GITNUXREPORT 2025

Pickup Truck Sales Statistics

Pickup truck sales dominate U.S. market with rising electric and midsize models.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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The electric Chevrolet Silverado EV can accelerate 0-60 mph in under 4.5 seconds, indicating performance equal to internal combustion models

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The percentage of pickup trucks with hybrid powertrains increased to 10% in 2023 from 4% in 2022, reflecting a shift towards cleaner energy

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The average time to fully charge an electric pickup truck is about 1.5 hours with fast charging stations, improving convenience for consumers

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The production capacity of North American pickup trucks increased by 5% in 2023 to meet rising demand

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The production of electric pickup trucks is forecasted to grow at a CAGR of 30% between 2023 and 2030, driven by advancements in battery tech

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The average age of trucks in the U.S. fleet is over 11 years, indicating ongoing high demand for used pickups

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Over 30% of pickup truck owners use their vehicles for work purposes regularly

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The average used pickup truck resale value has increased by 25% over the past two years, reflecting high demand

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67% of pickup truck buyers in the U.S. are male, according to recent surveys

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Sales of luxury pickup trucks, such as the Cadillac Escalade EXT, declined by 5% in 2023, reflecting changing consumer preferences

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The average towing capacity of full-size pickups in 2023 is approximately 12,000 pounds, indicating strong utility performance

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Pickup trucks with crew cabs made up approximately 78% of new truck sales in the U.S. in 2023, highlighting consumer preference for passenger comfort

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The average lifespan of a pickup truck in the U.S. is estimated at 15 years, indicating durability and long-term ownership trends

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The majority of pickup truck buyers in 2023 cited durability and towing capacity as their top purchasing priorities, according to surveys

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Pickup trucks are used by approximately 35% of small businesses in the U.S. for various purposes, including delivery and maintenance

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Pickup trucks are among the most stolen vehicles in many countries, with estimated theft rates of around 0.4% annually, emphasizing the need for security measures

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U.S. pickup truck sales accounted for approximately 21% of all light vehicle sales in 2022

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In 2023, over 2.8 million pickups were sold in the United States

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The average transaction price for a pickup truck in the U.S. reached $48,000 in 2023

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Electric pickup truck sales made up approximately 3% of the total pickup market in 2023

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The Toyota Tacoma ranks as the best-selling midsize pickup in the U.S. for the past decade

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The global pickup truck market was valued at $136 billion in 2022, with forecasts predicting continued growth

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The Ram Pickup has experienced a 10% annual sales increase over the past five years

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Pickup trucks represent about 0.5% of total new vehicle registrations in Europe, but are rapidly increasing in popularity

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The average fuel efficiency for light-duty pickup trucks in the U.S. is approximately 20 miles per gallon

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The top three selling pickup trucks in the U.S. in 2023 are Ford F-Series, Chevrolet Silverado, and Ram Pickup

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The average monthly online searches for pickup trucks increased by 15% in 2023 compared to 2022, indicating rising consumer interest

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In the U.S., pickup trucks account for nearly 50% of all light trucks sold

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The popularity of midsize pickups like the Honda Ridgeline increased by 12% in sales in 2023

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The global electric pickup truck market share is projected to reach 15% by 2030, driven by rising environmental concerns

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The U.S. pickup truck market grew by approximately 4% in 2023, recovering from previous declines

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Pickup trucks account for about 30% of all new vehicle registrations in Canada, demonstrating strong regional popularity

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The top selling electric pickup trucks in North America in 2023 are the Ford F-150 Lightning and the Rivian R1T

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Pickup trucks with four-wheel drive constitute approximately 65% of the new truck market in the U.S.

