GITNUX MARKETDATA REPORT 2024

Music Listenership Statistics

Music listenership statistics show the trends and preferences of audiences across different demographics and platforms.

Highlights: Music Listenership Statistics

  • As of 2020, 82% of the U.S. population listens to music daily.
  • On average, Americans listen to 32 hours of music per week.
  • 68% of music listeners use Youtube for music streaming.
  • 75% of music listeners prefer non-interactive streaming.
  • Heavy metal has the most loyal listeners according to Spotify's data.
  • Audiences aged between 16 and 24 years old make up 46% of music listeners worldwide.
  • 51% of all music listeners use a smartphone to consume music content.
  • 35% of seniors aged 65+ listen to music every day.
  • 50% of Gen Z and Millennials listen to music on their smartphones every day.
  • The average American Music Listener owns 260 albums.
  • 47% of listeners discovered music from traditional radio.
  • In 2019, Latin music’s listenership grew 17.5% in the US.
  • 47% of music listeners in the UK aged 16-24 discover music on YouTube.
  • 62% of parents with children under 18 say they listen to a lot of music together.
  • Close to 85% of French music listeners listen to music everyday.
  • More than half (56%) of urban India listens to music daily.
  • 79% of UK adults have sought solace in music during 2020.
  • The average global weekly music listening time is 18 hours.
  • Women represent 50.5% of music listeners.
  • 55% of Canadians listen to music every day.

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The Latest Music Listenership Statistics Explained

As of 2020, 82% of the U.S. population listens to music daily.

The statistic “As of 2020, 82% of the U.S. population listens to music daily” indicates that a significant majority of individuals in the United States engage in the activity of listening to music on a daily basis. This statistic suggests that music plays a pervasive and important role in the daily lives of a large portion of the population. The high percentage of individuals who listen to music daily highlights the widespread appeal and influence of music as a form of entertainment, relaxation, emotional expression, and cultural connection among Americans. This statistic underscores the cultural significance and ubiquity of music in American society.

On average, Americans listen to 32 hours of music per week.

The statistic that Americans listen to an average of 32 hours of music per week indicates the amount of time the population allocates to engaging with music through various platforms such as streaming services, radio, or physical media. This data suggests a significant cultural preference for music consumption within American society and highlights the widespread integration of music into daily routines. It signifies a substantial portion of individuals dedicating a considerable part of their week to listening to music for entertainment, relaxation, or mood enhancement purposes. The statistic provides insight into the importance of music as a form of leisure activity and its impact on the daily lives of Americans.

68% of music listeners use Youtube for music streaming.

The statistic that 68% of music listeners use Youtube for music streaming indicates that the majority of individuals who listen to music opt for Youtube as their primary platform for streaming music content. This statistic suggests that Youtube is a popular choice among music enthusiasts for accessing and enjoying music content online. Given the widespread popularity and accessibility of Youtube as a platform for music streaming, it is clear that a significant portion of music listeners prefer this particular service over other streaming platforms available in the market.

75% of music listeners prefer non-interactive streaming.

The statistic ‘75% of music listeners prefer non-interactive streaming’ indicates that the majority of individuals who consume music via streaming services have a preference for platforms that offer a more passive listening experience. Non-interactive streaming services typically provide pre-curated playlists or radio-style stations where users have limited control over the specific songs or albums they listen to. This finding suggests that a significant portion of music listeners are more inclined towards discovering new music or enjoying a seamless listening experience without actively selecting each track. Understanding this preference can be valuable for streaming platforms and music industry professionals in tailoring their offerings to cater to the preferences of the majority of music consumers.

Heavy metal has the most loyal listeners according to Spotify’s data.

The statistic “Heavy metal has the most loyal listeners according to Spotify’s data” means that, based on the analysis of user behavior and engagement on the Spotify platform, heavy metal music attracts more consistent and dedicated listeners compared to other genres. This loyalty could be indicated by factors such as higher retention rates, more frequent listening sessions, longer durations of listening per session, or a stronger tendency for listeners to explore deep catalogues of heavy metal music. The data suggests that heavy metal fans exhibit a strong and enduring preference for the genre, leading to a higher level of engagement and loyalty towards the music and artists within this genre on Spotify.

