Gitnux/Report 2026

Personal Computer Industry Statistics

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Personal Computer Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The personal computer industry at a glance

The personal computer industry rebounded to 270.2 million worldwide shipments in 2025, but Gartner forecasts a 10.4% unit decline in 2026 as memory and storage costs raise prices.

270.2M[1]
Worldwide shipments, 2025
9.1%[1]
Shipment growth, 2025
27.2%[1]
Lenovo global share, 2025
-10.4%[1]
Shipment forecast, 2026
Market size
Worldwide PC shipments reached 270.2 million units in 2025, including desktop and laptop computers running Windows, macOS and Chrome OS. U.S. manufacturers reported $1.6 billion in computer shipments in May 2025, according to the Census Bureau’s monthly manufacturing survey.[1][68]
Forecast & CAGR
Gartner forecasts worldwide PC shipments to decline 10.4% in 2026 because of higher memory costs, while its longer-term outlook identifies business refresh cycles and AI PCs as recovery drivers. Gartner previously forecast AI PCs to reach 55% of total PC shipments in 2026, equal to about 143 million units.[1]
Market share & regions
Gartner reported global vendor shares for 2025 of 27.2% for Lenovo, 21.3% for HP, 15.3% for Dell and 9.2% for Apple; the four largest vendors therefore accounted for 73.0% of worldwide shipments. Regional shipment shares were not available from a comparable primary source in the reviewed data.[1]
Segmentation
The worldwide PC market is segmented into desktops and laptops, with Gartner’s 2025 estimates covering Windows, macOS and Chrome OS devices. AI-capable systems are becoming a major product segment: Gartner forecast 143 million AI PC shipments in 2026, representing 55% of the total market.[1]
Key players & concentration
Lenovo led the 2025 market with 73.6 million shipments and a 27.2% share, followed by HP, Dell and Apple. The top four vendors held 73.0% of worldwide shipments, indicating a highly concentrated market dominated by multinational brands.[1]
Pricing
Gartner estimated that combined DRAM and SSD prices could rise 130% by the end of 2026, increasing average PC prices by 17% compared with 2025. The same forecast said the sub-$500 PC segment could disappear by 2028 as vendors prioritize higher-margin configurations.[1]
Trends, drivers & challenges
The 2025 rebound was supported by Windows 11-related replacement demand and growing interest in AI PCs. In 2026, memory and storage inflation, constrained component availability and higher device prices are pressuring volumes; Gartner reported that third-quarter shipments fell 22.4% year over year to 55.4 million units.[1]
Consumer behavior & competition
Higher prices are encouraging consumers to delay replacement purchases: Gartner expects PC lifetimes to increase by 20% for consumers and 15% for business buyers by the end of 2026. Competition is shifting toward premium, AI-enabled systems, with Apple gaining 1.7 percentage points of global share in the third quarter of 2026 according to Gartner.[1]
M&A
Lenovo completed its acquisition of Phoenix Technologies’ firmware business on April 27, 2026. The transaction expands Lenovo’s control over firmware and platform technologies for AI-enabled and AI-ready devices; no comparable large-scale acquisition of a leading PC vendor was identified in the reviewed sources.[9]
Regulation
Computers placed on the European Union market remain subject to Ecodesign Regulation 617/2013, which covers energy and material-efficiency requirements for computers and computer servers. The EU’s broader Ecodesign for Sustainable Products Regulation, adopted in 2024, provides a framework for additional sustainability and repairability requirements.[69][70]
Latest news
The latest major market development available by November 10, 2026 is the sharp third-quarter contraction: Gartner reported 55.4 million worldwide PC shipments in Q3 2026, down 22.4% year over year. The decline was attributed to memory and storage cost inflation, vendor allocation of scarce components and reduced affordability of lower-priced systems.[1]

02 Ranking

Top 10 Companies in the Personal Computer Industry

The leading companies in the personal computer industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Microsoft leads Gitnux's 2026 personal computer ranking with an Overall score of 9.7, with Q4 FY2025 More Personal Computing revenue of $13.5 billion. Apple is the runner-up at 9.3, with 2025 Mac net sales of $33.7 billion.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in personal computing devices

    Microsoft

    US

    Ranked #1 · 9.7 · Personal computing devices

    Why we picked it: They monetize the Surface PC line through More Personal Computing, reporting $13.5 billion in Q4 FY2025.

    See in ranking ↓Visit microsoft.com ↗

  2. #2 overall

    Apple

    US

    Ranked #2 · 9.3 · Personal computing devices

    Why we picked it: Their Mac portfolio is tracked via $33.7 billion in 2025 net sales during a market contraction.

    See in ranking ↓Visit apple.com ↗

  3. #3 overall

    Dell Technologies

    US

    Ranked #3 · 9.1 · Personal computing devices

    Why we picked it: Their commercial PC exposure is reflected in $51.0 billion Client Solutions Group revenue in fiscal 2026.

    See in ranking ↓Visit dell.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the personal computer industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Microsoft

Personal computing devices · US

9.7
2

Apple

Personal computing devices · US

9.3
3

Dell Technologies

Personal computing devices · US

9.1
4

Lenovo

Personal computing devices · CN

9.1
5

Samsung Electronics

Personal computing devices · KR

9.0
6

Huawei

MateBook laptops and consumer PCs · CN

9.0
7

ASUS

Consumer, gaming and business PCs · TW

8.4
8

HP

Global PCs, notebooks and workstations · US

8.2
9

Micro-Star International

Gaming laptops and enthusiast PCs · TW

8.0
10

Acer

Consumer, gaming and education PCs · TW

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the personal computer industry. In Personal Computer Industry Statistics. Gitnux. https://gitnux.org/personal-computer-industry-statistics/#top-companies

report visual · Comparison

Worldwide PC vendor unit shipments

Lenovo leads with 73,567 thousands of units.

