GITNUX MARKETDATA REPORT 2024

Sase Industry Statistics

Sase Industry Statistics provide key insights and trends related to the security as a service industry, helping businesses make informed decisions and stay competitive in the market.

Highlights: Sase Industry Statistics

  • Software as a Service (SaaS) market size is expected to reach USD 185.8 billion by 2024.
  • The global SaaS industry is forecast to present an opportunity of more than $60 Billion by 2023.
  • North America dominated the SaaS market with a 60% share in 2020.
  • SaaS companies are growing at 30% annually.
  • The largest SaaS companies in 2021 were Microsoft, Salesforce, Adobe, and Oracle.
  • More than 60% of businesses utilize some form of SaaS.
  • SaaS products account for nearly 24% of all enterprise workloads.
  • About 77% of all enterprises have at least one application that is SaaS or a functionality they depend on entirely.
  • The customer churn rate across all SaaS companies is around 5.33% annually.
  • The average SaaS company spends 92% of their first-year revenue on customer acquisition.
  • Nearly 38% of companies are already running almost entirely on SaaS.
  • The CAGR of the SaaS market is projected to be 11.7% between 2021 and 2026.
  • Over 80% of end-users prefer SaaS and cloud-integrated software architectures.
  • Only 16% of SMBs use cloud-based SaaS for core business processes.
  • Globally, 38% of businesses are already running almost entirely on SaaS.
  • 73% of organizations indicate nearly all of their apps will be SaaS by 2020.
  • In 2020, SaaS penetration in small and medium-sized businesses crossed 94%.
  • Software publishers are the largest vertical market for SaaS, representing 27% of the market share.

Table of Contents

The Latest Sase Industry Statistics Explained

Software as a Service (SaaS) market size is expected to reach USD 185.8 billion by 2024.

The statistic “Software as a Service (SaaS) market size is expected to reach USD 185.8 billion by 2024” indicates the projected value of the SaaS market in terms of revenue by the year 2024. SaaS refers to a cloud-based software delivery model where software applications are hosted by a third-party provider and made available to customers over the internet. The expected growth in the SaaS market reflects the increasing adoption of cloud technology by businesses for various software applications such as customer relationship management (CRM), enterprise resource planning (ERP), and collaboration tools. Factors contributing to this growth include the scalability, flexibility, and cost-effectiveness of SaaS solutions, as well as the rising demand for digital transformation across industries. The projected market size showcases the significant market opportunity and growth potential within the SaaS industry in the coming years.

The global SaaS industry is forecast to present an opportunity of more than $60 Billion by 2023.

The statistic that the global Software as a Service (SaaS) industry is forecast to present an opportunity of more than $60 billion by 2023 indicates the immense growth and potential of the SaaS market in the upcoming years. This forecast suggests that businesses and consumers worldwide are increasingly adopting SaaS solutions for their software needs, driving significant revenue growth for the industry. The projected market size signals a thriving environment for SaaS providers to offer their cloud-based software services, catering to the evolving demands of organizations seeking efficient and cost-effective solutions for their software requirements. This forecast also implies a trend towards digital transformation and the continued shift towards cloud-based technologies in various sectors across the globe.

North America dominated the SaaS market with a 60% share in 2020.

The statistic “North America dominated the SaaS market with a 60% share in 2020” indicates that the majority of Software as a Service (SaaS) revenue in 2020 was generated in North America, comprising 60% of the total market share globally. This suggests that North American businesses were the primary consumers and adopters of SaaS solutions during that year. The dominance of North America in the SaaS market highlights the region’s advanced technological infrastructure, robust economy, and strong demand for cloud-based software services. This statistic also implies that companies in North America are increasingly leveraging SaaS solutions to optimize their operations, improve efficiency, and drive innovation.

SaaS companies are growing at 30% annually.

The statistic ‘SaaS companies are growing at 30% annually’ suggests that companies in the Software as a Service (SaaS) industry are experiencing a significant rate of expansion over each year. This growth rate of 30% indicates that these companies are increasing their revenue, customer base, or market share by 30% year over year. Such rapid growth can be attributed to various factors such as the increasing adoption of cloud-based software solutions, the scalability and flexibility of SaaS models, and the ongoing shift towards digital transformation in businesses. Overall, the statistic highlights the thriving and dynamic nature of the SaaS industry, making it an attractive sector for investment and innovation.

The largest SaaS companies in 2021 were Microsoft, Salesforce, Adobe, and Oracle.

