GITNUX REPORT 2024

Most Popular Alcoholic Drinks Statistics: Surprising Trends and Insights

From vodka to champagne, explore the worlds favorite alcoholic drinks with surprising sales data.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Gin sales have doubled in the past 10 years.

Statistic 2

Moscato wine sales have grown by 20% in the past year.

Statistic 3

Kir Royal is a popular champagne cocktail in France.

Statistic 4

Pimm's is a popular British summer drink.

Statistic 5

Negroni is a classic Italian cocktail made with gin, vermouth, and Campari.

Statistic 6

Rum accounts for 10% of total spirits sales worldwide.

Statistic 7

Cider consumption in France has increased by 12% in the last year.

Statistic 8

Mojito is the most popular cocktail in Cuba.

Statistic 9

Pina Colada is the national drink of Puerto Rico.

Statistic 10

Vodka is the most popular spirit in the world.

Statistic 11

Craft beer sales grew by 8% in the U.S. in 2020.

Statistic 12

Champagne sales reached a record high in 2021.

Statistic 13

Prosecco sales surpassed champagne for the first time in 2019.

Statistic 14

Red wine is the most popular wine varietal in the world.

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White Claw is the leading hard seltzer brand in the U.S.

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Sake consumption in Japan has declined by 7% in the last 5 years.

Statistic 17

Cognac sales in China have increased by 20% in 2021.

Statistic 18

Pisco production in Peru has doubled in the last 5 years.

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Mulled wine consumption peaks during the holiday season.

Statistic 20

Absinthe sales have increased by 15% worldwide in the last year.

Statistic 21

Red wine consumption in Italy is the highest in the world.

Statistic 22

Cointreau is the most popular triple sec liqueur in the U.S.

Statistic 23

Sangria is the most popular cocktail in Spain.

Statistic 24

Vermouth consumption in France has increased by 10% in the last decade.

Statistic 25

Sambuca is the most popular anise-flavored liqueur in Italy.

Statistic 26

Sherry consumption has increased by 5% in the U.K.

Statistic 27

Aperol Spritz is the most popular aperitif in Italy.

Statistic 28

Junmai sake is the most traditional type of sake in Japan.

Statistic 29

Jagermeister is the most popular herbal liqueur in the world.

Statistic 30

Kir is a French cocktail made with creme de cassis and white wine.

Statistic 31

Calvados is a popular apple brandy from Normandy, France.

Statistic 32

Margarita is the most ordered cocktail in the U.S.

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Tequila sales have increased by 121% in the last decade.

Statistic 34

Mezcal sales have grown by 45% in the U.S. in the past year.

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Whiskey accounts for 3 out of 10 alcoholic beverages sold in the U.S.

Statistic 36

Japanese whiskey sales increased by 5.7% in 2020.

Statistic 37

Bourbon accounts for 2 out of 3 whiskey sales in the U.S.

Statistic 38

Irish whiskey exports have grown by 300% in the last decade.

Statistic 39

Sazerac is a classic cocktail from New Orleans, Louisiana, made with rye whiskey and absinthe.

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Summary

  • Vodka is the most popular spirit in the world.
  • Whiskey accounts for 3 out of 10 alcoholic beverages sold in the U.S.
  • Tequila sales have increased by 121% in the last decade.
  • Gin sales have doubled in the past 10 years.
  • Rum accounts for 10% of total spirits sales worldwide.
  • Japanese whiskey sales increased by 5.7% in 2020.
  • Craft beer sales grew by 8% in the U.S. in 2020.
  • Cider consumption in France has increased by 12% in the last year.
  • Champagne sales reached a record high in 2021.
  • Prosecco sales surpassed champagne for the first time in 2019.
  • Bourbon accounts for 2 out of 3 whiskey sales in the U.S.
  • Irish whiskey exports have grown by 300% in the last decade.
  • Red wine is the most popular wine varietal in the world.
  • White Claw is the leading hard seltzer brand in the U.S.
  • Sake consumption in Japan has declined by 7% in the last 5 years.

Pour yourself a drink and buckle up, because were diving into the spirited world of the most popular alcoholic beverages! From potent vodka ruling the global scene to whiskeys strong grip on American drinkers, and the zesty rise of tequila and gin, weve got the stats to shake and stir up your knowledge about what the world is imbibing. So, whether youre a bourbon buff, a champagne connoisseur, or a hard seltzer enthusiast, raise your glass, and lets toast to the diverse and ever-evolving landscape of libations!

Gin

  • Gin sales have doubled in the past 10 years.
  • Moscato wine sales have grown by 20% in the past year.
  • Kir Royal is a popular champagne cocktail in France.
  • Pimm's is a popular British summer drink.
  • Negroni is a classic Italian cocktail made with gin, vermouth, and Campari.

Interpretation

These statistics clearly show that the world of alcoholic beverages is constantly evolving and adapting to new trends and tastes. While traditional drinks like the Kir Royal and Negroni continue to hold their charm and prestige, it's evident that there is also a growing interest in newer options like gin and Moscato wine. With Pimm's representing the quintessential British summer and Kir Royal the epitome of French indulgence, it seems that our love for a good drink transcends borders and cultures, uniting us all in the delightful pursuit of raising a glass in celebration. Cheers to the ever-changing landscape of libations!