Lenovo73,567 thousands of units
HP Inc.57,457 thousands of units
Dell41,392 thousands of units
Apple24,826 thousands of units
ASUS18,512 thousands of units
Acer16,963 thousands of units
source-verifiedgartner.com

04 Statistics

Technology & Innovation

AI-capable devices dominate the mix outlook: Gartner forecast 143.113 million AI PCs in 2026, equal to 54.7% of the market.

AI in the personal computer industry

  • 31.0% of worldwide PC shipments were forecast to be AI PCs by the end of 2025.[1]
  • 35.7% of worldwide laptop shipments were forecast to be AI laptops in 2025.[1]
  • 3.8% of worldwide desktop shipments were AI desktops in 2024, according to Gartner.[1]
  • 75% of CIOs surveyed by Morgan Stanley were considering AI-equipped PCs in the first quarter of 2024, up from 40% in the first quarter of 2023.[2]
  • 19.4% of worldwide laptop shipments were AI laptops in 2024, according to Gartner.[1]
  • 143.113 million AI PCs were forecast to ship worldwide in 2026, equal to 54.7% of the total PC market.[1]

Digital Transformation in the electronics and semiconductors sector (sector benchmark)

  • Across semiconductor companies surveyed globally, 12% reported fully automated processes supported by advanced analytics in 2024.[3]
  • Across semiconductor companies surveyed globally, 75% reported having some automated processes in 2024.[3]
  • Across semiconductor companies surveyed globally, 56% reported that IT was fully aligned with transformation priorities in 2024.[3]
  • Across the electronics industrial ecosystem, 33% of companies had a concrete digital-transformation strategy in 2024, based on an enterprise survey.[4]

Technology Adoption in the electronics and semiconductors sector (sector benchmark)

  • Across the electronics industrial ecosystem, 22.73% of companies had adopted edge computing in 2024.[5]
  • Across the electronics industrial ecosystem, 31.43% of companies had adopted artificial intelligence in 2024.[5]
  • Across the electronics industrial ecosystem, 4.98% of companies had adopted robotics in 2024.[5]
  • Across EU enterprises, 59% reached at least a basic level of digital intensity in 2023, including 91% of large enterprises and 58% of SMEs.[6]

Cloud Computing in the electronics and semiconductors sector (sector benchmark)

  • Among EU small and medium-sized enterprises, 44% purchased cloud-computing services in 2023.[6]
  • Among large EU enterprises, 78% purchased cloud-computing services in 2023.[6]
  • Across the electronics industrial ecosystem, 26.89% of companies had adopted cloud computing in 2024.[5]
  • Across EU enterprises, 45.2% purchased cloud-computing services in 2023.[6]

Big Data in the electronics and semiconductors sector (sector benchmark)

  • Across EU enterprises, 14% used big-data analysis in 2020, the latest comparable EU-wide figure reported by the European Commission.[5]
  • Among small EU enterprises, 13% carried out big-data analysis in 2020.[5]
  • Among large EU enterprises, 34% carried out big-data analysis in 2020.[5]
  • Among medium-sized EU enterprises, 21% carried out big-data analysis in 2020.[5]
  • Across the electronics industrial ecosystem, 11.43% of companies had adopted big-data technologies in 2024.[5]

IoT in the electronics and semiconductors sector (sector benchmark)

  • Among large EU enterprises, 48% used Internet of Things devices or systems in 2021.[6]
  • Among small EU enterprises, 26% used Internet of Things devices or systems in 2021.[6]
  • Across the electronics industrial ecosystem, 34.72% of companies had adopted Internet of Things technologies in 2024.[5]
  • Across EU enterprises, 29% used Internet of Things devices or systems in 2021.[6]

Innovation in the personal computer industry

  • 10.3% was the average annual growth rate of published computer-technology patent applications worldwide from 2013 to 2023.[7]
  • 16,815 computer-technology patent applications were filed at the European Patent Office in 2024, up 3.3% from 2023.[8]
  • 447,739 published patent applications in computer technology were recorded worldwide in 2023, representing 13.2% of all published applications.[7]

05 Statistics

Data & Analytics

Market-share facts sit alongside enterprise adoption signals, including Lenovo’s AI PC shipment growth of 121% year over year in Q2 fiscal 2025/26.

Business intelligence in the personal computer industry

  • 41.392 million PCs gave Dell a 15.3% worldwide market share in 2025.[1]
  • HP held 24.8% of the U.S. PC market in the third quarter of 2024.[1]
  • 270.218 million PCs were shipped worldwide in 2025, up 9.1% from 2024, according to Gartner estimates.[1]
  • 73.567 million PCs gave Lenovo a 27.2% worldwide market share in 2025.[1]
  • Dell held 23.6% of the U.S. PC market in the third quarter of 2024.[1]
  • The U.S. PC market grew 5.6% year over year in the third quarter of 2024, exceeding 17 million shipments.[1]

