GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Peanut Butter

The most popular brand of peanut butter in the US is Jif, with approximately 34% of market share.

Last Updated: June 23, 2024

How we write

In this post, we will explore the statistics surrounding the most popular peanut butter in the U.S. and beyond. From the rise of single-serving packs to the preferences of different consumer groups, these insights shed light on the widespread appeal and economic impact of this beloved spread.

Statistic 1

"Skippy was the first commercially successful peanut butter brand, launched in 1933."

Statistic 2

"Single-serving peanut butter packs saw a 30% increase in sales in 2021."

Statistic 3

"Millennials are the largest consumer group for peanut butter in the U.S."

Statistic 4

"More than 50% of all peanuts grown in the U.S. are used to make peanut butter."

Statistic 5

"52% of peanut butter is consumed as part of a sandwich."

Statistic 6

"Sunland, Inc. was one of the largest peanut butter manufacturers before its closure in 2013."

Statistic 7

"Crunchy peanut butter accounts for 20% of all peanut butter sales in the U.S."

Statistic 8

"Organic peanut butter sales have increased by 15% annually over the past five years."

Statistic 9

"Roughly 270 million Americans consume peanut butter."

Statistic 10

"Women consume more peanut butter than men, accounting for about 65% of all consumption."

Statistic 11

"The average American eats about 2.9 pounds of peanut butter every year."

Statistic 12

"Peanut butter is a common ingredient in over 400 different recipes."

Statistic 13

"94% of American households purchase peanut butter."

Statistic 14

"Jif is one of the most popular peanut butter brands in the U.S."

Statistic 15

"The global peanut butter market is projected to grow at a CAGR of over 6% from 2020 to 2026."

Statistic 16

"Peanut butter sales peak in November and December due to the holiday baking season."

Statistic 17

"Nearly half of all peanut butter consumers prefer creamy over crunchy."

Statistic 18

"Skippy holds a significant market share in the peanut butter industry in the U.S."

Statistic 19

"Japan is the largest importer of American peanut butter."

Statistic 20

"The peanut butter market in the U.S. was valued at over $1 billion in 2020."

In conclusion, peanut butter continues to be a beloved staple in American households, with a rich history dating back to the introduction of Skippy in 1933. As the market evolves, trends such as the rise in single-serving packs and the increasing popularity of organic options reflect changing consumer preferences. Millennials stand out as the primary peanut butter enthusiasts, while statistics on consumption volumes, preferred types, and market value underscore the enduring appeal of this versatile spread. The diverse uses of peanut butter in various recipes further highlight its culinary versatility and widespread adoption.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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