GITNUXREPORT 2025

Mothers Day Statistics

Mother’s Day celebrations involve gifts, calls, flowers, and significant spending worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Over 122 million phone calls are made on Mother's Day in the United States

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About 76% of Americans say Mother’s Day is a time for celebrating mothers and mother figures

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Roughly 69% of Americans celebrate Mother’s Day with a greeting card

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The first Mother's Day was observed in 1908 in the United States

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Nearly 50% of Americans celebrate Mother’s Day with brunch or dinner

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More than 60% of Americans send Mother’s Day cards through the mail or buy in stores

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About 25% of Americans give experiences such as spa days or outings for Mother’s Day

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Mother’s Day is celebrated in over 40 countries worldwide

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In Canada, Mother’s Day is celebrated on the second Sunday of May, similar to the US

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More than 90% of people in the US plan to acknowledge Mother’s Day in some way, whether through a gift, card, or call

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Gift wrapping is a common practice, with approximately 65% of shoppers wrapping Mother’s Day gifts

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The average number of flowers purchased per celebration is 12 stems

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In the UK, Mother’s Day (Mothering Sunday) is celebrated in March, unlike the US and Canada, due to different traditions

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The use of social media to celebrate Mother’s Day increased by over 40% from 2019 to 2023

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Approximately 20% of Americans participate in charity or volunteer activities on Mother’s Day, as a way to give back

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The UK celebrates Mother’s Day, known as Mothering Sunday, typically in March, differing from the US and Canada

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In India, Mother’s Day is celebrated on the second Sunday of May, with a rapidly growing popularity due to modern influences

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Nearly 65% of fathers also participate in Mother’s Day celebrations by giving gifts or celebrating with mothers, indicating the holiday’s inclusive nature

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Over 90% of mothers report feeling appreciated on Mother’s Day, based on survey data

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Americans spend approximately $25 billion on Mother's Day gifts annually

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The average amount spent per person on Mother's Day in the US is about $174

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Nearly 80% of Americans buy Mother’s Day gifts

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The majority of Mother’s Day spending (about 58%) occurs in floral shops and grocery stores

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In 2023, flowers accounted for approximately $2.5 billion in Mother’s Day sales

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E-commerce sales for Mother’s Day gifts have grown by over 30% from 2019 to 2023

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In 2022, the average amount spent on Mother’s Day by a man was about $250, compared to $200 spent by women

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Over 50% of Americans say they will dine at a restaurant or order food delivery on Mother’s Day, spending nearly $6 billion on food services

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The total number of Mother’s Day greeting cards sold annually in the US exceeds 150 million

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Approximately 53% of people give Mother’s Day gifts to their wives, partners, or significant others

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The average age of mothers in the United States is 30 years old

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Over 3.5 million mothers in the US receive Mother’s Day phone calls from their children

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About 60% of adults in the US say their mothers are their biggest influence

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Up to 60% of people shop for Mother’s Day early in April to avoid last-minute rush, according to retail studies

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Around 35% of people purchase gifts for their mothers online, highlighting the growth of e-commerce

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Mother’s Day online searches increase by over 50% during the week preceding the holiday, according to Google Trends

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Flowers are the most popular Mother’s Day gift, accounting for over 69% of spending

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More than 70% of people prefer giving handmade gifts for Mother’s Day

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Father’s Day is the second most popular holiday after Mother’s Day for greeting card sales

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Nearly 60% of women prefer jewelry as a Mother’s Day gift

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More than 80% of moms in the US say they prefer heartfelt homemade gifts over store-bought ones

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The most popular flower for Mother’s Day is the rose, with 70% of floral purchases

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The largest spending category for Mother’s Day gifts is jewelry and accessories, with approximately 37% of total expenditure

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Nearly 35% of children give their mother a handmade craft or card, demonstrating the importance of personal touches

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The most frequently purchased Mother’s Day gift item in 2023 was perfume or personal care products, with over 45% of shoppers buying these

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Approximately 60% of moms say they prefer receiving practical gifts, such as kitchen gadgets or household items, over luxury items

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The percentage of people who buy Mother's Day gifts for grandmothers is approximately 45%, showcasing the extended family appreciation.