Data analytics in the personal computer industry

  • Nearly two-thirds of organizations planned to integrate AI-powered PCs into their ecosystems in 2025, according to Lenovo’s survey.[9]
  • 42.1% is IDC’s estimated compound annual growth rate for AI PC shipments from 2023 through 2028.[10]
  • Lenovo’s AI PC shipments increased 121% year over year in the second quarter of fiscal 2025/26.[9]
  • More than 30% of Lenovo’s PC shipments were AI PCs in the first quarter of fiscal 2025/26.[9]
  • 18% of German consumers considered AI an important factor when choosing their next laptop in NIQ/GfK’s 2024 survey.[11]
  • 43% of organizations believed AI-powered devices would improve employee productivity in Lenovo’s survey.[9]

Data Quality in the electronics and semiconductors sector (sector benchmark)

  • 40% of manufacturing leaders, across sectors including electronics, said their organizations were falling behind competitively because they were not adopting automation requiring high-quality data in 2024.[12]
  • 70% of electronics-industry professionals manually validate and optimize bills of materials without real-time intelligence, according to a 2024 global survey.[13]
  • 49% of supply-management organizations rated their data quality as good or excellent in the 2024 Institute for Supply Management survey.[14]
  • 98% of manufacturing leaders, including electronics-related industries, reported operational data problems in a 2024 survey of 500 respondents; global manufacturing scope.[12]
  • 46.4% of manufacturing organizations reported having a process to verify raw-data accuracy or quality before decisions were made, in a 2023 survey.[15]
  • 60% of electronics-industry survey respondents manually pulled data for a sourcing event for two weeks or more in 2024, indicating substantial data-preparation effort.[13]

Data Governance in the electronics and semiconductors sector (sector benchmark)

  • 12% of semiconductor respondents reported fully automated processes with advanced analytics, a governance-relevant indicator of enterprise data integration, in the 2024 study.[3]
  • 81% of supply-management data-governance functions were housed in a center of excellence in the 2024 Institute for Supply Management survey.[14]
  • 56% of semiconductor companies reported full alignment between IT and transformation priorities in Deloitte’s survey, up from 37% in 2021; semiconductor-industry scope.[3]
  • 54% of supply-management organizations reported giving data top priority, while 90% agreed that data governance was necessary, in a 2024 survey.[14]
  • 47% of supply-management organizations said their data-governance program was useful in the 2024 Institute for Supply Management survey.[14]
  • 61% of supply-management organizations reported having a dedicated data-governance function in the 2024 Institute for Supply Management survey.[14]

KPIs in the personal computer industry

  • Dell’s commercial client revenue increased 2% year over year in the second quarter of fiscal 2026.[16]
  • HP’s Personal Systems operating margin was 5.8% in the fourth quarter of fiscal 2025.[17]
  • Dell’s Client Solutions Group operating margin was 7.2% in fiscal 2024.[16]
  • Personal computer customer satisfaction scored 82 out of 100 for desktops in the United States in 2024.[18]
  • HP’s Personal Systems units increased 7% year over year in fiscal 2025.[17]
  • Dell’s Client Solutions Group revenue was $48.916 billion in fiscal 2024.[16]

06 Statistics

Strategy & Growth

Refresh-cycle and AI demand are tracked through shipment growth and AI adoption metrics, including 103 million devices shipped worldwide in Q2 2026.

Growth in the personal computer industry

  • 4.3% was IDC’s projected year-over-year growth rate for PC shipments in 2025, cited in Pegatron’s annual report.[10]
  • 103 million personal computing devices were shipped worldwide in the second quarter of 2026, down 6.8% year over year.[19]
  • 9.3% was the worldwide PC shipment growth rate in the fourth quarter of 2025, driven by Windows 11 upgrades and business demand.[1]
  • 9.1% was the worldwide PC shipment growth rate in 2025, reaching the highest annual growth since 2019, according to Gartner.[1]
  • 71 million PCs were shipped by Lenovo worldwide in 2025, up 14.6% year over year, according to Omdia.[20]
  • 14.4% was Lenovo’s global PC shipment growth rate in the fourth quarter of 2025, according to Omdia.[20]

Differentiation in the personal computer industry

  • 19% of PCs shipped worldwide in 2024 were forecast to be AI-capable under Canalys’ initial definition.[20]
  • 2 AI PCs were introduced by Lenovo for business users at Innovation World 2024: the Yoga Slim 7x and ThinkPad T14s Gen 6.[21]
  • 7 PC brands—Acer, Asus, Dell, HP, Lenovo, Samsung and Microsoft Surface—were named by Microsoft as Copilot+ PC makers in 2024.[21]
  • 40+ TOPS is the neural-processing-unit performance level Microsoft uses for Copilot+ PCs.[21]
  • 121% was Lenovo’s year-over-year AI PC shipment growth in the second quarter of fiscal 2025/26.[9]
  • 43% of worldwide PC shipments were forecast to be AI PCs in 2025 under Gartner’s shipment definition.[1]

Mergers and acquisitions in the personal computer industry

  • 115.174 million Lenovo shares were acquired on the open market by Honorific, a Lenovo subsidiary, between November 21 and December 9, 2025.[22]
  • HK$1.125 billion was the approximate cash consideration for Honorific’s acquisition of Lenovo shares in late 2025.[22]
  • $40 per share was the cash offer price in HP’s 2022 acquisition agreement for Poly.[23]
  • 4,400 retail outlets in China were included in Lenovo’s consumer distribution network around the time of its IBM PC acquisition.[9]
  • 20 years had elapsed by May 2025 since Lenovo completed its acquisition of IBM’s Personal Computing Division.[9]
  • 300+ patents and patent applications were included in HP’s 2025 acquisition of key AI capabilities from Humane.[24]

