GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Seltzers

Statistics show that the most popular seltzers tend to have a lower calorie count, are often fruit-flavored, and appeal to a younger demographic.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the latest statistics and trends surrounding the most popular seltzers in the market. With key insights such as the impressive growth of the seltzer market, the dominance of top brands like White Claw and Truly, and evolving consumer preferences, these statistics shed light on the booming popularity of hard seltzers in the beverage industry.

Statistic 1

"Truly Hard Seltzer is the second most popular seltzer in the US, holding 23% of the market."

Statistic 2

"In 2020, the seltzer market grew by 160% compared to the previous year."

Statistic 3

"The global hard seltzer market size was valued at $4.4 billion in 2019."

Statistic 4

"During the summer of 2020, hard seltzer sales increased by 200%."

Statistic 5

"The top three seltzer brands—White Claw, Truly, and Bud Light Seltzer—make up over 80% of the market."

Statistic 6

"45% of hard seltzer sales occur during the summer months."

Statistic 7

"Smirnoff Seltzer holds approximately 5% of the market share in the U.S."

Statistic 8

"40% of hard seltzer drinkers switched from beer to hard seltzer."

Statistic 9

"The most favored seltzer flavor in the United States is black cherry."

Statistic 10

"White Claw accounts for over 58% of all hard seltzer sales."

Statistic 11

"Nearly 70% of hard seltzer consumers are millennials."

Statistic 12

"55% of hard seltzer drinkers consume the beverage at least once a week."

Statistic 13

"The hard seltzer market is projected to reach $14.5 billion by 2027."

Statistic 14

"90% of consumers aged 21-24 have tried hard seltzer."

Statistic 15

"Bud Light Seltzer had one of the most successful launches, gaining 9% market share within six months."

Statistic 16

"A study found that 52% of hard seltzer consumers prefer it because it is gluten-free."

Statistic 17

"The average ABV (alcohol by volume) of hard seltzers is around 5%."

Statistic 18

"Hard seltzers generally have lower calorie counts, averaging about 100 calories per can."

Statistic 19

"Pabst Blue Ribbon entered the hard seltzer market in 2020 with a higher alcohol content seltzer."

Statistic 20

"Hard seltzer sales in the U.S. surpassed $4 billion in 2020."

The statistics highlight the rapid growth and immense popularity of hard seltzers in the U.S. market. Brands like White Claw, Truly, and Bud Light Seltzer dominate the industry, with flavors like black cherry and convenient low-calorie options appealing to consumers, especially millennials. The market has seen exponential growth, with sales skyrocketing and market size projections reaching billions of dollars. As more drinkers switch from traditional beverages like beer to hard seltzers, the market continues to evolve with innovations in flavors and alcohol content. With such significant trends and statistics, the hard seltzer market shows no signs of slowing down in the near future.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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