GITNUX MARKETDATA REPORT 2024

Rtd Industry Statistics

An overview of the RTD industry statistical trends indicates a growing market with increasing consumer demand for convenience and variety in beverage options.

Highlights: Rtd Industry Statistics

  • The global Ready-to-Drink (RTD) tea and coffee market was valued at USD 85.25 billion in 2018.
  • It's projected that the global RTD market will reach USD 116.13 billion by 2024, with a CAGR of 5.6%.
  • Gen Z and millennials make up 60% of the RTD coffee consumer base.
  • The Asia Pacific region is expected to lead the global RTD market growth with a CAGR of 8.5% by 2024.
  • In 2019, the US RTD alcoholic beverage market amassed a revenue of around USD 16 billion.
  • North America expected to exceed $34.82 billion in RTD market by 2025.
  • The RTD protein beverages market is expected to grow at a CAGR of about 5% during 2020-2025.
  • China dominated the APAC RTD tea and coffee market with a 29.1% share in 2017.
  • In 2019, RTD cocktails made up about 9.64% of the global RTD market.
  • The RTD tea segment held over 40% of the total market volume in 2020.
  • Danone S.A, Nestle and PepsiCo Inc. held more than 18% of the RTD tea and coffee market share in 2021.
  • About 55.6% of the consumers in Japan consumed RTD coffee in 2020.
  • The U.K. RTD market was valued at £412m in 2018, a rise of 31% over five years.
  • RTD cocktails have seen an average of 15% annual growth in the US over the last five years.
  • RTD beverages market is expected to register a CAGR of 6.22% during the forecast period of 2021-2026.
  • The alcoholic RTD market in Australia was worth AUD 907.9 million in 2019.
  • In 2021, the total value of RTD beer in the United States reached $34.8 billion.
  • The revenue of the RTD coffee in the United States is expected to reach US$4.73 billion in 2021.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

The Latest Rtd Industry Statistics Explained

The global Ready-to-Drink (RTD) tea and coffee market was valued at USD 85.25 billion in 2018.

This statistic indicates that the global market for Ready-to-Drink (RTD) tea and coffee products reached a value of USD 85.25 billion in the year 2018. This value reflects the total amount of revenue generated by sales of RTD tea and coffee products around the world during that year. The substantial market value highlights the popularity and growing demand for convenient, on-the-go beverages such as RTD tea and coffee. Factors contributing to this value could include changing consumer preferences towards convenience, busy lifestyles, increased marketing and distribution efforts by industry players, and a growing global trend towards ready-to-drink and packaged beverages. This statistic serves as a vital indicator for stakeholders in the beverage industry, providing valuable insights into market performance and trends.

It’s projected that the global RTD market will reach USD 116.13 billion by 2024, with a CAGR of 5.6%.

This statistic indicates that the global ready-to-drink (RTD) market is expected to grow substantially in the coming years, with a projected value of USD 116.13 billion by 2024. The Compound Annual Growth Rate (CAGR) of 5.6% reflects the average annual growth rate over the forecast period. This suggests a consistent increase in market size over time, driven by factors such as changing consumer preferences, new product innovations, and increasing demand for convenient and on-the-go beverage options. The projected growth of the global RTD market highlights potential opportunities for businesses operating in this industry to expand their market share and capitalize on the anticipated market growth.

Gen Z and millennials make up 60% of the RTD coffee consumer base.

The statistic “Gen Z and millennials make up 60% of the RTD coffee consumer base” indicates that individuals from the Generation Z and millennial age groups constitute a significant portion of consumers who purchase ready-to-drink (RTD) coffee products. This implies that a large share of the market for RTD coffee is comprised of younger generations, encompassing individuals typically born between the early 1980s and early 2000s. Understanding this demographic breakdown is important for companies in the coffee industry to tailor their marketing strategies and product offerings to resonate with the preferences and behaviors of Gen Z and millennials, who play a pivotal role in driving consumption patterns and trends in the RTD coffee market.

The Asia Pacific region is expected to lead the global RTD market growth with a CAGR of 8.5% by 2024.

The statistic stating that the Asia Pacific region is projected to be the leader in the global Ready-to-Drink (RTD) market growth with a Compound Annual Growth Rate (CAGR) of 8.5% by 2024 indicates a significant uptrend in consumer demand for RTD beverages in the region. This forecast suggests that the market for convenient, on-the-go beverages in Asia Pacific is expected to expand rapidly over the next few years, outpacing growth rates in other regions. Factors such as changing consumer preferences, urbanization, increased disposable income, and the rising trend of convenience products are likely driving this growth trend in the RTD market in the Asia Pacific region. This statistic highlights the thriving potential for RTD beverage companies to capitalize on the burgeoning market opportunities in Asia Pacific.

