Gitnux/Report 2026

Oem Auto Industry Statistics

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Oem Auto Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The oem auto industry at a glance

The global OEM auto industry produced 96.4 million vehicles in 2025, up 3.9%, as growth shifted toward Asia and electrification accelerated, with EVs reaching one-quarter of new-car sales worldwide.

96.4M[82]
Global vehicles produced, 2025
20M+[29]
Global electric-car sales, 2025
25%[29]
Global EV sales share, 2025
16.36M[67]
U.S. car and light-truck sales, 2025
Market size
Global vehicle production reached 96.4 million units in 2025, compared with 92.7 million in 2024. Global vehicle sales reached 99.8 million units in 2025, up from 95.3 million in 2024.[82][86]
Forecast & CAGR
The IEA does not provide a single global OEM-revenue CAGR in the cited outlook, but it projects the global electric-vehicle fleet to grow more than sixfold from 2025 to 2035 and electric vehicles to reach around 50% of global car sales by 2035 in its exploratory scenarios.[29]
Market share & regions
Asia is the main growth center: China accounted for more than half of global battery-electric-vehicle sales in 2025, while Chinese manufacturers supplied more than half of available BEV models. In the United States, Toyota sold 2.52 million vehicles in 2025, equal to about 15.4% of the 16.36 million-unit market.[29][67][87]
Segmentation
The OEM market is segmented by passenger cars, light commercial vehicles, trucks and buses, and by powertrain into internal-combustion, hybrid, plug-in hybrid and battery-electric vehicles. In 2025, electric cars exceeded 20 million global sales and represented 25% of new-car sales; five BEV models accounted for about 20% of global BEV sales.[29][82]
Key players & concentration
Competition remains concentrated among large global OEM groups, but Chinese manufacturers are gaining share. Chinese automakers accounted for more than half of global BEV sales in 2025, while the five best-selling BEV models represented about one-fifth of the global BEV market.[29]
Pricing
Pricing pressure is strongest in EVs. In China, 70% of battery-electric cars sold in 2025 were cheaper than the average conventional car; in Indonesia, the average EV price premium fell from more than 50% in 2024 to around 40% in 2025.[29]
Trends, drivers & challenges
Electrification, software, autonomous-driving systems, battery costs and tighter emissions standards are reshaping OEM investment. The industry also faces regional trade barriers, excess Chinese production capacity, supply-chain dependence on China for batteries and electronics, and workforce reskilling needs; the EU automotive sector employs about 13.8 million people directly and indirectly.[29][88][89]
Consumer behavior & competition
Consumers are increasingly choosing SUVs, hybrids and affordable EVs, but adoption remains sensitive to vehicle prices, charging availability and financing costs. Globally, the five leading BEV models captured about 20% of BEV sales in 2025, while the top 35 models accounted for roughly half, indicating strong model-level concentration despite a wider range of available EVs.[29]
M&A
M&A is targeting scale in commercial vehicles, drivetrains, software and mobility services. In June 2026, Dana agreed to combine with Eaton’s Mobility business in a transaction valued at approximately $5.1 billion; in September 2026, Copart agreed to acquire ACV for an implied equity value of approximately $1.9 billion.[90][91]
Regulation
Regulation is pushing OEMs toward lower-emission vehicles, safer vehicles and greater software accountability. The IEA reports that tighter CO2 and fuel-economy standards are supporting EV growth, while the United States continues to operate a national vehicle-defect and recall system through NHTSA.[29][64]
Latest news
Recent industry developments include Toyota raising its fiscal-year profit forecast in November 2026 despite a 19% year-on-year decline in quarterly profit, and Tesla announcing that Cybertruck production will wind down around mid-2027. These developments highlight continuing pressure on established EV strategies and model economics.[92]

02 Ranking

Top 10 Companies in the Oem Auto Industry

The leading companies in the oem auto industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Tata Motors and Toyota Motor Corporation are tied at the top of Gitnux's 2026 oem auto ranking with an Overall score of 9.1 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in passenger & commercial vehicles

    Tata Motors

    IN

    Ranked #1 · 9.1 · Passenger & commercial vehicles

    Why we picked it: We focus on passenger, commercial, and luxury vehicles, with FY2025 consolidated revenue at ₹439,695 crore.

    See in ranking ↓Visit tatamotors.com ↗

  2. #2 overall

    Toyota Motor Corporation

    JP

    Ranked #2 · 9.1 · Passenger & commercial vehicles

    Why we picked it: We sell passenger vehicles, commercial vehicles, and hybrids at 9.36 million units sold in fiscal 2025.

    See in ranking ↓Visit toyota.com ↗

  3. #3 overall

    Renault Group

    FR

    Ranked #3 · 8.9 · Passenger & commercial vehicles

    Why we picked it: We report €57.9 billion 2025 revenue across passenger cars, commercial vehicles, and electric vehicles.

