GITNUX MARKETDATA REPORT 2024
Nba Tv Industry Statistics
The NBA TV industry is expected to continue to grow in viewership and revenue, fueled by increasing interest in basketball globally.
In this post, we will explore the evolving landscape of the NBA TV industry through a lens of statistical insights. From viewership trends to advertising revenue and media rights deals, these key statistics shed light on the dynamic relationship between basketball, television, and audiences. Join us as we uncover the data-driven narrative behind the NBA’s presence on screen.
Statistic 1
"The NBA reported a 29% viewership increase for the 2020-2021 season's first half on ESPN, ABC, and TNT."
Statistic 2
"The national television contract with ESPN, ABC and TNT is worth an average of $2.66 billion annually."
Statistic 3
"The highest-rated NBA Finals on TV was in 1998 with an 18.7 rating."
Statistic 4
"ESPN saw a modest 2% increase in NBA viewership for the 2020-2021 season's first half."
Statistic 5
"The most-watched NBA game of the 2020-21 regular season was on ABC, with 5.9 million viewers tuned in."
Statistic 6
"The 2020 NBA Finals saw an average total live audience of 7.45 million viewers, a sharp decline due to pandemic circumstances."
Statistic 7
"TNT's viewership for 2021 NBA regular season games increased by 1% compared to 2020."
Statistic 8
"For the 2019-2020 NBA season, NBA games averaged 1.28 million viewers on cable television."
Statistic 9
"The NBA's most-watched regular season since 1998-99 was in 2010-11 with a cable TV average of 2.59 million viewers."
Statistic 10
"Advertising revenue during the NBA playoffs totals about $600 million, per a 2018 estimate."
Statistic 11
"The NBA's domestic media rights deal rose from $930 million per year to $2.6 billion between 2016-17 and 2017-18."
Statistic 12
"The NBA's seven-year deal with international media partners estimated at $225 million annually."
Statistic 13
"China's Tencent owns NBA digital streaming rights and they reached 21 million viewers in 2019."
Statistic 14
"In 2019, NBA TV became a direct-to-consumer streaming service, costing $6.99 per month or $59.99 annually."
Statistic 15
"The 2020 NBA All-Star Game on TNT delivered an average of 7.3 million viewers, a 8% increase from 2019."
Statistic 16
"NBA League Pass, the league's out-of-market sports package, subscriptions increased by 40% during the 2020 NBA Restart."
Statistic 17
"ESPN and ABC's combined playoffs coverage in 2021 averaged 3.06 million viewers, up 35% from 2020."
Statistic 18
"ESPN saw their 2021 NBA Finals viewership increase by 32% and averaged 9.91 million viewers."
Statistic 19
"The average cost of a 30-second advertisement during a national NBA game is about $113,000."
Statistic 20
"Almost 50% of NBA viewers are 35 years old or younger, which is a valuable demographic for advertisers."
