GITNUXSOFTWARE REVIEW
Marketing AdvertisingTop 10 Best Bing Ads Services of 2026
Editorial roundup comparing bing ads services, with Straight North, SmartSites, and Hibu options for teams choosing managed PPC agencies.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Straight North is the best pick for B2B and multi-location teams because it ties Bing Ads optimization to conversion tracking and landing-page recommendations, whereas Hibu fits local service businesses since its location-focused managed execution helps drive leads from nearby searches.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Straight North
Conversion-focused optimization tied to Microsoft Ads reporting and landing-page improvements
Best for: B2B and multi-location teams needing managed Bing Ads optimization and conversion focus
SmartSites
Editor pickConversion-focused Bing Ads optimization supported by search term and performance reporting
Best for: B2B and lead-gen teams needing ongoing Bing Ads management and optimization
Hibu
Editor pickLocation-targeted Bing Ads management integrated with local marketing execution
Best for: Local service businesses needing managed Bing Ads with location-focused lead goals
Comparison Table
Straight North
agencyRuns pay-per-click management services that include Microsoft Advertising campaigns with ongoing optimization, reporting, and conversion-focused landing-page recommendations.
Conversion-focused optimization tied to Microsoft Ads reporting and landing-page improvements
Straight North is distinct for pairing paid search management with an integrated conversion and landing-page focus that supports Bing Ads performance. Core capabilities include Bing Ads account management, keyword and ad copy optimization, bid management, and ongoing reporting tied to lead and revenue outcomes.
The service also emphasizes analytics-driven improvements across the Bing Microsoft Advertising ecosystem, including audience targeting and search campaign structure. Delivery tends to be proactive, with optimization work designed to reduce waste and lift qualified traffic from Microsoft Search.
- +Manages Bing Ads with structured campaign optimization and continuous keyword pruning
- +Connects ad performance improvements to conversion tracking and landing-page alignment
- +Provides clear performance reporting tied to qualified leads and measurable outcomes
- –Best results depend on strong internal data access for attribution and conversion quality
- –Campaign builds can require longer feedback cycles for complex B2B conversion paths
- –Optimization depth may be heavy for teams wanting hands-off guidance only
B2B lead teams
Run Bing Ads for service inquiries
Improved lead alignment
Regulated marketing teams
Bing Ads program for professional services
More coordinated search program
Show 2 more scenarios
B2B SEO and PPC teams
Tie Bing Ads to web conversion
Lift in qualified traffic
Use analytics to connect Bing Ads structure, audience targeting, and landing-page performance to lead outcomes.
Website launch marketing teams
Launch Bing Ads-ready landing pages
Conversion-ready web presence
Plan and implement a responsive acquisition site that supports conversion measurement for Bing Ads tracking needs.
Best for: B2B and multi-location teams needing managed Bing Ads optimization and conversion focus
SmartSites
agencyProvides PPC services that include Microsoft Advertising campaign management, ad copy testing, and search-term refinement tied to conversion goals.
Conversion-focused Bing Ads optimization supported by search term and performance reporting
SmartSites targets Microsoft Bing Ads execution with an emphasis on campaign structure, keyword and ad copy creation, and conversion tracking setup. The service runs ongoing optimization that uses search-term and conversion signals to refine bids and budgets. Reporting is designed to show performance by search terms, ad variations, and conversion outcomes so adjustments are grounded in measurable results.
A key tradeoff is that the engagement fit depends on having usable conversion data and clear goals to interpret lead volume and qualified traffic. One common usage situation is a business that wants Bing Ads and funnel reporting managed together so optimization work stays tied to measurable acquisition performance.
- +Structured Bing Ads account builds with tight keyword-to-ad intent mapping
- +Optimization loops driven by conversion tracking and search term reviews
- +Clear reporting across campaigns, ads, and conversion outcomes for fast readouts
- +Creative ad copy iterations aligned to measurable performance changes
- –Bing Ads gains depend on strong tracking setup and clean conversion definitions
- –Process coordination can feel slow for teams lacking internal marketing owners
- –Limited differentiation beyond core PPC services for complex full-funnel needs
- –Scope clarity can be necessary to ensure landing page testing is included
Search performance owners
Bing Ads with technical remediation
More consistent indexing
B2B and B2C marketers
Bing Ads lead generation with reporting
Visibility into lead performance
Show 2 more scenarios
B2B website stakeholders
Build site for Bing Ads leads
Maintainable lead-generating site
Plan and build marketing websites with technical SEO and lead handoff requirements for Bing Ads visitors.
