GITNUXREPORT 2026

Pickup Truck Sales Statistics

Ford's F-Series continues to lead America's truck sales, with the Silverado and Tacoma also growing significantly.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Global Ford F-Series sales in 2023 exceeded 1 million units across all markets

Statistic 2

Toyota Hilux global sales 2023: 1,064,000 units

Statistic 3

Ford Ranger global sales 2023: 588,000 units

Statistic 4

Chevrolet Silverado global sales 2023: approximately 800,000 units

Statistic 5

Ram pickup global exports 2023: 50,000 units mainly to Canada and Mexico

Statistic 6

Isuzu D-Max global sales 2023: 200,000 units in Asia-Pacific

Statistic 7

Volkswagen Amarok global sales 2023: 45,000 units

Statistic 8

Global pickup truck market size 2023: 12.5 million units sold

Statistic 9

China pickup truck sales 2023: 1.2 million units, dominated by Great Wall P-Series

Statistic 10

Europe pickup sales 2023: 450,000 units, Ford Ranger leading

Statistic 11

Ford F-150 global variants sales 2023: 900,000 units

Statistic 12

Toyota Tacoma global sales 2023: 300,000 units outside US

Statistic 13

Nissan Navara global 2023 sales: 250,000 units

Statistic 14

Mitsubishi Triton global sales 2023: 120,000 units

Statistic 15

Mahindra Pik-Up India sales 2023: 45,000 units global export

Statistic 16

Global heavy-duty pickup sales 2023: 4.5 million units

Statistic 17

Brazil pickup sales 2023: 250,000 units, Fiat Strada top

Statistic 18

Australia ute/pickup sales 2023: 180,000 units, Toyota HiLux leading

Statistic 19

In US 2023, Ford F-Series held 37.5% market share of full-size pickups

Statistic 20

Chevrolet/GMC combined 30% share of US full-size pickup market in 2023

Statistic 21

Ram brand 15% US pickup market share 2023

Statistic 22

Toyota 12% share of US pickup sales including midsize in 2023

Statistic 23

Ford 82% dominance in US heavy-duty pickup segment 2023

Statistic 24

Midsize pickup market: Toyota Tacoma 40% share US 2023

Statistic 25

Electric pickup share of US market 2023: 2.5%, led by Lightning

Statistic 26

Nissan/Honda combined 10% midsize pickup share US 2023

Statistic 27

Stellantis (Ram) 20% full-size pickup share US 2023

Statistic 28

Global pickup market Ford 15% share 2023

Statistic 29

Toyota Hilux 10% global pickup share 2023

Statistic 30

China pickup market Great Wall 25% share 2023

Statistic 31

Australia Ford Ranger 25% ute share 2023

Statistic 32

US full-size pickup Big 3 (Ford, Chevy, Ram) 90% share 2023

Statistic 33

Light-duty vs heavy-duty: 70/30 split US pickup market 2023

Statistic 34

Ford F-Series 15% of entire US light truck market 2023

Statistic 35

Ram heavy-duty 25% segment share US 2023

Statistic 36

Toyota full-size (Tundra) 5% US full-size share 2023

Statistic 37

Ford F-Series US model sales 2023: 750,789 units total

Statistic 38

Chevrolet Silverado 1500 US sales 2023: 318,500 units

Statistic 39

Ram 1500 US sales 2023: 365,000 units

Statistic 40

Toyota Tacoma US sales 2023: 234,768 units

Statistic 41

GMC Sierra 1500 US sales 2023: 187,500 units approx

Statistic 42

Ford F-150 Lightning electric sales US 2023: 24,165 units

Statistic 43

Toyota Tundra US sales 2023: 125,308 units

Statistic 44

Chevrolet Colorado US sales 2023: 58,934 units

Statistic 45

Nissan Frontier US sales 2023: 44,249 units

Statistic 46

Honda Ridgeline US sales 2023: 27,827 units

Statistic 47

Ford F-250 Super Duty US sales 2023: part of 208,900 HD total

Statistic 48

Ram 2500 US sales 2023: 50,000 units approx

Statistic 49

GMC Sierra HD US sales 2023: 80,000 units

Statistic 50