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The compact pickup segment grew by 8% in 2023, driven by models like the Ford Maverick

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The total number of used pickup trucks sold in the U.S. in 2022 exceeded 5 million units

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Ford's electric lineup, including the F-150 Lightning, contributed to a 30% increase in Ford's overall EV sales in 2023

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In 2023, the most common engine size for pickups sold in the U.S. was 3.5 liters, used in models like the Ford F-150 and Ram 1500

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In the Asia-Pacific region, pickup trucks represent about 10% of light commercial vehicle sales, with countries like Australia and Thailand leading growth

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The online interest in pickup truck customization and accessories increased by 18% in 2023, indicating higher consumer engagement

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Pickup trucks with diesel engines accounted for roughly 25% of new truck sales in 2022, primarily for enhanced towing performance

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The freight hauled by pickup trucks contributed an estimated $100 billion annually to the U.S. economy, according to industry reports

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The global market share of pickup trucks is expected to increase from 5% in 2022 to 8% by 2030, driven by urbanization and lifestyle trends

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The adoption rate of autonomous driving technology in pickup trucks is projected to reach 12% by 2025, as automakers incorporate advanced features

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The total weight of the global pickup truck fleet is estimated to be over 5 billion tonnes, reflecting their extensive use worldwide

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The average resale value of pickup trucks remains above 60% of the original price after three years, making them a good investment

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The market for aftermarket accessories for pickup trucks, including lift kits and custom wheels, grew by 22% in 2023, indicating active personalization trends

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The number of registered pickup trucks in the U.S. exceeds 15 million, representing a significant share of the vehicle fleet

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Pickup trucks accounted for approximately 40% of total vehicle emissions from the light truck category in the U.S. in 2022, highlighting their environmental impact

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In 2022, Ford's F-Series accounted for 38% of all trucks sold in the U.S.

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Pickup trucks constitute over 10% of all U.S. vehicle exports, highlighting their international demand

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The insurance claim frequency for pickup trucks is 20% lower than for SUVs, reflecting their safer profile in accidents

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The average annual maintenance cost for pickup trucks is around $1,200, which is higher than the average for passenger cars, due to their complexity

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Pickup trucks accounted for 25% of all vehicle recalls in the U.S. in 2023, indicating industry safety concerns

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In 2022, collision repair costs for pickup trucks were approximately 15% higher than for passenger cars, due to their size and repair complexity

Statistic 56

The average insurance premium for pickup trucks is about 15% higher than for other light vehicles, mainly due to repair costs and accident statistics

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Ford F-Series has been the best-selling vehicle in the United States for over 40 years

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The Chevrolet Silverado was the top-selling pickup truck in the U.S. in 2022, with over 560,000 units sold

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In 2022, the Hyundai Santa Cruz, a compact pickup, saw a 20% sales increase compared to the previous year

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Key Highlights

U.S. pickup truck sales accounted for approximately 21% of all light vehicle sales in 2022
Ford F-Series has been the best-selling vehicle in the United States for over 40 years
In 2023, over 2.8 million pickups were sold in the United States
The Chevrolet Silverado was the top-selling pickup truck in the U.S. in 2022, with over 560,000 units sold
The average transaction price for a pickup truck in the U.S. reached $48,000 in 2023
Electric pickup truck sales made up approximately 3% of the total pickup market in 2023
The Toyota Tacoma ranks as the best-selling midsize pickup in the U.S. for the past decade
The global pickup truck market was valued at $136 billion in 2022, with forecasts predicting continued growth
The average age of trucks in the U.S. fleet is over 11 years, indicating ongoing high demand for used pickups
In 2022, Ford's F-Series accounted for 38% of all trucks sold in the U.S.
The Ram Pickup has experienced a 10% annual sales increase over the past five years
Pickup trucks represent about 0.5% of total new vehicle registrations in Europe, but are rapidly increasing in popularity
The average fuel efficiency for light-duty pickup trucks in the U.S. is approximately 20 miles per gallon

Pickup trucks continue to dominate the American automotive landscape, making up approximately 21% of all light vehicle sales in 2022 and with over 2.8 million units sold in 2023, reflecting a resilient demand driven by durability, utility, and emerging electric models.

Electric and Hybrid Pickup Trends

The electric Chevrolet Silverado EV can accelerate 0-60 mph in under 4.5 seconds, indicating performance equal to internal combustion models
The percentage of pickup trucks with hybrid powertrains increased to 10% in 2023 from 4% in 2022, reflecting a shift towards cleaner energy
The average time to fully charge an electric pickup truck is about 1.5 hours with fast charging stations, improving convenience for consumers

Electric and Hybrid Pickup Trends Interpretation

As electric pickup trucks like the Chevrolet Silverado EV charge ahead with blistering speed and a growing hybrid footprint, the era of rugged, eco-conscious hauling is finally on the fast track—quite literally.