Home-service operators
Service-area Bing Ads inquiry program
Better inquiries from targeting
Combine local SEO, Bing Ads, service landing pages, and lead attribution for business areas tracked by location.
Best for: B2B and lead-gen teams needing ongoing Bing Ads management and optimization
Hibu
enterprise_vendorDelivers managed search advertising services that commonly include Microsoft Advertising account setup, bid management, and performance reporting for local and SMB lead generation.
Location-targeted Bing Ads management integrated with local marketing execution
Hibu stands out by combining local marketing execution with managed paid search for Bing Ads campaigns tied to business locations. Its service coverage includes Bing Search ads setup, ongoing optimization, and ad and landing page improvements aimed at measurable lead and sales outcomes.
Dedicated local focus helps teams align targeting and messaging to neighborhoods and service areas rather than only broad keyword lists. Reporting supports campaign performance review and practical adjustments across keywords, bids, and ad creative.
- +Strong managed execution across Bing Search campaigns and ongoing optimization
- +Local-market targeting supports location-specific ads and lead capture goals
- +Practical reporting links campaign changes to performance trends
- –Less suitable for complex multi-brand account structures needing deep governance
- –Creative iteration speed can lag when approvals or landing updates stall
- –Optimization prioritization may feel less transparent to highly technical teams
B2B inquiry teams
Bing Ads with conversion measurement
Qualified inquiry focus
Local businesses
Bing Ads for calls and forms
More local inquiries
Show 2 more scenarios
Small business owners
Bing Ads plus ongoing site administration
Fewer coordination tasks
Handle routine website changes after initial work so Bing Ads landing pages stay operational and aligned.
Service-area companies
Create local site pages for Bing Ads
Website aligned to inquiries
Build or update service and location pages designed to support local discovery and inquiry capture.
Best for: Local service businesses needing managed Bing Ads with location-focused lead goals
Victorious
agencyOperates a performance marketing practice that manages paid search campaigns including Microsoft Advertising, with ongoing testing, analytics, and conversion rate improvements.
Landing-page feedback loops paired with Bing ad testing to tighten conversion rates
Victorious stands out for combining SEO and paid search management under one execution-focused marketing team. For Bing Ads Services, it emphasizes structured keyword and ad testing, landing page feedback loops, and search campaign optimization tied to measurable outcomes.
- +Runs Bing search campaigns with strong testing and continuous optimization
- +Uses conversion and landing-page insights to improve ad-to-site effectiveness
- +Coordinates paid search strategy with broader SEO and content signals
- +Performance reporting focuses on outcomes like CPA and conversion volume
- –Account changes can require more stakeholder input than simpler operators
- –Workflow depth may feel heavy for teams needing quick campaign setup
- –Advanced optimization relies on clean tracking and conversion tagging
Multi-region organizations
Bing Ads tied to international SEO
More consistent regional targeting
Marketing ops and growth
Measure Bing Ads search progress
Clear next SEO actions
Show 2 more scenarios
B2B lead generation teams
Organic lead pipeline supporting Bing Ads
More relevant organic traffic
Use conversion-aware optimization that ties keyword and technical improvements to lead goals and Bing visibility work.
SEO teams and agencies
Bing Ads with auditable link outreach
More auditable link reporting
Organize outreach activity with recorded placement status so search authority changes can be reviewed alongside Bing results.
Best for: B2B and mid-market teams needing managed Bing Ads optimization and conversion focus
Disruptive Advertising
agencyDelivers paid search management that supports Microsoft Advertising optimization, structured account building, and conversion-focused reporting.
Search campaign structuring and iterative optimization designed to convert Bing clicks into measurable outcomes
Disruptive Advertising stands out for running Bing Ads as part of broader search marketing operations rather than treating Microsoft Advertising in isolation. Core capabilities include keyword and ad copy development, campaign structure design, and ongoing optimization to improve traffic quality on Bing.
