GITNUXREPORT 2025

Real Estate Photography Statistics

Professional real estate photos significantly boost sales, views, and buyer engagement.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

89% of homebuyers say photos are the most useful feature in real estate listings

Statistic 2

93% of buyers view home listings with photos online

Statistic 3

50% of potential buyers will drive by a property after viewing its photos online

Statistic 4

67% of buyers say pictures are the first thing they look at when browsing listings

Statistic 5

62% of buyers say that quality photos influence their decision to visit a home

Statistic 6

68% of buyers rely heavily on photographs when choosing a home to view in person

Statistic 7

46% of homebuyers are willing to pay more for homes with professional photography

Statistic 8

65% of buyers say that virtual tours help them make quicker decisions

Statistic 9

47% of homebuyers cite photos as the most important feature when searching online

Statistic 10

Homes with high-quality images sell 32% faster than those with lower-quality photos

Statistic 11

73% of real estate agents say that photos influence their clients’ decisions to view properties

Statistic 12

Listings with HDR (High Dynamic Range) photography sell 32% faster

Statistic 13

Homes with professionally taken photos sell 50% faster than those with amateur photos

Statistic 14

Listings with at least 6 photos are 21% more likely to sell than those with fewer photos

Statistic 15

Listings with drone photography sell 68% faster than those without

Statistic 16

The use of twilight photography increases listing views by 40%

Statistic 17

Real estate listings with video marketing receive 403% more inquiries than those without

Statistic 18

Home staging combined with professional photography increases sale prices by an average of 6-10%

Statistic 19

Listings with professional photos sell 32% faster than those without

Statistic 20

The average time to sell a home with high-quality photos is approximately 18 days, compared to 43 days with amateur photos

Statistic 21

Listings with exterior drone photography see a 48% increase in online views

Statistic 22

70% of real estate agents report that professional staging combined with photography leads to faster sales

Statistic 23

Homes with high-quality photos sell, on average, 20% above comparable listings

Statistic 24

The average cost of drone photography in real estate is between $200 and $500 per property

Statistic 25

Listings with a mix of photos, videos, and virtual tours have a 60% higher probability of selling within 90 days

Statistic 26

74% of buyers start their home search online

Statistic 27

83% of homebuyers search for homes online

Statistic 28

Listings with images have a higher engagement rate, with an increase of 61% in click-through rates

Statistic 29

Listings with panoramic and 360-degree photos show a 40% increase in online engagement

Statistic 30

The use of 3D virtual tours increases engagement by up to 80%

Statistic 31

Listings with professional photos receive 61% more views than those without

Statistic 32

Listings with images taken with professional equipment sell for 3-5% more

Statistic 33

The average increase in sale price when listing photos are professionally produced is approximately $10,000

Statistic 34

41% of real estate agents believe professional photos have a significant impact on listing success

Statistic 35

The average cost of professional real estate photography ranges from $150 to $300 per property

Statistic 36

94% of real estate agents agree that listing photos are the most important marketing tool

Statistic 37

First impressions are crucial, with 90% of homebuyers saying they will overlook a listing with poor photos

Statistic 38

Listings with professionally styled and photographed interiors sell for 38% more than those with unstyled photos

Statistic 39

72% of real estate agents say that high-quality photos are their most important sales asset

Statistic 40

57% of real estate professionals believe that drone photography offers the biggest advantage in listing marketing

Statistic 41

64% of potential buyers are more likely to schedule a viewing after seeing high-quality images online

Statistic 42

85% of homebuyers want to see professional photos as the first step in their home search

Statistic 43

58% of real estate agents believe high-quality images give listings a competitive advantage

Statistic 44

Homes with virtual tours receive 87% more views than those without

Statistic 45

84% of homebuyers find virtual tours very useful in their home search process

Statistic 46

The global real estate photography market is expected to grow at a CAGR of approximately 6.2% from 2023 to 2030

Statistic 47

55% of buyers find that virtual reality features make listings more appealing

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Key Highlights

  • Listings with professional photos receive 61% more views than those without
  • 89% of homebuyers say photos are the most useful feature in real estate listings
  • Homes with high-quality images sell 32% faster than those with lower-quality photos
  • 93% of buyers view home listings with photos online
  • Listings with images taken with professional equipment sell for 3-5% more
  • 47% of homebuyers cite photos as the most important feature when searching online
  • 50% of potential buyers will drive by a property after viewing its photos online
  • Homes with virtual tours receive 87% more views than those without
  • 73% of real estate agents say that photos influence their clients’ decisions to view properties
  • Listings with HDR (High Dynamic Range) photography sell 32% faster
  • 74% of buyers start their home search online
  • Homes with professionally taken photos sell 50% faster than those with amateur photos
  • 83% of homebuyers search for homes online

Did you know that professionally photographed real estate listings attract 61% more views, sell 32% faster, and command up to 5% higher prices — revealing the undeniable power of stunning visuals in today’s property market?

