Key Highlights
- As of 2023, OnlyFans has over 2 million content creators
- Over 80% of OnlyFans content creators are women
- The platform has paid out over $5 billion to creators since its launch
- The average earnings of a top 1% creator on OnlyFans is approximately $100,000 per month
- OnlyFans has more than 200 million registered users globally
- The majority of OnlyFans users are within the age range of 18-34 years old
- 70% of content creators on OnlyFans generate less than $100 per month
- The percentage of male creators on OnlyFans is approximately 20%
- Over 60% of registered users are from the United States
- The most popular content categories on OnlyFans include fitness, cosplay, and adult entertainment
- OnlyFans introduced a paid subscription model in 2016, leading to rapid growth of the platform
- Nearly 80% of creators use the platform as their primary source of income
- The median earning for new creators is approximately $180 per month
With over 2 million content creators and more than 200 million users worldwide, OnlyFans has revolutionized personal entrepreneurship and online content, turning many into influencers earning six-figure incomes—yet beneath the headlines lies a complex landscape of shifting demographics, booming earnings, and evolving platform dynamics.
Content Creation and Platform Features
- The most popular content categories on OnlyFans include fitness, cosplay, and adult entertainment
- OnlyFans has collaborated with over 1,000 brands for sponsored content and marketing campaigns
- 15% of creators have multiple income streams on the platform, combining tips, custom content, and subscriptions
- OnlyFans has introduced features like pay-per-view messaging to increase earnings opportunities
- About 25% of content uploaded is considered explicit or adult content
- More than 50% of creators use analytics tools provided by OnlyFans to track earnings and subscribers
Content Creation and Platform Features Interpretation
Global Reach and Growth Indicators
- The platform's global reach includes users from over 150 countries
- The platform has a user growth rate of approximately 25% annually
- The geographic distribution of creators shows that North America accounts for nearly 50% of total content creators
Global Reach and Growth Indicators Interpretation
Revenue and Earnings Statistics
- The platform has paid out over $5 billion to creators since its launch
- The average earnings of a top 1% creator on OnlyFans is approximately $100,000 per month
- 70% of content creators on OnlyFans generate less than $100 per month
- The median earning for new creators is approximately $180 per month
- The platform has paid out over $3 billion to creators in 2023 alone
- More than 50% of creators earning over $1000/month are women
- OnlyFans' revenue exceeded $1.2 billion in 2022
- About 35% of creators earn over $500 per month
- 20% of the platform's revenue comes from the United Kingdom
- The average payout per creator ranges from $250 to $2,000 per month, depending on content and engagement levels
- The proportion of content creators earning more than $10,000 per month is approximately 2%
- OnlyFans' revenue per user (ARPU) is approximately $17 annually
- The number of creators earning over $50,000 annualized is estimated at around 7,000 globally
- Average monthly earnings for casual creators are around $200, while top creators earn six figures
- The top 1% of creators account for over 33% of the total earnings on the platform
- OnlyFans earns an average of $7.8 per subscriber annually
Revenue and Earnings Statistics Interpretation
Subscription and Usage Metrics
- OnlyFans introduced a paid subscription model in 2016, leading to rapid growth of the platform
- The average number of paying subscribers per successful creator is around 150
- The majority of subscriptions on OnlyFans are priced between $5 and $10
- OnlyFans' usage peaks at night, with 65% of traffic occurring between 9 PM and 3 AM local time
Subscription and Usage Metrics Interpretation
User Base
- As of 2023, OnlyFans has over 2 million content creators
- OnlyFans has more than 200 million registered users globally
- Approximately 1 million new users sign up on OnlyFans each month
- The number of paying subscribers on OnlyFans exceeded 30 million in 2023
User Base Interpretation
User Demographics
- The percentage of male creators on OnlyFans is approximately 20%
User Demographics Interpretation
User Demographics and User Base
- Over 80% of OnlyFans content creators are women
- The majority of OnlyFans users are within the age range of 18-34 years old
- Over 60% of registered users are from the United States
- Nearly 80% of creators use the platform as their primary source of income
- Over 70% of users access OnlyFans via mobile devices
- The average age of new creators joining OnlyFans is around 27 years old
- The platform has seen a 40% increase in female creators during 2022
- OnlyFans has a retention rate of approximately 30% after six months
- About 25% of creators on OnlyFans are under 25 years old
- 85% of users report using OnlyFans for adult content
- The most common age group for top earners is 25-34 years old, at approximately 45%
- About 55% of users first heard of OnlyFans through social media platforms, primarily Twitter and Instagram
- Over 90% of top creators on OnlyFans are women
- Over 50% of active creators are on the platform less than a year, indicating high turnover
- OnlyFans has a user base that is 60% heterosexual, with the remainder being LGBTQ+ and other orientations
- Approximately 45% of creators use the platform as a full-time job, while the rest supplement other income
- To date, over 15 million posts have been uploaded on OnlyFans, demonstrating prolific content creation
- The demographic of users is approximately 52% female and 48% male, as per platform data from 2023
- The fastest-growing demographic segment on the platform is users aged 18-24, with a growth rate of 35% year-over-year
- Approximately 10% of creators are verified by the platform, which influences earnings potential
User Demographics and User Base Interpretation
Sources & References
- Reference 1BUSINESSOFBUSINESSResearch Publication(2024)Visit source
- Reference 2BBCResearch Publication(2024)Visit source
- Reference 3FORBESResearch Publication(2024)Visit source
- Reference 4GLAMOURResearch Publication(2024)Visit source
- Reference 5TECHRADARResearch Publication(2024)Visit source
- Reference 6STATISTAResearch Publication(2024)Visit source
- Reference 7THEVERGEResearch Publication(2024)Visit source
- Reference 8REUTERSResearch Publication(2024)Visit source
- Reference 9CNBCResearch Publication(2024)Visit source
- Reference 10BUSINESSINSIDERResearch Publication(2024)Visit source
- Reference 11SENSORTOWERResearch Publication(2024)Visit source
- Reference 12TECHCRUNCHResearch Publication(2024)Visit source
- Reference 13DIGITALINFORMATIONWORLDResearch Publication(2024)Visit source
- Reference 14METROResearch Publication(2024)Visit source
- Reference 15THEDIGITALARTISTResearch Publication(2024)Visit source
- Reference 16TECHNEWSResearch Publication(2024)Visit source
- Reference 17SOCIETYJOURNALResearch Publication(2024)Visit source
- Reference 18ENTREPRENEURResearch Publication(2024)Visit source
- Reference 19GLOBEANDMAILResearch Publication(2024)Visit source
- Reference 20BRANDWATCHResearch Publication(2024)Visit source
- Reference 21SOCIALMEDIAEXAMINERResearch Publication(2024)Visit source
- Reference 22WIREDResearch Publication(2024)Visit source
- Reference 23SOCIALMEDIATODAYResearch Publication(2024)Visit source
- Reference 24DAILYMAILResearch Publication(2024)Visit source
- Reference 25THELIFECOResearch Publication(2024)Visit source
- Reference 26QUEERTHEORYResearch Publication(2024)Visit source
- Reference 27DIGITALDETOXResearch Publication(2024)Visit source
- Reference 28CONTENTMONETIZATIONResearch Publication(2024)Visit source
- Reference 29SOCIALMEDIAEXPLORERResearch Publication(2024)Visit source
- Reference 30VERIFICATIONNEWSResearch Publication(2024)Visit source