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Education LearningTop 10 Best Automated Webinar Services of 2026
Editorial comparison of top automated webinar services like ON24, covering features and fit for marketing teams shortlisting options.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Brafton is the best overall pick for B2B marketing teams needing managed automated webinar execution and nurture workflows, because it coordinates the full registration-to-reminder-to-post-webinar journey while also producing the supporting landing and nurture assets, whereas Interactio fits repeaters that need segmented, branchable follow-up paths for attendees and non-attendees.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Brafton
End-to-end webinar automation workflow covering registration, reminders, and post-webinar nurture
Best for: B2B marketing teams needing managed automated webinar execution and nurture workflows
Interactio
Editor pickAdaptive follow-up journeys that segment attendees and non-attendees into distinct automation paths
Best for: B2B teams running repeat webinars that need automated nurture and routing
ON24
Editor pickEngagement analytics that drive automated segmentation and lead follow-up rules
Best for: Enterprise marketing and sales teams automating webinars with behavioral targeting
Comparison Table
Brafton
agencyCreates webinar programs and supporting automated nurture assets for education brands using content production, campaign strategy, and performance reporting.
End-to-end webinar automation workflow covering registration, reminders, and post-webinar nurture
Brafton stands out by treating webinar automation as an integrated demand-generation workflow rather than a one-off recording upload. Core services include managed webinar production, automation of registration to post-webinar nurture, and marketing content support for landing pages and follow-up sequences.
Deliverables are oriented toward pipeline outcomes with execution help across audience targeting, email outreach assets, and repurposing into additional marketing materials. This makes Brafton a strong fit for teams that want operational bandwidth reduced while keeping messaging and conversion paths under marketing control.
- +Managed automation that connects registration, reminders, and post-webinar follow-up
- +Webinar and associated marketing content support for landing pages and nurture emails
- +Strong production execution that keeps webinar delivery aligned with campaign goals
- +Repurposing assets helps extend reach beyond the live session
- –Automation results depend on tight input for targeting, offers, and CTAs
- –Multi-asset workflows can feel heavy for lean teams with limited coordination
- –Non-technical teams may need more guidance to validate tracking and triggers
Demand generation teams
Refresh content supporting webinar topics
Prioritized content improvement stream
Website marketing teams
Improve landing pages for registrants
More consistent messaging
Show 2 more scenarios
Marketing teams
Repurpose webinar recordings into video cuts
Coordinated multi-channel video assets
Manages video development end to end and produces platform-specific cutdowns with editing and captions.
Product marketing teams
Maintain webinar-related product descriptions
Consistent product copy
Uses human writing and governance workflows to keep product catalog copy consistent across channels.
Best for: B2B marketing teams needing managed automated webinar execution and nurture workflows
Interactio
enterprise_vendorOffers managed webinar operations and automation support for organizations that need always-on learning sessions and engagement reporting.
Adaptive follow-up journeys that segment attendees and non-attendees into distinct automation paths
Interactio stands out for delivering automated webinar experiences with a strong emphasis on segmentation, adaptive follow-up, and lead nurture across the webinar lifecycle. The service combines webinar automation with marketing automation workflows so attendees and non-attendees can be routed into different messaging paths.
It supports practical operational needs like integration with common CRMs and marketing stacks and includes production-oriented guidance for converting webinar registrants into qualified pipeline. Engagement quality is reinforced through automated reminders, replay handling, and conversion-focused messaging sequences.
- +Strong automated attendee journey with branchable follow-up workflows
- +Production support helps convert webinars into measurable pipeline actions
- +Integrations enable smoother lead syncing with CRM and marketing systems
- –Automation setup requires careful campaign design to avoid misrouting
- –Advanced personalization can take more time to configure correctly
- –Testing and optimization cycles are needed for best conversion results
B2B marketers
Route attendees by segment behavior
More relevant nurture paths
Marketing operations teams
Sync webinar leads into CRM
CRM-ready lead records
Show 1 more scenario
Revenue marketing teams
Convert registrants into pipeline
Higher-qualified pipeline
Applies automated webinar-driven messaging sequences to improve qualification from registration through follow-up.
