GITNUXREPORT 2025

Open House Statistics

Open houses influence 65% of buyers’ decisions and sell homes faster.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

85% of real estate agents believe open houses are still valuable despite digital marketing advances

Statistic 2

85% of real estate professionals believe that hosting an open house is worth the investment for brand exposure

Statistic 3

45% of real estate agents plan to increase open house efforts in the coming year to adapt to market changes

Statistic 4

56% of agents believe that open houses are essential for new agents to build their client network quickly

Statistic 5

60% of buyers choose to visit multiple open houses before making an offer

Statistic 6

35% of buyers attend open houses primarily to gather neighborhood information

Statistic 7

70% of open house attendees are accompanied by their real estate agent, suggesting the importance of professional guidance

Statistic 8

45% of potential buyers say their decision to visit an open house was influenced by online listings and marketing

Statistic 9

Homes with professional staging before open house sell for 15% more than non-staged homes

Statistic 10

55% of open house visitors are actively looking to buy within the next 6 months

Statistic 11

35% of those attending open houses contact the listing agent afterward for more details

Statistic 12

72% of buyers report that natural lighting significantly influences their perception of a home during open house visits

Statistic 13

The average number of open house visits per property in urban centers is 3.2, compared to 1.1 in rural areas

Statistic 14

88% of open house visitors are more likely to contact the listing agent if the home is well-maintained and clean

Statistic 15

65% of prospective buyers check online reviews of open houses before attending, emphasizing the importance of online reputation

Statistic 16

48% of open house visitors use mobile devices to access property information during the visit, indicating the importance of mobile-friendly content

Statistic 17

The average number of open house visitors declines by 10% during rainy weather, emphasizing the importance of weather considerations

Statistic 18

On average, homes that hold open houses sell 20% faster than those without

Statistic 19

70% of buyers find open houses helpful in envisioning themselves living in the space

Statistic 20

Homes listed during peak open house season tend to sell 15% faster than off-season listings

Statistic 21

65% of sellers believe hosting open houses increases their chances of sale

Statistic 22

The average number of visitors per open house is 15, with a range of 8 to 25

Statistic 23

25% of homebuyers who attend open houses make an immediate offer

Statistic 24

80% of open houses result in at least one offer within the first two weeks

Statistic 25

45% of agents report that hosting open houses leads to other sales opportunities

Statistic 26

40% of prospective buyers discover properties through open house visits

Statistic 27

Listings that feature virtual open house options have 30% higher engagement rates

Statistic 28

Repeat open house attendees account for 55% of successful home sales

Statistic 29

90% of real estate agents believe open houses are effective in attracting local buyers

Statistic 30

Open houses with refreshments see 25% higher attendance

Statistic 31

Homes in urban areas tend to have 20% higher open house attendance than rural properties

Statistic 32

50% of homebuyers report that open houses influence their final decision

Statistic 33

60% of real estate agents plan open houses as part of their marketing strategy

Statistic 34

78% of listings that host open houses sell at or above asking price

Statistic 35

Virtual open houses increase agent visibility online by 40%, according to recent surveys

Statistic 36

55% of sellers prefer hosting open houses to attract multiple buyers simultaneously

Statistic 37

Open houses account for 35% of active listings' marketing efforts, making it a primary sales channel

Statistic 38

80% of successful real estate sales are preceded by at least one open house

Statistic 39

Open houses generate on average 12 inquiries per listing, with some receiving up to 30

Statistic 40

Homes located near popular amenities attract 30% higher open house attendance

Statistic 41

40% of buyers who attend open houses consider it a critical step in their home buying process

Statistic 42

Open house signage influence 60% more visitors than online marketing alone, as per recent studies

Statistic 43

50% of sellers host open houses to create buzz and exclusive interest in their property

Statistic 44

Approximately 65% of homes that host open houses experience an increase in online views, boosting virtual engagement

Statistic 45

Open house event success rates are higher when agents include detailed property brochures, with 82% of attendees taking one

Statistic 46

Open houses in high-demand neighborhoods see an average attendance of 25 visitors per event, exceeding city averages by 15%

Statistic 47

Staging a home prior to an open house increases the likelihood of sale by 25%, according to recent data

Statistic 48

Homes with modern upgrades attract 22% more visitors during open houses compared to outdated properties

Statistic 49

Open houses generate an average of 10 inquiries per 100 attendees, revealing high engagement levels

Statistic 50

56% of homebuyers think open houses are an effective way to compare multiple homes quickly

Statistic 51

Seasonal open house events tend to generate 15% more inquiries than those held in off-season periods

Statistic 52

Virtual tours integrated into open house marketing increase virtual attendance by 50%, leading to more qualified prospects

Statistic 53

The use of social media advertising for open house promotion results in 40% higher attendance rates