Strategic partnerships in the personal computer industry

  • 7 PC manufacturers—Acer, Asus, Dell, HP, Lenovo, Samsung and Microsoft Surface—were included in Microsoft’s Copilot+ PC launch ecosystem.[21]
  • $2 billion was the amount of Lenovo’s Alat investment completed alongside agreements intended to expand manufacturing and market opportunities in the Middle East and Africa.[25]
  • 3 silicon partners—Qualcomm, Intel and AMD—were named by Microsoft as supplying processors for Copilot+ PCs.[21]
  • 3 years was the term of Lenovo’s zero-coupon convertible bonds issued as part of the Alat strategic collaboration.[9]
  • 2026 was the planned launch year for Rakuten AI preinstalled on HP consumer and business PCs sold in Japan under the HP–Rakuten collaboration.[26]
  • 11.17% of Lenovo’s issued shares after conversion was represented by the convertible bonds issued to Alat under the 2025 collaboration.[25]

07 Statistics

People & Workforce

Workforce reporting emphasizes training throughput and turnover; Acer’s 2024 employee turnover rate was 14.8% globally.

Hiring in the personal computer industry

  • Lenovo’s Global Future Leader Program began in 2017 as a rotational program combining job rotations, leadership training and executive mentorship.[27]
  • 1,593 formal employees were newly hired worldwide by Acer in 2024, representing a 19% average hiring rate.[28]
  • Acer employed 9,026 people globally in 2024, up from 7,813 in 2023.[28]
  • Lenovo’s U.S. Supply Chain Rotational Program hired 15 early-career talents in its inaugural 2018 year.[27]
  • Acer reported 1,227 formal employee departures worldwide in 2024, alongside 1,593 new hires.[28]

Employee retention in the personal computer industry

  • Acer’s 2024 turnover rate was 15.7% for female employees and 14% for male employees in Taiwan.[28]
  • Acer’s global employee turnover rate was 14.8% in 2024, while voluntary turnover was 11.7%.[28]
  • Acer’s global employee turnover rate was 8% in 2023, compared with 13.2% in 2022.[28]
  • Acer’s global voluntary turnover rate was 11% in 2023, compared with 10.6% in 2022.[28]
  • Lenovo’s fiscal 2025/26 voluntary turnover rate was 5% in the Americas, 11% in Asia Pacific excluding China, 4% in China and 4% in EMEA.[25]

Remote Work in the electronics and semiconductors sector (sector benchmark)

  • In the United States, 33% of surveyed employees had a hybrid arrangement in 2025, defined as working in the office one to four days weekly.[29]
  • Across computer and electronics manufacturing, 12.4% of positions were fully remote in the United States in 2024.[30]
  • Globally, employees averaged 3.74 days per week in the office in 2025, indicating limited fully remote work across surveyed organizations.[29]
  • Globally, 6% of surveyed employees were fully remote, working in the office fewer than one day per week, in 2025.[29]

Hybrid Work in the electronics and semiconductors sector (sector benchmark)

  • Globally, 74% of respondents approved of fully flexible hybrid work policies in 2025.[29]
  • Globally, 44% of surveyed employees had hybrid working arrangements in 2025, defined as one to four days per week in the office.[29]
  • Across computer and electronics manufacturing, 49.9% of positions were fully hybrid in the United States in 2024.[30]
  • Across manufacturing, 45% of surveyed employees had hybrid working arrangements in 2025, defined as one to four days per week in the office.[29]

Upskilling in the personal computer industry

  • Lenovo employees averaged 6 training hours each in fiscal 2022/23, compared with 5 hours in fiscal 2021/22.[25]
  • Acer spent an average of $188.63 per full-time equivalent on training and development in 2024.[28]
  • Acer spent an average of $195.02 per full-time equivalent on training and development in 2023.[28]
  • Acer launched a learning platform with more than 160 courses covering leadership, management, project delivery, equity and inclusion, safety, wellbeing and digital literacy.[31]
  • Lenovo recorded 486,174 total training hours through its Grow@Lenovo learning platform in fiscal 2024/25.[25]

Employee Engagement in the electronics and semiconductors sector (sector benchmark)

  • 80% was Micron’s FY2024 employee engagement and satisfaction score from its global Micron Voice survey.[32]
  • 91% was KLA’s 2025 employee-engagement survey response rate across its global semiconductor workforce.[32]
  • 8.4 out of 10 was KLA’s 2025 annual employee-engagement survey result across its global semiconductor workforce.[32]
  • 65% of employees at Powerchip Semiconductor Manufacturing were actively engaged in 2025, based on an employee engagement survey covering the company’s workforce.[32]
  • 81.2 points was United Microelectronics Corporation’s 2025 overall work-engagement index, compared with a semiconductor-industry norm of 76 points.[32]

DEI in the personal computer industry

  • 35% of Dell Technologies’ global employees self-identified as women as of February 2, 2024.[33]
  • 62% of Dell Technologies’ U.S. employee base self-identified as White or Caucasian as of February 2, 2024.[33]

08 Statistics

Customer & Sales

Brand and upgrade intent show durability during contraction, with 77.6% of Apple laptop users in the 2023 survey intending to remain with Apple.

