GITNUX MARKETDATA REPORT 2024

Nutritional Supplement Industry Statistics

The nutritional supplement industry is experiencing steady growth, with sales reaching billions of dollars annually and a significant increase in consumer demand for health and wellness products.

Highlights: Nutritional Supplement Industry Statistics

  • The global dietary supplements market size was valued at USD 123.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.2% from 2020 to 2027.
  • The North American dietary supplements market size was valued at USD 48.33 billion in 2019.
  • Projected sales in the nutritional supplement industry in the United States are expected to amount to 58.04 billion U.S. dollars by 2024.
  • In 2020, the protein supplement market size was valued at USD 18.91 billion.
  • The U.S. vitamin & supplement market size is projected to reach USD 61.4 billion by 2025.
  • Around 77% of the U.S. population report dietary supplement use in 2020.
  • More than 150 million Americans take dietary supplements each year.
  • In 2025, the global dietary supplement market size is expected to be 230.73 billion U.S. dollars.
  • The Asia Pacific is expected to witness the fastest growth in the dietary supplements industry over the forecast period, at a CAGR of 9.2%.
  • For 2016-2020, Brazil’s supplement market grew at an annual rate of 11%.
  • The internet retailing sector in the dietary supplements market is expected to grow at a CAGR of 20.4% from 2021 to 2028.
  • The sports supplement market size was valued at USD 15.6 Billion in 2019 and is expected to grow at a CAGR of 8.9% from 2020 to 2027.
  • The global herbal dietary supplement market is expected to reach USD 151 billion by 2027.
  • China and India are projected to be the fastest-growing supplement markets in Asia, with a CAGR of 12.7% for 2020-2027.
  • In 2016, 68% of adults in the U.S used some form of dietary supplement.
  • In 2026, the global vitamin, mineral, and supplements market is projected to be worth USD 186.95 billion.
  • The global prebiotic ingredients market, a key category of supplements, was valued at USD 5.75 billion in 2020.
  • The global market size of Omega 3 Supplement is expected to reach USD 57.06 billion by 2025.
  • Projections for the dietary supplement market size in Europe is expected to reach USD 33.80 billion by 2025.

Table of Contents

The Latest Nutritional Supplement Industry Statistics Explained

The global dietary supplements market size was valued at USD 123.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.2% from 2020 to 2027.

The statistic indicates that the global dietary supplements market was worth USD 123.28 billion in 2019 and is projected to experience a compound annual growth rate (CAGR) of 8.2% from 2020 to 2027. This means that the market is expected to grow steadily over the forecast period at an annual rate of 8.2%. The increase in market size implies a growing demand for dietary supplements worldwide, driven by factors such as increasing health awareness, rising disposable incomes, and a growing aging population. The projected growth rate highlights potential opportunities for businesses operating in the industry to expand their market share and revenue in the coming years.

The North American dietary supplements market size was valued at USD 48.33 billion in 2019.

The statistic indicates that in 2019, the North American dietary supplements market was worth USD 48.33 billion, meaning that this was the total revenue generated by the sales of dietary supplements in the region during that year. This figure reflects the significant size and economic importance of the dietary supplements industry in North America, suggesting a high demand for such products among consumers in the region. The growth and value of the market underscore the prevailing trend of individuals seeking out dietary supplements to complement their health and wellness goals, leading to a lucrative industry with ample opportunities for businesses operating in this sector.

Projected sales in the nutritional supplement industry in the United States are expected to amount to 58.04 billion U.S. dollars by 2024.

The statistic of projected sales in the nutritional supplement industry in the United States reaching 58.04 billion U.S. dollars by 2024 represents the estimated total revenue that is anticipated to be generated from the sales of various nutritional supplements within the country by that year. This figure serves as a forecasted measure of the expected economic activity and growth within the industry, indicating the market’s potential size and significance over the specified timeframe. This statistic provides valuable insights for stakeholders, businesses, and policymakers to assess the market dynamics, plan investments, and make strategic decisions in response to the projected trends and opportunities in the nutritional supplement sector in the United States.

In 2020, the protein supplement market size was valued at USD 18.91 billion.

The statistic that in 2020, the protein supplement market size was valued at USD 18.91 billion indicates the total amount of revenue generated from the sale of protein supplements within that year across various markets and regions. This figure highlights the significant demand for protein supplements in 2020, reflecting the growing awareness and uptake of such products among consumers seeking to improve their health, fitness, and nutrition. The market size value serves as a key indicator for industry analysts, manufacturers, and investors to assess the growth potential, competitiveness, and profitability of the protein supplement sector, as well as to identify opportunities for further innovation and market expansion.

The U.S. vitamin & supplement market size is projected to reach USD 61.4 billion by 2025.