Buyer Preferences and Decision Factors

  • 89% of homebuyers say photos are the most useful feature in real estate listings
  • 93% of buyers view home listings with photos online
  • 50% of potential buyers will drive by a property after viewing its photos online
  • 67% of buyers say pictures are the first thing they look at when browsing listings
  • 62% of buyers say that quality photos influence their decision to visit a home
  • 68% of buyers rely heavily on photographs when choosing a home to view in person
  • 46% of homebuyers are willing to pay more for homes with professional photography
  • 65% of buyers say that virtual tours help them make quicker decisions

Buyer Preferences and Decision Factors Interpretation

In an era where a picture is worth a thousand words—and potentially thousands in the housing market—high-quality real estate photos aren't just pretty images; they're the digital key that opens the door to buying decisions, with nearly half of buyers willing to pay more for professionally shot listings and virtual tours accelerating their move-in timeline.

Buyers Preferences and Decision Factors

  • 47% of homebuyers cite photos as the most important feature when searching online

Buyers Preferences and Decision Factors Interpretation

With nearly half of homebuyers turning to photos as their top search feature, it’s clear that in real estate, a picture truly is worth a thousand buyers—and perhaps even a sale.

Impact on Sale Performance

  • Homes with high-quality images sell 32% faster than those with lower-quality photos
  • 73% of real estate agents say that photos influence their clients’ decisions to view properties
  • Listings with HDR (High Dynamic Range) photography sell 32% faster
  • Homes with professionally taken photos sell 50% faster than those with amateur photos
  • Listings with at least 6 photos are 21% more likely to sell than those with fewer photos
  • Listings with drone photography sell 68% faster than those without
  • The use of twilight photography increases listing views by 40%
  • Real estate listings with video marketing receive 403% more inquiries than those without
  • Home staging combined with professional photography increases sale prices by an average of 6-10%
  • Listings with professional photos sell 32% faster than those without
  • The average time to sell a home with high-quality photos is approximately 18 days, compared to 43 days with amateur photos
  • Listings with exterior drone photography see a 48% increase in online views
  • 70% of real estate agents report that professional staging combined with photography leads to faster sales
  • Homes with high-quality photos sell, on average, 20% above comparable listings
  • The average cost of drone photography in real estate is between $200 and $500 per property
  • Listings with a mix of photos, videos, and virtual tours have a 60% higher probability of selling within 90 days

Impact on Sale Performance Interpretation

In the competitive real estate market, professional high-quality photography — including HDR, drone shots, twilight images, and video — isn't just eye candy; it's a proven catalyst that accelerates sales by up to 68%, boosts prices by up to 10%, and transforms a property from 'waiting' to 'sold' in nearly half the time, proving that when it comes to selling homes, a picture is truly worth a thousand days.

Online Presence and Engagement

  • 74% of buyers start their home search online
  • 83% of homebuyers search for homes online
  • Listings with images have a higher engagement rate, with an increase of 61% in click-through rates
  • Listings with panoramic and 360-degree photos show a 40% increase in online engagement
  • The use of 3D virtual tours increases engagement by up to 80%

Online Presence and Engagement Interpretation

In today’s digital real estate landscape, showcasing homes with high-quality images, panoramic views, and immersive 3D virtual tours isn't just a marketing tactic—it's the very foundation of buyer engagement, as statistics reveal that nearly all buyers begin their search online and are significantly more likely to click, explore, and ultimately buy when the listings are visually compelling.

Photography Quality and Types

  • Listings with professional photos receive 61% more views than those without
  • Listings with images taken with professional equipment sell for 3-5% more
  • The average increase in sale price when listing photos are professionally produced is approximately $10,000
  • 41% of real estate agents believe professional photos have a significant impact on listing success
  • The average cost of professional real estate photography ranges from $150 to $300 per property
  • 94% of real estate agents agree that listing photos are the most important marketing tool
  • First impressions are crucial, with 90% of homebuyers saying they will overlook a listing with poor photos
  • Listings with professionally styled and photographed interiors sell for 38% more than those with unstyled photos
  • 72% of real estate agents say that high-quality photos are their most important sales asset
  • 57% of real estate professionals believe that drone photography offers the biggest advantage in listing marketing
  • 64% of potential buyers are more likely to schedule a viewing after seeing high-quality images online
  • 85% of homebuyers want to see professional photos as the first step in their home search
  • 58% of real estate agents believe high-quality images give listings a competitive advantage

Photography Quality and Types Interpretation

Investing in professional real estate photography not only transforms listings into eye-catching showstoppers—drawing 61% more views and up to $10,000 more in sale price—but also offers agents a proven, cost-effective edge in a competitive market where 94% deem visuals the ultimate sales tool and 85% of buyers expect to see professional images first.

Virtual Tours and Virtual Reality

  • Homes with virtual tours receive 87% more views than those without
  • 84% of homebuyers find virtual tours very useful in their home search process
  • The global real estate photography market is expected to grow at a CAGR of approximately 6.2% from 2023 to 2030
  • 55% of buyers find that virtual reality features make listings more appealing

Virtual Tours and Virtual Reality Interpretation

In an era where virtual tours reign supreme, embracing immersive real estate photography isn't just a trend—it's a strategic necessity, as the impressive viewership boost and buyer preference metrics reveal a shifting market eager for digital doorways to their dream homes.

Sources & References