GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Scotch

The most popular scotch whiskey globally is Johnnie Walker, with sales reaching over 18 million cases in 2020.

In this post, we will explore the current landscape of the scotch whisky market through a series of key statistics and insights. From the significant growth in sales of single malt scotch to the most popular brands and sought-after expressions, we will delve into the latest trends shaping the industry. With exports soaring and certain labels gaining global acclaim, the world of scotch whisky continues to evolve in intriguing ways.

Statistic 1

""In 2020, the single malt scotch category saw an increase in sales by 8.2% globally.""

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Statistic 2

""Lagavulin 16-Year-Old is one of the most sought-after Islay single malts.""

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Statistic 3

""Glenlivet sold over 21 million bottles in 2019.""

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Statistic 4

""Johnnie Walker is the most widely distributed brand of blended scotch whisky.""

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Statistic 5

""In 2020, over 120 million bottles of scotch whisky were exported to 180 countries.""

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Statistic 6

""Blended scotch accounts for more than 90% of whisky exports from Scotland.""

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Statistic 7

""Scotch whisky exports were valued at £4.5 billion in 2020.""

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Statistic 8

""Chivas Regal's sales grew by 4.8% in 2021.""

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Statistic 9

""Laphroaig 10-Year-Old is one of the most recommended peated scotches.""

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Statistic 10

""The Macallan is considered one of the most valuable brands in the scotch whisky market.""

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Statistic 11

""Glenfiddich is the world's best-selling single malt scotch whisky.""

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Statistic 12

""Sales of scotch whisky in the U.S. increased by 6% in 2021.""

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Statistic 13

""Compass Box 'The Peat Monster' has gained a large following for its bold flavors.""

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Statistic 14

""Aberlour 18-Year-Old scotch has consistently received high ratings from whisky critics.""

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Statistic 15

""Highland Park 12-Year-Old is one of the top scotches from the Orkney Islands.""

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Statistic 16

""Scotch whisky makes up about 75% of Scotland's drink exports.""

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Statistic 17

""The GlenDronach 12-Year-Old has won multiple awards for best sherry cask matured scotch.""

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Statistic 18

""Dalmore 12-Year-Old is renowned for its luxurious taste profile.""

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Statistic 19

""The demand for aged scotch whisky continued to rise with a 10% increase in 2020.""

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Statistic 20

""The Balvenie DoubleWood 12-Year-Old is known for its unique maturation process.""

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In conclusion, the statistics reflect a thriving global market for scotch whisky, with both single malt and blended varieties experiencing significant growth in sales and recognition. Brands like Lagavulin, Glenlivet, Johnnie Walker, Chivas Regal, Laphroaig, The Macallan, and Glenfiddich continue to dominate the market, while niche offerings such as Compass Box ‘The Peat Monster’, Aberlour, Highland Park, GlenDronach, and Dalmore cater to diverse preferences and tastes. The overall increase in demand for aged scotch emphasizes consumers’ appreciation for quality and craftsmanship, driving innovation in maturation processes like The Balvenie DoubleWood 12-Year-Old. With its rich history and distinct flavors, scotch whisky remains a key player in Scotland’s export industry, showcasing its enduring appeal and enduring position as a beloved spirit globally.

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