Top 10 Best Boulder SEO Services of 2026

GITNUXSOFTWARE ADVICE

Digital Marketing

Top 10 Best Boulder SEO Services of 2026

Compare top Boulder Seo Services with a ranked roundup of proven SEO agencies like Ignite Visibility, Victorious, and Straight North. Explore picks

16 tools compared22 min readUpdated todayAI-verified · Expert reviewed
How we ranked these tools
01Feature Verification

Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.

02Multimedia Review Aggregation

Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.

03Synthetic User Modeling

AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.

04Human Editorial Review

Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.

Read our full methodology →

Score: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Boulder SEO providers vary widely in how they deliver technical fixes, content strategy, and measurable search performance across local and competitive markets. This ranked list helps business owners compare leading agencies and consultants by execution depth, reporting rigor, and the ability to target revenue-driving outcomes rather than generic rankings.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick

Ignite Visibility

Full-funnel SEO reporting that maps organic growth to leads and conversions

Built for boulder businesses needing managed SEO plus content and authority development.

Editor pick

Victorious

Conversion-focused SEO reporting that ties organic performance to lead-impact metrics

Built for b2B and mid-market teams needing SEO execution with conversion-minded reporting.

Editor pick

Straight North

Ongoing SEO reporting that ties organic performance to lead and ecommerce outcomes

Built for boulder businesses needing managed SEO plus measurable lead-impact tracking.

Comparison Table

This comparison table evaluates Boulder SEO service providers including Ignite Visibility, Victorious, Straight North, HigherVisibility, Coalition Technologies, and additional agencies to show how each vendor approaches search visibility. Readers can compare core SEO capabilities like technical SEO, on-page optimization, content support, link acquisition, local SEO, and reporting so buying decisions map to specific deliverables.

Full-service SEO and search marketing management with on-page, technical, and content optimization delivered through ongoing client engagement.

Features
9.0/10
Ease
8.2/10
Value
8.8/10
28.6/10

SEO-focused performance marketing services covering technical SEO, content strategy, link acquisition, and analytics reporting for growth targets.

Features
9.0/10
Ease
8.4/10
Value
8.2/10

US-based SEO services that combine keyword targeting, technical audits, content production support, and measurable lead or revenue outcomes.

Features
8.4/10
Ease
7.8/10
Value
7.9/10

SEO consulting and execution across technical audits, on-page optimization, content planning, and link strategy with KPI tracking.

Features
8.7/10
Ease
8.0/10
Value
8.2/10

SEO and digital marketing delivery centered on technical fixes, keyword-led content, and conversion-focused optimization for business websites.

Features
8.0/10
Ease
7.1/10
Value
7.8/10
68.1/10

SEO services that include technical audits, on-page optimization, content and link strategies, and dashboards tied to performance metrics.

Features
8.7/10
Ease
7.9/10
Value
7.6/10

Managed SEO services that address technical health, keyword targeting, content optimization, and local search visibility.

Features
7.8/10
Ease
7.1/10
Value
7.6/10
88.1/10

SEO consulting and training delivered by professional services teams focused on search strategy, technical guidance, and measurement.

Features
8.4/10
Ease
8.0/10
Value
7.9/10
1

Ignite Visibility

agency

Full-service SEO and search marketing management with on-page, technical, and content optimization delivered through ongoing client engagement.

Overall Rating8.7/10
Features
9.0/10
Ease of Use
8.2/10
Value
8.8/10
Standout Feature

Full-funnel SEO reporting that maps organic growth to leads and conversions

Ignite Visibility stands out for combining SEO with broader performance marketing execution that can tie search work to lead and revenue goals. Core services include technical SEO, on-page optimization, local SEO, content strategy, and link-focused authority building. Engagement quality is typically driven through monthly reporting, search visibility tracking, and prioritization across crawl, index, and conversion pathways. Delivery is strongest when campaigns need coordinated SEO actions rather than isolated keyword changes.