Customer experience in the personal computer industry

  • 85 points was Apple’s 2024 U.S. personal-computer satisfaction score, the highest among measured brands.[18]
  • 80 points was Lenovo’s 2024 U.S. personal-computer satisfaction score.[18]
  • 78 points was ASUS’s 2024 U.S. personal-computer satisfaction score.[18]
  • 78 points was Acer’s 2024 U.S. personal-computer satisfaction score.[18]
  • 19% of U.S. personal-computer customers reported using a manufacturer call center in 2024.[18]

Customer retention in the personal computer industry

  • 58.1% of HP laptop users in the 2026 survey said they were likely to buy another HP laptop when upgrading.[34]
  • 63.9% of Apple laptop users in the 2026 survey said they were likely to buy another Apple laptop when upgrading.[34]
  • 64.0% of ASUS laptop owners in the 2023 survey said they were likely to buy the same brand again.[35]
  • 19.1% was Lenovo’s laptop ownership share in 2026 in the 91mobiles buyer survey.[34]
  • 14.4% of surveyed laptop users said they wanted a MacBook as their next laptop in 2026.[34]

Customer acquisition in the personal computer industry

  • 55.0% of Indian Samsung laptop users said they were likely to choose Samsung again in the 2026 survey.[34]
  • 14.4% of surveyed laptop users expressed next-purchase interest in a MacBook in 2026.[34]
  • 44.6% of Indian ASUS laptop users said they were likely to choose ASUS again in the 2026 survey.[34]
  • 17.9% was HP’s share of preferred next-laptop brands in the 2026 buyer survey.[34]
  • 19.1% was Lenovo’s 2026 laptop ownership share, up from 15.4% in 2025.[34]

Customer loyalty in the personal computer industry

  • 44.6% of Indian ASUS laptop users reported likely repeat purchase from ASUS in 2026.[34]
  • 68.4% of Indian Apple laptop users reported likely repeat purchase from Apple in 2026.[34]
  • 55.0% of Indian Samsung laptop users reported likely repeat purchase from Samsung in 2026.[34]
  • 58.6% of Dell laptop users in the 2023 survey intended to remain with Dell when upgrading.[35]
  • 77.6% of Apple laptop users in the 2023 survey intended to remain with Apple when upgrading.[35]

09 Statistics

Marketing & Brand

Marketing spend figures and social sentiment metrics provide a parallel view of demand signals, including 114.3 HP Net Trust Quotient among U.S. shoppers.

Marketing in the personal computer industry

  • 12% of surveyed U.S. households reported owning a Lenovo laptop in March 2024.[36]
  • $877.955 million was Lenovo Group’s advertising and promotional expense for the year ended March 31, 2024, worldwide.[32]
  • 28% of surveyed U.S. households reported owning an Apple laptop in March 2024.[36]
  • $800 million was Dell Technologies’ advertising expense for fiscal year 2025, worldwide.[23]
  • 24% of surveyed U.S. households reported owning a Dell laptop in March 2024.[36]

Digital marketing in the personal computer industry

  • 10.7% was the share of marketing budgets allocated to digital display advertising in Gartner’s 2024 survey of companies, including technology organizations.[1]
  • $700 million was Dell Technologies’ advertising expense for fiscal year 2026, covering marketing and advertising within selling expenses, worldwide.[23]
  • $1.070 billion was Lenovo Group’s advertising and promotional expense for fiscal 2025, including new-product launches and special campaigns, worldwide.[32]
  • 16 notebook attributes were evaluated using sentiment analysis of social-media posts and expert assessments in the notebook-market study.[37]
  • 329,091 Twitter posts about seven major notebook brands were analyzed from January 2023 through June 2024 in a notebook-market study.[37]

Branding in the personal computer industry

  • 114.3 was HP’s Net Trust Quotient score among U.S. computer shoppers in the 2024 study.[38]
  • 87.6 was Acer’s Net Trust Quotient score among U.S. computer shoppers in the 2024 study.[38]
  • 99.5 was Lenovo’s Net Trust Quotient score among U.S. computer shoppers in the 2024 study.[38]
  • 112.5 was Dell’s Net Trust Quotient score among U.S. computer shoppers in the 2024 study.[38]
  • 106.7 was Samsung’s Net Trust Quotient score among U.S. computer shoppers in the 2024 study.[38]

Social media in the personal computer industry

  • 5 factors ranked as the most influential notebook purchasing considerations in the social-media and expert-analysis framework: price, display quality, CPU performance, RAM capacity and design.[37]
  • 16 notebook attributes were extracted from Twitter posts using aspect-based sentiment analysis in the study.[37]
  • 329,091 Twitter posts about seven major notebook brands were analyzed from January 2023 through June 2024 in a social-media sentiment study.[37]
  • 3 notebook brands, Dell, HP and Microsoft, had price as the dominant concern in the study’s brand-specific analysis.[37]
  • 1 notebook brand, Lenovo, had display quality as its highest-ranked attribute in brand-specific analysis of Twitter posts.[37]

Influencer Marketing in the electronics and semiconductors sector (sector benchmark)

  • 5% of technology marketers globally reported dedicated but shrinking creator or influencer budgets in Nielsen’s 2026 survey.[39]
  • 64% of technology marketers globally reported dedicated and growing budgets for creator or influencer marketing in Nielsen’s 2026 survey.[39]
  • 27% of technology marketers globally reported dedicated but flat creator or influencer budgets in Nielsen’s 2026 survey.[39]
  • 88% of Snapchatters in Saudi Arabia consider creators’ social-media recommendations as trustworthy as recommendations from friends and family for electronics, in 2025.[40]
  • 93% of Snapchatters in Saudi Arabia follow influencers or creators specifically for electronics recommendations, according to a 2025 study.[40]

10 Statistics

Operations & Execution

Operational metrics focus on procurement control and logistics cycle time; Lenovo reported a 20% reduction in order-to-ship lead time versus 2021 in 2025.

