GITNUXREPORT 2025

Real Estate Video Statistics

Video marketing significantly increases real estate engagement, sales, and buyer interest.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

70% of real estate agents plan to increase their video marketing budget in the next year

Statistic 2

89% of real estate agents use videos for some or all of their listings

Statistic 3

54% of buyers want to see a video of the property before viewing in person

Statistic 4

90% of homebuyers say video is useful during their home search

Statistic 5

Listings with virtual tours or videos generate 87% more views

Statistic 6

64% of potential buyers say they are more likely to buy a home after watching a virtual tour

Statistic 7

52% of real estate marketers say their video marketing budget increased over the past year

Statistic 8

62% of millennials prefer to view videos of homes rather than photos

Statistic 9

On average, real estate videos are watched for 2.5 minutes

Statistic 10

67% of Millennials say virtual tours are very important in their home buying process

Statistic 11

60% of prospective home buyers consider virtual tours essential before making an in-person visit

Statistic 12

92% of homebuyers are more likely to contact an agent if the listing includes a video tour

Statistic 13

65% of buyers find virtual tours to be helpful during their home search process

Statistic 14

83% of real estate buyers say video helps them better understand the property's layout

Statistic 15

82% of homebuyers say they want to see a virtual tour before visiting a home in person

Statistic 16

73% of homeowners say they are more likely to list with a realtor who uses video marketing

Statistic 17

Listings with videos receive 403% more inquiries than those without

Statistic 18

73% of buyers watch a video before scheduling a home tour

Statistic 19

61% of buyers say they’re more likely to contact an agent who uses videos in their listings

Statistic 20

59% of homebuyers visited open houses virtually before scheduling in-person visits

Statistic 21

Virtual reality home tours can increase the likelihood of a sale by 60%

Statistic 22

50% of viewers watch videos on their mobile devices, making mobile-friendly videos critical

Statistic 23

49% of homebuyers say virtual walkthroughs are a key factor in their decision-making process

Statistic 24

75% of real estate professionals believe that virtual tours give them a competitive edge

Statistic 25

78% of consumers watch videos to help them decide on a purchase, including home buying

Statistic 26

69% of real estate professionals believe that virtual tours will become standard practice

Statistic 27

55% of real estate listings now include video content, up from 23% five years ago

Statistic 28

48% of consumers spend more time viewing listings with videos, significantly increasing engagement

Statistic 29

55% of real estate websites now embed video tours as standard practice

Statistic 30

The average cost of producing a high-quality real estate video is between $300 and $600

Statistic 31

87% of video marketers say that video has helped increase traffic to their websites

Statistic 32

Real estate listings with video receive 60% more clicks than those without

Statistic 33

Video content can improve conversion rates by up to 80%

Statistic 34

84% of real estate agents report that video boosts engagement on social media

Statistic 35

88% of real estate professionals say they believe video marketing is effective

Statistic 36

Listings with videos sell 90% faster than listings without videos

Statistic 37

The average engagement rate for real estate videos on social media is 4.9%

Statistic 38

Video advertisements generate 30-40% more responses than static ads in real estate

Statistic 39

70% of marketers believe video content produces more conversions

Statistic 40

80% of users can recall a video ad they saw in the past 30 days

Statistic 41

69% of real estate agents who use video marketing say it increases their chances of closing deals

Statistic 42

The use of drone videos in real estate listings has increased by 30% over the last year

Statistic 43

78% of real estate agents who use video report higher lead generation

Statistic 44

Listings with embedded property videos have a 66% higher opportunity to be shared on social media

Statistic 45

45% of real estate agents say that videos helped them close more deals last year

Statistic 46

66% of real estate agents report that video marketing has increased their overall brand visibility

Statistic 47

80% of real estate agents agree that video is the most effective content type for social media marketing

Statistic 48

The average engagement rate for real estate videos on Facebook is 3.8%

Statistic 49

Listings with videos get 88% more views than listings without

Statistic 50

68% of real estate agents say that including videos in listings has improved their lead conversion rates

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Sources

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Key Highlights

73% of homeowners say they are more likely to list with a realtor who uses video marketing
Listings with videos receive 403% more inquiries than those without
54% of buyers want to see a video of the property before viewing in person
87% of video marketers say that video has helped increase traffic to their websites
Real estate listings with video receive 60% more clicks than those without
73% of buyers watch a video before scheduling a home tour
Video content can improve conversion rates by up to 80%
90% of homebuyers say video is useful during their home search
Listings with virtual tours or videos generate 87% more views
64% of potential buyers say they are more likely to buy a home after watching a virtual tour
84% of real estate agents report that video boosts engagement on social media
52% of real estate marketers say their video marketing budget increased over the past year
62% of millennials prefer to view videos of homes rather than photos

In an industry where visual storytelling sells homes faster and more effectively, staggering statistics reveal that 73% of homeowners prefer listing with realtors who utilize video marketing, which drives a 403% increase in inquiries and accelerates sales by up to 90%.