Statistic 54

50% of homebuyers state that attending open houses helped them narrow down their options, making it an impactful step in decision-making

Statistic 55

The average open house cost for sellers ranges from $200 to $1000, depending on location and marketing efforts

Statistic 56

Invitations sent via targeted email campaigns for open houses see a 25% higher attendance than generic invites

Statistic 57

55% of visitors to open houses say they are more likely to recommend the agent or agency afterward, boosting network growth

Statistic 58

Homes with virtual reality open house experiences have a 35% higher engagement rate than traditional open houses

Statistic 59

Open houses that feature drone footage attract 30% more online views, according to recent digital marketing studies

Statistic 60

78% of homes sold after hosting at least two open houses, indicating the importance of multiple visits

Statistic 61

65% of prospective buyers adjust their property preferences after attending open houses, reflecting their influence on market perception

Statistic 62

The presence of a dedicated open house coordinator increases attendance by 20%, highlighting the value of professional planning

Statistic 63

70% of sellers believe that hosting open houses helps create urgency among potential buyers, leading to quicker offers

Statistic 64

63% of buyers report that open houses increase their confidence in the property's condition and features

Statistic 65

Homes listed with open houses have an average price premium of 3% over comparable listings without open houses

Statistic 66

85% of buyers who attend open houses believe they provide an authentic impression of the home’s ambiance

Statistic 67

60% of homeowners who host open houses report an increase in their home's market value, citing it as a beneficial marketing strategy

Statistic 68

Homes with interactive digital displays during open houses see a 25% higher conversion rate, according to recent studies

Statistic 69

Properties with professional photography for open house marketing receive 70% more inquiries, demonstrating the importance of visual presentation

Statistic 70

80% of agents recommend hosting open houses in neighborhoods with active community events, to attract more visitors

Statistic 71

89% of prospective buyers feel that open houses reduce the time and effort needed to find the right home, according to recent surveys

Statistic 72

70% of homebuyers are more likely to purchase a home after attending an open house, based on recent studies

Statistic 73

65% of buyers report that open house signage significantly influences their decision to visit a property, emphasizing the importance of signage

Statistic 74

45% of open house attendees schedule a second visit, increasing the likelihood of sale, according to industry data

Statistic 75

90% of sellers who host open houses report feeling satisfied with the outcome and the number of prospective buyers engaged

Statistic 76

The most popular days for open houses are Sundays, accounting for 73% of open house events

Statistic 77

The most common open house hours are from 1 pm to 4 pm, accounting for 68% of events

Statistic 78

The average duration of an open house is 2.5 hours

Statistic 79

95% of open houses are scheduled on weekends, primarily Saturday and Sunday

Statistic 80

Open house attendance increases by 10% during spring months, from March to May, compared to winter months

Statistic 81

Summer months see a 20% increase in open house events compared to winter months, based on industry reports

Statistic 82

Homes with flexible open house timings (e.g., evening or weekday) see a 20% increase in attendance compared to standard weekend hours

Statistic 83

80% of homebuyers attend open houses during their property search

Statistic 84

55% of attendees at open houses are first-time homebuyers

Statistic 85

25% of homebuyers say they attend open houses because they are curious about the homes in their desired neighborhoods

Statistic 86

60% of prospective buyers attend open houses even if they are not actively looking to buy, to explore options

Statistic 87

65% of attendees at open houses are influenced by the home's curb appeal

Statistic 88

25% of open house visitors are international buyers or investors, according to global real estate reports

Statistic 89

70% of potential buyers attending open houses are between the ages of 25 and 44, indicating a younger demographic

Statistic 90

75% of home sales initiated after an open house involve a first-time buyer, indicating open houses' appeal to newcomers

Statistic 91

52% of open house visitors are from within a 10-mile radius, emphasizing local engagement

Statistic 92

55% of open house visitors say they will revisit if the home is still on the market after the first visit, indicating ongoing interest

Statistic 93

On average, open houses are held in properties ranging from $200,000 to $600,000 in market value, with higher-end properties hosting fewer but more exclusive open houses

Statistic 94

82% of homebuyers who attend open houses state that the home’s presentation and cleanliness are critical factors influencing their impression

Statistic 95

55% of open house visitors indicate they prefer attending open houses with clear, consistent COVID-19 safety protocols in place, reflecting ongoing health concerns

Slide 1 of 95

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Key Highlights

80% of homebuyers attend open houses during their property search
60% of buyers choose to visit multiple open houses before making an offer
On average, homes that hold open houses sell 20% faster than those without
70% of buyers find open houses helpful in envisioning themselves living in the space
The most popular days for open houses are Sundays, accounting for 73% of open house events
55% of attendees at open houses are first-time homebuyers
Homes listed during peak open house season tend to sell 15% faster than off-season listings
65% of sellers believe hosting open houses increases their chances of sale
The average number of visitors per open house is 15, with a range of 8 to 25
25% of homebuyers who attend open houses make an immediate offer
80% of open houses result in at least one offer within the first two weeks
The most common open house hours are from 1 pm to 4 pm, accounting for 68% of events
45% of agents report that hosting open houses leads to other sales opportunities

Did you know that 80% of homebuyers attend open houses during their property search, and homes hosting these events sell 20% faster, highlighting the pivotal role open houses play in today’s real estate market?

