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Art DesignTop 10 Best Brand Design Services of 2026
Compare top Brand Design Services with a ranked list of the best agencies and picks like Pentagram and Landor. Explore options now.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Pentagram
Identity design with integrated brand guidelines for scalable visual systems
Built for high-stakes brand identity builds needing system thinking and rollout-ready assets.
Landor
Brand transformation methodology combining strategy workshops with identity system and global rollout guidelines
Built for enterprises needing end-to-end brand design with implementation-ready guidelines.
Siegel+Gale
Brand design systems built for scalable governance and cross-channel consistency
Built for mid-to-large organizations modernizing brand identity and brand systems with rollout support.
Related reading
Comparison Table
This comparison table benchmarks brand design service providers including Pentagram, Landor, Siegel+Gale, Wolff Olins, and AKQA across core capabilities and common engagement deliverables. It helps readers compare how each firm approaches strategy, identity systems, design production, and rollout support to support consistent decisions for brand build and refresh work. The table also highlights differences in positioning and typical client use cases so selections match scope and timeline.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Pentagram Delivers brand design, identity systems, and art direction for consumer, corporate, and cultural organizations. | agency | 8.8/10 | 9.3/10 | 8.4/10 | 8.7/10 |
| 2 | Landor Designs global brand identities, packaging art direction, and brand guidelines for enterprise clients. | enterprise_vendor | 8.7/10 | 9.1/10 | 8.2/10 | 8.7/10 |
| 3 | Siegel+Gale Creates brand strategy and brand design for growth-stage and enterprise organizations, including identity systems and visual language. | enterprise_vendor | 8.6/10 | 9.0/10 | 8.3/10 | 8.4/10 |
| 4 | Wolff Olins Builds brand identities, naming, and design systems with integrated art direction and rollout support. | agency | 8.4/10 | 8.8/10 | 7.9/10 | 8.5/10 |
| 5 | AKQA Designs brand experiences and identity systems across digital and physical channels with integrated creative production. | agency | 8.0/10 | 8.6/10 | 7.7/10 | 7.5/10 |
| 6 | Gensler Provides brand and environmental design services that connect identity with spatial and experience systems. | enterprise_vendor | 8.0/10 | 8.5/10 | 7.8/10 | 7.5/10 |
| 7 | MetaDesign Delivers brand identity design and design systems for enterprises across corporate and product touchpoints. | enterprise_vendor | 8.1/10 | 8.7/10 | 7.8/10 | 7.5/10 |
| 8 | Design Bridge Creates brand identity design, packaging and art direction, and visual systems for ambitious brands. | agency | 8.1/10 | 8.4/10 | 7.8/10 | 7.9/10 |
| 9 | Pearlfisher Designs brand identities and integrated campaign art direction with a focus on creativity and craft. | agency | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 10 | Collins Creates brand identities, packaging art direction, and visual design systems for consumer and industrial brands. | enterprise_vendor | 7.3/10 | 7.0/10 | 7.8/10 | 7.1/10 |
Delivers brand design, identity systems, and art direction for consumer, corporate, and cultural organizations.
Designs global brand identities, packaging art direction, and brand guidelines for enterprise clients.
Creates brand strategy and brand design for growth-stage and enterprise organizations, including identity systems and visual language.
Builds brand identities, naming, and design systems with integrated art direction and rollout support.
Designs brand experiences and identity systems across digital and physical channels with integrated creative production.
Provides brand and environmental design services that connect identity with spatial and experience systems.
Delivers brand identity design and design systems for enterprises across corporate and product touchpoints.
Creates brand identity design, packaging and art direction, and visual systems for ambitious brands.
Designs brand identities and integrated campaign art direction with a focus on creativity and craft.
Creates brand identities, packaging art direction, and visual design systems for consumer and industrial brands.
Pentagram
agencyDelivers brand design, identity systems, and art direction for consumer, corporate, and cultural organizations.
