GITNUXREPORT 2026

Obesity Statistics

Obesity rates have tripled globally, reaching one billion people worldwide.

How We Build This Report

01
Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02
Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03
AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04
Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Key Statistics

Statistic 1

In the US, obesity prevalence among non-Hispanic Black adults was 49.9% in 2017-2018

Statistic 2

Hispanic US adults had 45.6% obesity prevalence in 2017-2018

Statistic 3

Non-Hispanic White US adults obesity rate was 41.1% in 2017-2018

Statistic 4

Non-Hispanic Asian US adults had the lowest obesity rate at 16.1% in 2017-2018

Statistic 5

US women aged 40-59 had 43.3% obesity prevalence in 2017-2018, higher than men at 40.3%

Statistic 6

Obesity prevalence among US adults without college degree was 45.4% vs. 31.9% with degree in 2017-2018

Statistic 7

Low-income US adults had 43.6% obesity rate compared to 33.8% high-income in 2017-2018

Statistic 8

Rural US adults obesity prevalence was 32.3% vs. 28.0% urban in recent NHANES data

Statistic 9

Globally, women have higher obesity rates than men, with 14.1% vs 10.8% in 2016

Statistic 10

In urban areas of low/middle-income countries, obesity rates are double those in rural areas

Statistic 11

Among US adolescents, non-Hispanic Black girls had 29.2% obesity prevalence in 2017-2020

Statistic 12

Hispanic boys in US had 26.8% obesity rate in 2017-2020

Statistic 13

Older US adults 60+ had 42.8% obesity prevalence in 2017-2018

Statistic 14

In the UK, obesity prevalence is higher in deprived areas at 27% vs 22% in affluent in 2021

Statistic 15

Australian Indigenous adults have 3 times higher obesity rates than non-Indigenous at 63% in 2018-19

Statistic 16

In Brazil, obesity is 25% higher in urban vs rural populations per 2019 data

Statistic 17

South Asian women in UK have higher central obesity rates despite lower BMI

Statistic 18

US military veterans have 33% obesity prevalence vs 26% civilians in 2019

Statistic 19

Among US pregnant women, obesity prevalence was 29.5% in 2019

Statistic 20

In Canada, obesity rates are higher among Indigenous populations at 42.4% vs 26.2% general in 2018

Statistic 21

Lower education levels correlate with 1.5 times higher obesity odds globally

Statistic 22

In Europe, Southern countries like Greece have 24% obesity vs 14% in Netherlands per 2019 data

Statistic 23

US adults with disabilities have 44% obesity prevalence vs 34% without in 2020

Statistic 24

Hispanic US women have 50.6% obesity rate vs 38.7% men in 2017-2018

Statistic 25

In India, urban obesity rates are 4 times higher than rural at 20.5% vs 5% in 2019-21