Pros

  • Executes technical SEO fixes like crawl optimization and indexation cleanup
  • Runs local SEO with map and citation alignment to improve location visibility
  • Connects SEO deliverables to measurable funnel outcomes via performance reporting

Cons

  • Requires active client collaboration on content approvals and conversion tracking
  • Success depends on long-horizon authority building, not quick keyword wins
  • SEO roadmap can feel broad when only one narrow issue is prioritized

Best For

Boulder businesses needing managed SEO plus content and authority development

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit Ignite Visibilityignitevisibility.com
2

Victorious

agency

SEO-focused performance marketing services covering technical SEO, content strategy, link acquisition, and analytics reporting for growth targets.

Overall Rating8.6/10
Features
9.0/10
Ease of Use
8.4/10
Value
8.2/10
Standout Feature

Conversion-focused SEO reporting that ties organic performance to lead-impact metrics

Victorious stands out for its focus on performance-driven SEO and conversion improvements tied to measurable outcomes. Core services include technical SEO, content strategy, and backlink acquisition with an analytics layer used to track momentum. Deliverables typically include keyword and page-level recommendations, ongoing optimization, and reporting geared toward search visibility and qualified lead growth. Engagement fit is strongest for teams needing both ranking work and the on-site experience changes that influence organic conversions.

Pros

  • Performance-centric SEO approach connects rankings to measurable business outcomes
  • Strong technical and on-page optimization improves crawlability and content relevance
  • Reporting focuses on actionable SEO signals rather than vanity metrics

Cons

  • Content and backlink execution requires clear inputs and stakeholder responsiveness
  • Best results depend on consistent site improvements beyond SEO recommendations

Best For

B2B and mid-market teams needing SEO execution with conversion-minded reporting

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit Victoriousvictorious.com
3

Straight North

agency

US-based SEO services that combine keyword targeting, technical audits, content production support, and measurable lead or revenue outcomes.

Overall Rating8.1/10
Features
8.4/10
Ease of Use
7.8/10
Value
7.9/10
Standout Feature

Ongoing SEO reporting that ties organic performance to lead and ecommerce outcomes

Straight North stands out for combining SEO execution with conversion-focused improvements tied to measurable search and onsite performance. Services commonly include technical SEO audits, keyword and content strategy, local SEO support, and ongoing link acquisition efforts. Reporting typically emphasizes rankings, organic traffic trends, and lead or ecommerce outcomes so Boulder teams can connect SEO work to pipeline impact. The delivery style tends to involve active management rather than leaving optimization solely to periodic checklists.

Pros

  • Technical SEO audits identify indexability, crawl, and site speed issues
  • Local SEO support targets map visibility and Boulder-area search intent
  • Content and link campaigns align with keyword goals and performance reporting

Cons

  • SEO results require sustained execution, not quick ranking spikes
  • Process can feel intensive for teams needing hands-off coordination
  • Content and outreach work depend on clear client inputs and approvals

Best For

Boulder businesses needing managed SEO plus measurable lead-impact tracking

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit Straight Northstraightnorth.com
4

HigherVisibility

agency

SEO consulting and execution across technical audits, on-page optimization, content planning, and link strategy with KPI tracking.

Overall Rating8.3/10
Features
8.7/10
Ease of Use
8.0/10
Value
8.2/10
Standout Feature

Technical SEO audits that produce prioritized remediation plans with measurable KPIs

HigherVisibility stands out for combining enterprise-grade SEO tactics with hands-on account management for performance marketing outcomes. Core capabilities include technical SEO audits, content optimization, local search visibility improvements, and ongoing keyword and competitor tracking. The delivery approach emphasizes measurable SEO roadmaps aligned to lead generation goals, which fits Boulder-area businesses targeting qualified traffic. Cross-channel support strengthens SEO execution by coordinating content, paid search messaging, and conversion-focused recommendations.

Pros

  • Technical SEO audits that translate into prioritized implementation tasks
  • Content strategy tied to search demand, intent mapping, and SERP competition
  • Local SEO improvements focused on relevance, proximity, and citation consistency

Cons

  • Reporting cadence can feel dense for teams needing only a monthly summary
  • Execution timelines depend on client-side approvals for content and site changes
  • Advanced SEO work can require tighter internal coordination than some agencies

Best For

Boulder brands needing managed SEO with technical fixes and content execution support

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit HigherVisibilityhighervisibility.com
5

Coalition Technologies

agency

SEO and digital marketing delivery centered on technical fixes, keyword-led content, and conversion-focused optimization for business websites.