    See in ranking ↓Visit renaultgroup.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the oem auto industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Tata Motors

Passenger & commercial vehicles · IN

9.1
2

Toyota Motor Corporation

Passenger & commercial vehicles · JP

9.1
3

Renault Group

Passenger & commercial vehicles · FR

8.9
4

Suzuki Motor Corporation

Passenger & commercial vehicles · JP

8.8
5

Hyundai Motor Group

Passenger & commercial vehicles · KR

8.7
6

BMW Group

Premium cars, motorcycles and financial services · DE

8.7
7

Tesla

Battery-electric vehicles and energy products · US

8.5
8

Ford Motor Company

Pickups, SUVs, commercial vehicles and passenger cars · US

8.2
9

Stellantis

Passenger cars, commercial vehicles and mobility brands · NL

8.0
10

Mazda Motor Corporation

Passenger cars and crossovers · JP

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the oem auto industry. In Oem Auto Industry Statistics. Gitnux. https://gitnux.org/oem-auto-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest oem auto companies

Toyota Motor Corporation leads with $321.8B in annual revenue (group level, converted to USD).

Toyota Motor Corporation$321.8B
Stellantis$165.8B
BMW Group$144.2B
Renault Group$62.6B
Tata Motors$52.8B
Suzuki Motor Corporation$42.2B
source-verifiedglobal.toyota · stellantis.com · newsroom.bmwgroup.com · renaultgroup.com · testcv.tatamotors.com · globalsuzuki.com2025

04 Statistics

Technology & Innovation

Driverless activity is measured in production settings, with 4,220,075 passenger trips in California (Apr–Jun 2026). Automation and AI adoption data show initiatives often scaling only partially beyond pilots.

AI in the oem auto industry

  • 4,220,075 passenger trips were completed by driverless vehicles in California from April through June 2026.[1]
  • 40.5% of cars sold globally were categorized as SAE Level 1 automated vehicles in 2024.[2]
  • 35% was North America’s share of global automotive artificial-intelligence market revenue in 2024.[3]
  • $4.3 billion was the global automotive artificial-intelligence market size in 2024.[3]
  • 68.6% of cars sold globally fulfilled SAE Level 1 or higher automated-driving requirements in 2024.[2]
  • 28.1% of cars sold globally were categorized as SAE Level 2 automated vehicles in 2024.[2]

Automation in the oem auto industry

  • 429 robots per 10,000 employees was Germany’s automotive-related robot density in 2024.[4]
  • 97% of automotive-industry respondents said automation and robotics would transform the industry within five years.[5]
  • 1 robot per 3.5 employees was South Korea’s automotive robot density in 2021.[6]
  • 40% of China’s new industrial-robot installations in 2024 were in the automotive sector.[7]
  • More than 6.5 employees per robot was the automotive robot density in Germany, Japan and the United States in 2021.[6]
  • 10.7% was the 2024 increase in U.S. automotive industrial-robot installations.[7]

Digital Transformation in the automotive sector (sector benchmark)

  • Across automotive, 36% of executives said their company is entering a phase of deep transformation affecting business models, products and operations over the next three years in 2025.[8]
  • Across automotive, 52% of executives said continuous transformation is now the industry norm rather than a program with an end date in 2026.[8]
  • Across automotive, 47% of companies use AI and other advanced technologies today, a share expected to reach 72% by 2030, according to executives surveyed in 2026.[9]
  • Across automotive manufacturing, technology investment rose 35% year over year, from 23% to 31% of operating budgets, in 2024.[10]

Technology Adoption in the automotive sector (sector benchmark)

  • Across automotive manufacturing, 56% identified quality control as an AI application, while 45% identified process optimization and 45% robotics in 2025.[10]
  • Across automotive manufacturing, 48% of surveyed companies were not using AI in production in 2024, while 18% used it for supplier search.[11]
  • Across automotive, only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.[8]
  • Across automotive, 86% of companies reported investing heavily in AI and emerging technologies in 2025.[12]

Cloud Computing in the automotive sector (sector benchmark)

  • Across automotive and manufacturing organizations, 10% described themselves as cloud-evolved, the most advanced cloud-adoption category, in 2026.[13]
  • Across midsize automotive businesses, 39.8% cited cloud migration as a priority for simplification and process improvement, compared with 37.8% across industries, in the reported study.[14]
  • Across automotive OEMs and suppliers, 44% reported that 50%–74% of infrastructure was in the cloud in the 2022 study.[15]
  • Across automotive OEMs and suppliers, 67% reported cloud spending below 1% of annual revenue in the 2022 study.[15]

Big Data in the automotive sector (sector benchmark)

  • Across automotive manufacturers, 76% viewed manufacturing analytics as very or extremely valuable in the 2021 smart-manufacturing survey.[16]
  • Across automotive businesses, 50.8% prioritized new or updated analytics products and decision-making tools to simplify work and processes in the reported study.[14]
  • Across automotive executives, 81% reported collecting connected-vehicle telemetry, while 40% had an automated pipeline linking data collection, insights, validation and deployment in 2026.[17]
  • 30% of automotive survey respondents have implemented AI-supported real-time factory analytics, according to a 2025 global automotive industry survey.[18]
  • 36% of automotive manufacturers say industry leaders use collected data for artificial intelligence, applied AI, generative AI or machine learning, globally in 2024.[10]
  • 43% of data collected by automotive manufacturers is used effectively, according to a 2024 global automotive manufacturing survey.[10]

05 Statistics

Data & Analytics

Data quality and reuse remain uneven: 42% of manufacturers verified data accuracy and quality in 2025. Cloud analytics and cross-function sharing show up at 38% and 34% respectively.

