GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Womens Sneakers

Last Updated: June 23, 2024

How we write

In this post, we will explore the popularity of women’s sneakers based on a collection of statistical insights gathered from various sources. From top-selling brands to customer preferences and market trends, these statistics provide a glimpse into the dynamic world of women’s athletic footwear. Let’s dive into the numbers and uncover interesting trends shaping the women’s sneaker industry.

Statistic 1

"The top-selling shoe for women in 2021 was the Nike Air Zoom Pegasus 37."

Statistic 2

"As of October 2021, one of the most popular women’s running shoes is the Brooks Ghost 13, with a 4.7 out of 5-star rating."

Statistic 3

"Sales for New Balance women's sneakers surged by 361 percent in Q2 2021."

Statistic 4

"More than 20,000 reviewers on Amazon have given Adidas Women’s Cloudfoam an average rating of 4.6 out of 5."

Statistic 5

"In 2020, ASICS Gel-Quantum 180 series had a global year-over-year sales growth rate of 36%."

Statistic 6

"More than 60% of women prefer running sneakers for their workouts."

Statistic 7

"In 2019, Adidas' women's sneakers accounted for approximately 23% of the company's total global footwear sales."

Statistic 8

"Women's athletic footwear market in the U.S. amounted to about 7.89 billion USD in sales as of 2019."

Statistic 9

"The Adidas Stan Smith shoe is one of the most sold women's sneakers in history, with over 40 million pairs sold."

Statistic 10

"Skechers held a 12.3% market share in women's athletic footwear in 2020."

Statistic 11

"The Nike Tanjun sneaker was named the best-selling shoe of 2018 for both women and men."

Statistic 12

"Reebok's women's sneaker sales in 2019 were up 3.9% from the previous year."

Statistic 13

"Converse Chuck Taylor All Star Low Top Sneaker is reported to be one of the top-selling womens sneaker models with a high customer loyalty rate."

Statistic 14

"Women in the U.S. spent an average of $87 per pair of athletic shoes in 2020."

Statistic 15

"In 2020, the Under Armour Charged Assert 8 Running Shoe was the highest-reviewed women's sneaker on Amazon with over 26,000 reviews."

Statistic 16

"Women's designer sneakers are an increasingly popular category, with Balenciaga's women's Triple S sneakers recognized as one of the most popular styles in 2021."

Statistic 17

"Vans’ U Classic Slip-On Skate Shoe is the most wished for women's sneaker on Amazon."

Statistic 18

"24.7% of women in the U.S. bought at least one pair of fitness/walking shoes in 2020."

In conclusion, the statistics reveal a diverse landscape in the women’s sneaker market, with notable trends including the surge in sales for New Balance and the popularity of running shoes like the Brooks Ghost 13 and ASICS Gel-Quantum 180 series. Brands like Nike, Adidas, and Skechers maintain strong market presence, catering to various preferences and price points. Additionally, the increasing interest in designer sneakers and high customer loyalty towards models like Converse Chuck Taylor All Star Low Top indicate evolving consumer tastes. The data points also underscore the significant role of online reviews and ratings in driving consumer purchasing decisions, as seen with top-reviewed models like Adidas Women’s Cloudfoam and Under Armour Charged Assert 8. Ultimately, the statistics reflect a dynamic and competitive landscape within the women’s athletic footwear market, showcasing a mix of brand loyalty, performance-driven choices, and evolving fashion trends.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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