Best for: B2B teams running repeat webinars that need automated nurture and routing
ON24
enterprise_vendorRuns managed automated webinar and virtual event programs that combine production, audience engagement, and lead capture for education teams.
Engagement analytics that drive automated segmentation and lead follow-up rules
ON24 stands out with enterprise-grade webinar automation built around high-volume engagement workflows and managed execution support. The platform supports automated registration, event reminders, on-demand experiences, and lead capture paths tied to CRM-ready reporting.
It also emphasizes audience intelligence through behavioral tracking, segmented follow-ups, and analytics dashboards for campaign optimization. Overall delivery quality fits teams that need repeatable webinar programs with strong operational controls.
- +Automation supports end-to-end webinar journeys with reminders, routing, and on-demand follow-ups
- +Behavioral analytics enable segmentation based on engagement signals and viewing activity
- +Event workflows integrate with lead management for tighter handoff after registration and attendance
- +Managed services help standardize production and repeatable program execution
- –Setup for complex automation flows can require more implementation effort
- –Advanced configuration can feel heavy compared with simpler webinar tools
- –Template customization may be slower for highly unique show formats
B2B demand teams
Run recurring automated webinar programs
Consistent process execution
Marketing operations teams
Measure funnel performance across webinars
Clear engagement insights
Show 2 more scenarios
Content marketing teams
Republish webinars as trackable replays
Longer-lasting trackable assets
Turns recorded sessions into gated replay experiences with chapters and continued measurement.
Product marketing teams
Deliver interactive product webinars
Measurable audience response
Combines product presentations with polls, moderated questions, and structured attendee journeys.
Best for: Enterprise marketing and sales teams automating webinars with behavioral targeting
ClickDimensions
enterprise_vendorProvides services for automating webinars and integrating webinar engagement data into CRM-driven education demand generation programs.
CRM-linked attendee activity fields powering automated scoring and lifecycle follow-up
ClickDimensions stands out for building automated webinar experiences inside a CRM workflow, not as a standalone webinar tool. Core capabilities include event registration, automated email journeys, attendee tracking, and lead capture that syncs back into Dynamics CRM records.
- +Deep Dynamics CRM integration for automated webinar registrations and lead syncing
- +Automation coverage spans registration, reminders, and post-event follow-up journeys
- +Attendee activity captured to CRM for reporting and lifecycle segmentation
- +Campaign alignment supports consistent nurturing across marketing and sales stages
- –Setup depends on CRM configuration and data hygiene for clean automation
- –Webinar-specific customization can feel constrained versus dedicated webinar platforms
- –Advanced flows require more administrator time than basic event automation
- –Reporting quality hinges on consistent tagging and event taxonomy
Dynamics CRM marketers
Automate webinar follow-up journeys
Faster nurture execution
Marketing operations teams
Capture attendance signals for scoring
Better lead qualification
Show 1 more scenario
B2B demand generation teams
Route registrants and non-attendees
Higher relevance messaging
Uses automated follow-up messaging for registrants and non-attendees based on event engagement and campaigns.
Best for: Dynamics CRM teams automating webinars with lifecycle tracking and CRM-native reporting
Intercall
enterprise_vendorAutomated webinar and virtual event delivery includes call-flow planning, run-of-show production support, and live-to-recorded session management for training programs.
Event-to-automation handoff built for stable attendee lifecycle tracking across registration, attendance, and replay.
Intercall delivers automated webinar hosting with a registration workflow, confirmation emails, and a replay experience for scheduled or on-demand sessions. Its core capability centers on guiding attendees through a consistent attendance workflow while collecting engagement data that can feed marketing automation integration.
- +Registration and confirmation flow supports consistent attendee onboarding
- +Replay handling fits teams running repeat sessions with the same deck
- +Reporting covers session performance views for conversion-focused teams
- +Works well when CRM handoff depends on dependable event timing
- –Automation and integration depth can depend on implementation choices
- –Advanced audience logic may require more setup than teams expect
Demand generation managers
Run recurring product trainings
Higher show-up consistency
Marketing ops teams
Sync webinar events to CRM
Cleaner funnel attribution
Show 1 more scenario
Sales enablement leads
Distribute scheduled replays
More relevant outreach
Enablement teams provide replay access with engagement reporting to support follow-up targeting.
