GITNUX MARKETDATA REPORT 2024

Nfl Game Viewership Statistics

The NFL consistently ranks as one of the most-watched television programs in the United States, with millions of viewers tuning in for regular season games, playoffs, and the Super Bowl each year.

In this post, we will explore a collection of notable statistics concerning NFL game viewership, shedding light on trends and audience engagement across various platforms and seasons. From the average viewership per game to the impact of digital streaming and demographic shifts, these figures provide valuable insights into the reach and popularity of America’s favorite sport.

Statistic 1

"The National Football League (NFL) averaged 16.5 million viewers per game during the 2020 season."

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Statistic 2

"The 2021 Super Bowl drew an average audience of 96.4 million viewers."

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Statistic 3

"The 2020 Super Bowl garnered 102 million viewers across all platforms."

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Statistic 4

"The NFL’s regular-season viewership increased by 5% in 2019."

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Statistic 5

"The NFL mobile app accounted for roughly 13% of the average digital audience for every game in 2019."

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Statistic 6

"Monday Night Football averaged 12.57 million viewers per game in 2020."

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Statistic 7

"The NFL's 2020 season saw a 7% decrease in overall viewership from the 2019 season."

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Statistic 8

"NFL Sunday Night Football was the most-watched regularly scheduled program in 2020, with 17.4 million viewers."

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Statistic 9

"The 2019 season saw almost 182 million people tuning in to the NFL on television."

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Statistic 10

"The Thanksgiving NFL game in 2020 between Washington and Dallas had 30.3 million viewers, the most since 1998."

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Statistic 11

"Female viewership for NFL games increased by 43% from 2009 to 2013."

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Statistic 12

"The NFL's streaming viewership spiked by 65% during the 2018 season."

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Statistic 13

"More than half of the U.S population (58%) watched an NFL game in 2019."

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Statistic 14

"34% of US males aged 18-49 reported they followed the NFL closely in 2019."

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Statistic 15

"NFL regular-season games have accounted for 47 of the 50 most-watched TV shows among adults 18-49 since the 2019 season began."

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Statistic 16

"Digital streaming of NFL games grew by 38% during the 2020 season."

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Statistic 17

"The NFL's international fan base saw a 5% increase in 2020."

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Statistic 18

"The NFL has seen steady growth in Hispanic viewership, with an increase of 28% over the past five years."

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Statistic 19

"NFL Thursday Night Football averaged 14.71 million viewers per game in 2020."

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In conclusion, the NFL continues to attract a significant viewership across various platforms, with fluctuations in audience numbers observed over time. While there have been fluctuations in overall viewership, the league maintains a strong presence in the market, with key events such as the Super Bowl drawing massive audiences. The NFL’s ability to adapt to changing viewing habits, such as through digital streaming and mobile apps, has contributed to its continued popularity. Additionally, the league’s efforts to diversify its audience base, such as through targeted strategies for female and Hispanic viewers, have shown promising results. Despite some declines in viewership, the NFL remains a dominant force in the world of sports entertainment.

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