Business intelligence in the oem auto industry

  • 50.8% of midsize automotive companies prioritized new analytics products and decision-making tools to simplify work and improve processes in 2024.[14]
  • 42% of manufacturers had a process to verify data accuracy and quality in 2025.[19]
  • 34% of manufacturers routinely shared data across most functions or enterprise-wide in 2025.[19]
  • 63% of manufacturers used statistical analysis programs or standard business-intelligence systems to analyze collected data in 2025.[19]
  • 50% of manufacturers used corporate analytics systems to analyze collected data in 2025.[19]
  • 38% of manufacturers used cloud analytics to analyze collected data in 2025.[19]

Data analytics in the oem auto industry

  • 45% of North American automotive supply-chain respondents reported having a mature intelligent supply chain enabling data-driven decision-making in 2023.[20]
  • 55% of APAC automotive supply-chain respondents reported having a mature intelligent supply chain enabling data-driven decision-making in 2023.[20]
  • 55% of automotive supply-chain respondents had access to near-real-time data for decision-making in 2023.[20]
  • 85% of passenger-car OEM plant managers in Pune agreed that customer complaints and product returns from defects reduced manufacturing efficiency in 2026.[21]
  • 53% of global automotive supply-chain respondents reported having a mature intelligent supply chain enabling data-driven decision-making in 2023.[20]
  • 55% of automotive supply-chain respondents could integrate third-party data, analytics solutions and platforms into supply-chain data platforms in 2023.[20]

Data Quality in the automotive sector (sector benchmark)

  • 68% of automotive respondents identify data and technology adoption as a priority, according to Hexagon’s 2025 advanced manufacturing survey.[22]
  • 30% of tier-one and tier-two automotive suppliers use real-time statistical process-control software, while 12% run software checks manually, in a 2021 survey.[23]
  • 57% of automotive quality leaders estimate total quality costs exceed 5% of revenue, based on a 2026 survey of 65 leaders.[24]
  • 5% of automotive firms fully use 76–100% of their collected data, according to the 2025 global automotive manufacturing survey.[10]
  • 55% of tier-one and tier-two automotive suppliers still conduct capability studies in Excel, based on a 2021 survey of 215 suppliers.[23]

Data Governance in the automotive sector (sector benchmark)

  • 42% of automotive OEMs employ a chief privacy officer to oversee systemic handling of sensitive data, according to KPMG’s 2024 global survey.[8]
  • 34% of automotive manufacturers report complete visibility of data flows across all processes and IT-OT systems, based on a 2019 survey of 100 firms.[17]
  • 67% of automotive OEMs report to the board on customer-privacy efforts, according to KPMG’s 2024 global survey.[8]
  • 40% of automotive manufacturers have established a data-governance framework covering data flow, access control and retention, according to a 2019 survey of 100 firms.[17]
  • 78% of automotive OEMs use metrics and KPIs to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[8]
  • 84% of automotive OEMs use a cross-functional steering committee to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[8]

KPIs in the oem auto industry

  • 9,027,424 vehicles were delivered to customers worldwide by the Volkswagen Group in fiscal year 2024.[25]
  • 76% of automotive manufacturing respondents rated capacity utilization as very important or important for measuring organizational success in 2025.[26]
  • 72% of automotive manufacturing respondents rated employee turnover as very important or important in 2025.[26]
  • 279,449 vehicles were delivered to customers by Porsche AG in fiscal year 2025.[27]
  • 74% of automotive manufacturing respondents rated manufacturing cost as very important or important in 2025.[26]
  • 76% of automotive manufacturing respondents rated overall equipment effectiveness as very important or important in 2025.[26]

06 Statistics

Strategy & Growth

Shift in mix stays central, with electric or hybrid at around 30% of global car sales in 2024. Production delivery figures show volatility, such as Volkswagen Group sales down 2.3% in 2024.

Growth in the oem auto industry

  • General Motors’ 2024 revenue was $187 billion, up 9% from 2023.[28]
  • Around 30% of global car sales were electric or hybrid vehicles in 2024.[29]
  • Volkswagen Group delivered 744,794 all-electric vehicles worldwide in 2024.[25]
  • Volkswagen Group delivered 9,027,424 vehicles worldwide in 2024, down 2.3% from 2023.[25]
  • General Motors sold 2.7 million vehicles in the United States in 2024, up 4% year on year.[30]
  • General Motors estimated its 2024 U.S. market share at 16.5%.[30]

Differentiation in the oem auto industry

  • Toyota had 22 R&D sites across Europe, Asia excluding Japan, Japan and North America as of January 31, 2025.[31]
  • Toyota reached cumulative global production of 300 million vehicles by September 2023, including 180.52 million domestic and 119.6 million overseas vehicles.[31]
  • General Motors led U.S. full-size-pickup sales for the fifth consecutive year in 2024.[30]
  • General Motors was the top U.S. seller of full-size SUVs for the 50th consecutive year in 2024.[30]
  • Toyota employed 380,793 people globally as of March 31, 2024.[31]
  • Toyota’s fiscal-2024 capital expenditures were ¥2,010.8 billion, up ¥405.0 billion year on year.[31]

