B2B SEO teams
Improve organic search performance
Prioritized SEO remediation
Technical and on-page SEO issues are organized into fixes based on intent, query coverage, and implementation priority.
Best for: Brokerages scaling listing leads into higher-quality buyer conversations
Lounge Lizard
agencyMarketing services that blend brand messaging, digital strategy, and performance execution to improve lead generation for professional services firms.
Brand-safe listing campaign creative aligned to buyer intent and inquiry-to-call conversion
Lounge Lizard stands out for combining marketing production quality with direct experience in lead generation for business brokerage. The service supports broker-specific growth workflows like branded listing promotion, campaign creative, and multi-touch nurturing designed to convert inquiries into qualified calls.
- +Strong campaign creative tailored to business listing promotion and buyer relevance
- +Practical funnel focus from outreach and engagement to lead qualification
- +Iterative optimization driven by measurable marketing outcomes
- +Proven workflow structure that reduces ad hoc marketing execution risk
- –Engagement setup can require broker-side input for best targeting accuracy
- –Channel breadth can feel excessive for small teams with limited internal capacity
- –Longer revision cycles may be needed for multiple listing variations
Broker marketing teams
Redesign the brokerage marketing site
Responsive conversion-ready website
New business brokers
Launch the first brokerage website
Custom site ready for updates
Show 2 more scenarios
Organic acquisition teams
Track SEO changes to rankings
Traceable SEO improvement process
Recommendations are implemented and measured against rankings, traffic trends, and audit issues.
Demand generation teams
Build reusable deal landing pages
Scalable set of focused pages
Reusable landing page structures and responsive layouts are created for campaign offers and search-driven entry points.
Best for: Business brokers needing conversion-focused marketing execution and iterative optimization
Thompson Consulting Group
otherB2B marketing consulting and campaign execution that focuses on improving lead generation performance for service providers that run brokerage-style marketing funnels.
Listing presentation polishing plus buyer-targeted messaging alignment for each deal
Thompson Consulting Group stands out by focusing on practical marketing execution for business brokers rather than generic lead generation. It supports seller outreach with messaging refinement, listing presentation polish, and deal-announcement coordination.
- +Seller listing messaging is structured for buyer relevance and clarity
- +Deal announcement support improves consistency across broker marketing materials
- +Asset packaging and buyer targeting alignment reduces wasted exposure
- –Service feels execution-led, with less emphasis on marketing automation depth
- –Onboarding can be coordination heavy for brokers with many simultaneous listings
- –Buyer tracking visibility may require extra internal discipline
Business brokers
Refine seller outreach messaging
Better seller response
Deal marketing coordinators
Coordinate deal announcement promotion
More consistent deal launches
Show 1 more scenario
Broker marketing managers
Improve buyer targeting and qualification
Higher-quality inquiry mix
Assets are aligned to buyer targeting and qualification steps to tighten funnel hygiene.
Best for: Business brokers needing execution-heavy marketing support for seller listings
Victorious
agencyOffers SEO and paid search services built around keyword visibility, landing page performance, and lead tracking for business-to-business marketing teams.
SEO and paid search optimization backed by conversion tracking across the lead funnel
Victorious stands out for tying business-to-business acquisition marketing to search performance, landing pages, and conversion tracking. Core offerings support lead generation through SEO, paid media management, and analytics-led funnel optimization for companies selling or marketing business brokerage services.
- +SEO and paid search work together to generate steady buyer and seller inbound
- +Conversion tracking supports optimization of leads across landing pages and funnels
- +Campaign adjustments stay tied to performance signals like search and click behavior
- –Marketing outcomes depend on timely broker-provided deal and listing content
- –Execution requires active coordination for creative, messaging, and conversion assets
- –If sales cycles are long, attribution may lag behind revenue changes
Growth leaders
Monitor keyword and page performance continuously
Ongoing view of progress
B2B marketing teams
Build an organic lead pipeline
More relevant organic traffic
Show 2 more scenarios
Marketing and SEO teams
Recover from ranking declines
Recovery plan with tracking
Technical, content, and backlink factors are investigated to generate a prioritized recovery plan with measurement.
Local service brands
Improve local search visibility for broker clients
Stronger local search coverage
Location pages, citations, and local SEO work are coordinated to expand coverage across service areas.
Best for: Business brokerage teams needing search-driven lead generation and conversion optimization
Blue Water Marketing
agencyDelivers B2B lead generation and demand generation execution for business services including pay-per-click management and marketing analytics reporting.
Broker-specific lead funnel setup that pairs ads, landing pages, and follow-up
Blue Water Marketing differentiates itself with marketing programs designed for business brokers and deal-driven timelines. The core offering includes lead generation and funnel support that aligns outreach, landing pages, and follow-up to buyer and seller intent.