Overall Rating7.7/10
Features
8.0/10
Ease of Use
7.1/10
Value
7.8/10
Standout Feature

Technical SEO audits paired with prioritized fixes tied to organic performance goals

Coalition Technologies stands out for combining SEO execution with a heavier emphasis on technical and content work, not just link acquisition. The service supports Boulder-focused local SEO efforts alongside broader organic growth, with deliverables oriented toward rankings and visibility. Engagement depth is geared toward teams that need ongoing optimization, content alignment, and search performance fixes. The overall experience depends on frequent collaboration because SEO progress is tied to iterative changes and measurement.

Pros

  • Strong technical and on-page SEO focus for measurable search improvements
  • Local SEO delivery supports map visibility and Boulder-area relevance signals
  • Content and optimization efforts align pages to search intent, not vanity keywords

Cons

  • Progress depends on access to site data and timely internal feedback
  • Ongoing optimization requires sustained coordination, not a one-time setup
  • Strategy depth can feel demanding for teams without dedicated SEO stakeholders

Best For

Boulder-area businesses needing technical SEO plus local visibility and content alignment

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit Coalition Technologiescoalitiontechnologies.com
6

WebFX

agency

SEO services that include technical audits, on-page optimization, content and link strategies, and dashboards tied to performance metrics.

Overall Rating8.1/10
Features
8.7/10
Ease of Use
7.9/10
Value
7.6/10
Standout Feature

Local SEO campaigns focused on Google visibility for service-area and nearby-city searches

WebFX stands out for scaling SEO delivery with dedicated experts and a process that emphasizes measurable outcomes. Core services include technical SEO fixes, on-page optimization, content strategy, and local SEO execution geared toward service-area visibility. The agency is also known for reporting that connects SEO work to ranking and traffic movement for Boulder-focused campaigns. This makes it a strong fit for teams needing hands-on management rather than ad hoc SEO advice.

Pros

  • Depth across technical, on-page, and local SEO for Boulder search intent
  • Reporting ties SEO tasks to performance signals like rankings and organic traffic
  • Team-based execution supports ongoing optimization instead of one-off audits
  • Clear workflow for prioritizing fixes and aligning content with search goals

Cons

  • Ongoing coordination is still required to supply business updates and approvals
  • Local SEO results typically lag until technical and content changes accumulate
  • Reporting clarity depends on selecting the right KPIs for Boulder targets

Best For

Service-area businesses needing managed SEO execution and performance reporting

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit WebFXwebfx.com
7

Thrive Internet Marketing Agency

agency

Managed SEO services that address technical health, keyword targeting, content optimization, and local search visibility.

Overall Rating7.5/10
Features
7.8/10
Ease of Use
7.1/10
Value
7.6/10
Standout Feature

Boulder-focused local SEO that targets map presence, citations, and search-intent landing pages

Thrive Internet Marketing Agency stands out through its SEO execution focus for businesses seeking measurable organic growth in local markets around Boulder. Core services include technical SEO, on-page optimization, content alignment for search intent, and local SEO work targeting map and citation visibility. Delivery centers on performance tracking and iterative improvements rather than one-time site tweaks. Engagement is best suited for teams that want ongoing search visibility support with hands-on implementation.

Pros

  • Strong local SEO execution for Boulder-area search visibility
  • Covers technical SEO, on-page optimization, and intent-aligned content
  • Uses reporting and iteration to refine rankings over time

Cons

  • SEO outcomes depend on access to analytics and site change approvals
  • Coordination needs can slow progress during fast content and technical cycles
  • Less clarity on deliverables cadence for highly constrained internal teams

Best For

Boulder-area teams needing managed local SEO and technical optimization support

Official docs verifiedFeature audit 2026Independent reviewAI-verified
8

Moz

specialist

SEO consulting and training delivered by professional services teams focused on search strategy, technical guidance, and measurement.