Mergers and acquisitions in the oem auto industry

  • Domestic automotive M&A transactions totaled 218 in 2024, compared with 182 international and 145 cross-border transactions.[32]
  • Announced automotive M&A transactions numbered 108 in the fourth quarter of 2025.[32]
  • Domestic automotive M&A transactions totaled 172 in 2025, compared with 161 international and 152 cross-border transactions.[32]
  • ABC Technologies completed its £1.8 billion takeover of TI Fluid Systems in 2025.[33]
  • Automotive middle-market M&A transactions totaled 575 in 2023.[32]
  • Automotive M&A involving private-company sellers totaled 395 transactions in 2024.[32]

Strategic partnerships in the oem auto industry

  • Horse Powertrain was established in May 2024 with Renault and Geely each holding a 50% stake.[34]
  • Toyota and NTT agreed in 2024 to jointly build a mobility AI platform combining communications, AI and computing infrastructure.[31]
  • Toyota and BMW have collaborated for more than a decade on fuel-cell and other mobility technologies as of 2024.[35]
  • Toyota and Suzuki planned to manufacture a Suzuki-developed battery-electric SUV at Suzuki Motor Gujarat from spring 2025.[31]
  • Porsche planned a €30 million investment in Varta’s V4Drive battery business in 2024.[36]
  • Aramco acquired a 10% stake in Horse Powertrain in 2024 at an enterprise valuation of €7.4 billion.[37]

07 Statistics

People & Workforce

Workforce transition shows up as hiring, turnover, and reskilling emphasis. Stellantis hired 40,095 employees worldwide in 2025 while many organizations focus on upskilling and reskilling current workers.

Hiring in the oem auto industry

  • 2,933 internships were offered by Stellantis worldwide in 2025.[38]
  • 40,095 employees were hired worldwide by Stellantis in 2025.[38]
  • 934 employees were newly hired by Toyota Motor Corporation in fiscal 2024.[39]
  • 21% of Stellantis open positions were filled by internal candidates in 2025.[38]
  • 211 women were newly hired by Toyota Motor Corporation in fiscal 2024.[39]

Employee retention in the oem auto industry

  • 1,542 female General Motors employees under age 30 left the company in 2022.[30]
  • 12.9% was Mercedes-Benz Group’s active-workforce turnover rate in 2024.[40]
  • 6,439 employees left the BMW Group during 2024.[41]
  • 4.1% was BMW Group’s employee attrition rate in 2024, representing 6,439 departures.[41]
  • 9,595 male General Motors employees left the company in 2022.[30]

Remote Work in the automotive sector (sector benchmark)

  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[12]
  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[42]
  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[43]
  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[42]

Hybrid Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[43]
  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[12]
  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[12]
  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[43]

Upskilling in the oem auto industry

  • 75% of international automakers’ workforce-development programs focused on upskilling and reskilling current workers in 2024.[44]
  • 18.9 average training hours per employee were recorded at Volkswagen AG in 2024.[25]
  • 17% of international automakers’ workforce-development investment priorities targeted reskilling current workers in 2024.[44]
  • €163 million was spent by Stellantis on employee training in 2025.[38]
  • 11,700 skills-based learning courses were available to General Motors employees in 2024.[45]

Employee Engagement in the automotive sector (sector benchmark)

  • Across the U.S. automotive workforce, 63% of surveyed employees described their company culture as very or somewhat inclusive in 2025.[46]
  • Across the U.S. automotive workforce, 70% of surveyed employees were satisfied or very satisfied with their job in 2025.[46]
  • Across the U.S. automotive workforce, 70% of surveyed employees said they were empowered to make decisions at work in 2025.[46]
  • Across the U.S. automotive workforce, 60% of surveyed employees intended to still work for their current company two years later in 2025.[46]
  • Across the U.S. automotive workforce, 73% of surveyed employees said their work was purposeful in 2025.[46]

DEI in the oem auto industry

  • 23% of new BMW AG employees were women in 2023.[41]
  • 25.6% of Ford’s top-management employees were women in 2023.[47]

08 Statistics

Customer & Sales

Customer retention and lead handling metrics point to execution risk in the funnel. EV owners show 60% U.S. loyalty after September 2025 through mid-2026, with dealership digital lead conversion below 1%.

Customer experience in the oem auto industry

  • 79 points was the 2024 ACSI satisfaction score for U.S. mass-market vehicles.[48]
  • 57% of automotive consumers planning to switch brands cited servicing and maintenance issues as a reason.[17]
  • 32% of automotive consumers planning to switch brands cited inadequate vehicle utility and functionality.[17]
  • $145 million to $196 million annually was the estimated total customer-experience value at risk for a mid-size automotive OEM or dealer.[17]
  • 36% of automotive consumers planning to switch brands cited low residual value or depreciation.[17]

Customer retention in the oem auto industry

  • 43.7% was the average U.S. automotive brand retention rate in 2023.[49]
  • 60% was the U.S. loyalty rate for EV owners after September 2025 through mid-2026.[50]
  • 6 U.S. automotive brands had nationwide retention rates above 50% in 2024.[49]
  • 68.8% was the U.S. EV-owner loyalty rate during 2025 before falling after the incentive change.[50]
  • 53.4% was U.S. new-vehicle brand loyalty in the first half of 2026, according to a retention-based measure.[50]

Customer acquisition in the oem auto industry

  • Less than 1% of U.S. dealership website visitors became closed deals in the 2024 benchmark.[51]
  • 13.1% of new in-market U.S. dealership leads were never logged to dealer customer-relationship-management systems.[51]
  • 4.3% of all U.S. dealership web leads became closed deals in the 2024 benchmark.[51]
  • 22,000 automotive dealership websites were included in the 2024 U.S. dealer benchmark dataset.[51]
  • 27.7% of unlogged new in-market dealership leads originated from website calls.[51]