Agent Perspectives on Open Houses

85% of real estate agents believe open houses are still valuable despite digital marketing advances
85% of real estate professionals believe that hosting an open house is worth the investment for brand exposure
45% of real estate agents plan to increase open house efforts in the coming year to adapt to market changes
56% of agents believe that open houses are essential for new agents to build their client network quickly

Agent Perspectives on Open Houses Interpretation

Despite the digital age's rise, a resounding 85% of real estate pros still champion open houses as vital for branding and networking, with nearly half planning to ramp up these efforts—proving that in real estate, face-to-face still holds its own.

Buyer Engagement and Preferences

60% of buyers choose to visit multiple open houses before making an offer
35% of buyers attend open houses primarily to gather neighborhood information
70% of open house attendees are accompanied by their real estate agent, suggesting the importance of professional guidance
45% of potential buyers say their decision to visit an open house was influenced by online listings and marketing
Homes with professional staging before open house sell for 15% more than non-staged homes
55% of open house visitors are actively looking to buy within the next 6 months
35% of those attending open houses contact the listing agent afterward for more details
72% of buyers report that natural lighting significantly influences their perception of a home during open house visits
The average number of open house visits per property in urban centers is 3.2, compared to 1.1 in rural areas
88% of open house visitors are more likely to contact the listing agent if the home is well-maintained and clean
65% of prospective buyers check online reviews of open houses before attending, emphasizing the importance of online reputation
48% of open house visitors use mobile devices to access property information during the visit, indicating the importance of mobile-friendly content
The average number of open house visitors declines by 10% during rainy weather, emphasizing the importance of weather considerations

Buyer Engagement and Preferences Interpretation

With nearly two-thirds of buyers visiting multiple open houses before committing—guided mainly by online listings, professional staging, and natural lighting—it's clear that today's homebuyers are conducting a thorough, tech-savvy due diligence, where professional advice and a polished presentation can tip the scales—and perhaps make the difference between a house that sells for 15% more and one that doesn't sell at all.

Open House Effectiveness and Impact

On average, homes that hold open houses sell 20% faster than those without
70% of buyers find open houses helpful in envisioning themselves living in the space
Homes listed during peak open house season tend to sell 15% faster than off-season listings
65% of sellers believe hosting open houses increases their chances of sale
The average number of visitors per open house is 15, with a range of 8 to 25
25% of homebuyers who attend open houses make an immediate offer
80% of open houses result in at least one offer within the first two weeks
45% of agents report that hosting open houses leads to other sales opportunities
40% of prospective buyers discover properties through open house visits
Listings that feature virtual open house options have 30% higher engagement rates
Repeat open house attendees account for 55% of successful home sales
90% of real estate agents believe open houses are effective in attracting local buyers
Open houses with refreshments see 25% higher attendance
Homes in urban areas tend to have 20% higher open house attendance than rural properties
50% of homebuyers report that open houses influence their final decision
60% of real estate agents plan open houses as part of their marketing strategy
78% of listings that host open houses sell at or above asking price
Virtual open houses increase agent visibility online by 40%, according to recent surveys
55% of sellers prefer hosting open houses to attract multiple buyers simultaneously
Open houses account for 35% of active listings' marketing efforts, making it a primary sales channel
80% of successful real estate sales are preceded by at least one open house
Open houses generate on average 12 inquiries per listing, with some receiving up to 30
Homes located near popular amenities attract 30% higher open house attendance
40% of buyers who attend open houses consider it a critical step in their home buying process
Open house signage influence 60% more visitors than online marketing alone, as per recent studies
50% of sellers host open houses to create buzz and exclusive interest in their property
Approximately 65% of homes that host open houses experience an increase in online views, boosting virtual engagement
Open house event success rates are higher when agents include detailed property brochures, with 82% of attendees taking one
Open houses in high-demand neighborhoods see an average attendance of 25 visitors per event, exceeding city averages by 15%
Staging a home prior to an open house increases the likelihood of sale by 25%, according to recent data
Homes with modern upgrades attract 22% more visitors during open houses compared to outdated properties
Open houses generate an average of 10 inquiries per 100 attendees, revealing high engagement levels
56% of homebuyers think open houses are an effective way to compare multiple homes quickly
Seasonal open house events tend to generate 15% more inquiries than those held in off-season periods
Virtual tours integrated into open house marketing increase virtual attendance by 50%, leading to more qualified prospects
The use of social media advertising for open house promotion results in 40% higher attendance rates
50% of homebuyers state that attending open houses helped them narrow down their options, making it an impactful step in decision-making
The average open house cost for sellers ranges from $200 to $1000, depending on location and marketing efforts
Invitations sent via targeted email campaigns for open houses see a 25% higher attendance than generic invites
55% of visitors to open houses say they are more likely to recommend the agent or agency afterward, boosting network growth
Homes with virtual reality open house experiences have a 35% higher engagement rate than traditional open houses
Open houses that feature drone footage attract 30% more online views, according to recent digital marketing studies
78% of homes sold after hosting at least two open houses, indicating the importance of multiple visits
65% of prospective buyers adjust their property preferences after attending open houses, reflecting their influence on market perception
The presence of a dedicated open house coordinator increases attendance by 20%, highlighting the value of professional planning
70% of sellers believe that hosting open houses helps create urgency among potential buyers, leading to quicker offers
63% of buyers report that open houses increase their confidence in the property's condition and features
Homes listed with open houses have an average price premium of 3% over comparable listings without open houses
85% of buyers who attend open houses believe they provide an authentic impression of the home’s ambiance
60% of homeowners who host open houses report an increase in their home's market value, citing it as a beneficial marketing strategy
Homes with interactive digital displays during open houses see a 25% higher conversion rate, according to recent studies
Properties with professional photography for open house marketing receive 70% more inquiries, demonstrating the importance of visual presentation
80% of agents recommend hosting open houses in neighborhoods with active community events, to attract more visitors
89% of prospective buyers feel that open houses reduce the time and effort needed to find the right home, according to recent surveys
70% of homebuyers are more likely to purchase a home after attending an open house, based on recent studies
65% of buyers report that open house signage significantly influences their decision to visit a property, emphasizing the importance of signage
45% of open house attendees schedule a second visit, increasing the likelihood of sale, according to industry data
90% of sellers who host open houses report feeling satisfied with the outcome and the number of prospective buyers engaged

