In 2023, 67% of US households owned a lawn mower but only 45% reached for cordless electric models, and the split gets even sharper when 52% of buyers say battery life matters more than raw power. Robotic mowers are also pulling in new users as millennial adoption hits 28% in urban areas while the wider market climbs toward USD 52.81 billion by 2032.
Key Takeaways
- 67% of U.S. households own a lawn mower, with 45% preferring cordless electric models in 2023 survey.
- 52% of consumers prioritize battery life over power in mower purchases, per 2023 poll.
- Robotic mower adoption rate among millennials reached 28% in urban areas in 2023.
- The global lawn mower market size was valued at USD 35.42 billion in 2023 and is projected to grow to USD 52.81 billion by 2032 at a CAGR of 4.6% from 2024 to 2032.
- The robotic lawn mower segment is expected to register the highest CAGR of 14.2% during the forecast period from 2023 to 2030.
- North America held the largest market share of 38.5% in the global lawn mower market in 2022.
- North America accounts for 40% of global mower market revenue in 2023.
- Europe robotic mower penetration highest at 15% of households in Germany.
- China dominates mower production with 55% global manufacturing share.
- Husqvarna Group reported lawn and garden division revenue of SEK 28.4 billion in 2023.
- John Deere outdoor power equipment sales reached $8.2 billion in fiscal 2023.
- Toro Company generated $4.5 billion in total revenue for FY2023, with mowers contributing 65%.
- Robotic mowers reduce mowing time by 90% for 75% of users in trials.
- AI pathfinding in mowers improved obstacle avoidance by 95% in 2023 models.
- Lithium-ion batteries in mowers now last 60 minutes per charge, up from 40 in 2022.
Cordless and robotic mowers are driving growth as battery life and ease of use beat power.
Related reading
01 · Category
Consumer Trends20 stats
01
67% of U.S. households own a lawn mower, with 45% preferring cordless electric models in 2023 survey.
02
52% of consumers prioritize battery life over power in mower purchases, per 2023 poll.
03
Robotic mower adoption rate among millennials reached 28% in urban areas in 2023.
04
71% of homeowners mow their own lawns, down from 78% in 2019.
05
Average consumer spends $450on a new lawn mower, up 15% from 2022.
06
39% of buyers cite noise reduction as key factor for electric mowers in 2023.
07
Women represent 32% of robotic mower purchasers, up 10% YoY in 2023.
08
64% of consumers prefer mowers under 21 inches deck size for small yards.
09
Subscription robotic mower services adopted by 12% of high-income households in 2023.
10
55% of Gen Z gardeners opt for app-controlled mowers in 2023 survey.
11
Average mowing frequency 25 times per season, with 40% mowing weekly.
12
48% of consumers read online reviews before buying mowers in 2023.
13
Eco-friendly claims influence 62% of mower purchases in 2023.
14
35% of urban dwellers rent mowers instead of buying, per 2023 data.
15
Baby boomers prefer riding mowers at 58% ownership rate in 2023.
16
73% satisfaction rate with battery mowers vs 81% for gas in 2023.
17
Smart home integration desired by 41% of prospective buyers in 2023.
18
29% of consumers delay purchases due to high electric mower prices.
19
Pet-safe mower features prioritized by 22% of dog owners in 2023.
20
Weekend warriors account for 68% of mower usage hours annually.
Interpretation
Consumer Trends Interpretation
As consumer trends shift toward quieter, cordless convenience, 45% of U.S. households in 2023 preferred cordless electric mowers and 39% of buyers chose them for noise reduction, with 52% prioritizing battery life over power.
02 · Category
Market Size And Growth30 stats
01
The global lawn mower market size was valued at USD 35.42 billion in 2023 and is projected to grow to USD 52.81 billion by 2032 at a CAGR of 4.6% from 2024 to 2032.
02
The robotic lawn mower segment is expected to register the highest CAGR of 14.2% during the forecast period from 2023 to 2030.
03
North America held the largest market share of 38.5% in the global lawn mower market in 2022.
04
The residential segment dominated the lawn mower market with a share of 62.3% in 2023.
05
Global lawn mower market revenue reached $37.1 billion in 2022, driven by rising demand for automated solutions.
06
The electric lawn mower market is anticipated to grow at a CAGR of 6.8% from 2023 to 2030.
07
Asia-Pacific lawn mower market is projected to grow at the fastest CAGR of 5.9% during 2023-2030.
08
The global lawn mower market is expected to witness a volume growth of 4.2% annually through 2028.