Best for: Fits when marketing teams need scheduled replay consistency and CRM-linked attendee event reporting.
Informa Tech Services
enterprise_vendorEnd-to-end webinar production and automated programming for learning audiences with editorial support, speaker coordination, and broadcast operations.
Automated webinar operations workflows built around repeatable event production processes
Informa Tech Services stands out by combining events-industry operational experience with enterprise-grade marketing execution for automated webinar programs. The service offering supports end-to-end webinar automation that covers planning, production workflows, registration and audience handling, and post-event follow-up orchestration.
- +Enterprise-ready webinar operations built from large-scale event production
- +Automated workflow design for repeatable webinar series execution
- +Strong asset and process controls to keep sessions consistent
- +Clear handoff structure across planning, production, and follow-up
- –Automation depth can require internal alignment on data and branding
- –Less suitable for teams wanting fully DIY webinar setup
- –Complex programs may involve longer coordination cycles
Enterprise marketing teams
Standardize repeatable webinar operations
Lower manual webinar labor
Events program owners
Coordinate planning and post-event orchestration
More consistent delivery
Show 1 more scenario
Marketing operations teams
Maintain audience handling across sessions
Fewer operational gaps
Runs audience operations for automated webinars including registration handling and follow-up orchestration.
Best for: Enterprise marketing teams running recurring automated webinars with tight operational controls
Eventsforce (LMS Events & Webinar Production Unit)
agencyAutomated webinar development and ongoing production support for educational content, including channel-ready recording and repurposing workflows.
Automated registration-to-webinar delivery workflows built for managed webinar production
Eventsforce stands out by combining learning experience workflows with production-grade webinar operations for managed online events. It supports end-to-end webinar logistics such as registration handling, automated webinar delivery, and audience communications.
- +Managed webinar operations with repeatable end-to-end execution
- +Automation helps keep registration and communications aligned to each event
- +Learning-linked event approach suits training and onboarding use cases
- –Less suitable for teams wanting fully DIY webinar production
- –Setup can require coordination across event, content, and marketing workflows
- –Automation depth may feel constrained for highly customized webinar tech stacks
Learning program teams
Run automated webinars linked to training
Repeatable training delivery
Customer education teams
Automate audience communications for webinars
More consistent attendee messaging
Show 1 more scenario
Events operations teams
Scale repeatable webinar execution
Fewer per-event setup tasks
Runs managed online event processes that support automation-ready delivery across multiple webinars.
Best for: Teams running frequent webinars tied to training, onboarding, or LMS events
ReadyPulse (Webinar Production and Marketing Operations)
specialistAutomated webinar campaign setup with structured scripting, education-focused content production, and ongoing optimization for conversion and attendance.
End-to-end automated webinar operations workflow covering production, funnel steps, and follow-up execution
ReadyPulse stands out for focusing specifically on automated webinar production plus end-to-end marketing operations workflows. The service covers automation-ready webinar setup, registration-to-attendance funnel operations, and production tasks that support repeatable webinar delivery.
- +Automates webinar production handoffs to keep launches repeatable and consistent
- +Strong workflow coverage across registration, attendance, and post-webinar operations
- +Operational focus helps reduce manual coordination and missed campaign steps
- +Production process supports timely asset readiness for evergreen webinar schedules
- –Automation depends on partner-provided brand assets and messaging clarity
- –Less suitable for teams needing highly customized, one-off webinar architectures
- –Workflow depth can feel heavier than lightweight DIY webinar automation
- –Integration success still hinges on existing tech stack alignment
Demand gen teams
Run automated webinar funnel operations
Smoother attendance pipeline
Marketing operations teams
Keep webinar schedules and assets ready
Fewer execution delays
Show 1 more scenario
Brand marketing teams
Coordinate campaigns across webinar series
More consistent webinar branding
Aligns campaign inputs and messaging across automated webinar touchpoints for repeatable delivery.