Identity design with integrated brand guidelines for scalable visual systems
Pentagram stands out for delivering brand systems that connect strategy, identity, and design craft through a global studio network. Core brand services include identity design, visual language systems, packaging, wayfinding, and brand strategy support that informs how marks scale across touchpoints. The studio’s work frequently includes art direction and production-ready guidelines for consistent rollout across digital and physical environments. Teams benefit from senior creative involvement that translates brand decisions into usable components for designers, marketers, and brand owners.
Pros
- Strong end-to-end identity design from strategy inputs to usable system components.
- Experienced team networks support complex rollouts across markets and touchpoints.
- Clear deliverables like guidelines and assets that teams can implement without guesswork.
- High-quality craft in typography, layout systems, and visual language architecture.
Cons
- Best outcomes require active stakeholder collaboration during discovery and review.
- Process can feel heavy for teams needing a quick, narrow deliverable only.
- System-level thinking may exceed needs for simple refreshes.
Best For
High-stakes brand identity builds needing system thinking and rollout-ready assets
More related reading
Landor
enterprise_vendorDesigns global brand identities, packaging art direction, and brand guidelines for enterprise clients.
Brand transformation methodology combining strategy workshops with identity system and global rollout guidelines
Landor stands out for delivering brand strategy and design through globally integrated teams and long-running brand transformation work. Core capabilities include brand identity systems, naming and messaging, digital design for brand experiences, and guidelines that scale across channels. Delivery quality is driven by structured workshops, executive-ready storytelling, and production of usable assets for internal teams and partners. Engagement fit is strongest for organizations that need both strategic direction and rigorous design execution tied to implementation-ready documentation.
Pros
- Strong brand strategy paired with identity systems and rollout-ready guidelines
- Global delivery teams produce consistent standards across markets and channels
- Executive-level messaging work improves clarity and alignment across stakeholders
- Design documentation supports internal adoption and partner implementation
- Experienced in brand transformation with measurable business framing
Cons
- Processes can feel heavy for small teams needing quick, lightweight refreshes
- Turnaround depends on stakeholder workshop participation and approval cycles
- Complex brand systems may require additional internal change management
Best For
Enterprises needing end-to-end brand design with implementation-ready guidelines
Siegel+Gale
enterprise_vendorCreates brand strategy and brand design for growth-stage and enterprise organizations, including identity systems and visual language.
Brand design systems built for scalable governance and cross-channel consistency
Siegel+Gale stands out for end-to-end brand design work that connects strategy, identity, and ongoing brand experience. Core capabilities include brand strategy, naming, design systems, visual identity, and rollout support across touchpoints. Teams benefit from structured discovery, clear creative direction, and deliverables built for real-world adoption. The service model typically suits organizations needing consistent governance from concept to implementation.
Pros
- Strong linkage from brand strategy to identity and brand system design
- Experienced teams deliver naming, messaging, and visual identity assets together
- Rollout support helps brands maintain consistency across channels
Cons
- Engagement timelines can feel rigid for fast, iterative design changes
- Complex governance processes may add coordination overhead for small teams
- Brand system depth can exceed needs for simple refresh projects
Best For
Mid-to-large organizations modernizing brand identity and brand systems with rollout support
More related reading
Wolff Olins
agencyBuilds brand identities, naming, and design systems with integrated art direction and rollout support.
Integrated brand systems that connect narrative strategy to identity, campaigns, and digital experiences
Wolff Olins stands out for blending brand strategy with high-craft visual and digital design across major global organizations. The firm supports brand creation, repositioning, and identity systems, then carries those concepts through campaigns, digital experiences, and packaging. Engagements typically connect narrative, design direction, and implementation assets so teams can launch with consistent guidelines. For organizations needing both creative leadership and usable brand tooling, the workflow emphasizes clarity from strategy to execution.
Pros
- End-to-end brand design covering strategy, identity systems, and rollout assets
- Strong creative direction with distinctive visual and digital execution
- Clear brand governance through practical guidelines and reusable components
- Experienced teams suited to large-scale, multi-market launches
Cons
- Strategy-to-delivery process can be heavier than lean in-house workflows
- Stakeholder alignment may require more time during complex rebrands
- Less suitable for very small projects needing minimal brand system output
Best For
Global teams planning brand repositioning with identity and rollout support
AKQA
agencyDesigns brand experiences and identity systems across digital and physical channels with integrated creative production.