Process optimization in the personal computer industry

  • US$150 million-plus in inventory savings was attributed to fewer inventory-holding days at Lenovo in 2025.[41]
  • 20% reduction in order-to-ship lead time was reported by Lenovo versus 2021 after supply-chain process optimization, globally, in 2025.[41]
  • 99% of Lenovo procurement spend was brought under active ESG management through its digital platform in 2025.[41]
  • Over 10 million orders were fulfilled annually by Lenovo across its global operating network in 2025.[41]
  • One week was the time Lenovo’s ESG generative-AI platform needed for carbon-footprint mapping, down from two months, globally, in 2025.[41]

Operational efficiency in the personal computer industry

  • 3.7% growth in unit labor costs was recorded for U.S. computer and electronic product manufacturing in 2025.[42]
  • 2.0% decline in hours worked was recorded for U.S. computer and electronic product manufacturing in 2025.[42]
  • 0.9% growth in labor productivity was recorded for U.S. computer and electronic product manufacturing in 2022.[42]
  • 0.5% growth in output was recorded for U.S. computer and electronic product manufacturing in 2025.[42]
  • 1.3% decline in output was recorded for U.S. computer and electronic product manufacturing in 2024.[42]

Quality management in the personal computer industry

  • 98% of Lenovo suppliers had ISO 9001 and ISO 14001 certifications as of April 2025.[27]
  • US$907 million in warranty claims was paid by HP Inc. in 2024.[43]
  • 1.34% was the average warranty-claims rate for U.S.-based computer manufacturers in 2024.[43]
  • 1.16% was the average warranty-accrual rate for U.S.-based computer manufacturers in 2024.[43]
  • 4.3 was Lenovo suppliers’ average number of major RBA findings in 2024.[27]

Supply chain in the personal computer industry

  • 130 production-procurement suppliers were headquartered in Asia Pacific excluding mainland China in Lenovo’s fiscal 2024/25 supplier distribution.[32]
  • 554 production-procurement suppliers were recorded in Lenovo’s fiscal 2024/25 supply-chain database.[32]
  • 158 production-procurement suppliers underwent Lenovo’s new-supplier validation process in fiscal 2024/25.[32]
  • 95% of Lenovo suppliers by spend tracked and reported renewable-energy generation and purchases in fiscal 2024/25.[32]
  • 95% of Lenovo suppliers issued formal public sustainability reports as of April 2025.[27]

Outsourcing / Offshoring in the electronics and semiconductors sector (sector benchmark)

  • Just 2.8% of foundational chips used by surveyed U.S. manufacturers came from Chinese-owned foundries in January 2024, although over two-thirds of respondents’ products contained at least one such chip.[44]
  • Over 80% of surveyed integrated device manufacturers used external production for some front-end fabrication in 2022, with foundries receiving an average 19.6% of product revenue.[45]
  • Approximately 60% of global semiconductor assembly, test and packaging was outsourced in 2022, while under 2% was performed in the United States.[45]
  • More than 75% of global semiconductor wafer-fab capacity was located in Asia in 2022, rising to 90% for assembly and testing.[3]
  • China- and Taiwan-based outsourced semiconductor assembly and test providers commanded roughly 80% of the global OSAT market in 2022.[3]

11 Statistics

Finance & Pricing

Price pressure is explicit in margins and selling-price moves, including Gartner’s estimated combined DRAM and SSD prices rising 130% by the end of 2026.

Pricing strategy in the personal computer industry

  • 1.4% was HP Personal Systems’ average selling price decline in fiscal 2024, driven by competitive pricing and unfavorable mix shifts worldwide.[23]
  • 16.1% was Lenovo Group’s gross margin in fiscal 2023/24, compared with 17.2% in fiscal 2024/25 worldwide.[46]
  • 5.4% was HP Personal Systems’ average selling price decline during the six months ended April 30, 2024, amid competitive pricing pressure worldwide.[47]
  • 17.2% was Lenovo Group’s gross margin in fiscal 2024/25, supporting a premiumization and higher-value product strategy worldwide.[46]
  • 17.5% was HP’s worldwide personal-computer market share in the fourth quarter of 2024, supporting scale-based pricing and channel strategy.[1]

Cost reduction in the personal computer industry

  • $2.1 billion was HP’s Future Ready transformation savings cited as a source of cost improvement in its personal-systems business.[47]
  • 1.5 percentage points was HP’s fiscal 2025 gross-margin decline, primarily reflecting higher commodity and tariff costs and product-mix shifts.[23]
  • $2.9 billion was Dell Client Solutions Group’s selling, general and administrative expense in fiscal 2025, compared with $2.8 billion in fiscal 2024.[23]
  • $10.6 billion was Dell Client Solutions Group’s cost of net revenue in the quarter ended October 31, 2025.[23]
  • $10.3 billion was Dell Client Solutions Group’s cost of net revenue in the quarter ended November 1, 2024.[23]

Profitability in the personal computer industry

  • 5.3% was HP Personal Systems’ earnings-from-operations margin in fiscal 2025 worldwide.[23]
  • $2.1 billion was HP Personal Systems’ earnings from operations in fiscal 2025 worldwide.[23]
  • 27% was Lenovo’s Solutions and Services Group operating margin reported for the fourth quarter of fiscal 2024/25 in the company’s press release.[9]
  • $3.7 billion was Dell Client Solutions Group’s operating income in fiscal 2024 worldwide.[23]
  • 22.7% was Lenovo’s Solutions and Services Group operating margin in the fourth quarter of fiscal 2024/25, supporting higher-margin PC services.[25]

