RV parks are posting some eye opening changes heading into 2025, from a 22.4% average profit margin in 2023 to revenue per occupied site climbing to $285 a month. Behind those gains, the visitor mix is shifting and newer booking habits are spreading fast, with 48% of parks using online reservations and families making up 62% of users. Let’s connect these dots and see what they mean for occupancy, pricing, and growth.
Key Takeaways
- 35% of U.S. adults aged 18-34 have camped in an RV at least once, per 2023 KOA survey
- Baby Boomers (55+) account for 52% of RV park visitors in 2023, spending average $1,200 per trip
- Millennials represent 28% of RV campers in 2023, with 41% planning more trips annually
- The average profit margin for RV parks is 22.4% in 2023, up from 18% pre-pandemic
- Revenue per occupied site (RevPOS) hit $285 monthly average in 2023
- 67% of RV park operators report EBITDA margins over 25% in 2023
- The average U.S. RV park has 85 sites, with 42% offering full hookups
- 65% of RV parks provide laundry facilities, boosting guest satisfaction by 22%
- National average nightly rate for RV sites was $52 in 2023, varying by region
- In 2023, the U.S. RV parks and campgrounds industry generated approximately $8.2 billion in revenue, reflecting a 7.4% year-over-year growth driven by increased domestic travel post-pandemic
- The number of RV parks in the United States stood at 12,300 in 2022, up 3.1% from 2021 according to ARVC data
- Globally, the RV park market was valued at $6.5 billion in 2022 and is projected to reach $10.1 billion by 2030 at a CAGR of 5.6%
- Telehealth and digital nomad trends will boost RV park demand by 15% by 2028
- Adoption of EV charging stations at RV parks to reach 45% by 2027
- AI-powered booking systems projected to cut no-shows by 30% industry-wide by 2026
RV parks are seeing strong growth in demand and profits, with more families and younger campers driving higher revenue.
Related reading
01 · Category
Consumer Demographics And Behavior23 stats
01
35% of U.S. adults aged 18-34 have camped in an RV at least once, per 2023 KOA survey
02
Baby Boomers (55+) account for 52% of RV park visitors in 2023, spending average $1,200 per trip
03
Millennials represent 28% of RV campers in 2023, with 41% planning more trips annually
04
62% of RV park users are families with children under 18, per 2022 ARVC data
05
Women make up 48% of primary RV park decision-makers in households, up from 39% in 2019
06
Urban dwellers (population >50k) comprise 55% of RV park guests in 2023, seeking nature escapes
07
Gen Z (18-24) RV camping participation doubled to 19% from 2019-2023
08
71% of RV park visitors have household incomes over $75,000, per 2023 RVIA survey
09
Repeat visitors account for 68% of RV park occupancy, averaging 4.2 visits per year
10
Solo travelers rose to 14% of RV park stays in 2023, primarily retirees
11
45% of RV campers are college-educated, compared to 38% national average
12
Hispanic/Latino RV campers grew 35% to 12% of total in 2023
13
Couples without children represent 22% of RV park users, averaging 12 nights per stay
14
58% of first-time RV park visitors in 2023 were under 45 years old
15
Pet-owning households make up 76% of RV park guests, with dogs predominant
16
Remote workers using RV parks for stays increased to 23% in 2023
17
Veterans comprise 11% of RV campers, favoring national park-adjacent sites
18
LGBTQ+ RV travelers account for 8% of park visits, seeking inclusive amenities
19
Average RV park guest age is 49 in 2023, down from 54 in 2018
20
67% of RV park users book digitally via apps, preferring mobile sites
21
International visitors to U.S. RV parks were 6% of total in 2023, mostly Canadian
22
Average RV park stay length is 5.3 nights for domestic travelers in 2023
23
82% of RV park guests prioritize Wi-Fi access, influencing site selection
Interpretation
Consumer Demographics And Behavior Interpretation
Driven by a mix of ages and motivations, RV park demand is increasingly family and experience focused with 52% of visitors being Baby Boomers and 62% of users traveling with children under 18, while Millennials make up 28% of campers and 41% plan additional trips each year.