Enterprise-grade design system support that keeps identity consistent across product and marketing
AKQA stands out for brand design work that connects visual identity with product experience and campaign systems. The agency brings strong capabilities in strategy-led brand platforms, end-to-end identity design, and design systems that scale across touchpoints. Delivery typically emphasizes cross-functional teams that align creative direction with UX, content, and digital implementation.
Pros
- Brand strategy to identity execution with clear creative direction and rationale
- Integrated UX and design systems for consistent experiences across channels
- Strong capability in campaign and digital extensions of brand identity
- Experienced team structure supports complex stakeholder alignment
Cons
- Project workflows can feel heavyweight for small brand redesigns
- Design systems maturity often requires detailed upfront requirements
- High-touch collaboration may be harder for tightly scoped timelines
Best For
Large brands needing identity systems that connect UX, campaigns, and rollout
Gensler
enterprise_vendorProvides brand and environmental design services that connect identity with spatial and experience systems.
Brand systems integrated into workplace and environment design deliverables
Gensler stands out for pairing large-scale design delivery with brand identity work inside a broader architecture, workplace, and experience practice. Brand design services commonly cover strategy-to-system development, including identity design, naming support, guidelines, and rollout assets across digital and physical touchpoints. The firm’s strength is integrating brand expression into built environments and customer experiences, not treating branding as graphics-only deliverables.
Pros
- Integrated brand-to-environment delivery across identity, signage, and spatial touchpoints
- Strong capability in experience design that extends identity into customer journeys
- Robust brand system outputs like guidelines, templates, and multi-channel assets
- Enterprise-ready process for complex stakeholder and rollout coordination
Cons
- Coordination overhead can slow feedback cycles on fast-moving brand iterations
- Brand work may feel less specialized than boutique studios focused solely on identity
- Deliverables can be broad, requiring active scope management to avoid bloat
- Engagement structure may be less ideal for small teams needing lean production
Best For
Mid-to-enterprise teams needing brand systems tied to physical and digital experiences
More related reading
MetaDesign
enterprise_vendorDelivers brand identity design and design systems for enterprises across corporate and product touchpoints.
End-to-end brand systems that connect strategy, identity, and reusable rollout guidelines
MetaDesign stands out for brand work rooted in systems thinking and long-horizon consistency across touchpoints. The agency delivers identity design, brand strategy support, and brand systems that translate into practical guidelines for teams and partners. Its engagement model emphasizes cross-disciplinary production, including digital and communications execution tied to the brand foundation. Strong fit emerges for organizations needing cohesive brand expression rather than isolated logo or campaign deliverables.
Pros
- Strong identity systems that scale across products, channels, and teams
- Strategy and design alignment reduces rework during brand rollout
- Proven capability to translate brand guidelines into operational assets
Cons
- Full brand-system projects take time to mobilize and validate
- Collaboration overhead can increase for small teams with limited brand ownership
- Works best with clear stakeholder decision paths to avoid iteration delays
Best For
Organizations building multi-touchpoint brand systems with internal rollout partners
Design Bridge
agencyCreates brand identity design, packaging and art direction, and visual systems for ambitious brands.
Brand guidelines package that defines usage rules for identity consistency
Design Bridge stands out for delivering brand design work through a tightly structured process that spans strategy, identity, and rollout assets. Core capabilities include brand strategy support, visual identity systems, logo and typography exploration, and brand guideline creation for consistent usage. Teams also get practical deliverables such as marketing design templates and campaign-ready creative components tied to the brand system. Engagement output is geared toward getting brands from concept to usable design assets across common touchpoints.
Pros
- Structured brand-to-asset process that reduces handoff friction for launch teams
- Strong identity system thinking across logos, type, and usage rules
- Guidelines and rollout deliverables support consistent application across channels
- Effective workflow for translating strategy inputs into visual concepts
Cons
- Less ideal for highly technical brand systems requiring deep in-house tooling
- Collaboration can feel document-heavy for teams wanting quick ideation cycles
- Creative direction depth may not match boutique studios for highly bespoke branding
Best For
Brands needing managed identity systems and rollout-ready design deliverables
More related reading
Pearlfisher
agencyDesigns brand identities and integrated campaign art direction with a focus on creativity and craft.