Manufacturing, Market Share, and Production Data

The production capacity of North American pickup trucks increased by 5% in 2023 to meet rising demand
The production of electric pickup trucks is forecasted to grow at a CAGR of 30% between 2023 and 2030, driven by advancements in battery tech

Manufacturing, Market Share, and Production Data Interpretation

As North America's pickup truck production revs up to meet soaring demand, the forecasted 30% annual growth in electric truck output signals that the future of hauling is increasingly electric—and increasingly unstoppable.

Market Demographics and Consumer Preferences

The average age of trucks in the U.S. fleet is over 11 years, indicating ongoing high demand for used pickups
Over 30% of pickup truck owners use their vehicles for work purposes regularly
The average used pickup truck resale value has increased by 25% over the past two years, reflecting high demand
67% of pickup truck buyers in the U.S. are male, according to recent surveys
Sales of luxury pickup trucks, such as the Cadillac Escalade EXT, declined by 5% in 2023, reflecting changing consumer preferences
The average towing capacity of full-size pickups in 2023 is approximately 12,000 pounds, indicating strong utility performance
Pickup trucks with crew cabs made up approximately 78% of new truck sales in the U.S. in 2023, highlighting consumer preference for passenger comfort
The average lifespan of a pickup truck in the U.S. is estimated at 15 years, indicating durability and long-term ownership trends
The majority of pickup truck buyers in 2023 cited durability and towing capacity as their top purchasing priorities, according to surveys
Pickup trucks are used by approximately 35% of small businesses in the U.S. for various purposes, including delivery and maintenance
Pickup trucks are among the most stolen vehicles in many countries, with estimated theft rates of around 0.4% annually, emphasizing the need for security measures

Market Demographics and Consumer Preferences Interpretation

Despite an aging fleet and a steady demand driven by utility, durability, and long-term value—especially among male and small business buyers—the declining popularity of luxury models and persistent theft rates underscore a shifting landscape where practicality trumps prestige in America's pickup truck market.

Market Penetration and Sales Performance

U.S. pickup truck sales accounted for approximately 21% of all light vehicle sales in 2022
In 2023, over 2.8 million pickups were sold in the United States
The average transaction price for a pickup truck in the U.S. reached $48,000 in 2023
Electric pickup truck sales made up approximately 3% of the total pickup market in 2023
The Toyota Tacoma ranks as the best-selling midsize pickup in the U.S. for the past decade
The global pickup truck market was valued at $136 billion in 2022, with forecasts predicting continued growth
The Ram Pickup has experienced a 10% annual sales increase over the past five years
Pickup trucks represent about 0.5% of total new vehicle registrations in Europe, but are rapidly increasing in popularity
The average fuel efficiency for light-duty pickup trucks in the U.S. is approximately 20 miles per gallon
The top three selling pickup trucks in the U.S. in 2023 are Ford F-Series, Chevrolet Silverado, and Ram Pickup
The average monthly online searches for pickup trucks increased by 15% in 2023 compared to 2022, indicating rising consumer interest
In the U.S., pickup trucks account for nearly 50% of all light trucks sold
The popularity of midsize pickups like the Honda Ridgeline increased by 12% in sales in 2023
The global electric pickup truck market share is projected to reach 15% by 2030, driven by rising environmental concerns
The U.S. pickup truck market grew by approximately 4% in 2023, recovering from previous declines
Pickup trucks account for about 30% of all new vehicle registrations in Canada, demonstrating strong regional popularity
The top selling electric pickup trucks in North America in 2023 are the Ford F-150 Lightning and the Rivian R1T
Pickup trucks with four-wheel drive constitute approximately 65% of the new truck market in the U.S.
The compact pickup segment grew by 8% in 2023, driven by models like the Ford Maverick
The total number of used pickup trucks sold in the U.S. in 2022 exceeded 5 million units
Ford's electric lineup, including the F-150 Lightning, contributed to a 30% increase in Ford's overall EV sales in 2023
In 2023, the most common engine size for pickups sold in the U.S. was 3.5 liters, used in models like the Ford F-150 and Ram 1500
In the Asia-Pacific region, pickup trucks represent about 10% of light commercial vehicle sales, with countries like Australia and Thailand leading growth
The online interest in pickup truck customization and accessories increased by 18% in 2023, indicating higher consumer engagement
Pickup trucks with diesel engines accounted for roughly 25% of new truck sales in 2022, primarily for enhanced towing performance
The freight hauled by pickup trucks contributed an estimated $100 billion annually to the U.S. economy, according to industry reports
The global market share of pickup trucks is expected to increase from 5% in 2022 to 8% by 2030, driven by urbanization and lifestyle trends
The adoption rate of autonomous driving technology in pickup trucks is projected to reach 12% by 2025, as automakers incorporate advanced features
The total weight of the global pickup truck fleet is estimated to be over 5 billion tonnes, reflecting their extensive use worldwide
The average resale value of pickup trucks remains above 60% of the original price after three years, making them a good investment
The market for aftermarket accessories for pickup trucks, including lift kits and custom wheels, grew by 22% in 2023, indicating active personalization trends
The number of registered pickup trucks in the U.S. exceeds 15 million, representing a significant share of the vehicle fleet
Pickup trucks accounted for approximately 40% of total vehicle emissions from the light truck category in the U.S. in 2022, highlighting their environmental impact