Jeep Gladiator US sales 2023: 22,575 units

Statistic 51

Ford Ranger US sales 2023: 21,433 units

Statistic 52

Rivian R1T US sales 2023: 13,098 units

Statistic 53

Tesla Cybertruck US deliveries 2023: 1,843 units by year-end

Statistic 54

Hyundai Santa Cruz US sales 2023: 35,301 units

Statistic 55

Ford Maverick US sales 2023: 94,058 units

Statistic 56

US pickup sales up 10% YoY in 2023 to 3 million units

Statistic 57

Full-size pickups grew 12% YoY US 2023

Statistic 58

Midsize pickups up 22% YoY US 2023

Statistic 59

Heavy-duty pickups flat 1% growth US 2023

Statistic 60

Electric pickup sales surged 50% YoY US 2023

Statistic 61

Ford F-Series sales +7% YoY US 2023

Statistic 62

Chevy Silverado +6% YoY US 2023

Statistic 63

Ram sales -4% YoY US 2023 due to production issues

Statistic 64

Toyota Tacoma +21% YoY US 2023

Statistic 65

US pickup inventory down 15% end of 2023, boosting sales

Statistic 66

Global pickup sales +5% in 2023 post-COVID recovery

Statistic 67

2024 US pickup forecast: 3.2 million units, +7%

Statistic 68

EV pickup share projected 10% by 2025 US

Statistic 69

Q1 2023 US pickup sales dipped 2% due to rates

Statistic 70

H2 2023 pickup sales accelerated 15% US

Statistic 71

Ford Maverick hybrid sales +100% YoY 2023

Statistic 72

Heavy-duty diesel pickups -10% trend US 2023 to gas

Statistic 73

Off-road trim pickups +25% sales growth 2023 US

Statistic 74

Luxury pickup trims 15% of sales US 2023 up from 10%

Statistic 75

In 2023, Ford F-Series pickup trucks sold 750,789 units in the United States, marking the 47th consecutive year as America's best-selling vehicle

Statistic 76

Chevrolet Silverado pickup trucks recorded 543,319 sales in the US for 2023, up 6.1% from the previous year

Statistic 77

Ram Pickup sales reached 444,926 units in the US in 2023, a 4% decline year-over-year

Statistic 78

Toyota Tacoma sold 234,768 units in the US in 2023, increasing by 20.6% from 2022

Statistic 79

GMC Sierra pickup sales totaled 295,737 units in the US for 2023, a 12.7% rise

Statistic 80

In the first half of 2023, Ford F-150 sales in the US were 372,000 units

Statistic 81

Chevrolet Silverado 1500 model sold 318,500 units in the US in 2023

Statistic 82

Ram 1500 pickup sales in the US for 2023 were 365,000 units, down slightly

Statistic 83

Honda Ridgeline sales reached 27,827 units in the US in 2023

Statistic 84

Nissan Frontier sold 44,249 units in the US in 2023, up 10%

Statistic 85

In Q4 2023, US pickup truck sales totaled 2.1 million units annually paced

Statistic 86

Ford F-Series heavy-duty variants sold 208,900 units in US 2023

Statistic 87

Total US light-duty pickup sales in 2023 were 2.9 million units

Statistic 88

Jeep Gladiator sales in US 2023: 22,575 units

Statistic 89

Rivian R1T electric pickup sales in US 2023: 13,098 units

Statistic 90

Tesla Cybertruck deliveries in US late 2023: approximately 1,000 units

Statistic 91

US midsize pickup sales 2023 totaled 579,000 units

Statistic 92

Ford Ranger US sales 2023: 21,433 units

Statistic 93

Chevy Colorado US sales 2023: 58,934 units

Statistic 94

Ram 2500/3500 heavy-duty sales US 2023: 79,926 units

Statistic 95

Toyota Tundra US sales 2023: 125,308 units, up 47%

Sources
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While the Ford F-Series continued its nearly five-decade reign with over 750,000 sales, 2023 painted a dynamic and shifting picture of the American pickup truck market, revealing surprising surges in models like the Toyota Tacoma, the quiet rise of electric options, and fierce competition that is reshaping the industry's landscape.

