GITNUXREPORT 2025

Onlyfans User Statistics

OnlyFans boasts 2 million creators, with women dominating high earnings.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

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The most popular content categories on OnlyFans include fitness, cosplay, and adult entertainment

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OnlyFans has collaborated with over 1,000 brands for sponsored content and marketing campaigns

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15% of creators have multiple income streams on the platform, combining tips, custom content, and subscriptions

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OnlyFans has introduced features like pay-per-view messaging to increase earnings opportunities

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About 25% of content uploaded is considered explicit or adult content

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More than 50% of creators use analytics tools provided by OnlyFans to track earnings and subscribers

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The platform's global reach includes users from over 150 countries

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The platform has a user growth rate of approximately 25% annually

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The geographic distribution of creators shows that North America accounts for nearly 50% of total content creators

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The platform has paid out over $5 billion to creators since its launch

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The average earnings of a top 1% creator on OnlyFans is approximately $100,000 per month

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70% of content creators on OnlyFans generate less than $100 per month

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The median earning for new creators is approximately $180 per month

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The platform has paid out over $3 billion to creators in 2023 alone

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More than 50% of creators earning over $1000/month are women

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OnlyFans' revenue exceeded $1.2 billion in 2022

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About 35% of creators earn over $500 per month

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20% of the platform's revenue comes from the United Kingdom

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The average payout per creator ranges from $250 to $2,000 per month, depending on content and engagement levels

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The proportion of content creators earning more than $10,000 per month is approximately 2%

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OnlyFans' revenue per user (ARPU) is approximately $17 annually

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The number of creators earning over $50,000 annualized is estimated at around 7,000 globally

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Average monthly earnings for casual creators are around $200, while top creators earn six figures

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The top 1% of creators account for over 33% of the total earnings on the platform

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OnlyFans earns an average of $7.8 per subscriber annually

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OnlyFans introduced a paid subscription model in 2016, leading to rapid growth of the platform

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The average number of paying subscribers per successful creator is around 150

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The majority of subscriptions on OnlyFans are priced between $5 and $10

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OnlyFans' usage peaks at night, with 65% of traffic occurring between 9 PM and 3 AM local time

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As of 2023, OnlyFans has over 2 million content creators

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OnlyFans has more than 200 million registered users globally

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Approximately 1 million new users sign up on OnlyFans each month

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The number of paying subscribers on OnlyFans exceeded 30 million in 2023

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The percentage of male creators on OnlyFans is approximately 20%

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Over 80% of OnlyFans content creators are women

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The majority of OnlyFans users are within the age range of 18-34 years old

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Over 60% of registered users are from the United States

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Nearly 80% of creators use the platform as their primary source of income

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Over 70% of users access OnlyFans via mobile devices

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The average age of new creators joining OnlyFans is around 27 years old

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The platform has seen a 40% increase in female creators during 2022

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OnlyFans has a retention rate of approximately 30% after six months

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About 25% of creators on OnlyFans are under 25 years old

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85% of users report using OnlyFans for adult content

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The most common age group for top earners is 25-34 years old, at approximately 45%

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About 55% of users first heard of OnlyFans through social media platforms, primarily Twitter and Instagram

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Over 90% of top creators on OnlyFans are women

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Over 50% of active creators are on the platform less than a year, indicating high turnover

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OnlyFans has a user base that is 60% heterosexual, with the remainder being LGBTQ+ and other orientations

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Approximately 45% of creators use the platform as a full-time job, while the rest supplement other income

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To date, over 15 million posts have been uploaded on OnlyFans, demonstrating prolific content creation

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The demographic of users is approximately 52% female and 48% male, as per platform data from 2023

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The fastest-growing demographic segment on the platform is users aged 18-24, with a growth rate of 35% year-over-year

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Approximately 10% of creators are verified by the platform, which influences earnings potential

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Key Highlights

  • As of 2023, OnlyFans has over 2 million content creators
  • Over 80% of OnlyFans content creators are women
  • The platform has paid out over $5 billion to creators since its launch
  • The average earnings of a top 1% creator on OnlyFans is approximately $100,000 per month
  • OnlyFans has more than 200 million registered users globally
  • The majority of OnlyFans users are within the age range of 18-34 years old
  • 70% of content creators on OnlyFans generate less than $100 per month
  • The percentage of male creators on OnlyFans is approximately 20%
  • Over 60% of registered users are from the United States
  • The most popular content categories on OnlyFans include fitness, cosplay, and adult entertainment
  • OnlyFans introduced a paid subscription model in 2016, leading to rapid growth of the platform
  • Nearly 80% of creators use the platform as their primary source of income
  • The median earning for new creators is approximately $180 per month

With over 2 million content creators and more than 200 million users worldwide, OnlyFans has revolutionized personal entrepreneurship and online content, turning many into influencers earning six-figure incomes—yet beneath the headlines lies a complex landscape of shifting demographics, booming earnings, and evolving platform dynamics.

Content Creation and Platform Features

  • The most popular content categories on OnlyFans include fitness, cosplay, and adult entertainment
  • OnlyFans has collaborated with over 1,000 brands for sponsored content and marketing campaigns
  • 15% of creators have multiple income streams on the platform, combining tips, custom content, and subscriptions
  • OnlyFans has introduced features like pay-per-view messaging to increase earnings opportunities
  • About 25% of content uploaded is considered explicit or adult content
  • More than 50% of creators use analytics tools provided by OnlyFans to track earnings and subscribers

Content Creation and Platform Features Interpretation

While OnlyFans champions diverse content—from fitness to cosplay—its lucrative model, bolstered by over a thousand brand collaborations and sophisticated analytics, transforms creators into entrepreneurs navigating a landscape where 25% of uploads push boundaries, but 15% of users build multiple income streams like savvy entrepreneurs, blurring the lines between passion and profit.