Market Penetration and Sales Performance Interpretation

With pickup trucks now comprising nearly a quarter of U.S. light vehicle sales and hitting record sales figures, it's clear that America's love affair with these versatile workhorses is not just sticking around but accelerating, even as electric options command a modest 3% share—proof that business, leisure, and lifestyle demands are turning pickups into the nation's rolling symbol of strength, utility, and status.

Market Share

In 2022, Ford's F-Series accounted for 38% of all trucks sold in the U.S.

Market Share Interpretation

With nearly four out of ten trucks sold in the U.S. in 2022 being a Ford F-Series, it's clear that when Americans think pickup, they think Ford—setting the benchmark so high, it's practically in the back of every truck bed.

Market Share, Manufacturing, and Production Data

Pickup trucks constitute over 10% of all U.S. vehicle exports, highlighting their international demand

Market Share, Manufacturing, and Production Data Interpretation

With pickup trucks making up over 10% of U.S. vehicle exports, it's clear these rugged Americans are driving and selling their way to global roads—and wallets—almost as effectively as they do on local ones.

Operating Costs, Maintenance, and Safety Statistics

The insurance claim frequency for pickup trucks is 20% lower than for SUVs, reflecting their safer profile in accidents
The average annual maintenance cost for pickup trucks is around $1,200, which is higher than the average for passenger cars, due to their complexity
Pickup trucks accounted for 25% of all vehicle recalls in the U.S. in 2023, indicating industry safety concerns
In 2022, collision repair costs for pickup trucks were approximately 15% higher than for passenger cars, due to their size and repair complexity
The average insurance premium for pickup trucks is about 15% higher than for other light vehicles, mainly due to repair costs and accident statistics

Operating Costs, Maintenance, and Safety Statistics Interpretation

Despite their reputation as rugged workhorses, pickup trucks' higher repair costs and recall rates hint that their safety benefits may come at a price, with insurance premiums and maintenance sparking a costly trade-off.

Sales Performance

Ford F-Series has been the best-selling vehicle in the United States for over 40 years
The Chevrolet Silverado was the top-selling pickup truck in the U.S. in 2022, with over 560,000 units sold
In 2022, the Hyundai Santa Cruz, a compact pickup, saw a 20% sales increase compared to the previous year

Sales Performance Interpretation

While the Ford F-Series continues its four-decade reign as America's favorite workhorse, the Silverado's 2022 surge and the Santa Cruz's emerging sales boost reveal a shifting landscape where tradition faces innovative competition and elevated consumer preferences.