Production-ready brand systems that align identity, packaging, and digital presentation
Pearlfisher stands out for brand design work anchored in distinctive strategy and craft across identity systems, packaging, and digital touchpoints. The studio’s core capabilities include brand strategy support, visual identity development, and campaign and content design that keep brands consistent across channels. Deliverables typically span creative direction, design execution, and production-ready assets for teams that need a cohesive brand rollout. The service fits organizations seeking high-impact branding rather than lightweight design-only assistance.
Pros
- Strong identity systems with real-world consistency across brand touchpoints
- Packaging and campaign design capabilities extend beyond logo development
- Creative direction and art direction support teams through cohesive brand rollouts
Cons
- More strategic engagement can feel heavy for teams needing quick design turnaround
- Collaboration process may require internal review capacity for timely sign-offs
- Best results depend on clear brand goals and decision-making ownership
Best For
Brands needing end-to-end identity, packaging, and campaign design with strong art direction
Collins
enterprise_vendorCreates brand identities, packaging art direction, and visual design systems for consumer and industrial brands.
Production-ready brand guidelines that standardize logo, typography, and usage across channels
Collins distinguishes itself through brand design work that emphasizes production-ready systems and consistent usage across channels. Core capabilities typically include brand identity creation, visual language development, and guidelines built to support teams and partners. Delivery quality tends to focus on tangible assets like logos, typography, and design frameworks that translate into marketing execution. Engagement fit is strongest for organizations that want disciplined brand consistency more than one-off visual concepts.
Pros
- Brand identity systems that support consistent rollout across marketing channels
- Clear design frameworks with practical guidelines for teams and vendors
- Strong execution on visual identity components like typography and logo standards
Cons
- Less focus on deep strategy deliverables compared with top-ranked specialists
- May feel heavy on documentation for organizations wanting rapid concept-only sprints
- Brand refresh support can be uneven without prior brand research inputs
Best For
Teams needing brand identity systems and rollout-ready design guidelines
How to Choose the Right Brand Design Services
This buyer's guide helps teams choose Brand Design Services providers that can deliver identity systems, rollout guidelines, and cross-channel brand consistency. It covers Pentagram, Landor, Siegel+Gale, Wolff Olins, AKQA, Gensler, MetaDesign, Design Bridge, Pearlfisher, and Collins. The guide maps concrete capabilities and delivery patterns to the exact brand outcomes each provider is best suited to deliver.
What Is Brand Design Services?
Brand Design Services are engagements that build brand identity systems, visual language, and usage rules so brand expression stays consistent across marketing, product, and operational touchpoints. These services solve problems like unclear brand governance, inconsistent logo and typography application, and slow rollouts across teams and markets. Providers like Pentagram deliver identity systems that connect strategy inputs to production-ready guidelines for scalable implementation. Providers like Landor deliver brand transformation work that pairs strategy workshops with identity systems and global rollout documentation.
Key Capabilities to Look For
The right capability mix determines whether brand work becomes a usable system or stays as isolated visuals.
Scalable identity systems with integrated brand guidelines
Pentagram excels at identity design with integrated brand guidelines that support scalable visual systems across touchpoints. Design Bridge and Collins also focus on usage rules and rollout deliverables that teams and partners can apply without guessing.
Brand strategy connected directly to identity design
Landor pairs structured strategy workshops with identity systems and global rollout guidelines. Siegel+Gale also links brand strategy to identity and visual system design to reduce rework during brand rollout.
Cross-channel consistency across digital, physical, and campaigns
Wolff Olins builds integrated brand systems that connect narrative strategy to campaigns and digital experiences. AKQA extends identity into UX and design systems that keep brand experiences consistent across product and marketing.
Enterprise-grade governance and reusable rollout tooling
Siegel+Gale builds brand design systems for scalable governance and cross-channel consistency. MetaDesign translates brand guidelines into operational assets and supports multi-touchpoint execution across products, channels, and teams.