Overall Rating8.1/10
Features
8.4/10
Ease of Use
8.0/10
Value
7.9/10
Standout Feature

Link Explorer with Domain and Page authority style metrics for backlink diagnostics

Moz stands out as an SEO research and measurement suite that supports on-page, technical, and off-page workflows with established data assets. It delivers core capabilities like keyword research, link analysis, site audits, and rank tracking to guide Boulder-area SEO execution. The platform pairs actionable metrics with documentation and learning resources that help teams translate findings into prioritised tasks. It is best suited for organizations that want in-house analysis and reporting backed by Moz visibility tools.

Pros

  • Strong keyword research and SERP metrics for planning content targets.
  • Website crawl and technical issue reporting supports repeatable audit workflows.
  • Link analysis tools help evaluate authority and backlink quality signals.

Cons

  • Data depth can feel less precise than specialised rank-monitoring tools.
  • Execution guidance still requires internal SEO talent to implement fixes.
  • Dashboard complexity increases when managing multiple properties and projects.

Best For

Boulder teams running in-house SEO analytics and reporting

Official docs verifiedFeature audit 2026Independent reviewAI-verified
Visit Mozmoz.com

How to Choose the Right Boulder Seo Services

This buyer’s guide explains how to select Boulder SEO Services providers for technical fixes, on-page optimization, local visibility, content planning, and link authority work. It covers Ignite Visibility, Victorious, Straight North, HigherVisibility, Coalition Technologies, WebFX, Thrive Internet Marketing Agency, and Moz, plus how their delivery styles affect real SEO outcomes. The guide also shows which capabilities matter most for each business type in Boulder and nearby markets.

What Is Boulder Seo Services?

Boulder SEO Services are professional search optimization and content execution designed to improve crawlability, indexation, and organic visibility for Boulder-area search intent. These services address technical health, page-level relevance, local map and citation signals, and authority building through link-focused work. Teams typically use them to convert more qualified organic traffic into leads and revenue, not just to raise rankings. Ignite Visibility and Victorious are examples of providers that connect SEO deliverables to measurable funnel and lead-impact outcomes.

Key Capabilities to Look For

Specific capabilities determine whether Boulder SEO Services drive qualified visibility and conversions or stall in isolated checklists.

  • Full-funnel SEO reporting tied to leads and conversions

    Ignite Visibility maps organic growth to leads and conversions through full-funnel reporting tied to measurable funnel outcomes. Straight North also connects organic performance to lead and ecommerce outcomes so Boulder teams can track pipeline impact.

  • Conversion-focused performance measurement

    Victorious emphasizes conversion-focused SEO reporting that ties organic performance to lead-impact metrics. This fit matters for B2B and mid-market teams that need SEO work tied to on-site experience changes that influence organic conversions.

  • Prioritized technical SEO remediation plans

    HigherVisibility produces technical SEO audits that translate into prioritized implementation tasks with measurable KPIs. Coalition Technologies pairs technical SEO audits with prioritized fixes tied to organic performance goals.

  • On-page optimization aligned to intent and SERP competition

    HigherVisibility uses content strategy tied to search demand, intent mapping, and SERP competition to guide page optimization. Coalition Technologies aligns content and page optimization to search intent rather than vanity keyword targets.

  • Local SEO execution for map presence and citation consistency

    Thrive Internet Marketing Agency targets Boulder-focused local SEO that improves map presence, citations, and search-intent landing pages. WebFX focuses on local SEO campaigns aimed at Google visibility for service-area and nearby-city searches.

  • Backlink diagnostics and authority building support

    Moz provides Link Explorer with Domain and Page authority style metrics for backlink diagnostics that help teams evaluate backlink quality signals. Ignite Visibility also supports link-focused authority building that complements technical and content execution.

How to Choose the Right Boulder Seo Services

A practical choice comes from matching the provider’s delivery strengths to the site’s biggest constraint and the business’s conversion target.