Agent Adoption and Industry Trends

70% of real estate agents plan to increase their video marketing budget in the next year
89% of real estate agents use videos for some or all of their listings

Agent Adoption and Industry Trends Interpretation

With 89% of agents already leveraging video and 70% planning to boost their budgets, it’s clear that in real estate, visual storytelling isn’t just a trend—it’s the new standard for sealing the deal.

Buyer Preferences

54% of buyers want to see a video of the property before viewing in person
90% of homebuyers say video is useful during their home search
Listings with virtual tours or videos generate 87% more views
64% of potential buyers say they are more likely to buy a home after watching a virtual tour
52% of real estate marketers say their video marketing budget increased over the past year
62% of millennials prefer to view videos of homes rather than photos
On average, real estate videos are watched for 2.5 minutes
67% of Millennials say virtual tours are very important in their home buying process
60% of prospective home buyers consider virtual tours essential before making an in-person visit
92% of homebuyers are more likely to contact an agent if the listing includes a video tour
65% of buyers find virtual tours to be helpful during their home search process
83% of real estate buyers say video helps them better understand the property's layout
82% of homebuyers say they want to see a virtual tour before visiting a home in person

Buyer Preferences Interpretation

In an era where 54% of buyers prefer a virtual peek before stepping inside, and 92% are more likely to contact an agent if a video exists, real estate professionals ignoring the power of video tours risk being left behind in the digital dust—remarkably, nearly 9 out of 10 homebuyers find these virtual introductions not just helpful, but essential.

Consumer Engagement and Buyer Preferences

73% of homeowners say they are more likely to list with a realtor who uses video marketing
Listings with videos receive 403% more inquiries than those without
73% of buyers watch a video before scheduling a home tour
61% of buyers say they’re more likely to contact an agent who uses videos in their listings
59% of homebuyers visited open houses virtually before scheduling in-person visits
Virtual reality home tours can increase the likelihood of a sale by 60%
50% of viewers watch videos on their mobile devices, making mobile-friendly videos critical
49% of homebuyers say virtual walkthroughs are a key factor in their decision-making process
75% of real estate professionals believe that virtual tours give them a competitive edge
78% of consumers watch videos to help them decide on a purchase, including home buying
69% of real estate professionals believe that virtual tours will become standard practice
55% of real estate listings now include video content, up from 23% five years ago
48% of consumers spend more time viewing listings with videos, significantly increasing engagement

Consumer Engagement and Buyer Preferences Interpretation

In an era where 73% of homeowners prefer realtors who dazzle with videos and 78% of consumers rely on visual cues to buy, embracing virtual tours isn't just a trend—it's the smart, mobile-friendly, competitive edge turning listings from overlooked to oversubscribed.

Property Listing Enhancements

55% of real estate websites now embed video tours as standard practice
The average cost of producing a high-quality real estate video is between $300 and $600

Property Listing Enhancements Interpretation

With over half of real estate websites now embedding video tours as standard and high-quality videos costing only a fraction of a property's value, it's clear that in today's market, visuals are not just optional—they're indispensable for sealing the sale.

Video Marketing Effectiveness

87% of video marketers say that video has helped increase traffic to their websites
Real estate listings with video receive 60% more clicks than those without
Video content can improve conversion rates by up to 80%
84% of real estate agents report that video boosts engagement on social media
88% of real estate professionals say they believe video marketing is effective
Listings with videos sell 90% faster than listings without videos
The average engagement rate for real estate videos on social media is 4.9%
Video advertisements generate 30-40% more responses than static ads in real estate
70% of marketers believe video content produces more conversions
80% of users can recall a video ad they saw in the past 30 days
69% of real estate agents who use video marketing say it increases their chances of closing deals
The use of drone videos in real estate listings has increased by 30% over the last year
78% of real estate agents who use video report higher lead generation
Listings with embedded property videos have a 66% higher opportunity to be shared on social media
45% of real estate agents say that videos helped them close more deals last year
66% of real estate agents report that video marketing has increased their overall brand visibility
80% of real estate agents agree that video is the most effective content type for social media marketing
The average engagement rate for real estate videos on Facebook is 3.8%
Listings with videos get 88% more views than listings without
68% of real estate agents say that including videos in listings has improved their lead conversion rates

Video Marketing Effectiveness Interpretation

With over 87% of video marketers attesting to its traffic-boosting power and listings with videos receiving up to 90% faster sales and 60% more clicks, it's clear that in real estate, not just the property but the storytelling through video is the most effective way to turn views into signed deals—and perhaps even faster than a drone flying over a listing.