Statistic 26

US obesity-related medical costs reached $173 billion in 2019

Statistic 27

Annual economic impact of obesity in US is $1.72 trillion or 9.3% GDP in 2022

Statistic 28

Obese US adults incur $1,861 higher annual medical costs than normal weight

Statistic 29

Globally, obesity economic burden is $2 trillion annually, 2.8% world GDP

Statistic 30

UK obesity costs NHS £6.5 billion per year in 2022/23

Statistic 31

Australia spends $6.1 billion yearly on obesity-related health costs

Statistic 32

In China, obesity direct medical costs were $28.6 billion in 2014

Statistic 33

France obesity-related healthcare costs €20.6 billion in 2012

Statistic 34

Germany indirect obesity costs (lost productivity) €18 billion annually

Statistic 35

Brazil obesity costs R$8.8 billion in medical expenses in 2017

Statistic 36

Canada total obesity cost $11.6 billion CAD in 2021

Statistic 37

India obesity economic burden projected to $9.1 billion by 2025

Statistic 38

Mexico obesity costs 1.7% GDP or $6 billion USD yearly

Statistic 39

US workplace obesity costs $8.65 billion in absenteeism annually

Statistic 40

Obese workers have 1.68 more sick days per year, costing employers

Statistic 41

Global productivity losses from obesity $1 trillion yearly

Statistic 42

In Europe, obesity costs €70 billion in direct healthcare, €28 billion indirect

Statistic 43

Japan's obesity-related costs low at 0.5% GDP due to lower prevalence

Statistic 44

South Africa obesity costs R190 billion annually including productivity

Statistic 45

US Medicare spending on obese beneficiaries 41% higher

Statistic 46

Childhood obesity US costs $14 billion yearly in medical care

Statistic 47

Obesity reduces US worker productivity by 37 hours/year per person

Statistic 48

Global insurance premiums higher by 25% for obese individuals

Statistic 49

UK lost 8.2 million workdays to obesity-related illness in 2022

Statistic 50

Globally, obesity increases type 2 diabetes risk by 7 times

Statistic 51

Obese individuals have 2-3 times higher risk of coronary heart disease

Statistic 52

Obesity raises stroke risk by 64% per 5-unit BMI increase

Statistic 53

58% of type 2 diabetes cases worldwide are attributable to overweight/obesity

Statistic 54

Obese adults have 50% higher hypertension prevalence

Statistic 55

Gallbladder diseases risk increases 4-fold with obesity

Statistic 56

Osteoarthritis risk is 4-5 times higher in obese knees

Statistic 57

Sleep apnea odds increase 6-fold with obesity

Statistic 58

Obesity contributes to 2.8 million deaths annually worldwide

Statistic 59

Many cancers (13 types) have 1.5-3.5 times higher risk with obesity

Statistic 60

Obese pregnant women have 3 times higher gestational diabetes risk

Statistic 61

Childhood obesity triples adult diabetes risk

Statistic 62

Severe obesity shortens life expectancy by 14 years

Statistic 63

Obesity increases endometrial cancer risk by 7 times

Statistic 64

Fatty liver disease prevalence is 75% in obese vs 10% normal weight

Statistic 65

Obese individuals have 2.5 times higher chronic kidney disease risk

Statistic 66

Mental health: Obesity doubles depression risk

Statistic 67

COVID-19 hospitalization risk 113% higher for obese patients

Statistic 68

Obese children have 2 times higher asthma risk

Statistic 69

Polycystic ovary syndrome affects 50-80% of obese women

Statistic 70

Obesity raises dementia risk by 30-40%

Statistic 71

Musculoskeletal disorders 2-3 times more common in obese

Statistic 72

Infertility risk doubles in obese women

Statistic 73

Obese adults have 90% higher gout risk

Statistic 74

Bladder control loss 2-3 times higher in obese women

Statistic 75

Obese men have 34% higher erectile dysfunction risk

Statistic 76

Childhood obesity linked to 5 times higher adult hypertension

Statistic 77

Obesity accounts for 20-30% of postmenopausal breast cancers

Statistic 78

In 2022, approximately 1 billion people worldwide were living with obesity, representing 1 in 8 people globally

Statistic 79

The global obesity prevalence among adults has nearly tripled since 1975, reaching 13% in 2016 for both sexes combined

Statistic 80

In 2020, 39 million children under the age of 5 were overweight or obese worldwide

Statistic 81

Over 340 million children and adolescents aged 5–19 were overweight or obese in 2016 globally

Statistic 82

In the United States, the age-adjusted prevalence of obesity among adults aged 20 and over was 41.9% during 2017–March 2020

Statistic 83

Severe obesity prevalence among U.S. adults aged 20 and over was 9.2% during 2017–March 2020

Statistic 84

Obesity prevalence in U.S. youth aged 2–19 years was 19.7% during 2017–March 2020

Statistic 85

In Europe, 23% of women and 20% of men were obese in 2019 according to WHO European Region data

Statistic 86

Australia's age-standardised obesity prevalence for adults was 31.2% in 2017-18

Statistic 87

In the UK, 26% of adults were obese in 2021, up from 14% in 1993

Statistic 88

Brazil saw obesity rates rise from 11.8% in 2006 to 20.3% in 2019 among adults

Statistic 89

In India, obesity prevalence among adults increased from 3.5% in 1998-99 to 5.3% in 2019-21

Statistic 90

China's adult obesity rate reached 16.4% in 2020

Statistic 91

In Mexico, 36.1% of adults were obese in 2020

Statistic 92

Japan's obesity rate among adults is 4.5%, one of the lowest in OECD countries in 2020

