Statistics About The Most Popular Women S Sunglasses

In this post, we explore a myriad of statistics surrounding women’s sunglasses preferences and buying habits. From the popularity of polarized lenses to favored brands and preferred styles, these insights shed light on the evolving trends in the global sunglasses market. Let’s dive into the numbers that shape the world of women’s eyewear.

Statistic 1

"78% of women prefer polarized sunglasses for their eye comfort."

Statistic 2

"The global market for sunglasses, dominated largely by women, is expected to reach $36.54 billion by 2025."

Statistic 3

"In 2019, women made up 65% of all sunglasses buyers online."

Statistic 4

"Ray-Ban's Aviator sunglasses are favored by nearly 35% of women globally."

Statistic 5

"49% of American women prefer black sunglasses."

Statistic 6

"74% of women are likely to spend $100 or more on a pair of sunglasses."

Statistic 7

"Oversized sunglasses were searched more than 50,000 times per month by women in 2020."

Statistic 8

"Nearly 75% of women prefer UV protection sunglasses."

Statistic 9

"Maui Jim is the favorite sunglasses brand for 25% of women in the USA."

Statistic 10

"51% of women prefer buying sunglasses in physical stores."

Statistic 11

"70% of women prefer lightweight sunglasses for comfortable wear."

Statistic 12

"Gucci is the favorite luxury sunglasses brand for 35% of women worldwide."

Statistic 13

"47% of women preferred round shaped sunglasses in 2019."

Statistic 14

"About 59% of women prefer branded sunglasses over non-branded ones."

Statistic 15

"Sunglasses with mirrored lenses are chosen by 23% of women globally."

Statistic 16

"39% of American women prefer to buy sunglasses during the summer sales."

Statistic 17

"More than 48% of women sunglass purchasers consider style as a major buying factor."

Given the extensive statistics presented, it is clear that women’s preferences and behaviors in the sunglasses market are diverse and dynamic. The data highlights a strong inclination towards polarized sunglasses, UV protection, and branded options, as well as a significant influence of style on purchasing decisions. With a substantial market share and increasing spending capacity, women are driving significant growth in the sunglasses industry, with specific preferences for certain brands, styles, and purchasing channels. Understanding and catering to these varied preferences will be essential for brands seeking to capitalize on the lucrative opportunities presented by the global sunglasses market.