Snow Beer ranks as the world's top-selling beer brand by volume. White Claw holds 45 percent of the US hard seltzer market. At the same time 64 percent of consumers prefer sustainable packaging and Gen Z drinks 20 percent less per capita than Millennials.
Key Takeaways
- Snow Beer is the world's best-selling beer brand by volume
- Budweiser maintains a 12% share of the global premium beer market
- Smirnoff is the most sold vodka brand globally by volume
- 50% of beer consumers are now aged 21-34 in urban markets
- Female whiskey drinkers now account for 35% of the market in the US
- 64% of consumers prefer sustainable packaging for their drinks
- The global alcoholic beverages market value is projected to reach $1.7 trillion by 2028
- US spirits revenue reached $37.6 billion in 2022
- Luxury wine segment revenue grew by 15% in 2023
- Alcohol use is a leading risk factor for death among males aged 15-49
- 3 million deaths annually result from harmful use of alcohol
- Fetal Alcohol Spectrum Disorder affects 1% of births in the US
- Global beer consumption reached approximately 189.05 million kiloliters in 2022
- The United States consumes approximately 24 billion liters of beer annually
- Spirits account for 40% of the total recorded alcohol consumption worldwide
From top-selling beers to fastest-growing natural wine trends, alcohol choices are shifting fast worldwide.
Related reading
01 · Category
Brand and Category Popularity30 stats
01
Snow Beer is the world's best-selling beer brand by volume
02
Budweiser maintains a 12% share of the global premium beer market
03
Smirnoff is the most sold vodka brand globally by volume
04
Johnnie Walker is the leading Scotch whiskey brand worldwide
05
Hennessy controls approximately 40% of the global Cognac market
06
Moscato is the fastest-growing wine varietal among US millennials
07
Bacardi remains the top-selling rum brand globally
08
Jose Cuervo is the world's top-selling tequila brand
09
Guinness Draught is the most popular stout in 150 countries
10
White Claw holds a 45% share of the US hard seltzer market
11
Heineken is the most popular international beer brand in Europe
12
Barefoot Wine is the best-selling wine brand in the United States
13
Jameson accounts for 70% of all Irish Whiskey sales in the US
14
Tanqueray is ranked as the #1 gin brand by bartenders worldwide
15
Baileys is the most popular cream liqueur globally
16
Corona Extra is the most valuable beer brand according to Brand Finance
17
Aperol saw 15.8% growth driven by the popularity of the Aperol Spritz
18
Jack Daniel's is the most popular American whiskey globally
19
Moët & Chandon is the most recognized champagne brand in the luxury sector
20
Tito’s Handmade Vodka is the top-selling spirit brand in total dollars in the US
21
Campari is the leader in the global bitters and aperitif category
22
Cabernet Sauvignon is the world's most widely planted wine grape
23
Patron is the leading ultra-premium tequila brand by sales
24
Bombay Sapphire is the most popular premium gin by volume
25
Stella Artois is the leading Belgian beer brand globally
26
Moutai is the most valuable spirit company in the world by market cap
27
Absolut Vodka is the largest imported vodka brand in the United States
28
Skinnygirl Cocktails pioneered the low-calorie RTD category
29
Asahi Super Dry is the best-selling beer in Japan
30
Veuve Clicquot is the second largest champagne house by volume
Interpretation
Brand and Category Popularity Interpretation
Our global drinking habits reveal a landscape of enduring giants and agile newcomers, where a crisp hard seltzer can challenge a centuries-old stout and the simple spritz can fuel an international sales surge.
02 · Category
Consumer Demographics and Trends30 stats
01
50% of beer consumers are now aged 21-34 in urban markets
02
Female whiskey drinkers now account for 35% of the market in the US
03
64% of consumers prefer sustainable packaging for their drinks
04
Gen Z consumes 20% less alcohol per capita than Millennials at the same age
05
40% of global consumers are trying to reduce alcohol intake
06
Tequila is the fastest growing spirit among high-income earners in the US
07
Natural wine interest has grown by 150% in online searches since 2019
08
70% of alcohol purchases in the UK are made in supermarkets
09
Home cocktail making increased by 55% during 2020-2022
10
80% of Japanese youth (20s) do not drink alcohol daily
11
Hispanic consumers in the US spend 15% more on premium beer
12
30% of spirits consumers now use e-commerce for monthly purchases
13
Vegan-certified spirits sales rose by 25% in the UK
14
Low-calorie claims on alcoholic drinks grew by 12% in 2023
15
50% of US craft beer drinkers are "experimental," trying new brands weekly
16
Indian middle-class whiskey consumption is growing at 7% CAGR
17
45% of consumers in the US drink cocktails exclusively at dinner
18
Non-alcoholic spirits appeal mostly to "flexi-drinkers" who also drink alcohol
19
60% of luxury wine buyers are over the age of 50
20
Social media influencers drive 15% of new brand trials in Gen Z
21
Canned cocktails are most popular among outdoor event attendees
22
25% of UK adults are now occasional teetotalers
23
Flavored vodka is most popular among consumers aged 21-29
24
75% of wine consumers choose bottles based on the label design
25
On-premise dining accounts for 40% of total gin consumption in Spain
26
1 in 3 alcohol purchases are influenced by price promotions
27
The "Premiumization" trend is leading to 5% volume decreases but 10% value increases
28
Alcohol-free bars have increased by 200% in London and NYC
29
85% of consumers believe craft brands are higher quality than mass-market
30
Rosé wine consumption is highly seasonal, with 60% of sales in summer
Interpretation
Consumer Demographics and Trends Interpretation
The data paints a portrait of a conflicted, savvy modern drinker: while younger generations are drinking less overall and demanding sustainability, the market is simultaneously polarizing into extremes of teetotalism and premium luxury, suggesting we're either carefully curating a single exquisite cocktail or opting out entirely.