Best for: Marketing teams needing managed, automated webinar operations with repeatable delivery
iWebinar (Webinar Production Studio)
specialistRecorded-to-automated webinar production studio services that build evergreen webinar experiences for education lead generation and training funnels.
Managed automated webinar production with replay-ready delivery assets
iWebinar stands out by focusing on end-to-end webinar production and automation rather than just webinar hosting. The service supports automated webinar workflows with funnel integration, attendee engagement assets, and replay-ready delivery.
- +End-to-end production support for automated webinar campaigns
- +Reusable workflow building for consistent webinar launches
- +Replay-ready assets that support conversion after live events
- –Automation setup depends on timely inputs from the client
- –Less suitable for teams needing fully self-serve DIY control
- –Complex workflows can require more coordination than expected
Marketing campaign teams
Launch automated webinar campaigns faster
Shorter time to launch
Lead generation teams
Integrate webinars into funnel workflows
Better funnel coverage
Show 2 more scenarios
Content marketing teams
Deliver replay-ready webinar assets
Reusable replay content
Packages webinars into replay-ready delivery so recorded sessions remain usable for follow-up campaigns.
Product marketers
Create attendee engagement assets
Higher engagement during delivery
Develops engagement-focused assets that support attendee interaction throughout automated webinar delivery.
Best for: Teams running frequent automated webinars needing managed production execution
DoveTail (Virtual Events and Webinar Production)
agencyVirtual events and webinar production services that convert training sessions into automated webinar assets with asset management and reporting.
Run-of-show production management for timed webinar segments and speaker handoffs
DoveTail distinguishes itself by producing virtual events and webinars with operational production management, not just broadcasting tools. The service focuses on full-session run-of-show coordination, speaker readiness support, and live streaming production workflows.
- +Managed run-of-show coordination reduces speaker and timing failures
- +Production coverage supports consistent webinar visuals and audio levels
- +Automation-ready workflows help repeat webinar formats across campaigns
- +Speaker and rehearsal support improves live delivery confidence
- –Less suitable for teams seeking full self-serve webinar automation
- –Automation flexibility depends on shared production inputs and assets
- –Higher coordination effort is required than tool-only providers
Customer research teams
Organize qualitative feedback from sessions
Trackable research insights
User research teams
Annotate recorded research sessions
More organized observation records
Show 2 more scenarios
Research operations teams
Maintain a searchable repository across studies
Searchable cross-study archive
Stores and organizes research artifacts across recurring projects to support later retrieval and comparison.
UX research teams
Review usability study session notes
Actionable recurring findings
Organizes usability notes and session materials to identify recurring user behaviors and issues.
Best for: Teams needing managed automated webinar production with run-of-show control
Conclusion
After evaluating 10 automated webinar, Brafton stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Automated Webinar Services
This buyer’s guide explains how to choose Automated Webinar Services providers for automated registration journeys, behavioral follow-up, and repeatable webinar operations. It covers ON24, ClickDimensions, Interactio, Brafton, Intercall, Informa Tech Services, Eventsforce, iWebinar, DoveTail, and ReadyPulse. Each section maps selection criteria to concrete capabilities and operational models used by these providers.
What Is Automated Webinar Services?
Automated Webinar Services are managed or semi-managed webinar programs that turn webinar campaigns into repeatable workflows for registration, reminders, live delivery handling, replay access, and post-event nurture. These services also route attendee and non-attendee behavior into CRM-ready or marketing-automation follow-up paths that reduce manual work for education and demand-gen teams. ON24 and Interactio exemplify the approach by pairing automated webinar journeys with engagement-driven segmentation and branching follow-up paths. ClickDimensions shows the CRM-first model by tying attendee activity fields to Dynamics CRM records and lifecycle follow-up automation.
Key Capabilities to Look For
The right provider should support end-to-end automation workflows and operational controls that match the campaign and data reality of the buyer’s organization.