Statistic 93

In South Africa, 68% of women were overweight or obese in 2016

Statistic 94

Pacific Islands like Nauru have adult obesity rates over 60% as of 2022

Statistic 95

In the Middle East, Qatar has 35.1% adult obesity prevalence in 2016

Statistic 96

Canada's obesity rate among adults aged 18+ was 29.4% in 2018

Statistic 97

In Germany, 23.6% of adults were obese in 2017

Statistic 98

France's adult obesity prevalence was 17% in 2020

Statistic 99

In 2016, 650 million adults worldwide were obese

Statistic 100

U.S. adult obesity prevalence was 30.5% in 1999-2000, rising to 42.4% in 2017-2018

Statistic 101

Among U.S. children aged 6-11, obesity prevalence doubled from 6.5% in 1980 to 19.8% in 2016

Statistic 102

Adolescent U.S. obesity rates increased from 5% in 1980 to 20.6% in 2016

Statistic 103

In low- and middle-income countries, childhood obesity tripled from 2000 to 2022

Statistic 104

Global overweight prevalence in children under 5 was 5.6% in 2022

Statistic 105

In the WHO African Region, adult obesity prevalence was 8.5% in 2016

Statistic 106

WHO Americas Region had 28.9% adult obesity in 2016

Statistic 107

Eastern Mediterranean WHO Region adult obesity was 16.9% in 2016

Statistic 108

Sugar-sweetened beverages contribute to 184,000 global deaths yearly from obesity-related diseases

Statistic 109

Sedentary lifestyle doubles obesity risk

Statistic 110

High intake of energy-dense foods major driver of obesity epidemic

Statistic 111

Genetics account for 40-70% heritability of BMI

Statistic 112

Maternal obesity increases child obesity risk 2-3 fold

Statistic 113

Poor sleep (<6 hours) increases obesity risk by 45%

Statistic 114

Smoking cessation leads to average 4-5 kg weight gain

Statistic 115

Antidepressant use associated with 21% higher obesity risk

Statistic 116

Endocrine disruptors like BPA increase obesity risk via hormonal changes

Statistic 117

Shift work disrupts circadian rhythms, raising obesity 25%

Statistic 118

Ultra-processed foods consumption linked to 500 kcal/day extra intake

Statistic 119

Low fiber diet increases obesity odds by 30%

Statistic 120

High fructose corn syrup correlates with obesity rise since 1980s

Statistic 121

Television viewing >2 hours/day raises child obesity 2-fold

Statistic 122

Corticosteroid medications cause average 8% weight gain

Statistic 123

Hypothyroidism untreated leads to 5-10 kg weight gain

Statistic 124

Polycystic ovary syndrome causes obesity in 50-60% cases via insulin resistance

Statistic 125

Prader-Willi syndrome results in severe obesity from birth due to hyperphagia

Statistic 126

Socioeconomic status inverse relation: lowest quintile 1.5x obesity risk

Statistic 127

Food insecurity paradoxically raises obesity risk by 30%

Statistic 128

Early weaning (<4 months) increases child obesity 1.3 fold

Statistic 129

Antibiotic use in infancy linked to 1.2x higher childhood obesity

Statistic 130

Built environment lacking walkability increases obesity 20%

Statistic 131

Marketing of unhealthy foods to children influences 25% calorie intake

Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
As one in eight people on Earth now lives with obesity, the statistics reveal a global health crisis that has nearly tripled in scale since the 1970s, touching every nation and age group with profound personal and economic consequences.

Key Takeaways

  • In 2022, approximately 1 billion people worldwide were living with obesity, representing 1 in 8 people globally
  • The global obesity prevalence among adults has nearly tripled since 1975, reaching 13% in 2016 for both sexes combined
  • In 2020, 39 million children under the age of 5 were overweight or obese worldwide
  • In the US, obesity prevalence among non-Hispanic Black adults was 49.9% in 2017-2018
  • Hispanic US adults had 45.6% obesity prevalence in 2017-2018
  • Non-Hispanic White US adults obesity rate was 41.1% in 2017-2018
  • Globally, obesity increases type 2 diabetes risk by 7 times
  • Obese individuals have 2-3 times higher risk of coronary heart disease
  • Obesity raises stroke risk by 64% per 5-unit BMI increase
  • US obesity-related medical costs reached $173 billion in 2019
  • Annual economic impact of obesity in US is $1.72 trillion or 9.3% GDP in 2022
  • Obese US adults incur $1,861 higher annual medical costs than normal weight
  • Sugar-sweetened beverages contribute to 184,000 global deaths yearly from obesity-related diseases
  • Sedentary lifestyle doubles obesity risk
  • High intake of energy-dense foods major driver of obesity epidemic

