GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Latin Artists

The most popular Latin artists have a large number of social media followers and consistently top the charts with their hit songs.

Highlights: Most Popular Latin Artists

  • Shakira is the highest-selling Colombian artist of all time, having sold more than 75 million records worldwide.
  • "Despacito" by Luis Fonsi and Daddy Yankee was the first Latin song to get 1 billion streams on Spotify.
  • Jennifer Lopez has won several awards for her music including the Billboard Latin Music award for "Best Latin Artist of 2019".
  • Enrique Iglesias was awarded the title "King of Latin Pop" and has sold over 180 million records worldwide.
  • Selena Quintanilla-Perez is considered the "Queen of Tejano music" and has attained numerous music charts records.
  • Gloria Estefan has won three Grammy awards and is one of the best selling music artists of all time, with an estimated 100 million records.
  • Marc Anthony is the top selling tropical salsa artist of all time, having sold more than 70 million albums worldwide.
  • Ricky Martin's "Livin' La Vida Loca" was the first number one Billboard Hot 100 hit by a Latin artist in over a decade.
  • Mana has the record for the most number one albums on the Billboard Latin Albums chart.
  • Daddy Yankee's “Gasolina” is the first Reggaeton song to be nominated for the Latin Grammy Record of the Year.
  • Maluma's single 'Hawai' became the most streamed song on Spotify in 2020.
  • Carlos Santana is the first Latin music artist to win record of the year at Grammys with his song "Smooth".
  • Bad Bunny became Spotify's most-streamed artist globally in 2020.
  • Ozuna has had seven songs reach the top of the Billboard Latin Airplay chart, tying for the eighth-most number one hits in the chart's history.
  • Romeo Santos holds the record for having each single from his album Formula, Vol. 2 top Billboard's "Hot Latin Songs" chart.
  • Natti Natasha became the most-watched female artist on YouTube in 2018.
  • J Balvin has the highest number of Latin Grammy wins by a reggaeton artist.
  • Julieta Venegas was the first solo Latin female artist to win the Best Alternative Music Album Grammy in 2007.
  • Camilo was crowned Best Latin Pop Album in 2021 by Grammys.
  • Alejandro Sanz has the most Latin Grammy Awards, with a total of 22 awards.

Table of Contents

The Latest Most Popular Latin Artists Explained

Shakira is the highest-selling Colombian artist of all time, having sold more than 75 million records worldwide.

The statistic that Shakira is the highest-selling Colombian artist of all time, having sold more than 75 million records worldwide, indicates her significant impact and success in the music industry. This achievement not only showcases her widespread popularity and appeal to audiences across the globe but also underscores her talent and ability to consistently produce hit records that resonate with fans. Shakira’s record sales demonstrate her ability to cross cultural and language barriers, solidifying her status as a truly international music icon.

“Despacito” by Luis Fonsi and Daddy Yankee was the first Latin song to get 1 billion streams on Spotify.

The statistic that “Despacito” by Luis Fonsi and Daddy Yankee was the first Latin song to achieve 1 billion streams on Spotify highlights the significant cultural impact and popularity of the song. This achievement signifies the widespread appeal and reach of the Latin music genre on a global platform like Spotify. The milestone underscores the power of music in transcending language barriers and resonating with diverse audiences worldwide, showcasing the growing influence of Latin music in mainstream music consumption and highlighting the shift towards a more inclusive music industry landscape.

Jennifer Lopez has won several awards for her music including the Billboard Latin Music award for “Best Latin Artist of 2019”.

The statistic that Jennifer Lopez has won several awards for her music, including the Billboard Latin Music award for “Best Latin Artist of 2019,” highlights her success and recognition within the music industry. This specific award acknowledges her outstanding contributions to Latin music in the year 2019, positioning her as a prominent and talented artist in this genre. By winning such prestigious accolades, Jennifer Lopez’s musical talent and impact on the industry are validated, indicating her popularity and critical acclaim among both fans and industry professionals.

Enrique Iglesias was awarded the title “King of Latin Pop” and has sold over 180 million records worldwide.

The statistic that Enrique Iglesias was awarded the title “King of Latin Pop” and has sold over 180 million records worldwide highlights his significant achievements and immense popularity in the music industry. Being recognized as the “King of Latin Pop” signifies his influence and success within the Latin music genre, showcasing his talent and widespread appeal to audiences worldwide. The impressive number of over 180 million records sold further underscores his commercial success and enduring impact on the music industry, solidifying his status as one of the most successful and acclaimed artists in the international music scene.

Selena Quintanilla-Perez is considered the “Queen of Tejano music” and has attained numerous music charts records.

The statement that Selena Quintanilla-Perez is considered the “Queen of Tejano music” and has attained numerous music charts records is a qualitative description that highlights her significant impact and success in the music industry. “Queen of Tejano music” signifies her status as a prominent and influential figure within the Tejano music genre, known for her exceptional talent and contributions to the genre’s popularity and recognition. The mention of attaining numerous music charts records indicates her commercial success and widespread appeal among audiences, reflecting her ability to consistently produce hit songs that have resonated with listeners and achieved high rankings on music charts. Overall, this statistic emphasizes Selena’s cultural significance, musical achievements, and enduring legacy in the music industry.