- +Search-focused team executes structured campaign build-outs for Bing traffic quality
- +Ongoing optimization targets both CTR and conversion outcomes, not clicks alone
- +Reporting supports action through clear performance and optimization tracking
- –Bing-specific strategy can require extra coordination with broader search workflows
- –Initial setup may need strong input on goals, tracking, and conversion definitions
- –Communication cadence depends on internal stakeholder responsiveness
B2B demand teams
Bing Ads for complex-cycle demand
More measurable lead generation
Local service advertisers
Bing Ads with service-area targeting
More controlled geographic targeting
Show 2 more scenarios
Marketing operations teams
Bing Ads lead capture and routing
Fewer handoff gaps
Improve Bing Ads landing pages and forms, then support routing of captured leads into CRM or automation workflows.
Brands with social ops
Bing Ads alongside social moderation
More consistent engagement handling
Coordinate Bing Ads execution with hands-on social publishing and moderation under defined approval rules.
Best for: Mid-market teams needing managed Bing Ads optimization with search-wide coordination
Dentsu
enterprise_vendorOperates global paid media capabilities that include Microsoft Advertising campaign strategy, execution, and optimization within digital marketing programs.
Cross-channel integration that aligns Microsoft Advertising search work with broader media strategy
Dentsu stands out for enterprise-grade media buying strength and deep cross-channel planning that extends into Microsoft Advertising executions. The service covers Bing Ads campaign strategy, keyword and ad copy development, budget pacing, and performance optimization across search and related placements.
- +Enterprise-ready Bing search management with structured optimization cycles
- +Strong cross-channel planning that aligns Bing Ads with overall media goals
- +Creative and analytics capabilities support testing of messaging and landing experiences
- –Implementation and reporting can require more internal coordination
- –Optimization processes may feel less hands-on for smaller teams
- –Greater benefits show with clear conversion tracking and decision-making ownership
Marketing transformation leaders
Bing Ads within operating model alignment
Coordinated operating model
Marketing analytics teams
Incrementality studies for Bing Ads
Evidence of incremental lift
Show 2 more scenarios
Enterprise creative producers
Multi-format creative for Bing Ads campaigns
Assets ready for release
Coordinate briefs, production, approvals, and release readiness so search creatives ship consistently across media plans.
Global enterprise marketers
Multi-market Bing Ads campaign delivery
Consistent campaign delivery
Coordinate Bing Ads strategy, creative, media, and reporting across regions and brands for consistent execution.
Best for: Large organizations needing coordinated Bing Ads optimization and media planning support
iProspect
enterprise_vendorManages enterprise paid search including Microsoft Advertising through integrated media planning, audience and search intent targeting, and optimization with attribution.
Ongoing conversion-focused optimization across Bing campaigns and landing experiences
iProspect stands out for bringing enterprise-style paid search management to Bing Ads execution, not just campaign setup. The core offering covers Bing Ads account management, keyword and ad testing, landing page and conversion-focused optimization, and ongoing performance reporting.
- +Strong Bing Ads management with continuous testing of ads and keywords
- +Conversion-focused optimization tied to landing page performance improvements
- +Reporting cadence supports decision-making on search performance trends
- +Enterprise process helps keep account structure and targeting consistent
- –Engagement feels process-heavy and may slow down rapid small changes
- –Best results require clear inputs on conversion tracking and business KPIs
- –Less ideal for teams wanting hands-on DIY campaign training
SEO and engineering teams
Bing Ads with technical SEO improvements
Prioritized technical workstream
Global marketing organizations
Bing Ads across languages and markets
More consistent search execution
Show 2 more scenarios
Performance marketing teams
Manage Bing Ads with ongoing optimization
Ongoing execution with measurement
Plan and optimize paid search campaigns with measurement-oriented cycles across bids, audiences, and investment levels.
Competitive intelligence analysts
SERP and competitor intelligence for Bing
Competitive insights for decisions
Collect and interpret search results across locations, devices, and competitors to inform Bing campaign decisions.