Obesity rates have tripled globally, reaching one billion people worldwide.

Demographic Variations

1In the US, obesity prevalence among non-Hispanic Black adults was 49.9% in 2017-2018
Verified
2Hispanic US adults had 45.6% obesity prevalence in 2017-2018
Verified
3Non-Hispanic White US adults obesity rate was 41.1% in 2017-2018
Verified
4Non-Hispanic Asian US adults had the lowest obesity rate at 16.1% in 2017-2018
Directional
5US women aged 40-59 had 43.3% obesity prevalence in 2017-2018, higher than men at 40.3%
Single source
6Obesity prevalence among US adults without college degree was 45.4% vs. 31.9% with degree in 2017-2018
Verified
7Low-income US adults had 43.6% obesity rate compared to 33.8% high-income in 2017-2018
Verified
8Rural US adults obesity prevalence was 32.3% vs. 28.0% urban in recent NHANES data
Verified
9Globally, women have higher obesity rates than men, with 14.1% vs 10.8% in 2016
Directional
10In urban areas of low/middle-income countries, obesity rates are double those in rural areas
Single source
11Among US adolescents, non-Hispanic Black girls had 29.2% obesity prevalence in 2017-2020
Verified
12Hispanic boys in US had 26.8% obesity rate in 2017-2020
Verified
13Older US adults 60+ had 42.8% obesity prevalence in 2017-2018
Verified
14In the UK, obesity prevalence is higher in deprived areas at 27% vs 22% in affluent in 2021
Directional
15Australian Indigenous adults have 3 times higher obesity rates than non-Indigenous at 63% in 2018-19
Single source
16In Brazil, obesity is 25% higher in urban vs rural populations per 2019 data
Verified
17South Asian women in UK have higher central obesity rates despite lower BMI
Verified
18US military veterans have 33% obesity prevalence vs 26% civilians in 2019
Verified
19Among US pregnant women, obesity prevalence was 29.5% in 2019
Directional
20In Canada, obesity rates are higher among Indigenous populations at 42.4% vs 26.2% general in 2018
Single source
21Lower education levels correlate with 1.5 times higher obesity odds globally
Verified
22In Europe, Southern countries like Greece have 24% obesity vs 14% in Netherlands per 2019 data
Verified
23US adults with disabilities have 44% obesity prevalence vs 34% without in 2020
Verified
24Hispanic US women have 50.6% obesity rate vs 38.7% men in 2017-2018
Directional
25In India, urban obesity rates are 4 times higher than rural at 20.5% vs 5% in 2019-21
Single source

Demographic Variations Interpretation

These obesity statistics paint a stark portrait of inequity, revealing that our waistlines are often shaped less by personal choice and more by the zip codes we live in, the opportunities we're afforded, and the systemic barriers we face.

