GITNUX MARKETDATA REPORT 2024

Sales Tech Industry Statistics

The sales tech industry is expected to reach a market size of $93 billion by 2023, driven by the increasing adoption of AI-powered sales tools and analytics.

In this post, we’ll explore key statistics that shed light on the current landscape of technology in the sales industry. From the expanding global market for SaaS solutions to the significant impact of AI and predictive analytics, these data points highlight the crucial role of technology in driving sales success and efficiency. Join us as we uncover how sales professionals are leveraging cutting-edge tools to streamline processes, enhance customer experiences, and boost overall performance.

Statistic 1

"As of 2018, approximately 75% of sales teams were using at least one sales acceleration technology."

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Statistic 2

"In 2020, the global SaaS (software as a service) market was estimated to be worth $157 billion."

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Statistic 3

"In 2022, it is forecasted that the global SaaS market will reach an astronomical value of $307.3 billion."

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Statistic 4

"The global AI in the retail market was valued at USD 2.8 billion in 2021, and it is expected to reach a value of USD 10.9 billion by 2026, registering a CAGR of 31.28% over the forecast period 2021 - 2026."

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Statistic 5

"Worldwide CRM software revenue amounted to $48.2 billion in 2018."

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Statistic 6

"By 2025, the predictive analytics market is expected to reach $25.2 billion."

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Statistic 7

"The customer data platform industry was worth $1.3 billion in 2020 and is expected to more than double to $3.3 billion by 2023."

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Statistic 8

"In eCommerce, the use of personalization can increase sales by as much as 6%."

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Statistic 9

"76% of sales professionals believe that leveraging sales technologies is important to closing deals."

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Statistic 10

"27% of salespeople are spending over an hour a day on data entry instead of selling."

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Statistic 11

"The global marketing automation software market size was valued at USD 4.3 billion in 2020 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 19.2% from 2021 to 2028."

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Statistic 12

"89% of sales professionals use on-the-job learning, such as sales training software, to learn new skills."

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Statistic 13

"Inside sales reps spend 35% of their time selling remotely, a number expected to climb due to the influence of digital transformation and AI."

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Statistic 14

"By 2025, the Virtual Reality market in Retail space is expected to reach $1.6 billion."

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Statistic 15

"The use of digital signatures has increased sales contract processes by up to 80% in organizations that have adopted it."

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Statistic 16

"Sales teams noted a 42% boost in results from mobile CRM use."

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Statistic 17

"79% of top-performing companies have been using marketing automation for three or more years."

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The statistics presented highlight the rapid growth and integration of technology within the sales and marketing industries. The increasing use of sales acceleration technology, the substantial market values of SaaS and AI, and the significant revenue generated from CRM, predictive analytics, and customer data platforms all point towards a shifting landscape where digital tools are key drivers of success. The statistics also underscore the importance of leveraging technology for sales professionals, with a majority recognizing its impact on deal closure while also facing challenges such as excessive data entry. As we move forward, embracing innovations like personalization, digital signatures, and mobile CRM will likely become essential for driving sales performance and staying competitive in the market.

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