Art direction and production-ready assets for real launches
Pearlfisher aligns identity, packaging, and digital presentation with production-ready brand systems and cohesive art direction. Pentagram and Wolff Olins also produce usable system components and guidelines that rollout teams can implement across environments.
Integration of brand identity into spatial and experience touchpoints
Gensler ties brand systems into workplace and environment design deliverables instead of treating branding as graphics-only output. This approach supports brand expression through signage, spatial touchpoints, and customer journey experience design.
How to Choose the Right Brand Design Services
Selection is best done by matching the organization’s rollout complexity and touchpoint needs to each provider’s system, governance, and implementation strengths.
Match the engagement to rollout complexity
High-stakes brand identity builds that require system thinking and rollout-ready assets fit Pentagram and Landor because both emphasize usable guidelines for consistent implementation. Global teams with multi-market repositioning and rollout assets align well with Wolff Olins and Siegel+Gale, since both connect strategy to identity systems and implementation-ready documentation.
Confirm the brand-to-experience scope matches actual touchpoints
Brands needing consistency across product UX and marketing experiences should prioritize AKQA because it pairs identity execution with UX and enterprise design systems. Teams tying identity to customer journeys and built environments should evaluate Gensler because it integrates brand systems into workplace, signage, and experience deliverables.
Use deliverable governance as the decision test
If internal teams and external partners need governance tools, Siegel+Gale and MetaDesign provide brand design systems built for scalable governance and reusable rollout guidelines. If the main goal is identity usage rules that standardize logo and typography application, Design Bridge and Collins can deliver practical brand guideline packages for teams and vendors.
Validate art direction depth for packaging and campaign needs
Brands that require identity plus packaging and integrated campaign art direction should consider Pearlfisher and Pentagram because both deliver cohesive rollout assets beyond logo development. Wolff Olins is also a strong fit when the work must carry narrative strategy into campaigns and digital experiences.
Plan stakeholder participation to avoid iteration delays
Providers like Landor and Wolff Olins depend on stakeholder workshops and alignment cycles to connect strategy decisions to identity system production. Organizations with limited decision paths should look closely at how governance and collaboration are structured in Siegel+Gale and MetaDesign so that review ownership and sign-offs prevent slowdowns.
Who Needs Brand Design Services?
Different organizations need different depths of system building, governance, and cross-channel execution.
Enterprises planning end-to-end brand transformations with implementation-ready documentation
Landor is built for enterprise clients that need brand transformation methodology combining strategy workshops with identity systems and global rollout guidelines. Siegel+Gale also fits mid-to-large organizations modernizing brand systems with rollout support that supports consistent governance across channels.
Global teams repositioning brands across markets, campaigns, and digital experiences
Wolff Olins supports global repositioning by connecting narrative strategy to identity, campaigns, and digital experiences. Pentagram also supports high-stakes identity builds by delivering integrated guidelines and scalable system components for multi-touchpoint rollouts.
Large brands that need identity systems tied to UX, product experience, and campaign systems
AKQA excels at enterprise-grade design system support that keeps identity consistent across product and marketing. This makes AKQA a strong choice when identity must operate like a design system across UX, content, and digital implementations.
Mid-to-enterprise organizations building brand systems across physical environments and customer journeys
Gensler is best when identity must extend into workplace and environment deliverables through signage and spatial touchpoints. MetaDesign also suits organizations building multi-touchpoint brand systems with internal rollout partners that translate guidelines into operational assets.
Common Mistakes to Avoid
The most common failures happen when the requested deliverables do not match the provider’s collaboration model or the needed rollout system depth.
Choosing a system-first studio for a quick concept-only refresh
Pentagram, Landor, and Wolff Olins can produce heavy system-level outputs, which can feel excessive when only a narrow refresh is needed. Collins and Design Bridge are better aligned for teams focused on production-ready brand guidelines that standardize usage across channels.