  • Start with the outcome to measure

    If lead and revenue impact needs to be tracked, choose Ignite Visibility or Straight North because both emphasize reporting that maps organic performance to lead and ecommerce outcomes. If conversion performance is the north star, Victorious connects SEO deliverables to conversion-minded reporting and actionable SEO signals.

  • Confirm technical SEO depth and prioritization

    For indexability, crawl, and site-speed issues, HigherVisibility and Coalition Technologies stand out because they translate audits into prioritized remediation plans with measurable KPIs. WebFX also provides technical SEO fixes plus a workflow that prioritizes changes tied to performance signals like rankings and organic traffic.

  • Match local SEO needs to the provider’s local execution style

    For map and citation visibility in Boulder-area search, Thrive Internet Marketing Agency targets Google map presence, citations, and search-intent landing pages. For service-area coverage across nearby cities, WebFX focuses local SEO campaigns aimed at Google visibility in service-area and nearby-city searches.

  • Evaluate content and authority execution requirements

    HigherVisibility links content planning to intent mapping and SERP competition so page changes support what users actually search for. If authority building and link acquisition need to be coordinated with analytics reporting, Victorious emphasizes technical, content, and backlink acquisition with an analytics layer.

  • Pick the engagement model that fits internal availability

    Managed execution still requires active client collaboration for content approvals and conversion tracking, which is explicit with Ignite Visibility and also reflected in the coordination needs of WebFX and HigherVisibility. If internal teams want analytics and research support rather than outsourced fixes, Moz supports in-house analysis through keyword research, crawl and technical issue reporting, and link analysis tools.

Who Needs Boulder Seo Services?

Boulder SEO Services fit multiple business models based on whether the priority is full-funnel performance, local map visibility, technical remediation, or in-house SEO tooling.

  • Boulder businesses needing managed SEO plus content and authority development

    Ignite Visibility is a strong match because it combines technical SEO, on-page optimization, local SEO, content strategy, and link-focused authority building with full-funnel reporting tied to leads and conversions.

  • B2B and mid-market teams needing SEO execution with conversion-minded reporting

    Victorious aligns with conversion-focused SEO reporting and performance-driven execution across technical SEO, content strategy, backlink acquisition, and analytics reporting for growth targets.

  • Boulder businesses needing managed SEO with measurable lead-impact tracking

    Straight North is built for measurable outcomes through ongoing SEO reporting tied to lead and ecommerce impact plus technical audits, local SEO support, content strategy support, and link acquisition efforts.

  • Boulder brands needing managed SEO with technical fixes and content execution support

    HigherVisibility fits Boulder brands that need prioritized technical SEO remediation plans with KPI tracking and content strategy tied to intent mapping and SERP competition.

Common Mistakes to Avoid

Several recurring pitfalls show up when Boulder SEO Services expectations are misaligned with how providers deliver work and measure progress.

  • Expecting quick keyword wins from long-horizon authority building

    Ignite Visibility and Straight North both emphasize that success depends on sustained authority building and ongoing execution rather than isolated keyword changes. Coalition Technologies also ties progress to iterative technical and content fixes that accumulate over time.

  • Choosing a provider without a conversion measurement plan

    Victorious, Ignite Visibility, and Straight North connect organic performance to lead and revenue outcomes through conversion-focused reporting. WebFX also ties SEO tasks to performance signals, but reporting clarity depends on selecting the right KPIs for Boulder targets.

  • Ignoring local execution requirements for map visibility and citations

    Thrive Internet Marketing Agency and WebFX both focus on local visibility signals like map presence, citations, and Google service-area targeting. Choosing a provider that focuses only on broad SEO can delay local results when map and citation alignment is not actively worked.

  • Underestimating internal collaboration needs for approvals and site changes

    Ignite Visibility requires active client collaboration for content approvals and conversion tracking, and HigherVisibility and WebFX depend on client-side approvals for site and content changes. Thrive Internet Marketing Agency also depends on access to analytics and approvals, which can slow progress during rapid cycles.

How We Selected and Ranked These Providers

we evaluated every service provider on three sub-dimensions. Capabilities carry a weight of 0.4. Ease of use carries a weight of 0.3. Value carries a weight of 0.3. The overall rating is the weighted average of those three dimensions using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Ignite Visibility separated itself from lower-ranked providers through full-funnel SEO reporting that mapped organic growth to leads and conversions, which raised the capabilities dimension beyond technical and content work alone.

