GITNUX MARKETDATA REPORT 2024

Nail Polish Application Frequency Statistics

The average frequency of nail polish application among individuals surveyed is once every two weeks.

Last Updated: June 17, 2024

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In this post, we explore intriguing statistics related to nail polish application frequency among women of varying ages in different regions. From the frequency of nail painting to spending habits and color preferences, these statistics provide insight into the world of nail care and its impact on women’s confidence and self-expression. Let’s dive into the numbers and uncover some fascinating trends in nail polish usage.

Statistic 1

"49% of women aged 18 to 29 paint their nails at least once a week."

Statistic 2

"Approximately 61% of women in the U.S. use nail polish, with the majority of them applying it themselves."

Statistic 3

"26% of women aged 65 and older paint their nails at least once a month."

Statistic 4

"The average British woman spends over £450 a year on her nails, which includes nail polish."

Statistic 5

"Often nail polish users are influenced by special events, with 46% of nail polish users saying that they choose color based on the event they are attending."

Statistic 6

"More than one-fifth (22%) of nail polish users apply nail color/nail care products less often than they used to."

Statistic 7

"About 6% of American women like to change their nail color daily."

Statistic 8

"Approximately 11% of nail polish users remove nail color/nail care products after one day."

Statistic 9

"About 14% of American women paint their nails less often because they believe nail polish damages the nails."

Statistic 10

"96% of women surveyed in the US felt more confident when wearing nail polish."

Statistic 11

"50% of female respondents in the US aged 18-24 change their nail polish weekly."

Statistic 12

"Approximately 25% of women say they prefer pink as their go-to nail polish color."

Statistic 13

"Roughly 20% of females worldwide apply a fresh coat of polish every 2-3 days."

Statistic 14

"29% of women say they wouldn't go out without nail polish."

Statistic 15

"21% of American women report never applying nail polish."

Statistic 16

"About 53% of American women report to seldom apply nail polish."

Statistic 17

"It's estimated that the average woman will spend over two months of her life applying nail polish."

Statistic 18

"Based on a survey, a woman is more likely to apply nail polish when she's in a happy mood (70%)."

The statistics reveal a diverse range of behaviors and attitudes towards nail polish among women of different ages and backgrounds. The findings indicate a strong preference for self-application among female nail polish users, with many citing special events as a key factor influencing their color choice. Interestingly, there is a significant portion of women who have reduced their frequency of nail polish application, citing concerns about nail damage. Overall, the data suggests that nail polish plays a significant role in boosting women’s confidence and self-expression, with varying preferences in color, frequency of application, and attitudes towards the product’s impact on nail health.