GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Succulents

The most popular succulents are Echeveria, Aloe, and Sempervivum based on online searches, sales data, and social media trends.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the fascinating world of succulents, a diverse group of plants known for their ability to thrive in dry conditions. From DIY projects like propagating through leaf cuttings to top-selling varieties such as echeveria ‘Lola’ and ‘Perle von Nurnberg,’ succulents have captured the attention of plant enthusiasts worldwide. With statistics ranging from the growing market value of the succulent industry to their popularity among Millennials and in urban garden designs, these resilient plants continue to make a significant impact in the horticultural landscape.

Statistic 1

"Succulents' ability to thrive in dry conditions makes them popular in drought-prone areas."

Statistic 2

"Propagating succulents through leaf cuttings is a trending DIY project."

Statistic 3

"echeveria 'Lola' and 'Perle von Nurnberg' are among the top-selling varieties."

Statistic 4

"In a 2022 survey, 73% of Millennials reported owning at least one succulent plant."

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"The hashtag #succulents has over 10 million posts on Instagram."

Statistic 6

"The succulent industry was valued at $5 billion in 2021."

Statistic 7

"The Cactus family accounts for approximately 20% of all cultivated succulents."

Statistic 8

"Succulent sales in the U.S. have been growing by 15% annually for the past three years."

Statistic 9

"Succulents generally require watering only once every 2-3 weeks."

Statistic 10

"Succulents like Sedum (commonly called stonecrop) are used extensively in green roofing."

Statistic 11

"Aloe Vera is renowned for both its medicinal properties and popularity as a household succulent."

Statistic 12

"Sempervivum, also known as "Hens and Chicks," is particularly popular in rock gardens."

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"There are over 10,000 known species of succulents worldwide."

Statistic 14

"Succulents like Haworthia fasciata are popular due to their low light and water needs."

Statistic 15

"Echeveria is one of the most searched succulents on Google in the past five years."

Statistic 16

"The demand for rare succulents has led to a rise in specialty succulent nurseries."

Statistic 17

"The annual Succulent Show and Sale in California attracts over 5,000 visitors."

Statistic 18

"Succulents have been the preferred choice for wedding centerpieces by 25% of couples in the last year."

Statistic 19

"Cacti and succulents are featured in over 40% of new urban garden designs."

Statistic 20

"The Jade Plant (Crassula ovata) is one of the top 5 most popular succulents among indoor plant enthusiasts."

Succulents have solidified their popularity by thriving in dry conditions, sparking a surge in interest in drought-prone regions. The increasing trend of DIY propagation through leaf cuttings has captivated enthusiasts, with specific varieties like echeveria ‘Lola’ and ‘Perle von Nurnberg’ leading the sales. Millennials have embraced succulents, with 73% owning at least one plant, while social media platforms like Instagram showcase their appeal with over 10 million #succulents posts. The succulent industry’s impressive value of $5 billion in 2021, combined with a steady 15% annual growth in U.S. sales, indicates a flourishing market. As a versatile plant species, succulents are not only visually appealing but also practical, such as in green roofing applications. Their diverse range of species caters to various preferences, from medicinal properties like Aloe Vera to aesthetic choices like Sempervivum for rock gardens. The constant innovation in cultivating and showcasing succulents suggests a bright future ahead for this beloved plant family.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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