Best for: B2B and mid-market teams needing managed Bing Ads optimization
Publicis Groupe
enterprise_vendorDelivers enterprise paid search operations that include Microsoft Advertising media activation, reporting, and optimization through performance marketing units.
Global paid media program management across Microsoft Advertising and other channels
Publicis Groupe stands out with enterprise-scale paid media delivery backed by a global advertising network and cross-channel teams. For Bing Ads Services, it supports structured search and audience targeting, ad creative production workflows, and measurement alignment with broader campaign goals. Delivery is typically geared toward coordinated optimization across Microsoft Advertising accounts rather than stand-alone DIY setup, which shapes both capability depth and onboarding needs.
- +Enterprise search management with centralized governance and specialist oversight
- +Cross-channel planning supports consistent targeting and creative across Bing
- +Structured reporting ties Bing performance to broader business KPIs
- –Enterprise processes can slow changes versus small specialist Bing shops
- –Bing-specific execution may lag teams focused exclusively on Microsoft Advertising
- –Multi-stakeholder approvals can complicate rapid experimentation
Large organizations
Bing Ads inside integrated brand campaigns
Connected touchpoint execution
Brands with multi-channel media
Bing Ads with coordinated digital targeting
Coordinated performance management
Show 2 more scenarios
Enterprise programmatic teams
Bing Ads within managed programmatic operations
Aligned media reporting
Run DSP-based buying and audience targeting with reporting aligned to coordinated cross-channel measurement.
Enterprise brands
Dynamic creative personalization for Bing Ads
More controlled message variation
Create localized creative variations using production workflows while maintaining brand standards across campaigns.
Best for: Large advertisers needing coordinated Bing search execution and analytics alignment
Merkle
enterprise_vendorProvides performance marketing and paid search delivery that includes Microsoft Advertising management as part of broader search and measurement programs.
KPI-led paid search experimentation and measurement framework across Bing campaigns
Merkle stands out for bringing enterprise-grade digital marketing and analytics rigor into Bing Ads management engagements. Core services typically include paid search account strategy, campaign structure design, keyword and ad copy development, and performance reporting tied to business KPIs.
- +Enterprise search strategy with disciplined KPI-based optimization
- +Strong analytics and reporting for diagnosing Bing performance drivers
- +Systematic testing and ad and landing page iteration planning
- +Experienced campaign structuring for scalable Bing Search coverage
- –Process-heavy execution can feel slower for small, agile teams
- –Bing-specific tactics may receive less emphasis than multi-channel programs
- –Requires clearer internal alignment on goals and data definitions
Complex digital program owners
Bing Ads governance and implementation planning
Aligned delivery plan
Lifecycle marketing teams
Customer journeys connected to Bing Ads
More consistent journey execution
Show 2 more scenarios
Retail ecommerce teams
Marketplace operations supporting search programs
More consistent operations visibility
Run recurring catalog, listing, feed, order, and settlement workflows so merchandising execution supports Bing campaigns.
Marketing technology architects
Modernize stack for Bing Ads attribution
Structured implementation roadmap
Review data, identity, consent, and campaign requirements to map a roadmap from stack assessment to coordinated implementation.
Best for: Mid-market to enterprise teams needing managed Bing optimization and measurement
Accenture
enterprise_vendorProvides marketing operations and digital performance services that include paid search program support across Microsoft Advertising channels.
Enterprise analytics and marketing transformation integration that ties Bing Ads to lifecycle reporting
Accenture stands out as an enterprise consultancy that pairs performance marketing with large-scale marketing technology programs. Core Bing Ads services typically include paid search strategy, account and campaign build-outs, and ongoing optimization with analytics support.
- +Strong enterprise-scale paid search strategy and governance
- +Integration support across analytics, CRM, and marketing technology stacks
- +Structured optimization processes for multinational account complexity
- –Implementation can feel heavy for smaller teams with limited internal support
- –Bing Ads execution may be less specialized than boutique paid search shops
- –Reporting and change cycles can be slower due to enterprise operating models
Product security teams
Bing Ads for security program launches
More repeatable fixes
Enterprise integration teams
Bing Ads with B2B connectivity modernization
Standardized partner connectivity
Show 2 more scenarios
Information security leaders
Bing Ads aligned to security transformation
Sequenced transformation plan
Shape security governance and roadmaps while campaign analytics connect journey goals to Bing performance outcomes.
