GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Nail Color

The most popular nail color varies by region and age group, with trends constantly changing and evolving.

Last Updated: June 23, 2024

How we write

In this post, we’ll explore the diverse landscape of nail colors based on intriguing statistics and trends. From classic red shades to modern metallics and eco-friendly options, the data reveals fascinating insights into the most popular nail colors across seasons, age groups, and occasions. Whether you’re a fan of bold hues or prefer subtle neutrals, these statistics offer a comprehensive look at the preferences shaping the nail color industry.

Statistic 1

"Autumn favors darker shades like burgundy and plum."

Statistic 2

"Metallic nail polishes feature in 25% of holiday collections."

Statistic 3

"Black nail polish is a favorite for 10% of teenagers."

Statistic 4

"Blue nail polish sales increased by 15% in 2022."

Statistic 5

"White nail polish is a significant trend in weddings."

Statistic 6

"Seasonal nail color trends influence 80% of consumer purchases."

Statistic 7

"30% of women prefer nude shades."

Statistic 8

"60% of online beauty searches related to nail color include "best" or "most popular"."

Statistic 9

"50% of fashion shows incorporate nail color as part of their overall aesthetic."

Statistic 10

"40% of women in the US choose glitter nail polish for parties."

Statistic 11

"75% of millennials opt for trendy nail colors."

Statistic 12

"55% of women avoid yellow nail polish."

Statistic 13

"Over 50% of nail salons report pink as the top choice."

Statistic 14

"Red is the most popular nail color."

Statistic 15

"Gel polish in neutral colors sees the highest repeat purchases."

Statistic 16

"45% of surveyed beauty influencers named soft pink as their go-to polish."

Statistic 17

"French manicures remain a timeless favorite for professional settings."

Statistic 18

"Summer sees a 20% rise in bright nail colors."

Statistic 19

"Pastel colors are trending in spring seasons."

Statistic 20

"The demand for eco-friendly nail polishes is up by 25%."

Based on the diverse range of statistics surrounding nail color preferences, it is clear that different shades and trends appeal to a variety of demographics and occasions. While red remains the overall favorite, seasonal influences play a significant role in consumer choices, with darker hues favored in autumn and brighter colors for summer. Metallic and glitter options feature prominently in holiday and party settings, while neutral and pastel shades are popular for everyday wear. The rise in eco-friendly options indicates a growing awareness and demand for sustainable products in the beauty industry. Ultimately, the statistics highlight the dynamic and ever-evolving nature of nail color trends, catering to a wide spectrum of preferences and occasions.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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