GITNUX MARKETDATA REPORT 2024

Perfume Longevity Statistics

Perfume longevity can vary widely depending on factors such as concentration, ingredients, and individual body chemistry, but on average, most perfumes last between 4-8 hours.

Last Updated: June 17, 2024

Written & Summarized by: Jannik Lindner

How we write

In the following post, we will explore fascinating statistics related to perfume longevity, shedding light on consumer preferences, market trends, and factors influencing the staying power of fragrances. From the frequency of perfume use to the percentage of individuals seeking long-lasting scents, these statistics offer valuable insights into the world of perfumery. Join us as we delve into the data behind scent longevity and its significance in the realm of personal fragrance.

Statistic 1

"In a survey, 32% of women stated that they primarily use perfume every day."

Statistic 2

"Among perfume users, around 70% believe that their fragrance lasts for over 5 hours."

Statistic 3

"Roughly 64% of consumers prefer fragrance that lasts 6 hours or more."

Statistic 4

"In a survey, 7% of US women wear perfume 'all day long'."

Statistic 5

"Perfume longevity depends on its notes: Top notes last for about 15 minutes to 2 hours, middle notes last 3 to 5 hours, and base notes can last up to 24 hours."

Statistic 6

"Nearly one-fourth of US consumers are willing to pay more for longer-lasting fragrance."

Statistic 7

"In 2018, 53% of global fragrance users looked for long-lasting fragrances."

Statistic 8

"Only 15% of fragrances are marketed as long-lasting."

Statistic 9

"In 2019, 39% of Canadian consumers said that long-lasting performance is important in fragrances."

Statistic 10

"Around 74% of American women consider scent longevity when purchasing perfume."

Statistic 11

"In a study, 54% of women in the UAE wish their fragrance would last longer."

Statistic 12

"A poll found that 87% of women reapply fragrance because they believe the scent has faded."

Statistic 13

"Factors such as skin type and pH balance can alter a fragrance's scent and its longevity on a person's skin."

Overall, the statistics presented indicate a significant emphasis on perfume longevity among consumers globally, particularly among women. The data highlights a strong demand for fragrances that last for extended periods, with a notable preference for scents that endure for at least 6 hours. The willingness of consumers to pay more for longer-lasting fragrances, as well as the high percentage of individuals who consider scent longevity when making a purchase, underscores the importance of this factor in the perfume industry. The findings also suggest that there is a gap between consumer expectations for longevity and the actual marketing of long-lasting fragrances, indicating a potential opportunity for fragrance companies to better align their products with consumer preferences.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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