The statistic stating that the largest Software as a Service (SaaS) companies in 2021 were Microsoft, Salesforce, Adobe, and Oracle represents the dominant players in the SaaS industry based on their market capitalization, revenue, customer base, and overall influence in the market. These companies are at the forefront of providing cloud-based software solutions to businesses across various industries, offering a range of services such as customer relationship management, productivity tools, and enterprise resource planning. Their position as the largest SaaS companies highlights their success in meeting the growing demand for cloud-based software solutions and their ability to innovate and adapt to changing market dynamics.

More than 60% of businesses utilize some form of SaaS.

The statistic “More than 60% of businesses utilize some form of SaaS” indicates that a majority of businesses worldwide are leveraging Software as a Service (SaaS) solutions for various applications in their operations. SaaS offerings allow businesses to access software applications over the internet on a subscription basis, eliminating the need for on-premises installations and providing flexibility, scalability, and cost-effectiveness. The statistic highlights the growing popularity and adoption of cloud-based services in the business environment, enabling organizations to streamline processes, enhance productivity, and adapt to rapidly changing technological landscapes.

SaaS products account for nearly 24% of all enterprise workloads.

The statistic “SaaS products account for nearly 24% of all enterprise workloads” indicates that Software as a Service (SaaS) solutions are being increasingly adopted by businesses for their various operational and productivity needs. This suggests that a significant portion of the software applications and services utilized by enterprises are hosted and accessed through cloud-based SaaS platforms rather than traditional on-premise systems. The 24% figure reflects the substantial importance and reliance that organizations place on SaaS products to streamline their workflows, enhance collaboration, and drive efficiency. This trend underscores the growing significance of cloud computing and the shift towards subscription-based software models in the modern business environment.

About 77% of all enterprises have at least one application that is SaaS or a functionality they depend on entirely.

This statistic suggests that a significant majority of enterprises, approximately 77%, rely on at least one Software as a Service (SaaS) application or functionality as a core component of their operations. This high prevalence of SaaS adoption highlights the increasing shift towards cloud-based solutions in the business world. By leveraging SaaS, businesses can access software and services over the internet, promoting scalability, cost-effectiveness, and flexibility. The widespread reliance on SaaS applications underscores the importance of cloud technology in today’s increasingly digital and interconnected business environment, as organizations seek to streamline operations, enhance efficiency, and stay competitive in a dynamic marketplace.

The customer churn rate across all SaaS companies is around 5.33% annually.

The customer churn rate refers to the percentage of customers who stop using a company’s service or product within a given time period, in this case, annually. A customer churn rate of 5.33% across all Software as a Service (SaaS) companies indicates that, on average, about 5.33% of customers discontinue their subscription or service each year. A lower churn rate is generally preferred as it signifies higher customer retention and loyalty. Understanding and monitoring churn rates is crucial for SaaS companies as it directly impacts revenue and growth potential, highlighting the need for effective customer retention strategies to minimize churn and enhance overall business sustainability.

The average SaaS company spends 92% of their first-year revenue on customer acquisition.

The statistic stating that the average Software as a Service (SaaS) company spends 92% of their first-year revenue on customer acquisition highlights the significant investment these companies make in acquiring new customers. Customer acquisition is a crucial aspect of SaaS business growth, as expanding the user base is essential for increasing revenue in the long run. This statistic underscores the competitive nature of the SaaS industry and emphasizes the importance of strategic marketing and sales efforts to attract, convert, and retain customers. The high percentage spent on customer acquisition also indicates the challenge SaaS companies face in achieving profitability and sustaining growth in a crowded market where acquiring and retaining customers is vital for success.

Nearly 38% of companies are already running almost entirely on SaaS.

The statistic “Nearly 38% of companies are already running almost entirely on SaaS” indicates that a significant proportion of businesses have adopted Software as a Service (SaaS) solutions as their primary software delivery model. SaaS allows companies to access software applications over the internet on a subscription basis, providing flexibility, scalability, and cost savings compared to traditional on-premises software. The fact that almost 38% of companies are predominantly using SaaS suggests a growing trend towards cloud-based software solutions in the business world, driven by the benefits of easy access to technology, reduced maintenance costs, and improved collaboration and data security. This statistic showcases the increasing importance and prevalence of SaaS in modern business operations.

The CAGR of the SaaS market is projected to be 11.7% between 2021 and 2026.

The Compound Annual Growth Rate (CAGR) of the Software as a Service (SaaS) market, which represents the annualized growth rate over a specified period, is estimated to be 11.7% between 2021 and 2026. This statistic indicates that the SaaS market is expected to experience steady growth over the next five years at an average rate of 11.7% per year. This projection suggests that the demand for SaaS solutions is likely to continue increasing, driven by factors such as digital transformation, remote work trends, and the shift towards subscription-based software models. Businesses operating in the SaaS sector can use this information to make strategic decisions and capitalize on the anticipated growth opportunities in the market.