Rum

  • Rum accounts for 10% of total spirits sales worldwide.
  • Cider consumption in France has increased by 12% in the last year.
  • Mojito is the most popular cocktail in Cuba.
  • Pina Colada is the national drink of Puerto Rico.

Interpretation

In a world where spirits reign supreme, rum stands tall as the golden elixir capturing 10% of total sales globally, a true pirate's treasure. Meanwhile, across the vineyards of France, cider froths with a 12% surge, proving that when in doubt, the French go back to their roots. Hola from Cuba, where the Mojito reigns supreme, shaking up the dance floor as the favored cocktail of choice. And as the sun sets over Puerto Rico, the Pina Colada proudly wears the crown as the national drink, a refreshing reminder that sometimes a taste of paradise is all we need to raise a toast to life's rich tapestry. Cheers to diversity in a glass!

Spirits Trends

  • Vodka is the most popular spirit in the world.
  • Craft beer sales grew by 8% in the U.S. in 2020.
  • Champagne sales reached a record high in 2021.
  • Prosecco sales surpassed champagne for the first time in 2019.
  • Red wine is the most popular wine varietal in the world.
  • White Claw is the leading hard seltzer brand in the U.S.
  • Sake consumption in Japan has declined by 7% in the last 5 years.
  • Cognac sales in China have increased by 20% in 2021.
  • Pisco production in Peru has doubled in the last 5 years.
  • Mulled wine consumption peaks during the holiday season.
  • Absinthe sales have increased by 15% worldwide in the last year.
  • Red wine consumption in Italy is the highest in the world.
  • Cointreau is the most popular triple sec liqueur in the U.S.
  • Sangria is the most popular cocktail in Spain.
  • Vermouth consumption in France has increased by 10% in the last decade.
  • Sambuca is the most popular anise-flavored liqueur in Italy.
  • Sherry consumption has increased by 5% in the U.K.
  • Aperol Spritz is the most popular aperitif in Italy.
  • Junmai sake is the most traditional type of sake in Japan.
  • Jagermeister is the most popular herbal liqueur in the world.
  • Kir is a French cocktail made with creme de cassis and white wine.
  • Calvados is a popular apple brandy from Normandy, France.

Interpretation

In a world where the only certainty seems to be change, one thing remains constant - our love affair with spirits, beers, wines, and liqueurs. From the classic elegance of vodka to the vibrant rise of craft beer, and the effervescent allure of champagne and Prosecco, our tastes ebb and flow like the tides. Red wine stands as an enduring favorite, while White Claw shakes up the scene with its bubbly dominance. From the streets of Japan to the expanse of China, the journey of spirits continues, with sake taking a dip and cognac soaring high. As we toast to tradition and innovation, the world of alcohol spins on, a complex blend of culture, flavor, and trends, one glass at a time. Cheers to the ever-evolving spirit of libations!

Spirits Trends: Tequila

  • Margarita is the most ordered cocktail in the U.S.

Interpretation

In a nation where choices range from craft beers to sophisticated wines, it seems the classic allure of a Margarita continues to reign supreme in the hearts of American drinkers. Perhaps it's the vibrant mix of tangy flavors or the promise of a mini vacation in a glass that keeps this beloved cocktail at the top of the list. Whatever the reason, one thing is clear: when it comes to raising spirits and celebrating life's moments, the Margarita remains the undefeated champion of the American cocktail scene. Cheers to that!

Tequila

  • Tequila sales have increased by 121% in the last decade.
  • Mezcal sales have grown by 45% in the U.S. in the past year.

Interpretation

Tequila and Mezcal, the dynamic duo of spirits, are clearly having a moment in the U.S. These agave-based libations have seen a surge in popularity, with Tequila leading the charge with a remarkable 121% growth over the last decade. Mezcal, not one to be left behind, has also enjoyed a respectable 45% increase in sales in the past year. It seems that Americans are not just sipping on these spirits for the spirits' sake; perhaps they're trying to bottle up the fiery essence of Mexico's vitality and adventurous spirit in a shot glass. Salud to the agave revolution!

Whiskey

  • Whiskey accounts for 3 out of 10 alcoholic beverages sold in the U.S.
  • Japanese whiskey sales increased by 5.7% in 2020.
  • Bourbon accounts for 2 out of 3 whiskey sales in the U.S.
  • Irish whiskey exports have grown by 300% in the last decade.
  • Sazerac is a classic cocktail from New Orleans, Louisiana, made with rye whiskey and absinthe.

Interpretation

In a tumultuous world where trends come and go faster than you can say "whiskey sour," one thing remains certain: whiskey truly is the nectar of the gods. With its smooth allure and formidable versatility, it's no wonder that whiskey reigns supreme as the boozy darling of the masses, with bourbon leading the charge like a valiant knight in shining armor. While Japanese whiskey quietly captivates hearts and palates with its elegant rise to stardom, Irish whiskey boldly declares its resurgence on the global stage. And let's not forget the Sazerac, that cheeky charmer from the land of jazz and jambalaya, proving that a dash of rye and a hint of absinthe can make even the most cynical cocktail aficionado weak in the knees. Cheers to the spirited world of whiskey, where every sip tells a story as complex and intriguing as the first time you tasted the golden elixir.

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