Open House Effectiveness and Impact Interpretation

Open houses, acting as a real estate’s social network event, not only sell homes 20% faster and attract 70% of buyers who find them helpful in envisioning living spaces, but also generate increased online engagement, multiple offers, and a sense of urgency—making them an essential ingredient in turning ‘just listed’ into ‘sold,’ especially when combined with virtual tours, professional staging, and strategic marketing.

Timing and Scheduling of Open Houses

The most popular days for open houses are Sundays, accounting for 73% of open house events
The most common open house hours are from 1 pm to 4 pm, accounting for 68% of events
The average duration of an open house is 2.5 hours
95% of open houses are scheduled on weekends, primarily Saturday and Sunday
Open house attendance increases by 10% during spring months, from March to May, compared to winter months
Summer months see a 20% increase in open house events compared to winter months, based on industry reports
Homes with flexible open house timings (e.g., evening or weekday) see a 20% increase in attendance compared to standard weekend hours

Timing and Scheduling of Open Houses Interpretation

With Sundays reigning king and midday hours ruling the roost, it's clear that most homebuyers prefer weekend afternoons, but offering flexible hours could be the secret to unlocking even greater crowds and faster sales.

Visitor Preferences and Motivations

80% of homebuyers attend open houses during their property search
55% of attendees at open houses are first-time homebuyers
25% of homebuyers say they attend open houses because they are curious about the homes in their desired neighborhoods
60% of prospective buyers attend open houses even if they are not actively looking to buy, to explore options
65% of attendees at open houses are influenced by the home's curb appeal
25% of open house visitors are international buyers or investors, according to global real estate reports
70% of potential buyers attending open houses are between the ages of 25 and 44, indicating a younger demographic
75% of home sales initiated after an open house involve a first-time buyer, indicating open houses' appeal to newcomers
52% of open house visitors are from within a 10-mile radius, emphasizing local engagement
55% of open house visitors say they will revisit if the home is still on the market after the first visit, indicating ongoing interest
On average, open houses are held in properties ranging from $200,000 to $600,000 in market value, with higher-end properties hosting fewer but more exclusive open houses
82% of homebuyers who attend open houses state that the home’s presentation and cleanliness are critical factors influencing their impression
55% of open house visitors indicate they prefer attending open houses with clear, consistent COVID-19 safety protocols in place, reflecting ongoing health concerns

Visitor Preferences and Motivations Interpretation

With 80% of homebuyers dropping by open houses—especially first-timers and curious locals—it's clear that curb appeal, presentation, and a dash of international intrigue keep the open house still relevant, though safety protocols now add a new layer of must-have hospitality.