This statistic regarding the U.S. vitamin & supplement market size indicates that the total value of sales in this industry is expected to grow to USD 61.4 billion by the year 2025. This projection suggests a significant increase in consumer spending on vitamins and supplements in the United States over the coming years, reflecting a growing awareness and interest in health and wellness products. The market’s expansion is likely being driven by various factors such as an aging population, increased focus on preventive health measures, and rising demand for natural and organic products. This statistic highlights the substantial economic importance and growth potential of the vitamin and supplement industry in the United States.

Around 77% of the U.S. population report dietary supplement use in 2020.

The statistic stating that around 77% of the U.S. population reported dietary supplement use in 2020 indicates a significant prevalence of dietary supplement consumption among Americans. This high percentage suggests that a large portion of the population is actively taking nutritional supplements to complement their diet, possibly for reasons such as addressing nutrient deficiencies, promoting overall health and well-being, or managing specific health conditions. The widespread use of dietary supplements highlights the importance of these products in supporting individuals’ health and underscores the need for continued research and education on their efficacy, safety, and appropriate use.

More than 150 million Americans take dietary supplements each year.

The statistic that more than 150 million Americans take dietary supplements each year indicates a widespread use of these products within the U.S. population. Dietary supplements include various vitamins, minerals, herbs, and other substances that people consume to support their overall health and well-being. This statistic suggests that a significant portion of the American population is actively seeking out ways to enhance their diet and address potential nutrient deficiencies. The popularity of dietary supplements may be driven by factors such as increasing awareness of health and wellness, lifestyle trends, and marketing efforts by supplement manufacturers. Monitoring the use of dietary supplements is important for understanding trends in consumer behavior, assessing potential health impacts, and informing public health policies and interventions.

In 2025, the global dietary supplement market size is expected to be 230.73 billion U.S. dollars.

The statistic indicates a projected global market size of 230.73 billion U.S. dollars for dietary supplements in the year 2025. This figure represents the estimated total value of sales within the dietary supplement market, encompassing a wide range of products such as vitamins, minerals, botanicals, and other nutritional supplements. Factors driving this expected growth may include increasing health-conscious consumer behavior, trends towards preventative healthcare, innovation in product development, and expanding distribution channels. The forecasted market size serves as an important metric for industry stakeholders, investors, policymakers, and researchers to understand the evolving landscape and opportunities within the global dietary supplement sector.

The Asia Pacific is expected to witness the fastest growth in the dietary supplements industry over the forecast period, at a CAGR of 9.2%.

The statistic indicating that the Asia Pacific region is expected to experience the highest growth rate in the dietary supplements industry over the forecast period, at a compound annual growth rate (CAGR) of 9.2%, suggests a significant upward trend in the demand for dietary supplements within this geographical area. This growth rate highlights a strong consumer interest and adoption of dietary supplements in Asia Pacific, driven by factors such as increasing disposable income, changing lifestyles, and rising awareness about health and wellness. The projection also indicates a lucrative market opportunity for businesses operating in the dietary supplements industry to target and expand their operations in the Asia Pacific region to capitalize on this growth potential.

For 2016-2020, Brazil’s supplement market grew at an annual rate of 11%.

The statistic stating that Brazil’s supplement market grew at an annual rate of 11% for the period of 2016-2020 indicates that the market for dietary supplements in Brazil experienced consistent and significant growth over those five years. This growth rate suggests that consumer demand for dietary supplements in Brazil was steadily increasing during this time span, potentially driven by factors such as a growing health and wellness trend, increased awareness about the benefits of supplements, and improved access to a variety of supplement products. The statistic highlights the attractiveness of the Brazilian supplement market for businesses operating in the health and wellness industry and indicates a positive trajectory for the industry in the country.

The internet retailing sector in the dietary supplements market is expected to grow at a CAGR of 20.4% from 2021 to 2028.

This statistic indicates that the internet retailing sector within the dietary supplements market is projected to experience a Compound Annual Growth Rate (CAGR) of 20.4% from the year 2021 to 2028. This growth rate suggests a strong and steady increase in online sales of dietary supplements over the forecasted period. The CAGR provides a useful measure to understand the average annual growth rate of the sector, allowing stakeholders to assess the sector’s potential for expansion and investment opportunities. The high growth rate of 20.4% signifies a growing demand for dietary supplements through online channels, reflecting evolving consumer shopping behavior and preferences towards e-commerce platforms in the dietary supplements market.

The sports supplement market size was valued at USD 15.6 Billion in 2019 and is expected to grow at a CAGR of 8.9% from 2020 to 2027.

The statistic indicates that in 2019, the total value of the sports supplement market was estimated to be USD 15.6 billion. Furthermore, it suggests that the market is projected to experience steady growth with a compound annual growth rate (CAGR) of 8.9% from 2020 to 2027. This growth rate signifies the average annual growth rate of the market over the specified period, indicating that the market is expected to expand at a consistent pace. It suggests that there is a strong demand for sports supplements, and companies operating in this industry have opportunities for continued growth and profitability in the coming years.