Underestimating the stakeholder workshop and approval workload
Landor and Siegel+Gale rely on structured discovery and workshop participation to tie strategy decisions to identity production. Wolff Olins and Pearlfisher also require internal review capacity for sign-offs to keep creative direction and rollout artifacts on schedule.
Requesting identity deliverables without planning governance for teams and partners
MetaDesign and Siegel+Gale are designed to reduce rework by connecting strategy and design systems to reusable rollout guidelines. When governance is not planned, even strong system providers like Pentagram can require active stakeholder collaboration to ensure consistent usage across teams.
Ignoring touchpoints that must be integrated into the brand system
Gensler is a poor fit only when brand work must remain graphics-only, because its strength is integrating brand into workplace and environment design. Similarly, AKQA is a better fit than identity-only vendors when identity must remain consistent across UX, product experience, and campaigns.
How We Selected and Ranked These Providers
we evaluated every service provider on three sub-dimensions. Capabilities account for 0.40 of the outcome. Ease of use accounts for 0.30 of the outcome. Value accounts for 0.30 of the outcome. The overall rating is the weighted average where overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Pentagram separated itself from lower-ranked providers by delivering end-to-end identity design that connects strategy to scalable, rollout-ready brand guidelines and reusable system components, which directly strengthens the capabilities dimension.
Frequently Asked Questions About Brand Design Services
Which agencies build full brand systems with rollout-ready guidelines instead of logo-only deliverables?
Pentagram delivers brand systems that connect strategy, identity, and design craft with production-ready guidelines for consistent rollout. Landor and Siegel+Gale also provide implementation-ready documentation that scales identity decisions across channels and internal teams.
Which providers are best for brand work tied to digital UX and product experience?
AKQA connects visual identity with product experience and campaign systems through cross-functional teams that align identity, UX, content, and digital execution. Collins focuses on production-ready identity frameworks that translate into marketing execution across channels, which supports teams shipping brand-consistent digital experiences.
How do Pentagram and Wolff Olins differ when leading brand repositioning for global organizations?
Wolff Olins blends brand strategy with high-craft visual and digital design and carries concepts through campaigns, digital experiences, and packaging. Pentagram emphasizes system thinking and mark scaling across touchpoints with senior creative involvement that translates brand decisions into usable components for rollout.
Which firms handle naming and messaging alongside identity systems?
Landor offers naming and messaging paired with identity systems and brand guidelines that scale across channels. Siegel+Gale also ties brand strategy and naming to design systems with rollout support across touchpoints for consistent governance.
Which agencies are strongest for managing brand consistency across many internal teams and external partners?
Siegel+Gale builds governance-ready brand systems with deliverables designed for real-world adoption across touchpoints. Collins and Design Bridge emphasize usage rules and structured brand guidelines that standardize how teams and partners apply logos, typography, and system components.
What delivery model fits an organization that needs both strategy workshops and usable implementation assets?
Landor uses structured workshops and executive-ready storytelling to produce production of usable assets for internal teams and partners. Design Bridge follows a tightly structured process that spans strategy, identity, and rollout assets, including marketing design templates and campaign-ready components.
Which providers connect brand identity to physical environments and workplace experiences?
Gensler integrates brand expression into built environments and customer experiences instead of treating branding as graphics-only output. Wolff Olins also supports identity systems through implementation assets for campaigns, packaging, and digital experiences, which can be paired with physical rollouts for repositioning.
Which studios are known for distinctive craft across identity, packaging, and campaign or content execution?
Pearlfisher anchors brand design in distinctive strategy and craft across identity systems, packaging, and digital touchpoints. Pentagram and MetaDesign also support cohesive multi-touchpoint systems, with MetaDesign emphasizing long-horizon consistency and practical guidelines for teams and partners.
How should organizations prepare technical and asset requirements for a design system handoff?
AKQA aligns identity work with UX and content implementation, so teams should provide product design workflows, design tokens, and content constraints for handoff. Pentagram, Collins, and Siegel+Gale focus on production-ready assets and scalable guidelines, so teams should also inventory existing brand assets, channel requirements, and typography or layout constraints before kickoff.
Conclusion
After evaluating 10 art design, Pentagram stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Referenced in the comparison table and product reviews above.
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