- +Deal-focused lead generation supports buyer and seller funnel continuity
- +Campaign execution combines creative, targeting, and landing page alignment
- +Reporting supports iterative optimization across active broker campaigns
- –Requires broker input on positioning and offer specifics for best results
- –Funnel performance depends heavily on list quality and offer fit
- –Specialized broker workflows can add coordination effort for lean teams
Business broker marketing teams
Support lead funnels for deal timelines
Improved deal-driven lead flow
Marketing operators
Set up campaigns with ads and content
Measurable campaign adjustments
Show 1 more scenario
Brokers focused on pipeline outcomes
Convert broker marketing into measurable inquiries
More trackable inquiry lift
Execution and reporting prioritize pipeline outcomes over general brand promotion goals.
Best for: Business brokers needing managed lead-gen campaigns tied to deal pipeline
1st on the List Marketing
specialistProvides broker-focused marketing services including local SEO, reputation management, and paid search execution to generate qualified inquiries for businesses being listed.
Broker-specific lead funnel optimization for business-for-sale inquiries
1st on the List Marketing stands out for focusing specifically on lead generation and deal flow support for business brokers rather than generic marketing. The service typically covers website and conversion-focused improvements, targeted outreach campaigns, and lead-capture systems designed to support qualified business seller and buyer inquiries.
- +Broker-focused lead generation that targets business seller and buyer interest
- +Conversion and follow-up oriented funnel work for turning leads into meetings
- +Campaign execution support that reduces marketing workload for brokers
- +Process-driven improvements around landing pages and intake capture
- –Fit is best for marketing-led brokers, not fully strategy-led initiatives
- –Complex repositioning or brand resets may require additional specialists
- –Results depend on lead lists quality and consistent broker responsiveness
Business brokers
Capture qualified seller leads from traffic
More qualified inquiries
Broker marketing coordinators
Run targeted outreach campaigns
Steadier inbound pipeline
Show 1 more scenario
Brokers needing fast execution
Translate interest into meeting requests
Higher appointment conversion
Messaging and funnel work focus on turning visits into appointment requests and structured follow-up opportunities.
Best for: Business brokers seeking executed lead-generation campaigns and conversion support
Pareto Growth
agencySupports business transaction marketers with full-funnel digital marketing including paid acquisition, marketing site optimization, and lead nurturing workflows.
Broker listing-to-buyer funnel campaigns that prioritize qualified inbound inquiries
Pareto Growth focuses on marketing support tailored for business brokers and their deal pipelines, with an emphasis on lead generation and engagement. The service centers on campaign planning, content and messaging that align with buyer intent, and structured outreach to drive broker-qualified inquiries.
- +Business-broker-focused messaging that supports buyer-intent lead generation
- +Campaign funnel structure improves inquiry quality versus generic promotion
- +Iteration based on performance signals helps tighten targeting over time
- +Marketing execution reduces day-to-day load on busy broker teams
- –Requires broker coordination for listing details, approvals, and positioning
- –Best results depend on clean targeting inputs and consistent CRM hygiene
- –Creative output may need additional broker review for niche listings
Broker pipeline owners
Plan campaigns around buyer intent
Better-fit inbound leads
Marketing managers
Create funnel assets for deals
More consistent inquiry flow
Show 1 more scenario
Growth teams
Refine campaigns with feedback loops
Improved campaign performance
Performance feedback loops update what works so execution stays structured rather than ad hoc.
Best for: Business brokers needing consistent lead-gen campaigns and pipeline-focused execution
Siegel+Gale
enterprise_vendorDelivers brand and marketing strategy work for financial and transaction-driven businesses with positioning, messaging, and go-to-market planning that supports broker marketing.
Research-driven brand positioning translated into consistent deal marketing creative and sales collateral
Siegel+Gale stands out for applying brand strategy and design systems rigorously to marketing deliverables for business and financial services. Core capabilities align with broker marketing needs through positioning, campaign creative, and content that supports lead generation and buyer engagement.
- +Research-led positioning that strengthens buyer-facing messaging
- +High-quality brand design assets usable across campaigns
- +Structured creative processes that improve collateral consistency
- +Strategy-to-execution workflow for deal marketing materials
- –Process intensity can slow turnaround for time-sensitive broker listings
- –Less suited for brokers wanting purely self-serve marketing toolkits
- –Execution may require broker input on assets and deal story details
- –Campaign customization depth can exceed needs for smaller outreach volumes
Marketing operations teams
Roll out a new brokerage brand system
Consistent implementation across teams
Brand and communications leaders
Refresh logos and identity for brokers
Rationale-backed brand identity
Show 2 more scenarios
Product and service leaders
Align customer experience with positioning
Customer interactions match positioning
Brand strategy is connected to product, service, digital, and customer-facing experience design outcomes.
