GITNUX MARKETDATA REPORT 2024

Sales Intelligence Industry Statistics

The Sales Intelligence Industry is expected to grow at a compound annual growth rate of over 10% in the forecast period.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we will explore key statistics and insights on the Sales Intelligence industry. From the global market size to regional dominance, adoption rates, and future projections, these data points shed light on the significant role of sales intelligence tools in enhancing productivity and driving sales effectiveness. Let’s dive into the numbers that shape the landscape of Sales Intelligence.

Statistic 1

"The global Sales Intelligence market size was valued at USD 2.3 billion in 2020."

Statistic 2

"CRM-based sales intelligence applications make up the largest segment of the sales intelligence market, valued at $1.35 billion in 2020."

Statistic 3

"The North America region dominated the sales intelligence market in 2020 with a market share of 61.2%."

Statistic 4

"Software companies constitute 32% of the Sales Intelligence market."

Statistic 5

"44% of sales teams use sales intelligence tools to improve their productivity."

Statistic 6

"59% of businesses leverage AI and predictive analysis for sales forecasting, a core component of sales intelligence."

Statistic 7

"Over 80% of B2B businesses use customer analytics for personalization in sales, a type of sales intelligence."

Statistic 8

"LinkedIn is the top-rated sales intelligence tool used by 64% of companies."

Statistic 9

"88% of sales professionals said real-time intelligence is critical for closing deals."

Statistic 10

"By 2027, sales intelligence solutions are estimated to represent a market worth $25 billion."

Statistic 11

"Data accuracy is an issue for more than half (52%) of sales professionals using sales intelligence technology."

Statistic 12

"60% of global sales teams utilize mobile versions of sales intelligence tools."

Statistic 13

"The retail industry is projected to have the highest adopters of sales intelligence tools, at a CAGR of 12.6% from 2021 to 2027."

Statistic 14

"Integration and deployment represented over 25% of service segment revenue in the overall sales intelligence market in 2020."

Statistic 15

"70% of firms experienced increased sales efficiency and productivity by using sales intelligence applications."

Statistic 16

"Small and Medium Businesses (SMBs) are estimated to grow at the highest CAGR in the sales intelligence market during the forecast period (2020-2025)."

The global Sales Intelligence market showcased significant growth and adoption in 2020, with the market size reaching USD 2.3 billion. CRM-based applications emerged as the largest segment, while North America dominated the market with a share of 61.2%. Businesses increasingly rely on AI, predictive analysis, and real-time intelligence for sales forecasting and deal closure. Despite issues with data accuracy, the use of sales intelligence tools has led to increased sales efficiency and productivity for a majority of firms. Looking ahead, the market is poised for substantial growth, with sales intelligence solutions estimated to reach a market worth $25 billion by 2027, driven particularly by the retail sector and Small and Medium Businesses.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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