03 · Category
Economic Value and Revenue30 stats
01
The global alcoholic beverages market value is projected to reach $1.7 trillion by 2028
02
US spirits revenue reached $37.6 billion in 2022
03
Luxury wine segment revenue grew by 15% in 2023
04
The global whiskey market is valued at $64 billion
05
Premium tequila revenue increased by 21% in the North American market
06
Craft beer market value in the US is approximately $28.4 billion
07
The average price of a bottle of Scotch Whisky exported is $14.50
08
Global Gin market revenue is expected to hit $14 billion by 2023
09
Wine tourism generates $1.3 billion in revenue for California annually
10
Alcoholic beverage taxes contribute $10 billion to the UK treasury annually
11
The RTD cocktail market value is forecasted to reach $21 billion by 2027
12
Champagne sales reached a record revenue of €6 billion in 2022
13
Online alcohol sales revenue grew by 131% in the US during 2020-2022
14
The average consumer spends $550annually on alcohol in Australia
15
Exports of Irish Whiskey were valued at €1 billion in 2022
16
The global vodka market value is approximately $45 billion
17
Beer excise tax revenue in Japan is approximately 1 trillion Yen
18
The ultra-premium spirit segment accounts for 7% of total industry revenue
19
Brazilian Cachaça exports generate $20 million in revenue annually
20
The global liqueur market is valued at $128 billion
21
Direct-to-consumer wine shipping revenue reached $4.1 billion in the US
22
The hospitality sector alcohol revenue in the EU fell by 15% post-2020
23
Rum market revenue is expected to grow at a CAGR of 5.2% through 2028
24
Average revenue per user (ARPU) in the spirits segment is $120globally
25
The sake market in the US has reached a valuation of $0.5 billion
26
Port wine export value reached €480 million in 2022
27
The global hard kombucha market is valued at $50 million
28
Alcohol advertising spend in the US exceeds $2 billion annually
29
The luxury cognac market is growing at a rate of 8% in value
30
Microbrewery revenue in Europe grew by 10% in 2023
Interpretation
Economic Value and Revenue Interpretation
While humanity's collective bar tab soars toward a staggering two trillion dollars, it's clear our pursuit of premium spirits, craft brews, and convenient cocktails is less about drowning sorrows and more about investing in a remarkably robust—and heavily taxed—global happiness industry.
More related reading
05 · Category
Market Volume and Consumption30 stats
01
Global beer consumption reached approximately 189.05 million kiloliters in 2022
02
The United States consumes approximately 24 billion liters of beer annually
03
Spirits account for 40% of the total recorded alcohol consumption worldwide
04
Wine consumption in France averaged 47.3 liters per capita in 2023
05
China is the world's largest beer market by volume, consuming 42 billion liters per year
06
Global vodka consumption volume is estimated at 3.3 billion liters annually
07
Beer represents 75% of the total alcohol market volume in Mexico
08
Total wine production reached 237 million hectoliters globally in 2023
09
Italy is the largest wine producer in the world by volume
10
India consumes about 50% of the world's whiskey volume
11
Global cider volume grew by 3% in the last fiscal year
12
Ready-to-Drink (RTD) category volume grew by 12% in the US market in 2023
13
Tequila volume sales in the US have grown by 180% since 2002
14
Average alcohol consumption per adult globally is 6.2 liters of pure alcohol
15
The Republic of Moldova has one of the highest per capita alcohol consumption rates at 15.2 liters
16
Rosé wine accounts for 10% of the world's still wine consumption
17
Japan’s Sake consumption has declined by 30% over the last decade
18
On-premise beer sales volume decreased by 2% in the UK in 2023
19
Germany's per capita beer consumption is 92 liters per year
20
Sparkling wine volume increased by 5% worldwide in 2022
21
Low-alcohol beer accounts for 3% of the total beer market volume globally
22
The US wine market volume reached 322 million cases in 2022
23
Baijiu is the most consumed spirit in the world by volume
24
Mezcal exports from Mexico grew to 7.1 million liters in 2021
25
Rum consumption in the UK reached 35 million liters in 2022
26
Cognac shipments reached 223 million bottles globally in 2021
27
Hard Seltzer volume in the US peaked at 210 million cases in 2021
28
Draft beer accounts for 10% of all beer consumed in the US
29
Canned wine market volume is growing at 13% CAGR
30
Non-alcoholic beer volume is expected to reach 6.5 billion liters by 2025
Interpretation
Market Volume and Consumption Interpretation
It seems humanity is industriously united in its quest to pour out nearly 200 million kiloliters of beer, crown China and India as the undisputed champions of beer and whiskey volume, respectively, and still find time to fret over whether our wine is pink, sparkling, or in a can, all while the sober ghost of non-alcoholic beer quietly grows in the background.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Karl Becker. (2026, February 13). Most Popular Alcoholic Drinks Statistics. Gitnux. https://gitnux.org/most-popular-alcoholic-drinks-statistics
MLA
Karl Becker. "Most Popular Alcoholic Drinks Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/most-popular-alcoholic-drinks-statistics.
Chicago
Karl Becker. 2026. "Most Popular Alcoholic Drinks Statistics." Gitnux. https://gitnux.org/most-popular-alcoholic-drinks-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level