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The trend toward eco-friendly and sustainable gifts for Mother’s Day has increased by 25% over the past three years

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More than 70% of gift buyers prefer to spend less than $100 on Mother’s Day gifts, focusing on meaningful rather than expensive presents

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The popularity of experiential gifts such as spa days or weekend getaways for Mother’s Day rose by 20% from 2021 to 2023

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Nearly 50% of Mother’s Day shoppers plan to buy gifts that are personalized or customized, reflecting a preference for unique presents

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The global market for Mother’s Day is estimated to be worth over $20 billion

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Key Highlights

Over 122 million phone calls are made on Mother's Day in the United States
Americans spend approximately $25 billion on Mother's Day gifts annually
The average amount spent per person on Mother's Day in the US is about $174
Nearly 80% of Americans buy Mother’s Day gifts
Flowers are the most popular Mother’s Day gift, accounting for over 69% of spending
About 76% of Americans say Mother’s Day is a time for celebrating mothers and mother figures
The global market for Mother’s Day is estimated to be worth over $20 billion
More than 70% of people prefer giving handmade gifts for Mother’s Day
Father’s Day is the second most popular holiday after Mother’s Day for greeting card sales
Roughly 69% of Americans celebrate Mother’s Day with a greeting card
The majority of Mother’s Day spending (about 58%) occurs in floral shops and grocery stores
The first Mother's Day was observed in 1908 in the United States
Nearly 50% of Americans celebrate Mother’s Day with brunch or dinner

Did you know that over 122 million phone calls are made in the U.S. alone on Mother’s Day, as Americans spend a staggering $25 billion annually on gifts — mostly flowers, jewelry, and heartfelt handmade items — showcasing how this holiday continues to be a major celebration of love, appreciation, and family connections worldwide?

Celebration and Cultural Practices

Over 122 million phone calls are made on Mother's Day in the United States
About 76% of Americans say Mother’s Day is a time for celebrating mothers and mother figures
Roughly 69% of Americans celebrate Mother’s Day with a greeting card
The first Mother's Day was observed in 1908 in the United States
Nearly 50% of Americans celebrate Mother’s Day with brunch or dinner
More than 60% of Americans send Mother’s Day cards through the mail or buy in stores
About 25% of Americans give experiences such as spa days or outings for Mother’s Day
Mother’s Day is celebrated in over 40 countries worldwide
In Canada, Mother’s Day is celebrated on the second Sunday of May, similar to the US
More than 90% of people in the US plan to acknowledge Mother’s Day in some way, whether through a gift, card, or call
Gift wrapping is a common practice, with approximately 65% of shoppers wrapping Mother’s Day gifts
The average number of flowers purchased per celebration is 12 stems
In the UK, Mother’s Day (Mothering Sunday) is celebrated in March, unlike the US and Canada, due to different traditions
The use of social media to celebrate Mother’s Day increased by over 40% from 2019 to 2023
Approximately 20% of Americans participate in charity or volunteer activities on Mother’s Day, as a way to give back
The UK celebrates Mother’s Day, known as Mothering Sunday, typically in March, differing from the US and Canada
In India, Mother’s Day is celebrated on the second Sunday of May, with a rapidly growing popularity due to modern influences
Nearly 65% of fathers also participate in Mother’s Day celebrations by giving gifts or celebrating with mothers, indicating the holiday’s inclusive nature
Over 90% of mothers report feeling appreciated on Mother’s Day, based on survey data

Celebration and Cultural Practices Interpretation

With over 122 million calls, 69% of Americans sending cards, and more than 90% of mothers feeling appreciated, Mother's Day remarkably proves that in a nation where 65% of fathers also join in, celebrating mothers isn't just tradition—it's an annual data-driven testament to the country’s collective appreciation.