Broker brands undergoing rebrand
Audit assets for consistency gaps
Clear remediation priorities
Existing brand or portfolio assets are reviewed and changes are prioritized to improve strategic fit.
Best for: Brokers needing strategic brand messaging and coordinated creative for listings
Conclusion
After evaluating 10 business broker marketing, Search Engine People stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Business Broker Marketing Services
This guide explains how to select Business Broker Marketing Services using concrete capabilities from Directive Consulting, Lounge Lizard, Thompson Consulting Group, Search Engine People, 1st on the List Marketing, Pareto Growth, Blue Water Marketing, Wpromote, Victorious, and Siegel+Gale. It maps buyer intent to the exact delivery style each provider emphasizes, from buyer-ready messaging systems to SEO-led landing page conversion. It also highlights operational dependencies like broker-side approvals that affect outcomes across multiple providers.
What Is Business Broker Marketing Services?
Business Broker Marketing Services help brokerages and transaction-focused marketing teams generate qualified seller and buyer inquiries using listing launch campaigns, funnel conversion improvements, and measured pipeline-oriented execution. The work often combines messaging for deal marketing, lead capture systems, landing page optimization, and search or paid media management tied to inquiry-to-call conversion. Providers like Directive Consulting build buyer-ready positioning and conversion-focused listing launch systems, while Search Engine People drives search visibility and landing page changes that support broker lead capture.
Key Capabilities to Look For
These capabilities separate broker-ready marketing execution from generic lead generation because business-for-sale funnels depend on positioning, conversion paths, and measurable inquiry quality.
Buyer-ready positioning and messaging systems for listing launches
Directive Consulting creates buyer-ready positioning and messaging systems built around measurable demand generation for brokered listings. Siegel+Gale strengthens buyer-facing messaging through research-led brand positioning and then translates it into consistent deal marketing creative and sales collateral.
Conversion-focused funnel execution tied to inquiry outcomes
Lounge Lizard emphasizes funnel focus from first visibility to inquiry-to-call conversion with iterative optimization based on measurable outcomes. Blue Water Marketing pairs ads, landing pages, and follow-up into a broker-specific lead funnel that aligns outreach with buyer and seller intent.
Landing page and lead-capture optimization connected to tracking
Search Engine People improves landing page relevance and form or call conversion pathways as part of an ongoing SEO and analytics-driven program. Wpromote integrates conversion-focused landing page optimization with SEO and paid search lead capture and then refines campaigns using performance reporting.
SEO-led high-intent search visibility for broker lead generation
Search Engine People focuses on capturing high-intent broker and buyer searches through conversion-focused SEO optimization tied to landing-page lead capture. Victorious combines SEO and paid search with conversion tracking across the lead funnel to support ongoing qualified inquiry lift.
Paid media management matched to broker deal timelines
Wpromote and Blue Water Marketing manage paid acquisition programs that align outreach, landing pages, and follow-up to deal-driven timelines. 1st on the List Marketing focuses on local SEO, reputation management, and paid search execution to generate qualified inquiries through conversion-focused landing page and intake capture improvements.
Deal-specific sales enablement assets that reduce buyer conversation friction
Directive Consulting reduces friction in buyer conversations by supplying practical sales enablement assets that support listing launches and buyer outreach. Thompson Consulting Group polishes listing presentation and aligns buyer-targeted messaging for each deal so marketing materials stay consistent across broker workflows.
How to Choose the Right Business Broker Marketing Services
The best match comes from aligning the provider’s delivery model to broker workflow reality, from asset readiness requirements to how leads are tracked through calls and qualified inquiries.
Confirm the funnel stage the provider actually owns
If the goal is buyer-ready listing launch messaging plus conversion discipline, Directive Consulting and Lounge Lizard are built around positioning and inquiry-to-call conversion workflows. If the goal is SEO-driven lead capture with landing page conversion pathways, Search Engine People and Victorious should be evaluated for search visibility and measurable lead path metrics.
Check how deal-specific content and broker approvals flow
Directive Consulting produces best results when brokers provide timely inputs and approvals for iteration cycles. Thompson Consulting Group and Blue Water Marketing require broker input on positioning and offer specifics, so the internal review cadence needs to fit the provider’s execution rhythm.
Match channel scope to team capacity and listing volume
Lounge Lizard can involve broader channel execution and iterative funnel control, which can feel heavy for very small teams without internal capacity. 1st on the List Marketing and Pareto Growth focus on executed lead-generation campaigns and pipeline-focused execution, which can fit brokerages that want consistent campaign output without running complex multi-channel operations.