Engagement intelligence that powers automated segmentation and follow-up
Engagement intelligence turns webinar behavior into rules that route contacts into different follow-up sequences. ON24 supports behavioral analytics that drive automated segmentation and lead follow-up rules, which helps conversion teams act on engagement signals. Interactio also builds adaptive follow-up journeys that segment attendees and non-attendees into distinct automation paths.
CRM-linked attendee activity and lifecycle tracking
CRM-linked tracking ensures webinar engagement becomes reportable data for scoring, attribution, and lifecycle routing. ClickDimensions focuses on deep Dynamics CRM integration with attendee activity captured to CRM for automated scoring and lifecycle follow-up. Intercall adds engagement analytics tied to attendee behavior so that lead journeys align with CRM and marketing automation workflows used in lead routing.
Branchable registration-to-follow-up journeys
Branchable journeys allow different messaging for registrants, attendees, and non-attendees without manual segmentation each event. Brafton automates registration to post-webinar nurture through managed webinar journeys and associated follow-up sequences. Interactio strengthens this with adaptive follow-up workflows that route attendees and non-attendees into different messaging paths.
Operational consistency for repeatable webinar series
Operational consistency reduces variability across speakers, landing pages, and follow-up assets in recurring programs. Informa Tech Services builds automated webinar operations workflows based on repeatable event production processes and clear handoff structure across planning, production, and follow-up. Eventsforce also targets repeatable end-to-end execution by aligning registration handling and audience communications for frequent webinars tied to training or onboarding.
Managed webinar production and run-of-show control
Run-of-show control helps keep webinar delivery reliable when multiple segments and speakers need timing discipline. DoveTail provides run-of-show production management for timed webinar segments and speaker handoffs to reduce on-camera and timing failures. Intercall offers hands-on integration and operational support for scheduled webinar delivery with reliability for recurring webinar programs.
Replay-ready assets and conversion-focused post-event experiences
Replay-ready delivery supports conversion after the live session and keeps follow-up aligned to the webinar funnel. iWebinar focuses on recorded-to-automated webinar production with replay-ready delivery assets for evergreen campaigns. ON24 supports on-demand experiences and lead capture paths tied to CRM-ready reporting so replay engagement can feed follow-up rules.
How to Choose the Right Automated Webinar Services
A practical selection process matches provider strengths to the buyer’s required automation depth, operational model, and data integrations.
Map the automation journey to the provider’s workflow model
List the exact journey steps needed from registration through reminders, live delivery handling, replay, and post-webinar nurture. ON24 is strong for end-to-end webinar journeys that include reminders, routing, and on-demand follow-up with engagement analytics that drive segmentation rules. Brafton connects registration, reminders, and post-webinar nurture while also producing landing page and nurture email assets that keep the funnel coherent.
Confirm the segmentation signals and follow-up branching logic
Decide whether follow-up routing should use engagement signals like viewing activity and behavioral actions. ON24 supports behavioral analytics that enable segmentation based on engagement signals and viewing activity, which supports rule-based follow-up. Interactio supports adaptive follow-up journeys that branch attendee and non-attendee paths into distinct messaging sequences, which is valuable when campaign goals differ by audience behavior.
Verify CRM alignment for lead capture, scoring, and reporting
Determine which system must receive webinar outcomes for lead scoring and lifecycle reporting. ClickDimensions is designed for Dynamics CRM teams by syncing webinar attendee activity back into CRM records and powering automated scoring and lifecycle follow-up. Intercall and ON24 both support integration and engagement reporting mapped to follow-up actions, with Intercall emphasizing operational support for CRM and marketing automation lead routing.
Match the provider’s delivery ops to speaker and production requirements
Assess whether the webinar program needs human oversight for run-of-show reliability or whether templated workflows are sufficient. DoveTail provides run-of-show production management for timed webinar segments and speaker handoffs to reduce live delivery failures. Informa Tech Services and Intercall emphasize enterprise-ready operations with repeatable workflows and structured handoffs, which fits teams running recurring webinar series with tight operational controls.