The global herbal dietary supplement market is expected to reach USD 151 billion by 2027.

This statistic indicates the projected growth and size of the global herbal dietary supplement market, which is expected to reach USD 151 billion by the year 2027. This suggests a significant increase in consumer demand for herbal dietary supplements worldwide, driven by factors such as growing awareness of health and wellness, shifting consumer preferences towards natural and organic products, and increased availability and marketing of herbal supplement products. The market expansion highlights opportunities for businesses operating in the herbal dietary supplement industry to capitalize on this trend and cater to the evolving needs and preferences of consumers seeking alternative and holistic approaches to health and wellness.

China and India are projected to be the fastest-growing supplement markets in Asia, with a CAGR of 12.7% for 2020-2027.

The statistic indicates that China and India are forecasted to experience substantial growth in the supplement market with a Compound Annual Growth Rate (CAGR) of 12.7% between 2020 and 2027. This suggests that the demand for dietary supplements in these two countries is expected to significantly increase over the specified time period. Factors contributing to this growth could include rising health awareness, increasing disposable incomes, changing lifestyles, and a growing elderly population in these countries. As a result, companies operating in the supplement industry may find opportunities for expansion and market penetration in China and India due to the projected fast-paced growth in these markets.

In 2016, 68% of adults in the U.S used some form of dietary supplement.

The statistic indicates that in 2016, approximately 68% of adults in the United States reported using some form of dietary supplement. This suggests a significant prevalence of dietary supplement usage among the adult population during that time. Dietary supplements are products that are intended to complement a person’s diet and may include vitamins, minerals, herbs, or other botanicals. The high percentage of adults using dietary supplements could be attributed to various factors such as increasing health awareness, access to information, and marketing efforts by supplement manufacturers. These findings highlight the importance of understanding and monitoring dietary supplement use among the population for public health and policy implications.

In 2026, the global vitamin, mineral, and supplements market is projected to be worth USD 186.95 billion.

The statistic indicates that in the year 2026, the worldwide market for vitamins, minerals, and supplements is estimated to reach a value of USD 186.95 billion. This projection suggests a significant demand for these products across various regions and demographics. Factors contributing to this growth may include increasing awareness and adoption of health and wellness trends, a rising aging population seeking preventative healthcare solutions, and a growing focus on personal nutrition and wellbeing. The considerable market value emphasizes the widespread use and perceived importance of vitamins, minerals, and supplements as part of individuals’ dietary and lifestyle choices on a global scale.

The global prebiotic ingredients market, a key category of supplements, was valued at USD 5.75 billion in 2020.

The statistic indicates that in 2020, the global prebiotic ingredients market had a total value of USD 5.75 billion. Prebiotic ingredients are an essential category within the realm of supplements, as they play a crucial role in promoting the growth and activity of beneficial microorganisms in the gut. This market value reflects the significant demand and consumption of prebiotic ingredients worldwide, driven by the increasing awareness of the importance of gut health and its impact on overall well-being. The substantial market size also suggests a growing trend towards utilizing prebiotic supplements as a means to support digestive health and potentially improve immune function and overall health outcomes.

The global market size of Omega 3 Supplement is expected to reach USD 57.06 billion by 2025.

This statistic indicates that the global market size for Omega 3 Supplement products is projected to increase significantly, reaching a value of USD 57.06 billion by the year 2025. This suggests a growing demand and interest in Omega 3 supplements worldwide, driven by factors such as increasing awareness of the health benefits associated with Omega 3 fatty acids, rising disposable incomes, and a shift towards preventive healthcare practices. The anticipated market growth reflects the expanding consumer market for Omega 3 supplements, which are commonly consumed for their potential cardiovascular and cognitive health benefits, among others. This projection highlights opportunities for companies operating in the Omega 3 supplement industry to capitalize on this growing market and expand their offerings to meet the increasing demand.

Projections for the dietary supplement market size in Europe is expected to reach USD 33.80 billion by 2025.

This statistic indicates the anticipated growth and expansion of the dietary supplement market in Europe, with a projected market size of USD 33.80 billion by the year 2025. This prediction suggests a positive trend towards increasing consumer interest and demand for dietary supplements in the region. Factors driving this growth could include a greater emphasis on health and wellness, an aging population seeking preventative healthcare solutions, and a growing awareness of the benefits of dietary supplements. As a result, businesses operating in the dietary supplement industry should anticipate opportunities for market expansion and consider strategies to capitalize on this projected growth.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.fortunebusinessinsights.com

2. – https://www.www.globalnewswire.com

3. – https://www.ods.od.nih.gov

4. – https://www.www.statista.com

5. – https://www.www.nutraingredients-latam.com

6. – https://www.www.crnusa.org

7. – https://www.www.mordorintelligence.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!