Over 80% of end-users prefer SaaS and cloud-integrated software architectures.

The statistic ‘Over 80% of end-users prefer SaaS and cloud-integrated software architectures’ indicates that a majority of end-users have a strong preference for Software as a Service (SaaS) and cloud-integrated software solutions. This high preference likely stems from the benefits associated with SaaS and cloud technologies, such as cost-effectiveness, scalability, ease of maintenance, and accessibility. The statistic suggests that end-users are more inclined towards cloud-based solutions that offer flexibility, convenience, and improved performance over traditional on-premise software. As a result, software developers and providers may need to adapt to this trend by incorporating cloud-based functionalities into their offerings to meet the growing demand and expectations of end-users.

Only 16% of SMBs use cloud-based SaaS for core business processes.

The statistic “Only 16% of SMBs use cloud-based SaaS for core business processes” indicates that a relatively small percentage of small and medium-sized businesses (SMBs) are leveraging cloud-based Software as a Service (SaaS) solutions for their essential business operations. This suggests that there is a notable gap in the adoption of modern technology among SMBs, potentially hindering their efficiency, scalability, and competitiveness compared to businesses that have embraced cloud-based solutions. SMBs that do not utilize cloud-based SaaS may be missing out on the benefits of cost savings, flexibility, and accessibility that such technologies can offer, highlighting a potential opportunity for further integration of cloud-based solutions in SMB operations.

Globally, 38% of businesses are already running almost entirely on SaaS.

The statistic that globally, 38% of businesses are already running almost entirely on SaaS (Software as a Service) indicates a significant shift towards cloud-based solutions for business operations. SaaS refers to software applications that are hosted in the cloud and accessed over the internet, eliminating the need for on-premises installations. This statistic suggests that a growing number of businesses are opting for the flexibility, cost-effectiveness, and scalability offered by SaaS solutions. Embracing SaaS can streamline operations, enhance efficiency, and provide access to the latest technology without significant upfront investments, highlighting the increasing importance of cloud computing in modern business practices.

73% of organizations indicate nearly all of their apps will be SaaS by 2020.

The statistic that 73% of organizations expect nearly all of their applications to be delivered through Software as a Service (SaaS) by 2020 indicates a significant shift towards cloud-based software solutions within the business landscape. This trend suggests that organizations are increasingly recognizing the benefits of using SaaS applications, such as cost-effectiveness, scalability, and ease of maintenance, over traditional on-premise software. By leveraging SaaS, companies can streamline their operations, improve efficiency, and adapt more quickly to changing market conditions. This statistic highlights the ongoing digital transformation within the business world and the growing reliance on cloud-based technologies for driving innovation and competitive advantage.

In 2020, SaaS penetration in small and medium-sized businesses crossed 94%.

The statistic that SaaS (Software as a Service) penetration in small and medium-sized businesses exceeded 94% in 2020 indicates the widespread adoption of cloud-based software solutions by companies of this size. This high penetration rate suggests that the majority of small and medium-sized businesses have transitioned from traditional on-premise software to SaaS platforms for their operational needs. The trend towards SaaS adoption can be attributed to factors such as cost-effectiveness, scalability, flexibility, and the ability to access advanced technology without significant infrastructure investments. This statistic highlights the increasing importance of cloud-based solutions in driving efficiency, productivity, and competitiveness in the modern business landscape.

Software publishers are the largest vertical market for SaaS, representing 27% of the market share.

This statistic indicates that software publishers make up the largest proportion of the SaaS (Software as a Service) market, accounting for 27% of the total market share. This suggests that software publishers are significant users and consumers of SaaS products, likely due to their need for scalable and flexible software solutions to support their operations. The fact that they hold the largest vertical market share highlights the importance of SaaS offerings for this particular industry sector. It also indicates the potential growth opportunities for SaaS providers targeting software publishers as a key customer base.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.holistics.io

2. – https://www.www.globenewswire.com

3. – https://www.getvoip.com

4. – https://www.99firms.com

5. – https://www.siliconangle.com

6. – https://www.www.bettercloud.com

7. – https://www.www.salesforce.com

8. – https://www.www.profitwell.com

9. – https://www.www.apptio.com

10. – https://www.www.accenture.com

11. – https://www.www.performyard.com

12. – https://www.www.daydigital.com

13. – https://www.www.forentrepreneurs.com

14. – https://www.financesonline.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!