GITNUX MARKETDATA REPORT 2024
Online Clothing Shopping Statistics [Fresh Research]
In this post, we will explore a comprehensive collection of statistics related to online clothing shopping. From the significant growth of the global online clothing market to consumer preferences and trends, these statistics offer valuable insights into the evolving landscape of e-commerce in the fashion industry. Let’s dive into the numbers that shape the future of online apparel sales.
Statistic 1
"27.2% of global online apparel sales came from mobile devices in 2018."
Statistic 2
"The global online clothing and apparel market was valued at $759.53 billion in 2021."
Statistic 3
"Online clothing purchases made up 42.7% of total online retail sales revenue in the U.S. in 2021."
Statistic 4
"The average shopping cart abandonment rate for fashion e-commerce is 68.3%."
Statistic 5
"In 2020, 77.6% of internet users in the U.S. purchased some form of clothing online."
Statistic 6
"63% of online shoppers are most concerned about fit and size when purchasing clothes online."
Statistic 7
"77% of online shoppers say they are likely to purchase from a retailer that offers free returns on clothing and apparel."
Statistic 8
"In 2020, average spending on clothing per online transaction was $212."
Statistic 9
"There was a 42% increase in first-time customers purchasing clothes online between March-April 2020."
Statistic 10
"More than 60% of customers research clothing items online before purchasing in-store."
Statistic 11
"83% of millennials prefer to purchase fashion items online."
Statistic 12
"Online sales of clothing and footwear reached £16.2 billion in the UK in 2021."
Statistic 13
"In 2019, the most popular online apparel brand in the U.S. was Nike, followed by Victoria’s Secret."
Statistic 14
"Online sales of menswear are projected to grow by 4.4% between 2020 and 2024."
Statistic 15
"71% of online clothing shoppers prefer browsing via mobile devices over desktops."
Statistic 16
"Online clothing sales in the U.S. are projected to reach $100.15 billion by 2023."
Statistic 17
"74% of online shoppers abandon their cart due to delivery costs on clothing purchases."
Jannik Lindner
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