Platform engineering teams
Bing Ads during reliability engineering improvements
More consistent reliability
Use observability and managed change processes to reduce recurring failures that can affect landing-page reliability.
Best for: Large enterprises needing integrated Bing Ads management and marketing analytics alignment
Conclusion
After evaluating 10 bing ads, Straight North stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Bing Ads Services
This buyer's guide explains what to look for in Bing Ads Services and how to match providers to specific goals and account complexity. It covers Straight North, Hibu, Victorious, Disruptive Advertising, SmartSites, iProspect, Merkle, Dentsu, Publicis Groupe, and Accenture. The guide turns the providers' proven strengths into a concrete checklist for selection and onboarding.
What Is Bing Ads Services?
Bing Ads Services are outsourced management and optimization for Microsoft Advertising campaigns that run on Bing and related Microsoft Search surfaces. The work typically includes campaign build-out, keyword and ad copy optimization, bid management, and reporting tied to conversion and lead outcomes. Providers like Straight North and iProspect pair search execution with conversion tracking discipline and landing-page or experience recommendations so performance improves beyond click metrics. Many teams use Bing Ads Services to capture incremental demand from Microsoft Search when their internal paid search resources need structured optimization cycles and governance.
Key Capabilities to Look For
The strongest Bing Ads Services providers differentiate by how tightly they connect search execution to outcomes, measurement, and operational workflow.
Conversion-focused optimization tied to landing-page alignment
Providers like Straight North and iProspect connect Bing performance changes to conversion tracking and landing-page improvements. This capability matters because keyword and ad gains only translate into business results when the post-click experience supports lead or revenue conversion.
Landing-page feedback loops paired with paid search testing
Victorious and SmartSites build repeatable loops that tie Bing ad testing to landing-page or on-site conversion adjustments. This matters when teams need to improve conversion rates, not just search CTR, by tightening ad-to-site fit.
Structured campaign building and account organization
Disruptive Advertising and Merkle emphasize campaign structuring that supports iterative optimization and cleaner measurement. This matters because Bing performance analysis is harder when account structure and targeting are inconsistent across campaigns.
KPI-based measurement discipline and attribution-style diagnosis
Merkle and iProspect bring KPI-led experimentation and measurement frameworks into Bing Ads management. This matters because disciplined diagnostics reduce wasted spend by identifying which Bing drivers impact CPA, conversion volume, and business outcomes.
Location-targeted execution for local lead generation
Hibu applies location-focused Bing Search management that aligns targeting and messaging to service areas and business locations. This matters for local service businesses that need lead capture to reflect neighborhoods and geographic intent rather than broad keyword coverage.
Cross-channel integration with media planning and marketing technology support
Dentsu, Publicis Groupe, and Accenture align Microsoft Advertising search work with broader media goals and governance. This matters for large organizations that require coordinated messaging, creative production workflows, and analytics or lifecycle reporting across the broader marketing stack.
How to Choose the Right Bing Ads Services
The selection process works best when account structure, measurement ownership, and workflow cadence are matched to provider strengths and the team's internal capabilities.
Define conversion outcomes and confirm tracking ownership
Straight North and Victorious drive conversion-focused optimization, but their results depend on strong internal data access for attribution and conversion quality. iProspect and Merkle also require clear conversion definitions and KPI inputs so landing-page and testing recommendations map to the right business outcomes.
Match campaign complexity to the provider operating model
Straight North and SmartSites fit B2B and lead-gen teams that want ongoing optimization tied to search terms and conversion performance. Merkle, Dentsu, Publicis Groupe, and Accenture fit enterprise or multi-team environments where process-heavy governance and structured cycles are necessary for consistent execution across many campaigns.
Use location requirements to filter providers fast
Hibu is built for location-targeted Bing Ads management integrated with local marketing execution. This focus is a better match than broader search shops when the business needs neighborhood-level targeting, service-area messaging, and local lead capture goals.