Key Takeaways

  • In 2023, Ford F-Series pickup trucks sold 750,789 units in the United States, marking the 47th consecutive year as America's best-selling vehicle
  • Chevrolet Silverado pickup trucks recorded 543,319 sales in the US for 2023, up 6.1% from the previous year
  • Ram Pickup sales reached 444,926 units in the US in 2023, a 4% decline year-over-year
  • Global Ford F-Series sales in 2023 exceeded 1 million units across all markets
  • Toyota Hilux global sales 2023: 1,064,000 units
  • Ford Ranger global sales 2023: 588,000 units
  • Ford F-Series US model sales 2023: 750,789 units total
  • Chevrolet Silverado 1500 US sales 2023: 318,500 units
  • Ram 1500 US sales 2023: 365,000 units
  • In US 2023, Ford F-Series held 37.5% market share of full-size pickups
  • Chevrolet/GMC combined 30% share of US full-size pickup market in 2023
  • Ram brand 15% US pickup market share 2023
  • US pickup sales up 10% YoY in 2023 to 3 million units
  • Full-size pickups grew 12% YoY US 2023
  • Midsize pickups up 22% YoY US 2023

Ford's F-Series continues to lead America's truck sales, with the Silverado and Tacoma also growing significantly.

Global Sales Figures

  • Global Ford F-Series sales in 2023 exceeded 1 million units across all markets
  • Toyota Hilux global sales 2023: 1,064,000 units
  • Ford Ranger global sales 2023: 588,000 units
  • Chevrolet Silverado global sales 2023: approximately 800,000 units
  • Ram pickup global exports 2023: 50,000 units mainly to Canada and Mexico
  • Isuzu D-Max global sales 2023: 200,000 units in Asia-Pacific
  • Volkswagen Amarok global sales 2023: 45,000 units
  • Global pickup truck market size 2023: 12.5 million units sold
  • China pickup truck sales 2023: 1.2 million units, dominated by Great Wall P-Series
  • Europe pickup sales 2023: 450,000 units, Ford Ranger leading
  • Ford F-150 global variants sales 2023: 900,000 units
  • Toyota Tacoma global sales 2023: 300,000 units outside US
  • Nissan Navara global 2023 sales: 250,000 units
  • Mitsubishi Triton global sales 2023: 120,000 units
  • Mahindra Pik-Up India sales 2023: 45,000 units global export
  • Global heavy-duty pickup sales 2023: 4.5 million units
  • Brazil pickup sales 2023: 250,000 units, Fiat Strada top
  • Australia ute/pickup sales 2023: 180,000 units, Toyota HiLux leading

Global Sales Figures Interpretation

The global pickup truck market is an intricate game of automotive thrones where the perennial duel between Ford and Toyota reigns supreme, yet regional champions quietly carve out their own sizable kingdoms on the side.

Market Share Data

  • In US 2023, Ford F-Series held 37.5% market share of full-size pickups
  • Chevrolet/GMC combined 30% share of US full-size pickup market in 2023
  • Ram brand 15% US pickup market share 2023
  • Toyota 12% share of US pickup sales including midsize in 2023
  • Ford 82% dominance in US heavy-duty pickup segment 2023
  • Midsize pickup market: Toyota Tacoma 40% share US 2023
  • Electric pickup share of US market 2023: 2.5%, led by Lightning
  • Nissan/Honda combined 10% midsize pickup share US 2023
  • Stellantis (Ram) 20% full-size pickup share US 2023
  • Global pickup market Ford 15% share 2023
  • Toyota Hilux 10% global pickup share 2023
  • China pickup market Great Wall 25% share 2023
  • Australia Ford Ranger 25% ute share 2023
  • US full-size pickup Big 3 (Ford, Chevy, Ram) 90% share 2023
  • Light-duty vs heavy-duty: 70/30 split US pickup market 2023
  • Ford F-Series 15% of entire US light truck market 2023
  • Ram heavy-duty 25% segment share US 2023
  • Toyota full-size (Tundra) 5% US full-size share 2023

Market Share Data Interpretation

The American pickup market remains a fiercely loyal battleground, where Ford's historical dominance is challenged by a consolidated Chevrolet and GMC, while Toyota patiently carves out its niche, proving that even a two and a half percent electric foothold represents the quiet rumble of a coming storm.

Model-Specific Sales

  • Ford F-Series US model sales 2023: 750,789 units total
  • Chevrolet Silverado 1500 US sales 2023: 318,500 units
  • Ram 1500 US sales 2023: 365,000 units
  • Toyota Tacoma US sales 2023: 234,768 units
  • GMC Sierra 1500 US sales 2023: 187,500 units approx
  • Ford F-150 Lightning electric sales US 2023: 24,165 units
  • Toyota Tundra US sales 2023: 125,308 units
  • Chevrolet Colorado US sales 2023: 58,934 units
  • Nissan Frontier US sales 2023: 44,249 units
  • Honda Ridgeline US sales 2023: 27,827 units
  • Ford F-250 Super Duty US sales 2023: part of 208,900 HD total
  • Ram 2500 US sales 2023: 50,000 units approx
  • GMC Sierra HD US sales 2023: 80,000 units
  • Jeep Gladiator US sales 2023: 22,575 units
  • Ford Ranger US sales 2023: 21,433 units
  • Rivian R1T US sales 2023: 13,098 units
  • Tesla Cybertruck US deliveries 2023: 1,843 units by year-end
  • Hyundai Santa Cruz US sales 2023: 35,301 units
  • Ford Maverick US sales 2023: 94,058 units

