GITNUXREPORT 2025

Push Notification Statistics

Push notifications boost engagement, retention, conversions, and revenue significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Push notifications can boost app revenue by 30%

Statistic 2

Push notifications drive an average ROI of 250%

Statistic 3

Push notifications are responsible for 20% of all mobile app revenue

Statistic 4

Users are 3 times more likely to convert after receiving a push notification

Statistic 5

The global push notification market is expected to reach USD 14.10 billion by 2027

Statistic 6

Push notifications lead to 15-30% increase in conversion rates for e-commerce apps

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72% of users prefer to receive push notifications over email

Statistic 8

60% of mobile app users opt-in for notifications

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50% of users allow app notifications on average

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70% of consumers find relevant notifications useful

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50% of users disable notifications if they find them irrelevant

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82% of users prefer receiving push notifications for order updates and news

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55% of consumers prefer to receive personalized push notifications

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45% of users prefer notifications about discounts and deals

Statistic 15

The average opt-in rate for push notifications ranges from 45% to 65%

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65% of users say they accept push notifications from their favorite brands

Statistic 17

25% of users uninstall apps due to excessive or irrelevant notifications

Statistic 18

90% of consumers want to receive relevant, timely notifications from brands

Statistic 19

55% of users prefer receiving notifications for new content

Statistic 20

78% of consumers say they’ll uninstall an app if it sends too many irrelevant notifications

Statistic 21

Notification timing influences open rates by up to 70%

Statistic 22

Most users prefer receiving notifications during the late mornings and early afternoons

Statistic 23

Push notifications can increase app engagement by up to 88%

Statistic 24

Sending targeted notifications can increase conversion rates by 25%

Statistic 25

65% of users open notifications within 15 minutes of receiving them

Statistic 26

Push notifications have a 4 times higher click-through rate than email

Statistic 27

97% of marketers report that push notifications positively impact app retention

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80% of users who receive push notifications open them within 5 minutes

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Over 60% of mobile apps send push notifications

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Personalized push notifications generate 8x higher engagement than generic messages

Statistic 31

The average click-through rate for push notifications across industries is 4.3%

Statistic 32

78% of consumers say that push notifications from brands make them more likely to make a purchase

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Apps with push notification opt-in rates above 70% tend to see 3x higher engagement

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Timestamped notifications earn 20% higher open rates

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60% of users check push notifications within an hour of receiving them

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The average retention rate for users who receive push notifications is 3x higher than those who do not

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53% of consumers say they turn off notifications due to excessive messaging

Statistic 38

Push notifications with images see a 2x higher click rate compared to text-only messages

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More than 50% of marketers plan to increase their use of push notifications in the next year

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87% of marketers consider push notifications an essential component of mobile engagement

Statistic 41

The average click-to-open rate for push notifications across industries is approximately 7%

Statistic 42

65% of users say they accept push notifications once they see value in the content

Statistic 43

Push notifications can lead to a 20% increase in app session duration

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The average lifespan of a push notification is 2.5 hours

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Engagement rates for flash sales via push notifications are 4 times higher than standard promotions

Statistic 46

42% of users disable notifications due to frequent interruptions

Statistic 47

Personalized push notifications can increase user retention by up to 50%

Statistic 48

Mobile app users generate an average of 1,500 push notifications per month

Statistic 49

Over 85% of companies plan to increase their investment in push notification marketing in the next year

Statistic 50

The average frequency of push notifications sent per user is 2.6 messages per week

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Sources

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Key Highlights

72% of users prefer to receive push notifications over email
60% of mobile app users opt-in for notifications
Push notifications can increase app engagement by up to 88%
50% of users allow app notifications on average
70% of consumers find relevant notifications useful
Sending targeted notifications can increase conversion rates by 25%
65% of users open notifications within 15 minutes of receiving them
Push notifications have a 4 times higher click-through rate than email
97% of marketers report that push notifications positively impact app retention
80% of users who receive push notifications open them within 5 minutes
Over 60% of mobile apps send push notifications
Personalized push notifications generate 8x higher engagement than generic messages
Push notifications can boost app revenue by 30%

Did you know that a staggering 72% of users prefer push notifications over email, with these timely alerts boosting app engagement by up to 88% and driving a 3x higher likelihood of user retention and conversion?