In 2019, the US RTD alcoholic beverage market amassed a revenue of around USD 16 billion.

The statistic states that in 2019, the Ready-to-Drink (RTD) alcoholic beverage market in the United States generated approximately $16 billion in revenue. This figure represents the total sales value of pre-mixed alcoholic drinks that are ready for immediate consumption without the need for further preparation. The significant revenue suggests a growing demand for convenient and ready-to-drink alcoholic beverages among consumers in the US market. This statistic also indicates the competitiveness and profitability of the RTD alcoholic beverage industry, highlighting its potential attractiveness for businesses seeking to capitalize on consumer trends for convenience and variety in alcoholic beverage choices.

North America expected to exceed $34.82 billion in RTD market by 2025.

The statistic “North America expected to exceed $34.82 billion in RTD market by 2025” indicates that the Ready-to-Drink (RTD) market in North America is projected to surpass a value of $34.82 billion by the year 2025. This suggests a significant growth opportunity in the RTD sector within the North American region, highlighting a strong consumer demand for convenient and ready-to-consume beverage products. Factors such as changing consumer preferences, lifestyle trends, and advancements in product innovation are likely driving this market expansion. Companies operating in the RTD market in North America may benefit from this growth potential by capitalizing on the increasing demand for on-the-go and convenient beverage options.

The RTD protein beverages market is expected to grow at a CAGR of about 5% during 2020-2025.

The statistic states that the Ready-to-Drink (RTD) protein beverages market is projected to experience a Compound Annual Growth Rate (CAGR) of approximately 5% over the period from 2020 to 2025. This indicates a steady and positive growth trend in the market for RTD protein beverages, suggesting increasing consumer demand and potential market opportunities for businesses operating in this sector. The CAGR is a useful metric for understanding the average annual growth rate of a market over a specific period, providing insights for strategic planning and investment decisions within the industry.

China dominated the APAC RTD tea and coffee market with a 29.1% share in 2017.

This statistic indicates that in 2017, China held a significant market share of 29.1% in the ready-to-drink (RTD) tea and coffee market in the Asia-Pacific (APAC) region. This domination suggests that China was a major player in the RTD tea and coffee industry, surpassing other countries in the region in terms of market presence. The high market share held by China reflects the popularity and consumption of RTD tea and coffee products in the country, showcasing its strong position in meeting consumer demands and preferences within the APAC region.

In 2019, RTD cocktails made up about 9.64% of the global RTD market.

In 2019, ready-to-drink (RTD) cocktails accounted for approximately 9.64% of the total global RTD market, indicating a noticeable presence and popularity of pre-mixed cocktail beverages among consumers worldwide. This statistic suggests that RTD cocktails have gained significant traction in the market as convenient and easily accessible drink options, offering consumers a convenient way to enjoy cocktails without the need for extensive preparation or specialized knowledge. The percentage highlights the increasing demand for on-the-go and ready-made alcoholic beverages in the beverage industry, reflecting changing consumer preferences towards convenience and quality in their drinking choices.

The RTD tea segment held over 40% of the total market volume in 2020.

The statistic “The RTD tea segment held over 40% of the total market volume in 2020” refers to the ready-to-drink tea category’s market share compared to other beverage categories. This means that out of all the beverages sold in the market in 2020, ready-to-drink tea accounted for more than 40% of the total volume consumed. This statistic highlights the significant presence and popularity of RTD tea among consumers, indicating that it is a major player in the beverage market and a preferred choice for many consumers seeking convenient and refreshing drink options.

Danone S.A, Nestle and PepsiCo Inc. held more than 18% of the RTD tea and coffee market share in 2021.

The statistic indicates that three major companies, Danone S.A, Nestle, and PepsiCo Inc., collectively controlled more than 18% of the ready-to-drink (RTD) tea and coffee market share in 2021. This suggests that these companies have a significant presence in the RTD tea and coffee industry, showcasing their strong market position and influence within the sector. By holding over 18% of the market share, these companies likely play a key role in shaping industry trends, consumer preferences, and competitive dynamics in the RTD tea and coffee market landscape.

About 55.6% of the consumers in Japan consumed RTD coffee in 2020.

The statistic ‘About 55.6% of the consumers in Japan consumed RTD coffee in 2020’ indicates that more than half of the consumer population in Japan drank ready-to-drink (RTD) coffee in the year 2020. This suggests that RTD coffee is a popular choice among consumers in Japan, with a significant portion of the market opting for this convenient and easily accessible beverage option. The statistic provides insights into consumer behavior and preferences within the Japanese market, highlighting the widespread acceptance and adoption of RTD coffee among the population during the specified year.

The U.K. RTD market was valued at £412m in 2018, a rise of 31% over five years.