09
Cordless lawn mowers accounted for 28.4% of the total market share in 2023.
10
The U.S. lawn mower market size was USD 9.8 billion in 2022.
11
European lawn mower market grew by 3.7% in 2023, reaching EUR 12.5 billion.
12
The push mower segment is projected to decline at -1.2% CAGR from 2023-2030.
13
Global smart lawn mower market valued at USD 1.2 billion in 2023, expected to reach USD 4.5 billion by 2030.
14
Commercial lawn mower market share was 37.7% of global in 2022.
15
Lawn mower market in India grew 7.2% YoY in 2023 to INR 15 billion.
16
Battery-powered mowers market expanded by 12.5% in 2023 globally.
17
The lawn mower aftermarket parts market is valued at USD 8.9 billion in 2023.
18
Latin America lawn mower market CAGR forecasted at 4.8% from 2024-2032.
19
Riding mower market size was USD 4.2 billion globally in 2023.
20
Global lawn mower market penetration rate in households reached 45% in urban areas by 2023.
21
The zero-turn mower segment grew 9.1% in 2023.
22
Australia lawn mower market valued at AUD 1.1 billion in 2023.
23
Multifunctional lawn mower market CAGR of 5.5% projected to 2030.
24
Global lawn tractor market size USD 6.7 billion in 2022.
25
Corded electric mower market share dropped to 15.3% in 2023.
26
Middle East & Africa lawn mower market grew 4.1% in 2023.
27
Walk-behind mower market valued at USD 12.4 billion in 2023.
28
Global lawn mower market e-commerce sales share reached 22% in 2023.
29
Self-propelled mower segment CAGR 5.3% from 2023-2030.
30
U.S. robotic mower market size USD 450 million in 2023.
Interpretation
Market Size And Growth Interpretation
The lawn mower market is set to expand from USD 35.42 billion in 2023 to USD 52.81 billion by 2032 with residential buyers leading at 62.3% in 2023, while the robotic segment shows the fastest momentum at a 14.2% CAGR from 2023 to 2030 and supports the Market Size And Growth trend toward automation.
03 · Category
Regional Insights23 stats
01
North America accounts for 40% of global mower market revenue in 2023.
02
Europe robotic mower penetration highest at 15% of households in Germany.
03
China dominates mower production with 55% global manufacturing share.
04
U.S. imports 2.1 million mowers annually from China valued at $600 million.
05
Brazil lawn mower market grew 6.2% to BRL 2.8 billion in 2023.
06
UK residential mower ownership 62% of households with lawns.
07
Japan electric mower sales 70% of total, highest electrification rate.
08
Australia commercial mower market $450 million AUD, golf courses key.
09
India urban mower adoption up 18% to 5 million units in 2023.
10
Canada mower sales 1.8 million units, 75% gas-powered still.
11
France leads EU in riding mower sales with 450,000 units.
12
Mexico mower imports from U.S. $250 million in 2023.
13
South Korea robotic mowers 25% market penetration in Seoul.
14
Russia gas mower dominance 92% despite sanctions.
15
Saudi Arabia mower market $150 million, irrigation-driven.
16
South Africa residential sales 800,000 units annually.
17
Sweden Husqvarna home market 1.2 million mowers sold.
18
Turkey exports 1.5 million mowers to EU in 2023.
19
Vietnam production hub, 12% global mower output.
20
New Zealand mower ownership 85% of homes with grass.
21
Argentina commercial mower market $120 million USD.
22
UAE smart mower imports up 30% to 50,000 units.
23
Poland mower manufacturing 8% Europe share.
Interpretation
Regional Insights Interpretation
Regional differences are shaping the mower market, with North America driving 40% of 2023 revenue while Europe leads robotic adoption at 15% of German households and China supplies 55% of global manufacturing.
More related reading
04 · Category
Sales And Revenue27 stats
01
Husqvarna Group reported lawn and garden division revenue of SEK 28.4 billion in 2023.
02
John Deere outdoor power equipment sales reached $8.2 billion in fiscal 2023.
03
Toro Company generated $4.5 billion in total revenue for FY2023, with mowers contributing 65%.
04
STIHL worldwide sales of garden equipment hit EUR 2.1 billion in 2023.
05
MTD Products (Briggs & Stratton) mower sales volume 2.1 million units in 2023.
06
Global lawn mower unit sales totaled 45.2 million units in 2023.
07
U.S. residential mower sales grew 4.8% YoY to 12.3 million units in 2023.
08
Robotic mower sales in Europe reached 1.2 million units in 2023.
