GITNUX MARKETDATA REPORT 2024

Rcs Messaging Industry Statistics

The RCS messaging industry is expected to experience substantial growth in the coming years, driven by increasing consumer demand for enhanced messaging capabilities and the integration of advanced features by businesses.

In this post, we explore the latest statistics and insights surrounding the flourishing RCS messaging industry. From user base numbers and market size projections to business impacts and consumer preferences, the realm of RCS messaging is ripe with potential and growth opportunities. So, let’s dive into the fascinating world of RCS messaging and uncover the key trends shaping its future trajectory.

Statistic 1

"RCS messaging user base throughout the world was 473 million in 2020."

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Statistic 2

"The RCS messaging market could see a potential global addressable market of around 800 million users."

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Statistic 3

"The worldwide market size for RCS messaging was expected to reach $74.3 billion by 2024."

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Statistic 4

"53% of US survey respondents had no knowledge or had never known about RCS messaging."

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Statistic 5

"Traffic from RCS messaging is forecast to increase by 23% CAGR (compound annual growth rate) from 2020 to 2024."

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Statistic 6

"RCS message click-through rates are 5 times higher than SMS."

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Statistic 7

"74% of businesses increased their revenue because of RCS messaging."

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Statistic 8

"The estimated monthly traffic of RCS messages in 2023 is 56 billion."

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Statistic 9

"More than 50 operators in 40 countries globally support RCS messaging as of 2020."

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Statistic 10

"40% of carriers in the Americas have launched RCS."

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Statistic 11

"79% of businesses reported a high level of satisfaction with RCS messaging."

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Statistic 12

"RCS messages per user per month are predicted to grow from 33 to 100 between 2019 and 2023."

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Statistic 13

"The market for A2P (business-to-consumer) RCS is expected to be worth more than $74 billion by 2021."

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Statistic 14

"As of September 2020, 70% of all smartphones were capable of receiving RCS messages."

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Statistic 15

"Market revenue of RCS messaging is anticipated to reach around $47.74 billion by 2025."

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Statistic 16

"The RCS Universal Profile is adopted by 60 mobile operators worldwide."

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Statistic 17

"86% of consumer survey respondents would use RCS to resolve a customer service issue."

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Statistic 18

"RCS interaction rates are reportedly 20% higher than SMS."

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Statistic 19

"71% of global operators are forecasted to have launched RCS by 2021."

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Statistic 20

"91% of marketers intend to increase their RCS budget in the next 12 months."

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RCS messaging has shown significant growth potential and positive reception across the globe, with a growing user base, increasing market size, and promising revenue opportunities for businesses. Despite some initial lack of awareness in certain regions, the forecasted increase in RCS message traffic, high click-through rates, and successful revenue generation for businesses indicate a promising future for RCS adoption. With statistics highlighting the satisfaction levels of businesses using RCS, the adoption rates among mobile operators, and the strong consumer interest in utilizing RCS for customer service purposes, it is clear that RCS messaging has established itself as a powerful tool in the messaging industry with a trajectory towards further growth and widespread acceptance.

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