GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Potato Chips

The most popular potato chips are likely to be classic flavors such as plain, barbecue, and sour cream and onion, accounting for a significant portion of sales in the snack food market.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore some fascinating statistics surrounding the world of potato chips, from market projections and popular brands to consumer trends and historical facts. With insights ranging from global market sizes to consumer behaviors, get ready to delve into the intriguing world of the most popular potato chips.

Statistic 1

"The global potato chips market is projected to reach USD 32.3 billion by 2026."

Statistic 2

"In 2020, the "Lay's Classic Potato Chips" had a market share of approximately 29.6% in the U.S. potato chips market."

Statistic 3

"In the UK, "Walkers" potato chips are the leading brand, holding about 56% of the market share."

Statistic 4

"Spicy variants like "Flamin' Hot Cheetos" have increased in popularity for all snack types, including potato chips."

Statistic 5

"Lay’s hosted a "Do Us a Flavor" contest to crowdsource new flavor ideas from consumers, generating millions of submissions."

Statistic 6

"Pringles, although not technically potato chips, are among the top-selling brands in the snack category."

Statistic 7

"The "Ruffles Cheddar & Sour Cream" flavor is one of the highest-rated flavored chips in North America."

Statistic 8

"Millennials and Gen Z are driving the demand for unique and exotic chip flavors such as truffle and sriracha."

Statistic 9

"Kettle-cooked chips have less fat compared to traditionally fried potato chips."

Statistic 10

"Costco’s Kirkland Signature Kettle chips are highly praised for their quality and value for price."

Statistic 11

"The first potato chips were said to be invented in 1853 by George Crum in Saratoga Springs, New York."

Statistic 12

"Kettle Brand Chips are popular for their kettle-cooked method, offering a crunchier texture."

Statistic 13

"Chips are the most popular snack food in America, beating out pretzels and popcorn."

Statistic 14

"Potato chips make up about 35% of the global savory snacks market."

Statistic 15

"Wavy and ridged chips like "Ruffles" often appeal more to dip lovers because they hold up better with dips."

Statistic 16

"In the United States, potato chips are a $10 billion industry."

Statistic 17

"Lay's is often considered the most popular potato chip brand in the United States."

Statistic 18

"The average American consumes over 4 pounds of potato chips annually."

Statistic 19

"A 2019 study discovered that potato chips consumption can be linked to higher caloric intake and weight gain."

Statistic 20

"The common consumption of potato chips spikes during major sports events like the Super Bowl."

In conclusion, the potato chips market continues to thrive globally, with key brands like Lay’s and Walkers dominating market shares in the U.S. and UK, respectively. Innovative flavors and crowd-sourcing initiatives, such as Lay’s “Do Us a Flavor” contest, are driving consumer engagement and popularity. Millennials and Gen Z’s preference for unique flavors and texture variations, coupled with the healthier appeal of kettle-cooked chips, are reshaping the industry landscape. With potato chips maintaining their position as a top snack choice in America and beyond, the market shows no signs of slowing down, especially during high-profile events like the Super Bowl where consumption spikes.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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