GITNUX MARKETDATA REPORT 2024

Online Clothing Shopping Statistics [Fresh Research]

Statistic 1

"27.2% of global online apparel sales came from mobile devices in 2018."

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Statistic 2

"The global online clothing and apparel market was valued at $759.53 billion in 2021."

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Statistic 3

"Online clothing purchases made up 42.7% of total online retail sales revenue in the U.S. in 2021."

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Statistic 4

"The average shopping cart abandonment rate for fashion e-commerce is 68.3%."

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Statistic 5

"In 2020, 77.6% of internet users in the U.S. purchased some form of clothing online."

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Statistic 6

"63% of online shoppers are most concerned about fit and size when purchasing clothes online."

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Statistic 7

"77% of online shoppers say they are likely to purchase from a retailer that offers free returns on clothing and apparel."

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Statistic 8

"In 2020, average spending on clothing per online transaction was $212."

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Statistic 9

"There was a 42% increase in first-time customers purchasing clothes online between March-April 2020."

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Statistic 10

"More than 60% of customers research clothing items online before purchasing in-store."

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Statistic 11

"83% of millennials prefer to purchase fashion items online."

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Statistic 12

"Online sales of clothing and footwear reached £16.2 billion in the UK in 2021."

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Statistic 13

"In 2019, the most popular online apparel brand in the U.S. was Nike, followed by Victoria’s Secret."

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Statistic 14

"Online sales of menswear are projected to grow by 4.4% between 2020 and 2024."

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Statistic 15

"71% of online clothing shoppers prefer browsing via mobile devices over desktops."

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Statistic 16

"Online clothing sales in the U.S. are projected to reach $100.15 billion by 2023."

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Statistic 17

"74% of online shoppers abandon their cart due to delivery costs on clothing purchases."

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