Economic Impacts

1US obesity-related medical costs reached $173 billion in 2019
Verified
2Annual economic impact of obesity in US is $1.72 trillion or 9.3% GDP in 2022
Verified
3Obese US adults incur $1,861 higher annual medical costs than normal weight
Verified
4Globally, obesity economic burden is $2 trillion annually, 2.8% world GDP
Directional
5UK obesity costs NHS £6.5 billion per year in 2022/23
Single source
6Australia spends $6.1 billion yearly on obesity-related health costs
Verified
7In China, obesity direct medical costs were $28.6 billion in 2014
Verified
8France obesity-related healthcare costs €20.6 billion in 2012
Verified
9Germany indirect obesity costs (lost productivity) €18 billion annually
Directional
10Brazil obesity costs R$8.8 billion in medical expenses in 2017
Single source
11Canada total obesity cost $11.6 billion CAD in 2021
Verified
12India obesity economic burden projected to $9.1 billion by 2025
Verified
13Mexico obesity costs 1.7% GDP or $6 billion USD yearly
Verified
14US workplace obesity costs $8.65 billion in absenteeism annually
Directional
15Obese workers have 1.68 more sick days per year, costing employers
Single source
16Global productivity losses from obesity $1 trillion yearly
Verified
17In Europe, obesity costs €70 billion in direct healthcare, €28 billion indirect
Verified
18Japan's obesity-related costs low at 0.5% GDP due to lower prevalence
Verified
19South Africa obesity costs R190 billion annually including productivity
Directional
20US Medicare spending on obese beneficiaries 41% higher
Single source
21Childhood obesity US costs $14 billion yearly in medical care
Verified
22Obesity reduces US worker productivity by 37 hours/year per person
Verified
23Global insurance premiums higher by 25% for obese individuals
Verified
24UK lost 8.2 million workdays to obesity-related illness in 2022
Directional

Economic Impacts Interpretation

Obesity is a globe-spanning fiscal parasite, draining trillions from our collective health and productivity, proving that the heaviest costs aren't always measured on a scale.

Health Risks

1Globally, obesity increases type 2 diabetes risk by 7 times
Verified
2Obese individuals have 2-3 times higher risk of coronary heart disease
Verified
3Obesity raises stroke risk by 64% per 5-unit BMI increase
Verified
458% of type 2 diabetes cases worldwide are attributable to overweight/obesity
Directional
5Obese adults have 50% higher hypertension prevalence
Single source
6Gallbladder diseases risk increases 4-fold with obesity
Verified
7Osteoarthritis risk is 4-5 times higher in obese knees
Verified
8Sleep apnea odds increase 6-fold with obesity
Verified
9Obesity contributes to 2.8 million deaths annually worldwide
Directional
10Many cancers (13 types) have 1.5-3.5 times higher risk with obesity
Single source
11Obese pregnant women have 3 times higher gestational diabetes risk
Verified
12Childhood obesity triples adult diabetes risk
Verified
13Severe obesity shortens life expectancy by 14 years
Verified
14Obesity increases endometrial cancer risk by 7 times
Directional
15Fatty liver disease prevalence is 75% in obese vs 10% normal weight
Single source
16Obese individuals have 2.5 times higher chronic kidney disease risk
Verified
17Mental health: Obesity doubles depression risk
Verified
18COVID-19 hospitalization risk 113% higher for obese patients
Verified
19Obese children have 2 times higher asthma risk
Directional
20Polycystic ovary syndrome affects 50-80% of obese women
Single source
21Obesity raises dementia risk by 30-40%
Verified
22Musculoskeletal disorders 2-3 times more common in obese
Verified
23Infertility risk doubles in obese women
Verified
24Obese adults have 90% higher gout risk
Directional
25Bladder control loss 2-3 times higher in obese women
Single source
26Obese men have 34% higher erectile dysfunction risk
Verified
27Childhood obesity linked to 5 times higher adult hypertension
Verified
28Obesity accounts for 20-30% of postmenopausal breast cancers
Verified

Health Risks Interpretation

It's tragically clear that while we've spent decades fearing the wrong things, obesity has methodically been building a horrifying, multi-system empire of disease inside the human body.