Consumer Spending and Market Value

Americans spend approximately $25 billion on Mother's Day gifts annually
The average amount spent per person on Mother's Day in the US is about $174
Nearly 80% of Americans buy Mother’s Day gifts
The majority of Mother’s Day spending (about 58%) occurs in floral shops and grocery stores
In 2023, flowers accounted for approximately $2.5 billion in Mother’s Day sales
E-commerce sales for Mother’s Day gifts have grown by over 30% from 2019 to 2023
In 2022, the average amount spent on Mother’s Day by a man was about $250, compared to $200 spent by women
Over 50% of Americans say they will dine at a restaurant or order food delivery on Mother’s Day, spending nearly $6 billion on food services
The total number of Mother’s Day greeting cards sold annually in the US exceeds 150 million

Consumer Spending and Market Value Interpretation

With Americans pouring over $25 billion into Mother's Day—from floral splendors and restaurant meals to heartfelt cards—it's clear that while the average individual spends around $174 to honor Mom, the holiday's true value lies in the collective effort to cherish and celebrate maternal bonds across a booming retail landscape.

Demographic and Behavioral Insights

Approximately 53% of people give Mother’s Day gifts to their wives, partners, or significant others
The average age of mothers in the United States is 30 years old
Over 3.5 million mothers in the US receive Mother’s Day phone calls from their children
About 60% of adults in the US say their mothers are their biggest influence
Up to 60% of people shop for Mother’s Day early in April to avoid last-minute rush, according to retail studies

Demographic and Behavioral Insights Interpretation

Mother’s Day, a celebration of maternal influence and love, sees over half of Americans honoring their significant others with gifts and thousands of children calling their mothers, all while millions plan ahead in early April—proof that even in a busy world, honoring moms remains both a heartfelt tradition and a savvy retail strategy.

E-Commerce and Marketing Trends

Around 35% of people purchase gifts for their mothers online, highlighting the growth of e-commerce
Mother’s Day online searches increase by over 50% during the week preceding the holiday, according to Google Trends

E-Commerce and Marketing Trends Interpretation

As e-commerce blossoms into a Mother's Day tradition, with 35% of gifts bought online and searches soaring by over 50%, it’s clear that even our affection for mom has gone digital—making Mother’s Day a virtual tribute as much as a heartfelt one.

Gift Preferences and Popularity

Flowers are the most popular Mother’s Day gift, accounting for over 69% of spending
More than 70% of people prefer giving handmade gifts for Mother’s Day
Father’s Day is the second most popular holiday after Mother’s Day for greeting card sales
Nearly 60% of women prefer jewelry as a Mother’s Day gift
More than 80% of moms in the US say they prefer heartfelt homemade gifts over store-bought ones
The most popular flower for Mother’s Day is the rose, with 70% of floral purchases
The largest spending category for Mother’s Day gifts is jewelry and accessories, with approximately 37% of total expenditure
Nearly 35% of children give their mother a handmade craft or card, demonstrating the importance of personal touches
The most frequently purchased Mother’s Day gift item in 2023 was perfume or personal care products, with over 45% of shoppers buying these
Approximately 60% of moms say they prefer receiving practical gifts, such as kitchen gadgets or household items, over luxury items
The percentage of people who buy Mother's Day gifts for grandmothers is approximately 45%, showcasing the extended family appreciation.
The trend toward eco-friendly and sustainable gifts for Mother’s Day has increased by 25% over the past three years
More than 70% of gift buyers prefer to spend less than $100 on Mother’s Day gifts, focusing on meaningful rather than expensive presents
The popularity of experiential gifts such as spa days or weekend getaways for Mother’s Day rose by 20% from 2021 to 2023
Nearly 50% of Mother’s Day shoppers plan to buy gifts that are personalized or customized, reflecting a preference for unique presents

Gift Preferences and Popularity Interpretation

While flowers and jewelry dominate the Mother’s Day gift market, the rising embrace of handmade, personalized, and eco-friendly presents—yet still underlined by a preference for heartfelt simplicity—reveals that in the end, moms value genuine thought more than price tags.

Market Value

The global market for Mother’s Day is estimated to be worth over $20 billion

Market Value Interpretation

With a $20 billion worldwide value, Mother’s Day proves that celebrating moms is not only a heartfelt tradition but also a lucrative industry—making it a billion-dollar hug in the economy.