Model-Specific Sales Interpretation

Despite Ford's F-Series utterly dominating the sales battlefield like a reigning monarch, the rest of the truck world is a fascinating and fragmented scrum of loyalists, challengers, and a few brave new souls who have yet to prove they're more than just a gimmick.

Sales Trends and Forecasts

  • US pickup sales up 10% YoY in 2023 to 3 million units
  • Full-size pickups grew 12% YoY US 2023
  • Midsize pickups up 22% YoY US 2023
  • Heavy-duty pickups flat 1% growth US 2023
  • Electric pickup sales surged 50% YoY US 2023
  • Ford F-Series sales +7% YoY US 2023
  • Chevy Silverado +6% YoY US 2023
  • Ram sales -4% YoY US 2023 due to production issues
  • Toyota Tacoma +21% YoY US 2023
  • US pickup inventory down 15% end of 2023, boosting sales
  • Global pickup sales +5% in 2023 post-COVID recovery
  • 2024 US pickup forecast: 3.2 million units, +7%
  • EV pickup share projected 10% by 2025 US
  • Q1 2023 US pickup sales dipped 2% due to rates
  • H2 2023 pickup sales accelerated 15% US
  • Ford Maverick hybrid sales +100% YoY 2023
  • Heavy-duty diesel pickups -10% trend US 2023 to gas
  • Off-road trim pickups +25% sales growth 2023 US
  • Luxury pickup trims 15% of sales US 2023 up from 10%

Sales Trends and Forecasts Interpretation

While Americans continue their enduring love affair with hauling stuff, 2023's truck sales reveal a market in thoughtful transition: midsize and electric models are surging with suburban practicality, luxury trims are climbing as status symbols, and even a dip in inventory couldn't curb our appetite for pickups, proving we'll gladly pay more to cart around less.

US Sales Figures

  • In 2023, Ford F-Series pickup trucks sold 750,789 units in the United States, marking the 47th consecutive year as America's best-selling vehicle
  • Chevrolet Silverado pickup trucks recorded 543,319 sales in the US for 2023, up 6.1% from the previous year
  • Ram Pickup sales reached 444,926 units in the US in 2023, a 4% decline year-over-year
  • Toyota Tacoma sold 234,768 units in the US in 2023, increasing by 20.6% from 2022
  • GMC Sierra pickup sales totaled 295,737 units in the US for 2023, a 12.7% rise
  • In the first half of 2023, Ford F-150 sales in the US were 372,000 units
  • Chevrolet Silverado 1500 model sold 318,500 units in the US in 2023
  • Ram 1500 pickup sales in the US for 2023 were 365,000 units, down slightly
  • Honda Ridgeline sales reached 27,827 units in the US in 2023
  • Nissan Frontier sold 44,249 units in the US in 2023, up 10%
  • In Q4 2023, US pickup truck sales totaled 2.1 million units annually paced
  • Ford F-Series heavy-duty variants sold 208,900 units in US 2023
  • Total US light-duty pickup sales in 2023 were 2.9 million units
  • Jeep Gladiator sales in US 2023: 22,575 units
  • Rivian R1T electric pickup sales in US 2023: 13,098 units
  • Tesla Cybertruck deliveries in US late 2023: approximately 1,000 units
  • US midsize pickup sales 2023 totaled 579,000 units
  • Ford Ranger US sales 2023: 21,433 units
  • Chevy Colorado US sales 2023: 58,934 units
  • Ram 2500/3500 heavy-duty sales US 2023: 79,926 units
  • Toyota Tundra US sales 2023: 125,308 units, up 47%

US Sales Figures Interpretation

The Ford F-Series continues its nearly half-century reign as America's automotive monarch, comfortably looking down from its throne of 750,789 sales as the Silverado and Sierra gain ground, the Ram falters slightly, and a jostling pack of challengers—from the surging Tacoma to the nascent electric upstarts—fight for scraps in a kingdom of 2.9 million trucks.

Sources & References

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