02 · Category
Financial Performance And Revenue21 stats
01
The average profit margin for RV parks is 22.4% in 2023, up from 18% pre-pandemic
02
Revenue per occupied site (RevPOS) hit $285monthly average in 2023
03
67% of RV park operators report EBITDA margins over 25% in 2023
04
Ancillary revenue from stores/concessions averages 28% of total income
05
Property taxes consume 7% of RV park expenses nationally
06
Loan default rates for RV park mortgages were 1.2% in 2023
07
Average sale price of RV parks was $2.1 million in 2023 transactions
08
Marketing expenses average 4.5% of revenue, with digital ads at 60% of spend
09
44% of parks achieved double-digit revenue growth in 2023 over 2022
10
Labor costs represent 32% of total operating expenses in RV parks
11
Cap rates for RV park investments averaged 7.8% in 2023
12
Online booking fees contribute 3-5% to revenue for 52% of parks
13
Energy costs rose 14% YoY to 11% of expenses in 2023
14
Franchise RV parks (e.g., KOA) report 18% higher revenues than independents
15
Depreciation on RV park assets averages $150,000annually per property
16
Event hosting generates $45,000average supplemental revenue yearly
17
Bad debt from reservations is 0.8% of gross revenue
18
ROI on amenity upgrades averages 2.3 years payback period
19
Cash flow margins stand at 28% for top-quartile RV parks in 2023
20
Supply chain costs for park maintenance up 22% since 2021
21
39% of RV park revenue comes from peak season (May-Sep)
Interpretation
Financial Performance And Revenue Interpretation
In 2023, RV parks showed strong financial performance with profit margins rising to 22.4% from 18% pre-pandemic, while RevPOS averaged $285 per occupied site and ancillary sales contributed about 28% of total income.
03 · Category
Industry Operations And Infrastructure21 stats
01
The average U.S. RV park has 85 sites, with 42% offering full hookups
02
65% of RV parks provide laundry facilities, boosting guest satisfaction by 22%
03
National average nightly rate for RV sites was $52in 2023, varying by region
04
48% of parks have implemented online reservation systems by 2023
05
Wastewater treatment compliance issues affect 12% of RV parks annually
06
73% of RV parks offer pull-through sites, preferred by 81% of big rig owners
07
Staff turnover in RV parks averages 42% yearly, highest in seasonal operations
08
29% of parks feature pools or hot tubs, correlating with 15% higher occupancy
09
Utility costs represent 18% of operating expenses in RV parks, per 2023 data
10
56% of RV parks are family-owned, averaging 25 years in operation
11
Propane service is available at 41% of sites, with demand up 9% in 2023
12
Maintenance budgets average $4,200per site annually across the industry
13
64% of parks use solar power for at least partial energy needs in 2023
14
Dump station availability is 92% across U.S. RV parks
15
Seasonal closures affect 37% of RV parks, primarily in northern states
16
51% of parks offer cabin rentals alongside RV sites, diversifying revenue
17
Paved roads are present in 58% of RV parks, improving accessibility scores
18
Insurance premiums for RV parks averaged $12,500yearly in 2023
19
76% of parks provide 30/50 amp electrical hookups standardly
20
Water conservation tech adopted by 34% of parks, reducing usage 25%
21
Average RV park employs 8 full-time staff, peaking at 22 in peak season
Interpretation
Industry Operations And Infrastructure Interpretation
For industry operations and infrastructure, RV parks are increasingly investing in on site amenities and smoother logistics, as 65% already offer laundry and 73% provide pull through sites while the national nightly rate averages $52 and nearly half, 48%, use online reservations.
More related reading
04 · Category
Market Size And Growth20 stats
01
In 2023, the U.S. RV parks and campgrounds industry generated approximately $8.2 billion in revenue, reflecting a 7.4% year-over-year growth driven by increased domestic travel post-pandemic
02
The number of RV parks in the United States stood at 12,300 in 2022, up 3.1% from 2021 according to ARVC data
03
Globally, the RV park market was valued at $6.5 billion in 2022 and is projected to reach $10.1 billion by 2030 at a CAGR of 5.6%
04
Texas leads with over 1,200 RV parks as of 2023, comprising 9.8% of the national total
05
From 2019 to 2023, RV park occupancy rates averaged 62% nationally, peaking at 68% in summer months
06
The RV camping sector saw a 22% increase in supply of sites from 2018 to 2023, adding roughly 250,000 new spots
07
In 2022, short-term RV park rentals via platforms like RoverPass contributed $1.4 billion to industry revenue
08
Florida's RV park market grew by 4.5% in site count in 2023, reaching 1,050 parks statewide
09
The North American RV park industry expanded by 15% in revenue terms from 2020 to 2023 due to millennial adoption
10
As of 2024, there are approximately 16,000 RV parks and campgrounds across North America
11
California's RV parks numbered 1,450 in 2023, representing 11.8% of U.S. total and generating $1.1 billion annually
12
Industry-wide, RV park development investments totaled $2.3 billion in 2023, focused on luxury amenities
13
From 2021-2023, the RV park sector's market share in U.S. lodging grew from 2.1% to 3.4%
14
Arizona saw a 6.2% increase in RV parks to 850 sites in 2023, driven by snowbird migration
15
The glamping segment within RV parks grew to $2.8 billion globally in 2023, at 12% CAGR
16
U.S. RV park revenue per available site (RevPAS) averaged $45in 2023, up 8% from 2022
17
By 2025, the U.S. RV park market is expected to hit $9.8 billion, per IBISWorld forecast
18
Oklahoma's RV parks increased by 220 sites in 2023, totaling 950 parks
19
Post-2020, RV park construction permits rose 28% nationally through 2023
20
The Pacific region holds 28% of U.S. RV parks with 3,450 facilities in 2023
Interpretation
Market Size And Growth Interpretation
With the U.S. RV parks and campgrounds industry reaching about $8.2 billion in 2023 and global market value projected to grow from $6.5 billion in 2022 to $10.1 billion by 2030 at a 5.6% CAGR, the Market Size And Growth outlook shows sustained expansion alongside a growing supply of roughly 250,000 new sites from 2018 to 2023.
