GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Vehicle Color

The most popular vehicle color worldwide is white, followed closely by black and silver/grey.

In this post, we will explore the fascinating world of vehicle colors and their popularity across different regions. With a wealth of statistical data at hand, we will uncover the trends and preferences that shape the automotive landscape. From the dominance of white in the Asia Pacific region to the allure of black and the subtlety of gray, join us as we delve into the colorful realm of the most popular vehicle colors worldwide.

Statistic 1

"In the Asia Pacific region, white is overwhelmingly dominant, with a 48% share."

Sources Icon

Statistic 2

"Red is often chosen for sports and performance cars, though it only accounts for about 6% of all vehicle sales globally."

Sources Icon

Statistic 3

"The appeal for bright and unique colors like yellow, green, and orange is minimal, making up less than 1% each."

Sources Icon

Statistic 4

"Gray vehicles account for 17% in North America."

Sources Icon

Statistic 5

"Blue represents about 7% of vehicle sales globally."

Sources Icon

Statistic 6

"Black is the second most popular color, making up about 19% of global vehicle sales."

Sources Icon

Statistic 7

"In North America, white was the top-selling car color in 2020, with 29% market share."

Sources Icon

Statistic 8

"Black makes up 21% of the North American automotive market."

Sources Icon

Statistic 9

"Black is only the third most popular color in the Asia Pacific, with 10% sales."

Sources Icon

Statistic 10

"Silver ranks second in the Asia Pacific, with 16% of vehicle sales."

Sources Icon

Statistic 11

"Black vehicles are more popular in Europe, making up 21% of sales."

Sources Icon

Statistic 12

"White accounted for around 38% of all vehicles sold worldwide in 2020."

Sources Icon

Statistic 13

"Silver is another popular color, accounting for 10% of vehicles sold worldwide."

Sources Icon

Statistic 14

"Gray comes in third place at roughly 15% of total vehicle sales."

Sources Icon

Statistic 15

"Gray and silver cars account for 20% and 15% of the market share in Europe, respectively."

Sources Icon

Statistic 16

"In Europe, white cars constitute about 25% of total sales."

Sources Icon

Statistic 17

"The popularity of silver cars has decreased, standing at 11% in North America."

Sources Icon

Statistic 18

"Among luxury vehicles, metallic and pearl white are highly preferred."

Sources Icon

Statistic 19

"Consumers often choose white for its resale value and ability to mask scratches."

Sources Icon

Statistic 20

"White has been the most popular car color globally for several years."

Sources Icon
In conclusion, white emerges as the undisputed champion in the global vehicle color landscape, commanding a significant market share across regions and consistently holding the top spot for several years. Black follows closely behind as the second most popular color, with variations in preference across different markets. While red finds its niche in sports and performance cars, other vibrant colors like yellow, green, and orange have limited appeal among consumers. Gray and silver also make their mark, particularly in specific regions such as North America and Europe. Ultimately, white’s enduring popularity can be attributed to its resale value and ability to conceal imperfections, solidifying its status as the most favored choice for car buyers worldwide.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!