Global Reach and Growth Indicators

  • The platform's global reach includes users from over 150 countries
  • The platform has a user growth rate of approximately 25% annually
  • The geographic distribution of creators shows that North America accounts for nearly 50% of total content creators

Global Reach and Growth Indicators Interpretation

With over 150 countries connected and a 25% annual growth rate, OnlyFans' geographic diversity is impressive, yet North America's dominance—making up half of its creators—raises questions about global equity in digital content creation.

Revenue and Earnings Statistics

  • The platform has paid out over $5 billion to creators since its launch
  • The average earnings of a top 1% creator on OnlyFans is approximately $100,000 per month
  • 70% of content creators on OnlyFans generate less than $100 per month
  • The median earning for new creators is approximately $180 per month
  • The platform has paid out over $3 billion to creators in 2023 alone
  • More than 50% of creators earning over $1000/month are women
  • OnlyFans' revenue exceeded $1.2 billion in 2022
  • About 35% of creators earn over $500 per month
  • 20% of the platform's revenue comes from the United Kingdom
  • The average payout per creator ranges from $250 to $2,000 per month, depending on content and engagement levels
  • The proportion of content creators earning more than $10,000 per month is approximately 2%
  • OnlyFans' revenue per user (ARPU) is approximately $17 annually
  • The number of creators earning over $50,000 annualized is estimated at around 7,000 globally
  • Average monthly earnings for casual creators are around $200, while top creators earn six figures
  • The top 1% of creators account for over 33% of the total earnings on the platform
  • OnlyFans earns an average of $7.8 per subscriber annually

Revenue and Earnings Statistics Interpretation

While OnlyFans has paid out over $5 billion—highlighting its lucrative potential—the stark reality is that most creators earn less than $100 a month, reminding us that in the world of content monetization, the top 1% truly own the lion's share of the wealth on a platform where a mere 2% hit the six-figure mark.

Subscription and Usage Metrics

  • OnlyFans introduced a paid subscription model in 2016, leading to rapid growth of the platform
  • The average number of paying subscribers per successful creator is around 150
  • The majority of subscriptions on OnlyFans are priced between $5 and $10
  • OnlyFans' usage peaks at night, with 65% of traffic occurring between 9 PM and 3 AM local time

Subscription and Usage Metrics Interpretation

Since its 2016 debut, OnlyFans' nocturnal allure with an average of 150 paying fans per creator and modest $5–$10 subscriptions has transformed late-night browsing into a thriving digital after-hours economy.

User Base

  • As of 2023, OnlyFans has over 2 million content creators
  • OnlyFans has more than 200 million registered users globally
  • Approximately 1 million new users sign up on OnlyFans each month
  • The number of paying subscribers on OnlyFans exceeded 30 million in 2023

User Base Interpretation

With over two million creators and more than 200 million users—including 30 million paying subscribers—OnlyFans has undeniably become the digital frontier where content creators thrive and millions seek personalized entertainment, blending capitalist enterprise with the intimacy of individual engagement.

User Demographics

  • The percentage of male creators on OnlyFans is approximately 20%

User Demographics Interpretation

With only about one in five creators being male, OnlyFans continues to challenge stereotypes and highlight the platform's predominantly female-driven content landscape.

User Demographics and User Base

  • Over 80% of OnlyFans content creators are women
  • The majority of OnlyFans users are within the age range of 18-34 years old
  • Over 60% of registered users are from the United States
  • Nearly 80% of creators use the platform as their primary source of income
  • Over 70% of users access OnlyFans via mobile devices
  • The average age of new creators joining OnlyFans is around 27 years old
  • The platform has seen a 40% increase in female creators during 2022
  • OnlyFans has a retention rate of approximately 30% after six months
  • About 25% of creators on OnlyFans are under 25 years old
  • 85% of users report using OnlyFans for adult content
  • The most common age group for top earners is 25-34 years old, at approximately 45%
  • About 55% of users first heard of OnlyFans through social media platforms, primarily Twitter and Instagram
  • Over 90% of top creators on OnlyFans are women
  • Over 50% of active creators are on the platform less than a year, indicating high turnover
  • OnlyFans has a user base that is 60% heterosexual, with the remainder being LGBTQ+ and other orientations
  • Approximately 45% of creators use the platform as a full-time job, while the rest supplement other income
  • To date, over 15 million posts have been uploaded on OnlyFans, demonstrating prolific content creation
  • The demographic of users is approximately 52% female and 48% male, as per platform data from 2023
  • The fastest-growing demographic segment on the platform is users aged 18-24, with a growth rate of 35% year-over-year
  • Approximately 10% of creators are verified by the platform, which influences earnings potential

User Demographics and User Base Interpretation

With a demographic leaning heavily toward young women turning content creation into full-time careers, OnlyFans' explosive 2022 female creator growth, high mobile engagement, and persistent income reliance underscore a paradigm shift in digital entrepreneurship—proving that in the world of online content, the most prolific, and often best-paid, creators are decidedly women, even as platform retention remains a challenge.

Sources & References