Financial planning in the personal computer industry

  • $48.4 billion was Dell Client Solutions Group revenue in fiscal 2025, the base for planning the company’s PC refresh strategy.[23]
  • $7.5 billion was Dell’s consumer-PC revenue in fiscal 2025, compared with $9.1 billion in fiscal 2024.[23]
  • 18% was Lenovo’s year-over-year revenue growth for its Solutions and Services Group in the fourth quarter of fiscal 2024/25.[25]
  • $36.2 billion was HP Personal Systems revenue in fiscal 2024, providing the prior-year planning baseline for the PC business.[23]
  • $33.7 billion was Apple Mac revenue in fiscal 2025, supporting product-investment and capacity planning globally.[48]

12 Statistics

Product & Service

Product development in the personal computer industry

  • 9.5% was the increase in artificial-intelligence patent applications at the European Patent Office in 2025.[8]
  • 16.5 billion dollars was Intel’s research-and-development expense in 2024.[49]
  • 26.4% was the increase in computer-technology patent applications from the United States at the European Patent Office in 2025.[8]
  • 13.2% of published patent applications worldwide were in computer technology in 2023, the largest technology field by share.[7]
  • 30% of Lenovo’s total notebook shipments in China were five-feature AI PCs in the second quarter of fiscal 2025/26.[9]

Product lifecycle in the personal computer industry

  • 4.3 million IT assets were processed globally by HPE in 2025.[50]
  • 8.4 million kilograms of waste were kept from landfill through HPE’s asset-recovery operations in 2025.[50]
  • 0.8% was worldwide PC shipment growth in 2024 compared with 2023.[10]
  • 11.3% was IDC’s forecast decline in worldwide PC shipments for 2026 compared with 2025.[51]
  • 8.1% was worldwide PC shipment growth in 2025 compared with 2024.[52]

After-sales in the personal computer industry

  • 77 was the 2026 U.S. personal-computer industry score for timeliness of service repair, down from 78 in 2025.[18]
  • 77 was the 2026 U.S. personal-computer score for ease of arranging manufacturer service.[18]
  • 67% of computer-equipment customer-service requests in a spare-parts study involved warranty contracts requiring resolution by the next business day.[12]
  • 77 was the 2026 U.S. personal-computer score for courtesy and helpfulness of manufacturer service technicians.[18]
  • 74 was the 2026 U.S. tablet score for ease of arranging manufacturer service.[18]

Value proposition in the personal computer industry

  • 5% was Dell’s year-over-year worldwide PC shipment growth in 2025, according to Omdia.[20]
  • 12.4% was Apple Mac net-sales growth in fiscal 2025 compared with fiscal 2024.[53]
  • 71.0 million PCs were Lenovo’s worldwide shipments in 2025, the highest total among vendors in Gartner’s preliminary estimate.[1]
  • 31% of worldwide PC shipments were forecast to be AI PCs by the end of 2025, adding on-device AI as a product differentiator.[1]
  • 25% was Lenovo’s year-over-year growth in premium-PC shipments in the second quarter of fiscal 2025/26.[9]

13 Statistics

Sustainability & Ethics

Compliance and materials tracking span across vendors, including Apple shifting to 100% fiber-based product packaging by 2025.

Sustainability in the personal computer industry

  • 81% of Acer’s critical suppliers had committed to RE100 or set science-based carbon targets in 2024.[54]
  • 50 million Acer computers and monitors made between 2020 and 2024 used post-consumer recycled plastics.[54]
  • 667 tonnes of carbon emissions were avoided by Acer’s use of new-energy logistics in 2024 compared with 2023.[28]
  • 60% of Acer’s electricity consumption came from renewable sources in 2024, ahead of its target for computer and monitor operations.[54]

ESG in the personal computer industry

  • 50% is the minimum post-consumer recycled-content level Lenovo set for new visual products from April 2023.[25]
  • 41 million metric tons of greenhouse-gas emissions were avoided through Apple’s climate initiatives in 2024.[53]
  • 90% of Lenovo’s operational electricity came from renewable energy in fiscal year 2025/26.[9]
  • 100% of Lenovo PC products are targeted to contain post-consumer recycled content by fiscal year 2025/26.[25]
  • 10% is the minimum post-consumer recycled-content level Lenovo set for new notebooks from April 2023.[25]

Ethics in the personal computer industry

  • 0.1 was Lenovo suppliers’ average number of priority findings in 2024 RBA assessments.[27]
  • 69% of Dell sub-tier suppliers improved their audit scores between cycles in fiscal year 2025.[55]
  • No forced-labor or child-labor violations were reported by Lenovo suppliers completing RBA validated assessments in fiscal year 2024/25.[27]
  • 62% of Dell direct suppliers improved their audit scores between cycles in fiscal year 2025.[55]
  • 189 was Lenovo suppliers’ average ethics score in 2024 under the Responsible Business Alliance assessment scale.[27]

CSR in the personal computer industry

  • 100% of Apple product packaging had transitioned to fiber-based packaging by 2025.[53]
  • 99.997% of HP brand paper sold in fiscal year 2024 was certified to recognized forestry standards.[24]
  • Over 60% was Apple’s reduction in global greenhouse-gas emissions from 2015 to 2025.[53]
  • 100% of Apple-designed batteries used recycled cobalt in 2025, including batteries used in Mac products.[53]
  • 100% of sites audited by HP in 2024 conformed to its freedom-of-association and collective-bargaining requirement.[56]