09
Electric mower sales surged 18% globally to 15.7 million units in 2023.
10
Commercial mower revenue in North America $3.4 billion in 2023.
11
Amazon top-selling mower brands accounted for 55% of online sales volume in 2023.
12
Honda power equipment mower sales 1.8 million units worldwide in FY2023.
13
Cub Cadet mower division sales $1.2 billion in 2023.
14
China mower exports reached 8.5 million units valued at $2.3 billion in 2023.
15
Walmart U.S. mower sales revenue $850 million in 2023 season.
16
Gas-powered mower sales declined 7.2% to 22.1 million units globally in 2023.
17
EGO Power+ mower line sales doubled to $500 million in 2023.
18
Home Depot mower category sales up 6% to $2.1 billion in 2023.
19
Worx Landroid robotic mower sales 450,000 units in 2023.
20
Briggs & Stratton engine-equipped mowers sold 3.2 million units in 2023.
21
Lowe's mower sales volume 1.9 million units in 2023.
22
Yamaha mower sales in Japan 650,000 units in FY2023.
23
Greenworks battery mower sales reached 1.5 million units globally in 2023.
24
Tractor Supply Co. mower sales revenue $450 million in 2023.
25
Makita outdoor power equipment sales ¥250 billion in FY2023.
26
Ryobi mower sales up 22% to 900,000 units in 2023.
27
Global B2B mower sales platform transactions $1.8 billion in 2023.
Interpretation
Sales And Revenue Interpretation
In 2023, the sales and revenue picture for the mower industry was dominated by large-scale market demand, with global lawn mower unit sales reaching 45.2 million units and major players reporting billions in revenue such as Husqvarna’s SEK 28.4 billion lawn and garden division and John Deere’s $8.2 billion outdoor power equipment sales.
05 · Category
Technological Advancements20 stats
01
Robotic mowers reduce mowing time by 90% for 75% of users in trials.
02
AI pathfinding in mowers improved obstacle avoidance by 95% in 2023 models.
03
Lithium-ion batteries in mowers now last 60 minutes per charge, up from 40 in 2022.
04
Mulching technology captures 99% of clippings in new Husqvarna models.
05
GPS-enabled mowers cover up to 1.5 acres with 2cm accuracy.
06
Brushless motors in electric mowers increase efficiency by 30% over brushed.
07
App-based scheduling used by 85% of robotic mower owners for optimization.
08
Variable speed throttles reduce energy use by 25% in smart mowers.
09
Ultrasonic sensors detect objects as small as 2 inches in new models.
10
Solar-assisted charging extends robotic runtime by 20% daily.
11
Bluetooth diagnostics report issues in real-time to 92% accuracy.
12
Hydrostatic transmissions in riding mowers improve maneuverability by 40%.
13
LED headlights on mowers increase low-light usability by 50%.
14
Anti-collision bumpers with force feedback reduce damage by 88%.
15
Cloud-connected mowers enable fleet management for 500+ units.
16
Regenerative braking in electric mowers recaptures 15% energy.
17
5G integration allows remote control up to 10km range.
18
Biodegradable blades last 200 hours before replacement.
19
Voice control via Alexa/Google compatible with 70% new mowers.
20
Thermal imaging prevents overheating, extending motor life 25%.
Interpretation
Technological Advancements Interpretation
Technological advancements are dramatically improving performance in mower products, with robotic mowers cutting mowing time by 90% for 75% of users and newer systems delivering gains like 95% better obstacle avoidance and 1.5 acres of GPS coverage at 2 cm accuracy.
report visual · Key figures
What drives mower choice in 2023
Battery life and eco/noise features are leading decision factors, alongside strong ownership and preference for cordless electric models.
52%
52% of consumers prioritize battery life over power in mower purchases, per 2023 poll.
39%
39% of buyers cite noise reduction as key factor for electric mowers in 2023.
62%
Eco-friendly claims influence 62% of mower purchases in 2023.
67%
67% of U.S. households own a lawn mower, with 45% preferring cordless electric models in 2023 survey.
28.4%
Cordless lawn mowers accounted for 28.4% of the total market share in 2023.
Reference
Cite This Report
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APA
Lars Eriksen. (2026, February 13). Mower Industry Statistics. Gitnux. https://gitnux.org/mower-industry-statistics
MLA
Lars Eriksen. "Mower Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mower-industry-statistics.
Chicago
Lars Eriksen. 2026. "Mower Industry Statistics." Gitnux. https://gitnux.org/mower-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
amazon.com