Customer loyalty in the oem auto industry

  • 57.5% was Porsche’s U.S. premium-car loyalty rate in the 2024 J.D. Power study.[52]
  • 49.0% was Mercedes-Benz’s U.S. premium-car loyalty rate in the 2024 J.D. Power study.[52]
  • 60.2% was Lexus’s U.S. premium-SUV loyalty rate in the 2024 J.D. Power study.[52]
  • 64.2% was Honda’s U.S. mass-market-SUV loyalty rate in the 2024 J.D. Power study.[52]
  • 62.6% was Subaru’s U.S. mass-market-SUV loyalty rate in the 2024 J.D. Power study.[52]

Lead generation in the oem auto industry

  • 40% of ChatGPT-referred automotive calls converted in 2026.[53]
  • 37% was the prior-year qualified-lead mishandling rate cited by Foureyes before its 2024 benchmark rose to 43%.[51]
  • 45% of automotive digital-marketing leads converted during the call in Invoca’s 2026 dataset.[53]
  • 60% was the phone-lead rate for ChatGPT-referred automotive calls in 2026.[53]
  • 52% was the highest automotive phone-conversion rate reported across channels in 2026, recorded for TV and video.[53]

09 Statistics

Marketing & Brand

Brand and media spend shifts appear alongside measurable engagement. Toyota’s global automotive brand value is $62.7 billion in Brand Finance’s 2026 report.

Marketing in the oem auto industry

  • 5% was the average reduction in media spending by German automotive brands in 2024 compared with 2023.[54]
  • $3.5 billion was forecast for U.S. Tier 1 automotive manufacturers’ local advertising in 2028.[55]
  • -0.5% was the forecast 2025–2028 compound annual growth rate for U.S. Tier 1 automotive manufacturers’ local advertising.[55]
  • 30-plus automotive brands were assessed in Germany in the 2024 Automotive Marketing Benchmark.[54]
  • -4.6% was the forecast compound annual decline rate for U.S. automotive manufacturers’ traditional advertising from 2025 to 2028.[55]

Digital marketing in the oem auto industry

  • $230.452 million was forecast for U.S. Tier 1 automotive manufacturers’ display advertising in 2025.[55]
  • $869.407 million was forecast for U.S. Tier 1 automotive manufacturers’ search advertising in 2025.[55]
  • $334.171 million was forecast for U.S. Tier 1 automotive manufacturers’ classified and vertical digital advertising in 2025.[55]
  • 73% of assessed automotive OEM shops had implemented a seamless online customer journey in 2024.[56]
  • 15.8% was the share of U.S. Tier 1 automotive manufacturers’ nationwide digital advertising allocated to classified and vertical channels in 2025.[55]

Branding in the oem auto industry

  • $62.7 billion was Toyota’s global automotive brand value in Brand Finance’s 2026 report.[57]
  • $24.6 billion was Hyundai’s global brand value in Interbrand’s 2025 ranking.[58]
  • 36% was Ferrari’s increase in automotive brand value in Brand Finance’s 2025 report.[57]
  • $24.8 billion was Honda’s global brand value in Interbrand’s 2025 ranking.[58]
  • $74.2 billion was Toyota’s global brand value in Interbrand’s 2025 ranking.[58]

Social media in the oem auto industry

  • 38% of surveyed car buyers used social-media campaigns or influencers before purchasing a new vehicle in 2024.[59]
  • 15 was the median number of interactions per Facebook post for automotive brands in Q3 2026.[60]
  • 62 was the median number of interactions for automotive brands’ Instagram carousel posts in Q3 2026.[60]
  • 50 was the median number of interactions per Instagram post for automotive brands in Q3 2026.[60]
  • 1,469 was the median total number of Facebook interactions per automotive brand in Q3 2026.[60]

Influencer Marketing in the automotive sector (sector benchmark)

  • Among US Pinterest users planning to buy a car in 2024, 44% noticed sponsorship of user-generated content, such as a YouTube video or podcast.[61]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 63% said creators made them consider buying a vehicle brand or model in 2025.[62]
  • Among US Pinterest users planning to buy a car in 2024, 42% noticed sponsorship of a social-media post, such as an influencer post.[61]
  • Among 277 surveyed car enthusiasts, 84% had taken at least one real-world action because of a car influencer they followed online in 2026.[63]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 61% said they trusted vehicle recommendations and reviews from creators in 2025.[62]

10 Statistics

Operations & Execution

Recall completion rates and production network scale are tracked with high granularity. Mercedes-Benz shows an approximate 2024 recall-completion rate of 81% in NHTSA’s comparison.