Demand evidence of landing-page or experience feedback loops
Victorious and iProspect emphasize landing-page feedback loops tied to Bing ad testing and conversion improvements. Straight North and SmartSites also connect optimization work to landing-page recommendations, which matters when the highest-value gains come from improving post-click conversion.
Check workflow speed and stakeholder input requirements
Disruptive Advertising and Victorious can need extra coordination across broader search workflows or stakeholder input for account changes. Merkle, Dentsu, Publicis Groupe, and Accenture often run structured optimization cycles that move more slowly when internal approvals and data definitions are delayed.
Who Needs Bing Ads Services?
Bing Ads Services are most valuable for teams that need managed optimization tied to conversion results, not just campaign setup.
B2B and multi-location teams focused on conversion outcomes
Straight North fits B2B and multi-location teams that need managed Bing Ads optimization tied to conversion tracking and landing-page alignment. Victorious also fits B2B and mid-market teams that want ongoing testing loops to tighten conversion rates.
Local service businesses running location-based lead generation
Hibu is the best match for local service businesses that need location-focused Bing Ads execution integrated with local marketing. The provider's emphasis on neighborhoods and service areas fits local lead capture objectives.
Mid-market teams needing search-wide coordination and conversion measurement
Disruptive Advertising fits mid-market teams that want Bing optimization integrated with broader search marketing coordination. SmartSites fits B2B and lead-gen teams that need conversion-driven Bing management supported by search-term and conversion reporting.
Mid-market to enterprise organizations that require KPI-led measurement and enterprise governance
Merkle and iProspect fit mid-market to enterprise teams needing disciplined KPI measurement and continuous conversion-focused testing across Bing campaigns. Dentsu, Publicis Groupe, and Accenture fit large organizations that require cross-channel media planning alignment and analytics or lifecycle reporting integration.
Common Mistakes to Avoid
Common selection and onboarding pitfalls show up when internal measurement readiness, account complexity, and workflow speed are mismatched to provider delivery.
Choosing a conversion-focused provider without ready attribution and conversion definitions
Straight North and iProspect depend on clean conversion tracking and conversion quality inputs to connect Bing optimization to measurable outcomes. Merkle and Victorious also rely on clean tracking so experimentation and landing-page feedback loops improve CPA and conversion volume rather than vanity metrics.
Assuming enterprise governance will move as fast as a boutique workflow
Merkle, Dentsu, Publicis Groupe, and Accenture use process-heavy execution that can slow rapid small changes when stakeholders are slow. Disruptive Advertising and Victorious can also require more coordination and input for account changes, so timelines need to reflect stakeholder approval cycles.
Treating Bing as an isolated channel when the business needs coordinated media planning
Dentsu and Publicis Groupe align Microsoft Advertising search work with broader media goals and centralized governance. Accenture ties Bing Ads performance support to analytics and marketing technology programs, so stand-alone execution expectations create misalignment.
Overlooking local targeting needs for businesses with location-based lead goals
Hibu is built for location-targeted Bing Ads management and local lead objectives. Using providers that focus primarily on broad keyword optimization can miss the neighborhood-level targeting and location messaging needed for local conversions.
How We Selected and Ranked These Providers
we evaluated every service provider on three sub-dimensions. Capabilities carried weight 0.4 in the overall result. Ease of use carried weight 0.3 and value carried weight 0.3. The overall rating is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Straight North separated from lower-ranked providers by combining strong Bing Ads features with clear conversion-focused reporting tied to Microsoft Ads performance and landing-page recommendations, which strengthened the capabilities score while still supporting workable ease of use.
Frequently Asked Questions About Bing Ads Services
Which Bing Ads service is best for conversion-focused landing page improvements?
Which provider is strongest for location-targeted lead generation for local businesses?
Which Bing Ads services fit teams that need search-wide coordination across multiple engines and placements?
Which providers offer the most structured testing and documentation for ongoing optimization cycles?
What onboarding inputs do enterprise providers typically require to optimize Bing Ads effectively?
Which service is best when conversion tracking and analytics instrumentation are a core requirement?
Which provider is best for companies that want KPI-led experimentation instead of only bid adjustments?
Which Bing Ads service is a better fit for B2B multi-location teams managing multiple business units?
How do reporting and performance visibility differ across these Bing Ads services?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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