Audiences aged between 16 and 24 years old make up 46% of music listeners worldwide.

The statistic indicates that 46% of music listeners worldwide fall within the age range of 16 to 24 years old. This age group, often referred to as young adults or youth, comprises almost half of the global music audience. The data suggests that individuals in this demographic are significant consumers of music, potentially influencing trends and preferences in the music industry. Understanding the preferences and behaviors of this age group is crucial for music marketers, artists, and industry professionals to effectively target and engage with this key segment of the audience.

51% of all music listeners use a smartphone to consume music content.

The statistic “51% of all music listeners use a smartphone to consume music content” indicates that more than half of all individuals who listen to music use a smartphone as the primary device for accessing and enjoying music. This suggests that smartphones have become a prevalent and favored medium for music consumption among the general population. The widespread adoption of smartphones for music consumption may be driven by factors such as convenience, portability, and the increasing accessibility of music streaming services on mobile devices. This statistic highlights the significant role that smartphones play in shaping how people engage with music in today’s digital age.

35% of seniors aged 65+ listen to music every day.

The statistic ‘35% of seniors aged 65+ listen to music every day’ indicates that 35 out of every 100 individuals in this age group engage in daily music listening. This finding suggests that a considerable proportion of seniors prioritize music as part of their daily routine, potentially for enjoyment, relaxation, or other reasons. Understanding the prevalence of music listening habits among older adults can inform targeted interventions or programs aimed at promoting mental well-being and social engagement in this demographic. Additionally, it highlights the diversity of interests and behaviors within the senior population, emphasizing the importance of recognizing and catering to individual preferences and lifestyles in health and wellness initiatives.

50% of Gen Z and Millennials listen to music on their smartphones every day.

The statistic indicates that 50% of individuals within the Gen Z and Millennial generations engage in daily music listening using their smartphones. This implies that half of the individuals in these age groups make use of their smartphones as a primary device for listening to music on a daily basis. The data suggests a strong preference for mobile music consumption among younger generations, reflecting the increasing popularity and convenience of smartphones as a versatile tool not only for communication but also for entertainment purposes such as music streaming. This statistic highlights the evolving trends in music consumption habits among younger demographics, showcasing the significance of digital technology in shaping modern listening behaviors.

The average American Music Listener owns 260 albums.

The statistic “The average American Music Listener owns 260 albums” represents the mean number of albums owned by individuals who listen to music in the United States. This figure is derived from a sample of American music consumers and is used to provide a general overview of album ownership habits across the population. While the average may be helpful in understanding the typical number of albums owned, it is important to consider the variability in individual ownership patterns and preferences. Factors such as age, income, music genre preferences, and technological advancements in streaming services may influence the number of albums owned by different individuals, highlighting the need for a more nuanced analysis of music consumption habits in the digital age.

47% of listeners discovered music from traditional radio.

The statistic “47% of listeners discovered music from traditional radio” indicates that nearly half of the surveyed audience reported that they were exposed to new music through listening to conventional radio stations. This finding suggests that traditional radio remains a prominent source for music discovery despite the increasing popularity of online streaming services and digital platforms. The statistic implies that radio continues to play a significant role in introducing listeners to new artists and songs, highlighting the enduring influence and reach of this traditional medium in the music industry.

In 2019, Latin music’s listenership grew 17.5% in the US.

The statistic “In 2019, Latin music’s listenership grew 17.5% in the US” indicates that there was a significant increase in the number of people in the United States who were listening to Latin music throughout the year 2019. This growth of 17.5% suggests a rising popularity and interest in Latin music among Americans during that time period. The statistic implies that more individuals are tuning in to Latin music across various platforms such as radio, streaming services, and digital downloads, reflecting a notable shift in music consumption trends within the US market.

47% of music listeners in the UK aged 16-24 discover music on YouTube.

The statistic ‘47% of music listeners in the UK aged 16-24 discover music on YouTube’ indicates that nearly half of young music enthusiasts in the UK aged between 16 and 24 years old use YouTube as their primary platform for finding new music. This high percentage suggests that YouTube is a significant and influential source of music discovery for this demographic. This finding underscores the platform’s importance in shaping the music listening habits and preferences of a large segment of the UK’s young population. Additionally, it highlights the evolving landscape of music consumption, where digital platforms like YouTube play a central role in introducing audiences to new artists and songs.