Process optimization in the oem auto industry

  • 82 vehicle projects were started up by Volkswagen Group in 2024, including 22 new or successor products and 60 upgrades or derivatives worldwide.[25]
  • 6.2 million vehicles were produced by Volkswagen Group excluding Chinese joint ventures in 2024 worldwide.[25]
  • 18 Volkswagen Group sites manufactured electric vehicles for passenger cars and light commercial vehicles at year-end 2024 worldwide.[25]
  • 1,789,573 vehicles were produced by Toyota in Asia Pacific in fiscal 2025.[31]
  • 9.0 million vehicles were produced by Volkswagen Group, including Chinese joint ventures, in fiscal 2024 worldwide.[25]

Operational efficiency in the oem auto industry

  • 7,267 thousand vehicles were produced by Volkswagen Group outside Germany in 2024.[25]
  • 1,686 thousand vehicles were produced by Volkswagen Group in Germany in 2024.[25]
  • 772,524 vehicles were manufactured at Volkswagen AG’s Wolfsburg, Hanover and Emden plants in 2024.[25]
  • 30 production sites across four continents formed Mercedes-Benz’s worldwide production network in 2025.[40]
  • 2.4 million passenger cars and vans were sold by Mercedes-Benz in 2024 worldwide.[40]

Quality management in the oem auto industry

  • 6 new quality-specific action areas were launched by Volkswagen Group during fiscal 2024.[25]
  • 81% was Mercedes-Benz’s approximate 2024 recall-completion rate shown in NHTSA’s manufacturer comparison for qualifying light-vehicle recalls.[64]
  • 75% was Hyundai’s approximate 2024 recall-completion rate shown in NHTSA’s manufacturer comparison for qualifying light-vehicle recalls.[64]
  • 99,144 purchasers and lessees of 2024 model-year vehicles participated in J.D. Power’s U.S. Initial Quality Study.[52]
  • 90 days was the ownership period before respondents completed J.D. Power’s 2024 U.S. Initial Quality Study.[52]

Supply chain in the oem auto industry

  • 11,000 indirect-spend suppliers worked with Autoneum in 2025.[65]
  • 57 direct-material families were sourced by Autoneum in 2025.[65]
  • 1,052 direct-spend suppliers worked with Autoneum in 2025.[65]
  • 180 supply-chain grievance-mechanism reports were recorded by Volkswagen Group in 2025.[66]
  • 13 Honda and Acura plants in North America were supplied by Honda’s approximately 700 OEM suppliers in 2024.[67]

Outsourcing / Offshoring in the automotive sector (sector benchmark)

  • 79% of U.S. automotive respondents were likely to add North American product or raw-material suppliers within the next 12 months in 2023.[11]
  • 80% of U.S. automotive respondents sourced at least half of their services domestically in 2023, while 51% sourced 75%–100% domestically.[11]
  • 28% of automotive procurement by dollar value came from offshore locations globally in 2023, down from 36% in 2021.[68]
  • 22% of automotive procurement by dollar value is projected to come from offshore locations globally in 2025, according to automotive supply-chain executives.[68]
  • 36% of automotive procurement by dollar value came from offshore locations globally in 2021, according to a survey of 592 supply-chain professionals.[68]

11 Statistics

Finance & Pricing

Pricing and cost actions show up in EBIT, margin, and free cash flow metrics. BMW Automotive’s combined negative effect from volume, model mix and pricing on EBIT was €1.8 billion in 2025.

Pricing strategy in the oem auto industry

  • €1.8 billion was BMW Automotive’s combined negative effect from volume, model mix and pricing on EBIT in 2025.[69]
  • More than half of BMW’s €4.4 billion year-on-year Automotive EBIT decline in 2024 was attributed to pricing headwinds, including dealer compensation in China.[41]
  • 80.5% of Volkswagen Group sales revenue came from outside Germany in 2025, indicating the geographic scope of its pricing and market strategy.[66]
  • 51.6% of BMW Group vehicles were leased or financed through its Financial Services segment in the first quarter of 2026, up from 43.0% in the first quarter of 2025.[35]
  • €4.7 billion was the Volkswagen Group’s 2025 expense for Porsche-related adjusted product planning and other items affecting operating profit.[66]

Cost reduction in the oem auto industry

  • €7,109 million was BMW Group’s year-on-year reduction in manufacturing costs in 2025, from €75,680 million to €68,571 million.[41]
  • €900 million represented BMW’s 2025 SG&A savings, continuing the company’s cost-reduction program.[69]
  • 50.5% was BMW Group’s reduction in warranty expenditure in 2025, falling to €972 million from €1,964 million.[41]
  • €2.5 billion was BMW’s total 2025 cost reduction from R&D, SG&A, manufacturing and material-cost actions.[69]
  • 10.4% was BMW Group’s year-on-year reduction in research and development expenses in 2025, to €6,848 million.[41]

Profitability in the oem auto industry

  • €7.451 billion was BMW Group’s 2025 net profit, down 3.0% from 2024.[69]
  • 6.4% was BMW Automotive’s 2025 EBIT margin excluding depreciation and amortization from the BMW Brilliance Automotive purchase-price allocation.[69]
  • 3.6% was Ford’s adjusted EBIT margin in 2025, down from 5.5% in 2024.[47]
  • €5.3 billion was Volkswagen Automotive Division operating result in 2025, a €11.0 billion year-on-year decline.[66]
  • 2.8% was Volkswagen Group’s operating return on sales in 2025, down from 5.9% in 2024.[66]

Financial planning in the oem auto industry

  • $3.5 billion was Ford’s adjusted free cash flow in 2025, compared with $6.7 billion in 2024.[47]
  • More than 50% of Volkswagen’s 2026 Automotive Division capital expenditure was planned for electric vehicles and related battery technologies, platforms and toolkits.[66]
  • 13%–16% was BMW Financial Services’ targeted return-on-equity range for 2025.[69]
  • €3.240 billion was BMW Automotive’s free cash flow in 2025, down from €4.852 billion in 2024.[69]
  • €32 billion–€34 billion was Volkswagen Automotive Division’s expected 2026 net liquidity.[66]

12 Statistics

Product & Service

Vehicle software and service economics sit next to model availability. The U.S. deferred revenue for OnStar and Super Cruise services totaled $5.4 billion at end of 2025.