Gloria Estefan has won three Grammy awards and is one of the best selling music artists of all time, with an estimated 100 million records.

The statistic regarding Gloria Estefan winning three Grammy awards and being one of the best-selling music artists of all time with an estimated 100 million records highlights her significant achievements and commercial success in the music industry. Winning multiple Grammy awards is a testament to her talent and artistry, as the Grammys are among the most prestigious awards in the music world. Additionally, selling an estimated 100 million records showcases her widespread popularity and lasting impact on music listeners globally. These accomplishments solidify Gloria Estefan’s status as a highly successful and influential figure in the world of music.

Marc Anthony is the top selling tropical salsa artist of all time, having sold more than 70 million albums worldwide.

The statistic that Marc Anthony is the top selling tropical salsa artist of all time, having sold more than 70 million albums worldwide, indicates his significant success and popularity within the music industry. With an impressive sales record of over 70 million albums, Marc Anthony’s music has resonated with a global audience, solidifying his position as a leading figure in the tropical salsa genre. This statistic highlights his widespread appeal and strong fan base, showcasing his impact and influence as a top-selling artist in the history of tropical salsa music.

Ricky Martin’s “Livin’ La Vida Loca” was the first number one Billboard Hot 100 hit by a Latin artist in over a decade.

This statistic indicates that Ricky Martin’s song “Livin’ La Vida Loca” achieved the top position on the Billboard Hot 100 chart, making it the first number one hit by a Latin artist in over ten years. This milestone is significant in the music industry as it represents a breakthrough for Latin artists on mainstream charts. It suggests a shift in popular music trends and a greater acceptance of diverse musical genres and artists in the market. Ricky Martin’s success with this song not only highlights his talent and appeal but also reflects the changing landscape of the music industry towards greater inclusivity and recognition of artists from different backgrounds.

Mana has the record for the most number one albums on the Billboard Latin Albums chart.

The statistic that Mana holds the record for the most number one albums on the Billboard Latin Albums chart means that the band has achieved the top spot on this specific chart more times than any other artist or group. This indicates that Mana has consistently found success with their album releases in the Latin music industry, resonating with audiences and garnering high levels of popularity and critical acclaim. It highlights their strong presence and influence within the Latin music scene, as well as their ability to consistently produce music that connects with listeners and performs well commercially.

Daddy Yankee’s “Gasolina” is the first Reggaeton song to be nominated for the Latin Grammy Record of the Year.

This statistic highlights the cultural significance and recognition of Daddy Yankee’s hit song “Gasolina” within the music industry. As a pioneer in the Reggaeton genre, Daddy Yankee broke new ground by being the first artist in the genre to receive a nomination for Latin Grammy Record of the Year. This recognition signifies a shift in the mainstream acceptance and appreciation of Reggaeton music, a genre that has often been marginalized in the past. The nomination of “Gasolina” reflects the growing influence and popularity of Reggaeton as a distinct and influential genre in the Latin music scene, and it symbolizes a milestone in the genre’s musical journey and overall acceptance in the industry.

Maluma’s single ‘Hawai’ became the most streamed song on Spotify in 2020.

The statistic “Maluma’s single ‘Hawai’ became the most streamed song on Spotify in 2020” refers to the popularity and reach of the song ‘Hawai’ by the Colombian singer Maluma, as indicated by the number of streams it received on the music streaming platform Spotify throughout the year 2020. This statistic highlights the significant impact and success of the song, reflecting its widespread appeal and engagement among listeners worldwide. Achieving the status of the most streamed song on Spotify for the year signifies the song’s dominance in the music industry, demonstrating its ability to capture the attention and interest of a large audience and solidifying Maluma’s position as a successful and influential artist in the music scene.

Carlos Santana is the first Latin music artist to win record of the year at Grammys with his song “Smooth”.

This statistic highlights the historic achievement of Carlos Santana as the first Latin music artist to win record of the year at the Grammys with his song “Smooth.” The fact that Santana was able to break this barrier by winning such a prestigious award in the music industry signifies a significant moment of recognition for Latin music and its artists. This achievement not only celebrates Santana’s talent and success as a musician but also represents a milestone in the recognition and inclusion of diverse cultural influences within the mainstream music industry. Santana’s win serves as a testament to the growing appreciation and acknowledgment of Latin music and artists on a global scale.

Bad Bunny became Spotify’s most-streamed artist globally in 2020.

The statistic “Bad Bunny became Spotify’s most-streamed artist globally in 2020” indicates that Bad Bunny had the highest number of streams on the music streaming platform Spotify compared to all other artists worldwide in the year 2020. This accomplishment highlights Bad Bunny’s significant popularity and appeal among music listeners of various demographics around the world during that particular year. It suggests that his music resonated with a large audience and was widely enjoyed and consumed, making him a major player in the global music industry and showcasing his dominance in the streaming realm.