Frequently Asked Questions About Boulder Seo Services

Which Boulder SEO services fit businesses that want SEO tied directly to leads and revenue?

Ignite Visibility fits full-funnel goals because it pairs SEO with performance marketing execution and reporting that maps organic growth to leads and conversions. Victorious also targets measurable outcomes by connecting ranking and on-site conversion improvements to qualified lead growth.

How do Ignite Visibility and HigherVisibility differ for technical SEO and reporting depth?

Ignite Visibility focuses on coordinated SEO actions across crawl, index, and conversion pathways with search visibility tracking tied to business metrics. HigherVisibility emphasizes enterprise-grade technical SEO audits that produce prioritized remediation plans with measurable KPIs and hands-on account management.

Which providers are strongest for conversion-focused SEO changes on Boulder sites?

Victorious is built around conversion-minded optimization by pairing technical SEO, content strategy, and backlink acquisition with analytics that tracks momentum. Straight North also emphasizes conversion and measurable outcomes through active management of on-site improvements alongside ongoing SEO execution.

What option works best when the main goal is local SEO visibility for map results and citations?

Thrive Internet Marketing Agency is tailored to local SEO that targets map presence, citations, and search-intent landing pages in the Boulder area. WebFX also runs local SEO campaigns focused on Google visibility for service-area and nearby-city searches.

When is Coalition Technologies a better fit than link-only SEO approaches?

Coalition Technologies leans toward technical SEO and content alignment rather than focusing primarily on link acquisition. Its delivery depends on frequent collaboration because SEO progress is tied to iterative fixes and measurement for organic performance.

Which service provider is most suitable for teams that need ongoing SEO execution instead of one-time audits?

Straight North delivers active management with ongoing link acquisition and iterative SEO improvements tracked through rankings and organic traffic trends. WebFX similarly scales SEO delivery through dedicated experts and a process that emphasizes measurable outcomes across technical fixes, on-page optimization, and content strategy.

How do HigherVisibility and Ignite Visibility handle cross-channel alignment beyond core SEO tasks?

HigherVisibility coordinates SEO with broader performance marketing by aligning roadmaps to lead generation goals and supporting cross-channel recommendations. Ignite Visibility combines SEO with performance marketing execution to link search work to lead and revenue goals.

Which option fits internal teams that want stronger SEO research and measurement tooling rather than only managed services?

Moz fits organizations that run in-house SEO analytics because it provides keyword research, link analysis, site audits, and rank tracking to guide execution. Ignite Visibility and Victorious focus on managed delivery, while Moz provides the measurement and diagnostics layer that in-house teams use to prioritize work.

What common onboarding inputs should Boulder businesses prepare to get useful technical SEO work started?

Ignite Visibility and Coalition Technologies typically need access to site crawl data, current page performance signals, and conversion pathways so prioritization can cover crawl, index, and on-site experience. HigherVisibility also depends on technical audit inputs for prioritized remediation planning, while Thrive and WebFX require location and service-area context to aim local SEO fixes at map and nearby-city visibility.

Conclusion

After evaluating 8 digital marketing, Ignite Visibility stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
Ignite Visibility

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Keep exploring

FOR SOFTWARE VENDORS

Not on this list? Let’s fix that.

Our best-of pages are how many teams discover and compare tools in this space. If you think your product belongs in this lineup, we’d like to hear from you—we’ll walk you through fit and what an editorial entry looks like.

Apply for a Listing

WHAT THIS INCLUDES

  • Where buyers compare

    Readers come to these pages to shortlist software—your product shows up in that moment, not in a random sidebar.

  • Editorial write-up

    We describe your product in our own words and check the facts before anything goes live.

  • On-page brand presence

    You appear in the roundup the same way as other tools we cover: name, positioning, and a clear next step for readers who want to learn more.

  • Kept up to date

    We refresh lists on a regular rhythm so the category page stays useful as products and pricing change.