Impact on App Performance and Revenue

Push notifications can boost app revenue by 30%
Push notifications drive an average ROI of 250%
Push notifications are responsible for 20% of all mobile app revenue
Users are 3 times more likely to convert after receiving a push notification
The global push notification market is expected to reach USD 14.10 billion by 2027
Push notifications lead to 15-30% increase in conversion rates for e-commerce apps

Impact on App Performance and Revenue Interpretation

Given that push notifications can increase revenue by up to 30% and deliver an astonishing 250% ROI, it's clear they're not just the digital equivalent of a nudge but a powerhouse driving e-commerce's future, with the industry projected to hit over $14 billion by 2027.

Notification Preferences and Opt-in Rates

72% of users prefer to receive push notifications over email
60% of mobile app users opt-in for notifications
50% of users allow app notifications on average
70% of consumers find relevant notifications useful
50% of users disable notifications if they find them irrelevant
82% of users prefer receiving push notifications for order updates and news
55% of consumers prefer to receive personalized push notifications
45% of users prefer notifications about discounts and deals
The average opt-in rate for push notifications ranges from 45% to 65%
65% of users say they accept push notifications from their favorite brands
25% of users uninstall apps due to excessive or irrelevant notifications
90% of consumers want to receive relevant, timely notifications from brands
55% of users prefer receiving notifications for new content
78% of consumers say they’ll uninstall an app if it sends too many irrelevant notifications

Notification Preferences and Opt-in Rates Interpretation

With nearly three-quarters of users favoring push notifications over email, and a strong desire for relevance and personalization, it's clear that brands must master the art of timely, targeted messaging—lest they risk losing their audience to the unsubscribe button.

Notification Timing and Frequency

Notification timing influences open rates by up to 70%
Most users prefer receiving notifications during the late mornings and early afternoons

Notification Timing and Frequency Interpretation

Timing your notifications strategically—ideally in late morning or early afternoon—can unlock up to a 70% boost in open rates, proving that even in the digital age, when you send matters almost as much as what you send.

User Engagement and Behavior

Push notifications can increase app engagement by up to 88%
Sending targeted notifications can increase conversion rates by 25%
65% of users open notifications within 15 minutes of receiving them
Push notifications have a 4 times higher click-through rate than email
97% of marketers report that push notifications positively impact app retention
80% of users who receive push notifications open them within 5 minutes
Over 60% of mobile apps send push notifications
Personalized push notifications generate 8x higher engagement than generic messages
The average click-through rate for push notifications across industries is 4.3%
78% of consumers say that push notifications from brands make them more likely to make a purchase
Apps with push notification opt-in rates above 70% tend to see 3x higher engagement
Timestamped notifications earn 20% higher open rates
60% of users check push notifications within an hour of receiving them
The average retention rate for users who receive push notifications is 3x higher than those who do not
53% of consumers say they turn off notifications due to excessive messaging
Push notifications with images see a 2x higher click rate compared to text-only messages
More than 50% of marketers plan to increase their use of push notifications in the next year
87% of marketers consider push notifications an essential component of mobile engagement
The average click-to-open rate for push notifications across industries is approximately 7%
65% of users say they accept push notifications once they see value in the content
Push notifications can lead to a 20% increase in app session duration
The average lifespan of a push notification is 2.5 hours
Engagement rates for flash sales via push notifications are 4 times higher than standard promotions
42% of users disable notifications due to frequent interruptions
Personalized push notifications can increase user retention by up to 50%
Mobile app users generate an average of 1,500 push notifications per month
Over 85% of companies plan to increase their investment in push notification marketing in the next year
The average frequency of push notifications sent per user is 2.6 messages per week

User Engagement and Behavior Interpretation

While push notifications boast impressive engagement rates—up to 88% increase in app activity and fourfold higher click-throughs than email—they walk a fine line: when overused or poorly targeted, they risk turning users off faster than you can say "unsubscribe."