05 · Category
Trends, Innovations, And Projections23 stats
01
Telehealth and digital nomad trends will boost RV park demand by 15% by 2028
02
Adoption of EV charging stations at RV parks to reach 45% by 2027
03
AI-powered booking systems projected to cut no-shows by 30% industry-wide by 2026
04
Luxury RV resorts expected to grow at 9% CAGR through 2030
05
Sustainability certifications held by 22% of parks now, targeting 50% by 2030
06
Short-term rental integration (Airbnb-style) in RV parks up 40% since 2022
07
Occupancy projected to average 65% nationally by 2025
08
Mobile app usage for RV park discovery to hit 75% by 2027
09
Tiny home additions to RV parks forecasted at 12% annual growth to 2028
10
Contactless payments adopted by 68% of parks, expected 90% by 2026
11
Drone delivery trials for RV park supplies starting 2025, potential 10% cost savings
12
Wellness amenities (yoga/spas) in 31% of parks now, doubling by 2030
13
5G/Wi-Fi 6 upgrades projected for 55% of sites by 2027
14
Climate-resilient designs in 18% of new builds, rising to 40% by 2030
15
VR tours of RV parks used by 14% of operators, boosting bookings 20%
16
Membership clubs like Harvest Hosts to partner with 30% more parks by 2026
17
Autonomous shuttle services piloted at 5% of resorts in 2024-2025
18
Plant-based dining options in 25% of park restaurants by 2027 projection
19
Blockchain for loyalty programs tested in 8% of chains by 2026
20
Peak demand shift to shoulder seasons (Apr/Oct) by 12% through 2030
21
Metaverse virtual RV park experiences launching for 10% of brands by 2028
22
Regenerative agriculture at parks to cover 15% of green spaces by 2030
23
Occupancy rates expected to stabilize at 64% post-2025 normalization
Interpretation
Trends, Innovations, And Projections Interpretation
With telehealth and digital nomad trends projected to lift RV park demand by 15% by 2028, the industry’s innovations and projections clearly point to smarter, more connected stays driven by technology and evolving traveler needs.
report visual · Key figures
RV Park Visitors: Who’s Driving Demand?
Demand skews toward established age groups and family households—helpful for targeting marketing, amenities, and seasonal programming.
52%
Baby Boomers (55+) account for 52% of RV park visitors in 2023, spending average $1,200 per trip
28%
Millennials represent 28% of RV campers in 2023, with 41% planning more trips annually
62%
62% of RV park users are families with children under 18, per 2022 ARVC data
58%
58% of first-time RV park visitors in 2023 were under 45 years old
55%
Urban dwellers (population >50k) comprise 55% of RV park guests in 2023, seeking nature escapes
48%
Women make up 48% of primary RV park decision-makers in households, up from 39% in 2019
Reference
Cite This Report
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APA
Marie Larsen. (2026, February 13). Rv Parks Industry Statistics. Gitnux. https://gitnux.org/rv-parks-industry-statistics
MLA
Marie Larsen. "Rv Parks Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/rv-parks-industry-statistics.
Chicago
Marie Larsen. 2026. "Rv Parks Industry Statistics." Gitnux. https://gitnux.org/rv-parks-industry-statistics.
Sources & references
33 datasets cited across this report · attribution is report-level