Product development in the oem auto industry

  • 48.8% of Volkswagen Group Automotive Division research and development costs were capitalized in 2024.[25]
  • Around 1,000 electric car models were available worldwide in 2025, representing about 40% of all car models.[29]
  • €21.0 billion was spent on automotive research and development by Volkswagen Group in 2024, equal to 7.9% of Automotive Division sales worldwide.[25]
  • Chinese OEMs accounted for more than 80% of China’s domestic electric-car production in 2024, up from roughly two-thirds in 2021.[29]
  • More than 200 hybrid car models were available worldwide in 2025, after availability increased by over 10% year on year.[29]

Product lifecycle in the oem auto industry

  • 12.5 years was the average age of vans on European Union roads in 2022.[70]
  • 13.9 years was the average age of trucks in the European Union in 2022.[70]
  • The global electric-car fleet at the end of 2024 was more than three times its size in 2021.[29]
  • 12.3 years was the average age of passenger cars in the European Union in 2022.[70]
  • The top five battery-electric models accounted for about 20% of global battery-electric car sales in 2025.[29]

After-sales in the oem auto industry

  • Nearly two-thirds of U.S. vehicle owners had kept their vehicles for five years or more in Cox Automotive’s 2026 study.[71]
  • $5.4 billion was General Motors’ deferred revenue from OnStar and Super Cruise services at the end of 2025.[30]
  • $5.452 billion was General Motors’ net product-warranty expense in 2024.[72]
  • $3.621 billion of General Motors’ warranty obligations issued in 2024 related to product warranties.[72]
  • $2.491 billion was Group 1 Automotive’s parts and service revenue in 2024.[72]

Value proposition in the oem auto industry

  • The Tesla Model Y sold approximately 485,000 units worldwide in 2024.[29]
  • Electric-car exports reached about 3.2 million units globally in 2024, accounting for almost 20% of electric-car sales.[29]
  • 45 small electric-car models were available in 2024, compared with fewer than 10 small conventional-car models.[29]
  • The BYD Seagull sold about 440,000 units worldwide in 2024.[29]
  • Electric-car sales in China exceeded 11 million in 2024.[29]

13 Statistics

Sustainability & Ethics

Emissions and training coverage are reported with quantified outcomes. Ford estimated 6% lower average greenhouse-gas intensity for 2023 vehicles sold versus 2019.

Sustainability in the oem auto industry

  • 62.3% lower total CO2 emissions from car production were recorded in the EU in 2023 than in 2005.[70]
  • 47% was the reduction in Ford’s Scope 1 and 2 greenhouse-gas emissions between 2017 and 2023.[73]
  • 95% of Ford’s CO2 emissions were attributed to vehicles, operations and the supply chain.[74]
  • 53.4% lower CO2 emissions per car produced were recorded in the EU in 2023 than in 2005.[70]
  • 6% lower average greenhouse-gas intensity was estimated for Ford vehicles sold in 2023 than for vehicles sold in 2019.[73]

ESG in the oem auto industry

  • 1,875,417 tons of Volkswagen Group waste underwent recycling in 2024.[25]
  • 2,185,092 tons of Volkswagen Group waste were sent for recovery in 2024.[25]
  • 97.3% was the rollout level of anti-corruption training in Porsche AG Group functions defined as high risk in 2024.[25]
  • 100% was the implementation level of anti-corruption and money-laundering training in Volkswagen Group functions classified as high risk in 2024.[25]
  • 10.3 average training hours per employee were reported for Volkswagen AG in 2024.[25]

Ethics in the oem auto industry

  • 2.0 years was the interval for Volkswagen Group’s senior-management Code of Conduct certification in 2024.[25]
  • 97.3% was Porsche AG Group’s anti-corruption-training rollout in defined risk functions in 2024.[25]
  • 100% was Volkswagen Group’s anti-corruption-training implementation level in functions classified as high risk in 2024.[25]
  • 2 years was the certification cycle for Volkswagen Group employees from senior management upward on the Code of Conduct in 2024.[25]
  • 1 whistleblower-system statistical report was provided to Volkswagen Group management and the Supervisory Board Audit Committee each quarter in 2024.[25]

CSR in the oem auto industry

  • 3.1 was the version number of Volkswagen Group’s Code of Conduct publicized in October 2024.[25]
  • 10.3 training hours per employee were reported by Volkswagen AG in 2024.[25]
  • 1 Human Rights Focus System had been implemented by Volkswagen Group since 2022 for supply-chain human-rights and environmental risks.[25]
  • 24% of Ford’s mapped battery supply chain had been audited by 2024.[75]
  • 2022 was the implementation year of Volkswagen Group’s Human Rights Focus System for supply-chain risks.[25]