The statistic indicates that the Ready-to-Drink (RTD) market in the United Kingdom was worth £412 million in the year 2018, experiencing a significant growth of 31% over the span of five years. This suggests a strong expansion in consumer demand and market value for RTD products in the U.K. during the specified time period. The increase in value could be attributed to factors such as changing consumer preferences, new product innovations, effective marketing strategies, and potential economic growth driving consumption patterns. This growth trend reflects a positive market outlook for RTD beverages in the U.K. and may present opportunities for businesses operating in this sector to further capitalize on the growing market.

RTD cocktails have seen an average of 15% annual growth in the US over the last five years.

The statistic indicates that ready-to-drink (RTD) cocktails have experienced a consistent and substantial average annual growth rate of 15% in the United States over the past five years. This growth implies a significant increase in consumer demand for pre-mixed alcoholic beverages that are convenient and easy to consume. The consistent annual growth rate suggests that the RTD cocktail market is expanding rapidly and becoming increasingly popular among consumers. Factors such as convenience, changing consumer preferences, and marketing strategies may have contributed to this growth trend in the RTD cocktail industry.

RTD beverages market is expected to register a CAGR of 6.22% during the forecast period of 2021-2026.

This statistic indicates that the Ready-to-Drink (RTD) beverages market is forecasted to experience a Compound Annual Growth Rate (CAGR) of 6.22% over the period from 2021 to 2026. The CAGR is a measure of the annual growth rate of a market or industry over a specified period, in this case, five years. A CAGR of 6.22% suggests a moderate but steady growth trend in the RTD beverages market during the forecasted period. This statistic provides valuable insights for businesses and investors operating in or considering entering the RTD beverages market, indicating the potential for growth opportunities and market expansion in the coming years.

The alcoholic RTD market in Australia was worth AUD 907.9 million in 2019.

The statistic indicates that the Ready-to-Drink (RTD) alcoholic beverage market in Australia generated a total revenue of AUD 907.9 million in 2019. This figure represents the overall value of sales of RTD alcoholic drinks within that specific market for the year. The data highlights the significant size and market presence of the RTD alcoholic category in Australia during the specified time period, showcasing the popularity and consumer demand for these convenient and pre-mixed alcoholic beverages. Analyzing market trends and consumer behavior within this sector could provide valuable insights for businesses, policymakers, and stakeholders looking to understand and capitalize on the opportunities presented by the Australian alcoholic RTD market.

In 2021, the total value of RTD beer in the United States reached $34.8 billion.

The statistic states that in 2021, the total value of Ready-to-Drink (RTD) beer in the United States reached $34.8 billion. This indicates the monetary worth of all RTD beer products sold in the country throughout the year. RTD beer refers to pre-mixed and packaged beer beverages that are ready for immediate consumption, without the need for further preparation. The substantial value of $34.8 billion suggests that RTD beer is a significant and lucrative segment within the overall beer market in the United States. Factors such as consumer preferences for convenience, changing drinking habits, and innovative product offerings likely contributed to the growth and value of the RTD beer market within the country.

The revenue of the RTD coffee in the United States is expected to reach US$4.73 billion in 2021.

The statistic indicates that the revenue generated by ready-to-drink (RTD) coffee sales in the United States is projected to amount to US$4.73 billion in the year 2021. This figure represents the total income from the sale of RTD coffee products throughout the year and gives insight into the significant market size and consumer demand for this particular beverage category. The expected revenue highlights the growing popularity of RTD coffee among consumers in the U.S., reflecting changing preferences and lifestyle choices that favor convenient and on-the-go beverage options. This statistic serves as a valuable indicator for businesses and investors in the coffee industry, providing an estimate of the market opportunity and potential for growth in the RTD coffee sector in the upcoming year.

Conclusion

Based on the analysis of RTD industry statistics, it is evident that the market is experiencing steady growth and showing strong potential for further expansion. The data presented highlights key trends and insights that can help businesses make informed decisions and strategies to capitalize on this lucrative sector. As consumer preferences evolve and new innovations emerge, there are ample opportunities for companies to innovate and cater to changing demands in the ready-to-drink market. Overall, the future looks promising for the RTD industry as it continues to evolve and adapt to meet the needs of modern consumers.

References

0. – https://www.www.researchandmarkets.com

1. – https://www.www.alliedmarketresearch.com

2. – https://www.www.fortunebusinessinsights.com

3. – https://www.www.statisa.com

4. – https://www.www.statista.com

5. – https://www.www.mintel.com

6. – https://www.www.marketsandmarkets.com

7. – https://www.beveragedynamics.com

8. – https://www.www.fooddive.com

9. – https://www.www.ibisworld.com

10. – https://www.www.gminsights.com

11. – https://www.www.globenewswire.com

12. – https://www.www.technavio.com

13. – https://www.www.grandviewresearch.com

14. – https://www.www.mordorintelligence.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!