62% of parents with children under 18 say they listen to a lot of music together.

The statistic that 62% of parents with children under 18 say they listen to a lot of music together suggests that a majority of parents actively engage in musical activities with their children. This indicates a positive trend in parent-child relationships as music has the potential to facilitate bonding, encourage communication, and create shared experiences. By participating in music listening together, parents may be fostering a sense of connection within their families and creating opportunities for quality time spent together. This statistic highlights the importance of music as a tool for strengthening family relationships and promoting a sense of unity and togetherness within the household.

Close to 85% of French music listeners listen to music everyday.

The statistic “Close to 85% of French music listeners listen to music everyday” suggests a high daily engagement with music among the majority of the French population who identify as music enthusiasts. This figure indicates a strong cultural trend towards regular music consumption in France, highlighting its importance and ubiquity in daily life. The statistic may reflect a significant reliance on music for entertainment, relaxation, or as a means of self-expression among the population. Additionally, it may also indicate the widespread accessibility of music through various platforms and technologies, allowing individuals to easily incorporate music into their daily routines.

More than half (56%) of urban India listens to music daily.

The statistic “More than half (56%) of urban India listens to music daily” indicates that a significant portion of the urban population in India engages in the daily activity of listening to music. With 56% of the urban Indian demographic participating in this leisure activity on a daily basis, it is clear that music consumption plays a substantial role in the daily routines and habits of the urban population. This statistic suggests that music is a popular form of entertainment and relaxation among urban residents in India, highlighting its cultural significance and widespread appeal in the urban landscape.

79% of UK adults have sought solace in music during 2020.

The statistic “79% of UK adults have sought solace in music during 2020” indicates that a large majority of adults in the United Kingdom turned to music for comfort and support during the challenges of the year 2020. This high percentage suggests that music played a significant role in helping individuals cope with the various stressors and uncertainties that arose throughout the year. Seeking solace in music can serve as a form of emotional support and escapism, providing a way for people to relax, reflect, and find moments of peace amidst difficult circumstances. This statistic highlights the importance of music as a powerful tool for emotional well-being and resilience during challenging times.

The average global weekly music listening time is 18 hours.

The statistic that the average global weekly music listening time is 18 hours indicates that, on average, people around the world spend approximately 18 hours per week listening to music. This statistic suggests that listening to music is a popular and prevalent activity across different cultures and demographics. It also reflects the significant role that music plays in people’s lives as a form of entertainment, relaxation, motivation, and self-expression. Understanding the average music listening time can provide insights into consumer behavior, preferences, and trends in the music industry, which can be valuable for businesses and researchers looking to analyze and target music audiences.

Women represent 50.5% of music listeners.

The statistic “Women represent 50.5% of music listeners” indicates that more than half of the overall audience for music is female. This figure suggests that women have a significant presence and influence in the music industry as consumers of music. Understanding the demographics of music listeners can help stakeholders in the music industry, such as artists, record labels, and marketers, create targeted and appealing content for this large segment of the audience. It also highlights the importance of considering gender diversity and inclusivity in music production and promotion strategies to effectively engage with this substantial portion of the music-listening population.

55% of Canadians listen to music every day.

The statistic “55% of Canadians listen to music every day” suggests that a majority of the Canadian population engages with music on a daily basis. This high percentage indicates a strong cultural affinity for music within the Canadian population. Additionally, it implies that music plays a significant role in the daily lives of Canadian individuals, potentially serving as a form of entertainment, stress relief, motivation, or emotional expression. Understanding the prevalence of music consumption can have implications for industries such as music production, streaming services, and live events, as well as for areas like mental health and well-being, social interactions, and cultural identity within Canada.

References

0. – https://www.www.audienceproject.com

1. – https://www.www.billboard.com

2. – https://www.variety.com

3. – https://www.www.statista.com

4. – https://www.www.thehindubusinessline.com

5. – https://www.www.bbc.com

6. – https://www.www.pewresearch.org

7. – https://www.www.riaa.com

8. – https://www.www.ifpi.org

9. – https://www.www.nielsen.com

10. – https://www.www.bpi.co.uk

11. – https://www.www.nme.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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