Prevalence Statistics

1In 2022, approximately 1 billion people worldwide were living with obesity, representing 1 in 8 people globally
Verified
2The global obesity prevalence among adults has nearly tripled since 1975, reaching 13% in 2016 for both sexes combined
Verified
3In 2020, 39 million children under the age of 5 were overweight or obese worldwide
Verified
4Over 340 million children and adolescents aged 5–19 were overweight or obese in 2016 globally
Directional
5In the United States, the age-adjusted prevalence of obesity among adults aged 20 and over was 41.9% during 2017–March 2020
Single source
6Severe obesity prevalence among U.S. adults aged 20 and over was 9.2% during 2017–March 2020
Verified
7Obesity prevalence in U.S. youth aged 2–19 years was 19.7% during 2017–March 2020
Verified
8In Europe, 23% of women and 20% of men were obese in 2019 according to WHO European Region data
Verified
9Australia's age-standardised obesity prevalence for adults was 31.2% in 2017-18
Directional
10In the UK, 26% of adults were obese in 2021, up from 14% in 1993
Single source
11Brazil saw obesity rates rise from 11.8% in 2006 to 20.3% in 2019 among adults
Verified
12In India, obesity prevalence among adults increased from 3.5% in 1998-99 to 5.3% in 2019-21
Verified
13China's adult obesity rate reached 16.4% in 2020
Verified
14In Mexico, 36.1% of adults were obese in 2020
Directional
15Japan's obesity rate among adults is 4.5%, one of the lowest in OECD countries in 2020
Single source
16In South Africa, 68% of women were overweight or obese in 2016
Verified
17Pacific Islands like Nauru have adult obesity rates over 60% as of 2022
Verified
18In the Middle East, Qatar has 35.1% adult obesity prevalence in 2016
Verified
19Canada's obesity rate among adults aged 18+ was 29.4% in 2018
Directional
20In Germany, 23.6% of adults were obese in 2017
Single source
21France's adult obesity prevalence was 17% in 2020
Verified
22In 2016, 650 million adults worldwide were obese
Verified
23U.S. adult obesity prevalence was 30.5% in 1999-2000, rising to 42.4% in 2017-2018
Verified
24Among U.S. children aged 6-11, obesity prevalence doubled from 6.5% in 1980 to 19.8% in 2016
Directional
25Adolescent U.S. obesity rates increased from 5% in 1980 to 20.6% in 2016
Single source
26In low- and middle-income countries, childhood obesity tripled from 2000 to 2022
Verified
27Global overweight prevalence in children under 5 was 5.6% in 2022
Verified
28In the WHO African Region, adult obesity prevalence was 8.5% in 2016
Verified
29WHO Americas Region had 28.9% adult obesity in 2016
Directional
30Eastern Mediterranean WHO Region adult obesity was 16.9% in 2016
Single source

Prevalence Statistics Interpretation

We are collectively outgrowing our planet's blueprint at an alarming rate, with a billion of us now classified as obese and children's waistlines expanding faster than their opportunities.

Risk Factors and Demographics

1Sugar-sweetened beverages contribute to 184,000 global deaths yearly from obesity-related diseases
Verified
2Sedentary lifestyle doubles obesity risk
Verified
3High intake of energy-dense foods major driver of obesity epidemic
Verified
4Genetics account for 40-70% heritability of BMI
Directional
5Maternal obesity increases child obesity risk 2-3 fold
Single source
6Poor sleep (<6 hours) increases obesity risk by 45%
Verified
7Smoking cessation leads to average 4-5 kg weight gain
Verified
8Antidepressant use associated with 21% higher obesity risk
Verified
9Endocrine disruptors like BPA increase obesity risk via hormonal changes
Directional
10Shift work disrupts circadian rhythms, raising obesity 25%
Single source
11Ultra-processed foods consumption linked to 500 kcal/day extra intake
Verified
12Low fiber diet increases obesity odds by 30%
Verified
13High fructose corn syrup correlates with obesity rise since 1980s
Verified
14Television viewing >2 hours/day raises child obesity 2-fold
Directional
15Corticosteroid medications cause average 8% weight gain
Single source
16Hypothyroidism untreated leads to 5-10 kg weight gain
Verified
17Polycystic ovary syndrome causes obesity in 50-60% cases via insulin resistance
Verified
18Prader-Willi syndrome results in severe obesity from birth due to hyperphagia
Verified
19Socioeconomic status inverse relation: lowest quintile 1.5x obesity risk
Directional
20Food insecurity paradoxically raises obesity risk by 30%
Single source
21Early weaning (<4 months) increases child obesity 1.3 fold
Verified
22Antibiotic use in infancy linked to 1.2x higher childhood obesity
Verified
23Built environment lacking walkability increases obesity 20%
Verified
24Marketing of unhealthy foods to children influences 25% calorie intake
Directional

Risk Factors and Demographics Interpretation

The modern world seems to have engineered a perfect, multi-front war on our waistlines, where our genes load the gun, but our environment, from soda to city planning, relentlessly pulls the trigger.