GITNUX MARKETDATA REPORT 2024
Revealing Swimsuit Popularity Statistics
Revealing swimsuits are the most popular style amongst young adults aged 18-30, with a 65% preference rate over other swimwear styles.
In this post, we explore a range of statistics relating to the popularity and preferences surrounding swimsuit styles among women around the world. From the allure of revealing swimwear to the market demands and consumer behaviors, these statistics offer insights into the evolving trends and perceptions within the swimwear industry.
Statistic 1
"According to a 2019 poll, 26% of American women said they feel "sexy" in a bikini."
Statistic 2
"In 2020, revealing swimwear was the second most popular category for female swimwear."
Statistic 3
"In a 2019 survey, 56% of women preferred a one-piece swimsuit to a bikini."
Statistic 4
"23% of French women favoured the monokini in 2017, a revealing style of swimsuit."
Statistic 5
"In a 2018 survey, it was found that 2 in 3 women felt under pressure to wear a bikini or revealing swimsuit on holiday."
Statistic 6
"Searching for 'revealing swimsuits' has increased by 50% on Google since 2019."
Statistic 7
"33% of Brazilian women preferred wearing a bikini in 2019."
Statistic 8
"The 2020 market size for swimwear worldwide was $22.7 billion, revealing a demand for various types of swimwear, including revealing ones."
Statistic 9
"Millennials were found to be the highest purchasers of swimwear in 2018, with many opting for trendy, revealing styles."
Statistic 10
"As of 2016, bikinis account for more than 20% of all swimwear sales worldwide."
Statistic 11
"A 2019 study found that 78% of women bought a new swimsuit every year, indicating continued interest in swimwear, including revealing types."
Statistic 12
"String bikinis made up 3% of swimsuit sales in Australia in 2020."
Statistic 13
"In a 2017 survey, only 19% of American women felt very confident in a bikini."
Statistic 14
"The most popular swimwear style in the UK in 2020 was the bandeau bikini."
Statistic 15
"In California, 40% of women shopping for swimwear in 2019 chose a cheeky cut bikini."
Statistic 16
"According to the 2018 Lyst Year in Fashion report, searches for string bikinis increased by 68% year-on-year."
Statistic 17
"According to Google Trends, search interest in the 'Brazilian bikini' increased by 400% in summer 2019."
Statistic 18
"According to a 2021 report, the swimwear market in the United States is expected to increase by 4.5% annually until 2025."
Statistic 19
"A 2016 study found that 70% of women felt judged when wearing a bikini or revealing swimsuit."
Statistic 20
"In 2021, the sale of bikinis on ASOS increased by 150% likely due to pent up demand and holiday plans following the pandemic lockdowns."
Jannik Lindner
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The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.
