GITNUX MARKETDATA REPORT 2024

Newborn Clothes Wearing Period Statistics

Newborn babies typically wear newborn-sized clothes for the first one to three months of their life before moving up to larger sizes.

Last Updated: June 17, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we will explore a comprehensive set of statistics related to newborn clothing habits and trends among parents. From the frequency of outfit changes to expenses incurred, these insights shed light on common practices and preferences in the realm of dressing newborns. Whether it’s the average number of outfits worn before outgrowing them or the percentage of parents opting for second-hand garments, these statistics offer a glimpse into the world of newborn fashion choices.

Statistic 1

"On average, newborns wear an outfit five times before outgrowing it."

Statistic 2

"Roughly 74% of parents overbuy newborn clothes."

Statistic 3

"Most babies outgrow their newborn clothing by 3 months."

Statistic 4

"55% of parents opt for second-hand newborn clothes."

Statistic 5

"Roughly 70% of parents say they wasted money on newborn clothes that were rarely worn."

Statistic 6

"62% of first-time parents buy too many newborn size clothes."

Statistic 7

"About 65% of new parents experienced stress when purchasing newborn clothes."

Statistic 8

"40% of parents pack newborn baby clothes in the hospital bag."

Statistic 9

"Parents spend an average of $60 per month on clothing during the newborn stage."

Statistic 10

"Newborns typically wear seven outfits per week."

Statistic 11

"Clothing is one of the top five costs for new parents."

Statistic 12

"72% of new parents prefer cotton clothes for their newborns."

Statistic 13

"58% of parents prefer buying unisex newborn clothes."

Statistic 14

"70% of newborn babies' clothes tend to be gifts."

Statistic 15

"1 in 3 parents admits to still keeping their newborn's first outfit."

Statistic 16

"Parents spend an average of $200 on newborn clothes before birth."

Statistic 17

"Over 50% of new parents regret buying so many newborn onesies."

Statistic 18

"62% of parents prefer buying newborn clothes in-store to examine the material quality."

Statistic 19

"45% of newborn clothes end up unused and still have their tags on."

Based on the highlighted statistics, it is evident that many parents face challenges when it comes to buying newborn clothes. The data shows that a significant number of parents tend to overbuy, leading to unused clothing and wasted money. The stress and financial burden associated with purchasing newborn clothes are common among new parents, with a noticeable percentage feeling regret over their purchases. It is crucial for parents to be mindful of their spending and preferences when selecting clothing for their newborns to avoid unnecessary expenses and reduce unused items. Prioritizing practicality and quality over quantity can help parents better navigate the process of outfitting their babies during the newborn period.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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