Circular economy in the oem auto industry

  • 310,492 tons was Volkswagen Group’s non-recycled waste volume in 2024.[25]
  • 16.4% to 26.2% was the share of reused or secondary-recycled materials in Volkswagen Group internal-combustion vehicles in 2024.[25]
  • 24.4% was the share of reused or secondary-recycled materials in TRATON Group products in 2024.[25]
  • 1,413,941 to 2,264,010 tons of reused or secondary-recycled materials were used in Volkswagen Group internal-combustion vehicles in 2024.[25]
  • 171,809 tons of Volkswagen Group waste underwent preparation for reuse in 2024.[25]

Carbon footprint in the oem auto industry

  • 49% was Ford’s reduction in its absolute manufacturing greenhouse-gas footprint between 2017 and 2023.[73]
  • 80% is the approximate share of total automotive life-cycle impact represented by the vehicle use phase, according to ACEA’s life-cycle assessment position.[70]
  • 47% was Ford’s reduction in Scope 1 and 2 greenhouse-gas emissions between 2017 and 2023.[73]

15 Statistics

Globalization & Expansion

Regional production and sales concentration are visible in the global totals. Global vehicle sales were 99.8 million units in 2025, up from 95.3 million in 2024.

Globalization in the oem auto industry

  • 75.5 million cars were manufactured globally in 2024.[70]
  • 11.4 million cars were produced in North America in 2024, down 3.2% from 2023.[70]
  • 99.8 million motor vehicles were sold globally in 2025, up 4.7% from 2024.[82]
  • 1.9 million cars were produced in Brazil in 2024, following a 6.3% increase from 2023.[70]
  • China accounted for 31% of global car sales in 2024, with nearly 23 million vehicles sold.[70]

Cultural adaptation in the oem auto industry

  • 36% of Brazilian respondents said they would consider buying a vehicle made in China.[18]
  • 9,000 consumers in ten countries were surveyed to identify regional preferences relevant to automotive OEM strategies in 2025.[78]
  • 14% of Italian respondents said they would consider buying a vehicle made in China.[18]
  • 85% of Chinese respondents said they would consider buying a vehicle made in China.[18]
  • 11% of Dutch respondents said they would consider buying a vehicle made in China.[18]

Supplier management in the oem auto industry

  • 92.3% of CIE Automotive suppliers were included in its sustainable-procurement certification program in 2022.[83]
  • 56% of CIE Automotive employees were covered by collective-bargaining agreements in 2023.[83]
  • Approximately 11,000 indirect-spend suppliers served Autoneum in 2025.[65]
  • €2.8 billion was spent on procurement by CIE Automotive in 2022.[83]
  • 152 points was Stellantis’ score in the 2024 North American Automotive OEM Supplier Working Relations Index.[84]

Stakeholder management in the oem auto industry

  • 63,842 Toyota employees were located in North America as of March 31, 2024.[72]
  • 23,610 Toyota employees were located in Europe as of March 31, 2024.[72]
  • Volkswagen Group employed people in 35 European countries in 2024.[25]
  • 98% of Adient manufacturing sites were audited and certified to ISO 45001 in fiscal 2024.[85]
  • 336,291 Toyota employees worked in the automotive segment as of March 31, 2024.[72]

Distribution channels in the oem auto industry

  • 8% of consumers ranked a cross-brand superstore as their most likely vehicle-buying channel in ten years.[71]
  • 30% of consumers ranked a traditional dealership as their most likely vehicle-buying channel in ten years.[71]
  • 13% of consumers ranked an automotive experience center as their most likely vehicle-buying channel in ten years.[71]
  • 16% of surveyed consumers had previously purchased a vehicle online in 2024.[54]
  • 69% of new cars were expected by automotive executives to be sold directly to consumers or through nontraditional channels in 2030.[12]

Key questions about the oem auto industry

What is the scale of global OEM auto production and sales?
Global OEM auto produced 96.4 million vehicles in 2025. Global vehicle sales reached 99.8 million units in 2025, up from 95.3 million in 2024.
How fast is the market growing around the 2025 production figures?
Production rose 3.9% in 2025 to 96.4 million vehicles, versus 92.7 million in 2024. Sales increased to 99.8 million units in 2025 from 95.3 million in 2024.
Which companies lead the oem auto industry?
Tata Motors and Toyota Motor Corporation are tied at the top of Gitnux's 2026 oem auto ranking with an Overall score of 9.1 each.
What technology shifts are most visible in electrification and automation metrics?
EVs reached one-quarter of new-car sales worldwide in 2025, with global electric-car sales at 20M+ and EV share at 25%. In 2024, 68.6% of cars sold globally fulfilled SAE Level 1 or higher automated-driving requirements.
How is competition structured in the OEM auto market?
Competition remains concentrated among large global OEM groups, with Chinese manufacturers gaining share. Chinese automakers accounted for more than half of global BEV sales in 2025.
What pricing and model-concentration pressures show up in BEVs?
Pricing pressure is strongest in EVs: in China, 70% of battery-electric cars sold in 2025 were cheaper than the average conventional car. Five BEV models accounted for about 20% of global BEV sales in 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Oem Auto Industry Statistics. Gitnux. https://gitnux.org/oem-auto-industry-statistics
MLA
Samuel Norberg. "Oem Auto Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/oem-auto-industry-statistics.
Chicago
Samuel Norberg. 2026. "Oem Auto Industry Statistics." Gitnux. https://gitnux.org/oem-auto-industry-statistics.

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