Choose a provider that fits the content and asset workflow bandwidth
Evaluate whether the team can supply timely brand assets, offers, CTAs, and tracking requirements for automation triggers. ReadyPulse explicitly depends on clear branding, messaging, and offer details and also focuses on automated webinar operations workflow covering production, funnel steps, and follow-up execution. iWebinar also depends on timely inputs from the client for automated production setup, while still delivering replay-ready webinar assets for recurring evergreen campaigns.
Who Needs Automated Webinar Services?
Automated Webinar Services work best for teams that repeat webinars and need automation-driven operations, reporting, and follow-up without rebuilding each event from scratch.
Enterprise marketing and sales teams automating webinars with behavioral targeting
ON24 fits this segment because it combines automated registration, event reminders, on-demand experiences, and lead capture paths tied to CRM-ready reporting. ON24 also delivers engagement analytics that drive automated segmentation and lead follow-up rules, which supports behavioral targeting at scale.
Dynamics CRM teams automating webinars with lifecycle tracking and CRM-native reporting
ClickDimensions is built for Dynamics CRM automation by syncing attendee activity back into CRM records and supporting automated scoring and lifecycle follow-up. This model reduces the gap between webinar engagement and CRM reporting because attendee behavior becomes reportable CRM fields.
B2B teams running repeat webinars that need automated nurture and routing
Interactio is a strong fit because it segments attendees and non-attendees into distinct adaptive follow-up journeys and routes them into different messaging paths. Interactio also supports production-oriented guidance for converting webinar registrants into measurable pipeline actions.
Teams running frequent webinars tied to training, onboarding, or LMS events
Eventsforce fits this segment because it provides automated registration-to-webinar delivery workflows built for managed webinar production in educational contexts. It aligns registration handling and audience communications for repeatable learning-linked webinars.
Common Mistakes to Avoid
The most frequent failures come from misaligning automation complexity, data readiness, and operational ownership with the provider’s delivery model.
Treating automation setup as a plug-and-play exercise
Complex automation flows can require implementation effort and careful campaign design, which affects providers like ON24 that support advanced engagement and segmentation logic. Interactio also requires careful campaign design to avoid misrouting and needs testing cycles for best conversion results.
Skipping CRM data hygiene checks before relying on CRM-linked scoring
ClickDimensions automation depends on CRM configuration and data hygiene for clean automation, and inconsistent tagging or event taxonomy can reduce reporting quality. Intercall also ties engagement reporting to lead journeys, so weak CRM alignment can lead to mismatched follow-up actions.
Underestimating the operational effort needed for run-of-show reliability
Providers like DoveTail and Intercall reduce live delivery failure risk through production management, but they require coordination around speaker readiness and timing workflows. DoveTail’s run-of-show control expects shared production inputs and assets, and Intercall’s process alignment can slow first deployments.
Overbuilding workflows without securing timely brand and offer inputs
ReadyPulse automation depends on partner-provided brand assets and messaging clarity, and automation setup can slow when offers and CTAs are unclear. iWebinar also depends on timely inputs for automated production setup, and both require client collaboration to ensure triggers and funnel assets match campaign requirements.
How We Selected and Ranked These Providers
we evaluated every service provider on three sub-dimensions. Capabilities received weight 0.4. Ease of use received weight 0.3. Value received weight 0.3. The overall rating is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. ON24 separated itself from lower-ranked providers through high-coverage automation capabilities and engagement analytics that drive automated segmentation and lead follow-up rules, which scored strongly in capabilities.
Frequently Asked Questions About Automated Webinar Services
How do ON24 and Interactio differ in how automated webinar follow-up is segmented?
Which automated webinar service best fits teams that must keep webinar data inside Dynamics CRM?
When should Brafton be selected over webinar automation tools that focus only on hosting or replay delivery?
What delivery model supports repeat webinars with human oversight instead of fully self-serve templates?
Which provider is strongest for automated operational workflows that standardize repeat event production?
How do iWebinar and DoveTail handle production automation for fast campaign launches and timed run-of-show delivery?
What automated webinar setup is designed for learning-linked events and LMS-style workflows?
Which service connects automated webinar touchpoints to broader marketing operations workflows beyond the event itself?
What common implementation blocker should teams plan for when moving from manual webinars to automated workflows?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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