Circular economy in the personal computer industry

  • 4.7 tonnes of expanded polyethylene plastic were saved by Acer’s redesigned folded-paper cushioning in 2024.[28]
  • More than 50 million Acer computer and monitor units used recycled plastic between 2020 and 2024.[28]
  • 18.6% of Acer computer and monitor plastic was post-consumer recycled plastic in 2024.[28]
  • 5.8 tonnes of plastic were saved by Acer’s paper handles for new gaming-series models in 2024.[28]
  • 60% recycled plastic was used in the casing of Acer’s Aspire Vero 16 notebook launched in 2024.[28]

Carbon footprint in the personal computer industry

  • Less than 7% of Apple’s product-manufacturing footprint came from aluminum in 2024.[53]
  • 785 truck trips were eliminated by Acer’s consolidated notebook logistics in 2024.[28]
  • 38% was the increase in Acer’s use of new-energy logistics sources in 2024 compared with 2023.[28]
  • 76% was Apple’s reduction in aluminum-related emissions since 2015.[53]
  • 148.53 kilograms of carbon dioxide equivalent was Acer’s calculated life-cycle footprint for one Aspire Vero AV15-53P notebook.[28]

15 Statistics

Globalization & Expansion

Regional scale is captured through shipments and revenue, including 53.0 million HP PCs shipped worldwide in 2024 and 21.6% global market share.

Globalization in the personal computer industry

  • 53.0 million HP PCs were shipped worldwide in 2024, representing a 21.6% global market share.[1]
  • $10.0 billion was Lenovo's fiscal 2023/24 revenue from Asia Pacific excluding China.[32]
  • 245.4 million PCs were shipped worldwide in 2024, up 1.3% from 2023.[1]
  • $12.6 billion was Lenovo's fiscal 2023/24 revenue from China.[32]
  • 16.9 million Acer PCs were shipped worldwide in 2024, representing a 6.9% global market share.[1]

Cultural adaptation in the personal computer industry

  • 26% of Lenovo's fiscal 2023/24 revenue came from EMEA.[65]
  • 35% of Logitech sales came from the United States in fiscal 2025.[23]
  • 32% of Lenovo's fiscal 2019/20 revenue came from the Americas.[65]
  • $1.17 billion was Logitech's fiscal 2025 sales in Asia Pacific.[23]
  • $1.97 billion was Logitech's fiscal 2025 sales in the Americas.[23]

Supplier management in the personal computer industry

  • 90% of ASUS PC and motherboard production for the U.S. market had moved from China to Southeast Asia by 2025.[51]
  • 27% of Lenovo's fiscal 2020/21 workforce consisted of long-term plant contractors.[35]
  • 64% of Lenovo employees were men in fiscal 2020/21.[35]
  • 69,500 employees worked for Lenovo in fiscal 2023/24.[65]
  • 60% of Lenovo employees were based in China in fiscal 2023/24.[65]

Stakeholder management in the personal computer industry

  • 35% of Logitech fiscal 2025 sales came from U.S. customers.[23]
  • 15% of Lenovo employees were based in Asia Pacific excluding China in fiscal 2023/24.[65]
  • 69,500 people were employed by Lenovo in fiscal 2023/24.[65]
  • 15% of Lenovo employees were based in the Americas in fiscal 2023/24.[65]
  • 19% of Logitech gross sales came through Amazon in fiscal 2025.[23]

Distribution channels in the personal computer industry

  • 3 distribution centers operated by CDW in North America and the United Kingdom covered more than 1 million square feet in 2024.[23]
  • 73,500 direct-sales SKUs were offered by Newegg as of December 31, 2024.[66]
  • 30.9% of Corsair's 2024 net revenue came from Amazon.[67]
  • 90% of CDW's U.S. net sales came from the United States business in 2024.[23]
  • More than 5,200 third-party sellers supplied Newegg's marketplace as of December 31, 2024.[66]

Key questions about the personal computer industry

What is the current worldwide shipment volume for personal computers?
Worldwide PC shipments reached 270.2 million units in 2025, covering desktop and laptop computers.
How is the market expected to change in 2026?
Gartner forecasts a 10.4% unit decline in 2026, with higher memory and storage costs raising prices.
Which companies lead the personal computer industry?
Microsoft leads Gitnux's 2026 personal computer ranking with an Overall score of 9.7, with Q4 FY2025 More Personal Computing revenue of $13.5 billion. Apple is the runner-up at 9.3, with 2025 Mac net sales of $33.7 billion.
What technology shift is driving new PC mix in this period?
AI-capable systems are a major segment; Gartner forecast 143.113 million AI PCs in 2026, equal to 54.7% of the total market.
How concentrated is the PC vendor market structure?
In 2025, Gartner reported shares of 27.2% for Lenovo, 21.3% for HP, 15.3% for Dell and 9.2% for Apple; the four largest vendors accounted for 73.0% of worldwide shipments.
What is pressuring unit volumes in the near term?
In 2026, memory and storage inflation and constrained component availability are pressuring volumes; Gartner reported Q3 2026 shipments of 55.4 million units, down 22.4% year over year.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Personal Computer Industry Statistics. Gitnux. https://gitnux.org/personal-computer-industry-statistics
MLA
Samuel Norberg. "Personal Computer Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/personal-computer-industry-statistics.
Chicago
Samuel Norberg. 2026. "Personal Computer Industry Statistics." Gitnux. https://gitnux.org/personal-computer-industry-statistics.

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