GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Search Engine In Japan

The most popular search engine in Japan is Google, with a market share of over 80% as of 2021.

Last Updated: June 23, 2024

How we write

In this post, we will explore the landscape of search engines in Japan based on a comprehensive set of statistics. From the dominance of Google in the market to the unique features that make Yahoo Japan a preferred choice, we will uncover the details behind the most popular search engine choices among Japanese internet users.

Statistic 1

"Yahoo Japan has maintained a steady user base of around 40 million active monthly users."

Statistic 2

"More than 50% of Japanese internet users conduct searches on Google daily."

Statistic 3

"DuckDuckGo and other privacy-focused search engines are growing but still under 1% market share."

Statistic 4

"Google holds roughly 75% of the search engine market share in Japan."

Statistic 5

"Yahoo Japan's market share has remained relatively stable over the years."

Statistic 6

"Desktop searches in Japan are dominated by Google with over 70% share."

Statistic 7

"Google Trends indicates "most popular search engine in Japan" itself is a frequently queried term."

Statistic 8

"Monthly active users of Google Japan exceed 80 million."

Statistic 9

"As of recent data, over 85% of all online searches in Japan are done using two main search engines: Google and Yahoo Japan."

Statistic 10

"The number of search queries per user is higher on Google Japan than on Yahoo Japan."

Statistic 11

"Google Japan's user base skews younger compared to Yahoo Japan."

Statistic 12

"Yahoo Japan remains the most popular search engine among older demographics."

Statistic 13

"Bing accounts for around 5% of search engine usage in Japan."

Statistic 14

"Yahoo Japan is preferred for its extensive news and shopping services."

Statistic 15

"Yahoo Japan maintains approximately 18% of the market share."

Statistic 16

"Over 90% of mobile search queries in Japan are made via Google."

Statistic 17

"Google and Yahoo Japan combined make up over 90% of search engine market share in Japan."

Statistic 18

"Yahoo Japan serves as a portal site and offers more localized services."

Statistic 19

"Google's market share has been gradually increasing in Japan over the past decade."

Statistic 20

"Japan ranks as one of the top 10 countries in terms of Google search volume globally."

In conclusion, Google holds a dominant position as the most popular search engine in Japan, with approximately 75% of the market share and over 80 million monthly active users. Despite Yahoo Japan’s strong presence and appeal to certain demographics, particularly older users, the overall trend points towards Google’s increasing influence and reach in the Japanese search engine market. Additionally, the data shows that the majority of online searches in Japan are conducted through Google and Yahoo Japan, with Google being the preferred choice for mobile users and younger demographics. The statistics indicate a clear preference for Google’s services and suggest a continuing shift towards Google as the top choice for search engine users in Japan.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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