Validate measurement and reporting that maps to buyer outcomes
Directive Consulting and Lounge Lizard emphasize performance reporting cadence and iterative optimization tied to inbound quality. Wpromote and Victorious emphasize conversion-focused analytics and detailed reporting that supports active campaign refinement based on measurable funnel performance.
Choose based on the type of creative rigor needed
For brokers that need research-led brand positioning translated into consistent deal marketing creative and sales collateral, Siegel+Gale is designed for high-touch brand work. For brokers that need listing presentation polishing and buyer-targeted messaging alignment per deal, Thompson Consulting Group is structured around deal-by-deal execution rather than only template-based marketing assets.
Who Needs Business Broker Marketing Services?
Business Broker Marketing Services fit teams that need lead generation and conversion improvements tied to deal workflow, not just general brand promotion.
Brokerages scaling listing leads into higher-quality buyer conversations
Directive Consulting targets brokerages scaling listing launches by building buyer-ready positioning and conversion-focused messaging systems. Lounge Lizard also supports broker growth workflows with campaign creative and multi-touch nurturing designed to convert inquiries into qualified calls.
Business brokers needing conversion-focused marketing execution and iterative optimization
Lounge Lizard is built for conversion-focused execution with iterative refinements based on measurable marketing outcomes. 1st on the List Marketing emphasizes broker-specific lead funnel optimization with conversion and follow-up oriented funnel work that reduces broker marketing workload.
Business brokers needing SEO-led lead generation and landing conversion support
Search Engine People focuses on SEO program execution tied to broker lead capture via landing page conversion pathways. Victorious pairs SEO and paid search optimization with conversion tracking that supports ongoing qualified inquiry lift across the lead funnel.
Established brokers needing managed, conversion-driven digital campaigns for active listings
Wpromote supports established brokers with managed performance marketing across paid search and paid social plus conversion optimization tied to measurable funnel outcomes. Blue Water Marketing runs deal-focused lead generation by pairing ads, landing pages, and follow-up into broker-specific funnel setup.
Common Mistakes to Avoid
Common selection failures come from mismatching execution ownership, measurement expectations, and broker-side content readiness requirements.
Choosing a provider that only generates traffic without inquiry-to-call conversion discipline
Directive Consulting ties positioning and demand generation to buyer conversation outcomes, which reduces the risk of unqualified inbound. Lounge Lizard and Blue Water Marketing similarly focus on funnel control from outreach to lead qualification rather than generic lead blasts.
Underestimating broker-side input and approval workload
Directive Consulting and Pareto Growth require broker coordination for listing details, approvals, and positioning to achieve best results. Thompson Consulting Group and Blue Water Marketing also depend on broker input on deal story and offer specifics, which can become the bottleneck during simultaneous listings.
Expecting search results to arrive instantly without compounding landing page conversion work
Search Engine People improves SEO visibility through ongoing optimization work that can lag because authority growth takes time. Victorious addresses this by combining SEO and paid search while using conversion tracking, so lead capture improvements can progress alongside rankings.
Buying brand strategy when the primary need is executed broker lead funnel operations
Siegel+Gale delivers research-driven brand positioning and coordinated creative systems that can slow turnaround for time-sensitive listings. 1st on the List Marketing and Lounge Lizard provide more execution-heavy funnel work that emphasizes landing page and intake capture improvements designed to convert inquiries into meetings.
How We Selected and Ranked These Providers
we evaluated every service provider on three sub-dimensions with weights of capabilities at 0.4, ease of use at 0.3, and value at 0.3. The overall score is calculated as overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Directive Consulting separated from lower-ranked providers because buyer-ready positioning and conversion-focused listing launch systems directly align marketing deliverables to brokered listing outcomes, which strengthens capabilities in the funnel from first exposure to qualified buyer conversations.
Frequently Asked Questions About Business Broker Marketing Services
How do directive consulting and lounge lizard differ in focus for turning brokerage leads into qualified buyer conversations?
Which marketing service best fits brokers that need seller outreach and listing presentation support, not just traffic generation?
Which provider is strongest for SEO-led deal flow when the primary goal is higher-intent inbound traffic?
What onboarding and delivery model differences matter when a brokerage wants hands-on execution versus ongoing optimization?
Which service suits broker teams that must coordinate creative, landing pages, and analytics across multiple channels?
What technical requirements and funnel assets are typically needed to get measurable results from these services?
Which provider is best for maintaining brand consistency across listing ads, landing pages, and sales collateral?
How do these services approach common marketing failure modes like low-quality inquiries and weak inquiry follow-up?
Which option fits brokerages that want managed digital campaigns tied to deal-driven timelines and measurable pipeline outcomes?
What data and inputs are most critical for rapid iteration when a brokerage already has listings and deal details?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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