Ozuna has had seven songs reach the top of the Billboard Latin Airplay chart, tying for the eighth-most number one hits in the chart’s history.

The statistic “Ozuna has had seven songs reach the top of the Billboard Latin Airplay chart, tying for the eighth-most number one hits in the chart’s history” indicates that Ozuna, a prominent artist in the Latin music industry, has achieved significant success on the Billboard Latin Airplay chart. By having seven songs reach the number one spot on the chart, Ozuna has established himself as a chart-topping artist, showcasing his popularity and influence within the Latin music scene. With this accomplishment, Ozuna now holds a spot among the artists with the eighth-highest number of number one hits in the history of the Billboard Latin Airplay chart, highlighting his consistent ability to connect with audiences and deliver successful music releases.

Romeo Santos holds the record for having each single from his album Formula, Vol. 2 top Billboard’s “Hot Latin Songs” chart.

The statistic indicates that Romeo Santos achieved a significant accomplishment by having every single from his album Formula, Vol. 2 reach the top of Billboard’s “Hot Latin Songs” chart. This feat highlights the widespread popularity and success of his music, as well as his ability to consistently produce hits that resonate with audiences. Securing the top spot on a prestigious chart like the “Hot Latin Songs” demonstrates Santos’ strong appeal within the Latin music industry and solidifies his position as a top artist in the genre. This statistic underscores Santos’ talent and the commercial success of his album, showcasing his dominance in the Latin music scene.

Natti Natasha became the most-watched female artist on YouTube in 2018.

The statistic that Natti Natasha became the most-watched female artist on YouTube in 2018 indicates that she gained the highest number of views and engagement on her YouTube channel compared to all other female artists during that year. This achievement highlights Natti Natasha’s popularity and success in connecting with a large audience through her music videos and content on YouTube. The statistic reflects her ability to attract fans and viewers from around the world, positioning her as a leading female artist in terms of online visibility and engagement on the platform in 2018.

J Balvin has the highest number of Latin Grammy wins by a reggaeton artist.

The statement “J Balvin has the highest number of Latin Grammy wins by a reggaeton artist” indicates that J Balvin, a prominent reggaeton artist, has won more Latin Grammy awards than any other artist within the reggaeton genre. This statistic highlights J Balvin’s success and recognition within the music industry, specifically in the Latin Grammy Awards category. It suggests that J Balvin’s talent, hard work, and artistic contributions have been highly esteemed by the Latin Grammy committee, resulting in multiple award wins for his innovations and performances in reggaeton music.

Julieta Venegas was the first solo Latin female artist to win the Best Alternative Music Album Grammy in 2007.

The statistic states that in 2007, Julieta Venegas made history by becoming the first solo Latin female artist to win the Best Alternative Music Album Grammy. This achievement highlights Venegas’s groundbreaking impact on the music industry, particularly within the alternative music genre. It signifies her talent, creativity, and unique contributions to both Latin and alternative music scenes. Winning such a prestigious award also showcases recognition from the music industry for her exceptional artistry and underscores the growing representation of Latin artists in the global music landscape.

Camilo was crowned Best Latin Pop Album in 2021 by Grammys.

The statistic “Camilo was crowned Best Latin Pop Album in 2021 by Grammys” indicates that the musical artist Camilo’s album was recognized and awarded as the best in the Latin Pop category by the Grammy Awards in 2021. This acknowledgment signifies that Camilo’s album was judged to be the most outstanding and high-quality work within the Latin Pop genre for that year by a panel of music industry experts and professionals. Winning a Grammy Award is a prestigious achievement in the music industry, highlighting the excellence and talent of the artist and their contribution to the Latin Pop music scene in 2021.

Alejandro Sanz has the most Latin Grammy Awards, with a total of 22 awards.

The statistic that Alejandro Sanz has the most Latin Grammy Awards, with a total of 22 awards, signifies his unparalleled success and recognition within the Latin music industry. This impressive achievement highlights Sanz’s exceptional talent, hard work, and enduring impact on the world of Latin music. By winning such a significant number of awards, Sanz has solidified his place as a dominant figure in the Latin music scene and showcases his ability to consistently create music that resonates with audiences and critics alike. Additionally, this statistic underscores the widespread acclaim and respect he has garnered from his peers and the music industry as a whole.

Conclusion

With their unique blend of genres and captivating personalities, the most popular Latin artists have left an indelible mark on the music industry and continue to inspire fans all around the world. Their widespread influence and global appeal showcase the power of Latin music to transcend borders and connect people from diverse backgrounds through the universal language of music. As these artists continue to break records and push boundaries, their impact on the industry is sure to endure for years to come.

References

0. – https://www.www.billboard.com

1. – https://www.www.grammy.com

2. – https://www.www.biography.com

3. – https://www.apnews.com

4. – https://www.www.latimes.com

5. – https://www.www.britannica.com

6. – https://www.achievement.org

7. – https://www.www.cnbc.com

8. – https://www.newsroom.spotify.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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